各種 DNA 分子量標記的比較分析 是由出版商BioInformatics, LLC在2006年04月所出版的。
這份英文市場調查報告書包含111 pages 價格從美金1600起跳。
現在共有超過 20 家的供應企業銷售 100 種以上的 DNA 分子量標記，對各家企業的產品在市場中定位之判斷極為困難。
專門提供科學・醫學相關高可信度資訊的美國調查公司 BioInformatics, LLC （總公司：維吉尼亞州），根據對 700名科學家的調查中分析其對各種 DNA 分子量標記的認知及利用情況，並出版報告書 "The Marker for DNA Molecular Weight Markers: Climbing the Ladder to the Top" 。
本報告書內容包括：根據對科學家的調查結果分析 DNA 分子量標記的一般利用方法、個別市場中利用方式的差異及供應業者的偏好、地區及市場區隔別等變數別品牌之市場佔有率、市場的發展潛力、「主流」產品與「差異化」產品之鎖定、科學家建議的品牌等。
本報告書內容由下列項目的調查結果所構成。
DNA 分子量標記之利用
- 一般的利用目標技術（細胞複製・遺傳基因搜尋引擎・PCR・限制酵素消化・其他）
- 在各個利用目標技術中的利用率
- 利用目的（積極管理・尺寸判別・定量化・其他）
- 利用標記的類型
- 利用年數
- 平均每 1 方法的利用量
- 每週平均利用的方法數
- 往後 12 個月當中交換的方法數（%）
DNA 分子量標記的品牌偏好
- 現在利用中的品牌（複數）及主要利用的品牌（ 1 種）
- 影響購買的主要因素
- 各項影響因素相對的重要程度
- 各品牌中方法的利用率
- 主要利用品牌的利用年數
對 DNA 分子量標記的期望
- 負載緩衝能力及事先經混合的標記
- 負載緩衝能力及事先未經混合的標記
- 可保存於室溫中的標記
- 不能保存於室溫中的標記
- 為使得 DNA 移動距離可視化含有染料的標記
- 為使得 DNA 移動距離可視化未含染料的標記
- 可測量 DNA 斷片量的標記
- 無法測量 DNA 斷片量的標記
- 容易記憶尺寸的標記
- 不易記憶尺寸的標記
- 瓊酯醣或聚丙烯醯胺膠體都可使用的標記
- 瓊酯醣及聚丙烯醯胺膠體其一可使用的標記
- 頻帶排列均一的標記
- 頻帶排列非均一的標記
- 將細胞膜加以暈染後可用酵素檢查出特定抗原決定基因的標記
- 將細胞膜加以暈染後無法用酵素檢查出特定抗原決定基因的標記
- 可標識放射性的標記
- 無法標識放射性的標記
- DNA 分子量標記功能之評價
- 對 DNA 分子量標記的滿意度
- 主要利用的標記的推薦程度
- 理想分子量標記之描述
Abstract
Overview
Size determination and quantification of DNA
Size determination is the principal reason respondents use DNA molecular
weight markers, however, nearly half of all respondents also use markers to
quantify DNA. With this report, find out which customer segments use which
types of markers (e.g. DNA ladders vs. DNA digests, mass standards vs. label
standards). This analysis can allow suppliers to customize their product
offerings to meet the needs of the overall market and of specific customer
segments.
The Market for DNA Molecular Weight Markers presents segmentation analysis
that allows suppliers to maximize the effectiveness of their marketing
efforts--by reaching out to scientists who are like existing customers--and
optimize their product offerings according to customer needs. Additionally,
differences in usage and preferred suppliers across market segments can be
tracked against internal sales data to monitor changes in market share.
Invitrogen is the most commonly used brand of markers This report also shows
important differences in market share across different segments. In addition,
the market share evaluation provided can be used as inputs for internal
size/share models for 2006 projections, sales targets, and more.
Most usage rates are expected to remain constant over the next year--but specific applications show growth potential
Knowing where the market is growing--and where it's not --allows suppliers to
stay ahead of the curve. By knowing which areas are most likely to grow over
the next 12 months, suppliers can ensure that production capacity can keep up
with demand and also match marketing and sales efforts accordingly.
Only 23% of respondents are very satisfied with the markers from their primary supplier
Knowing which particular factors--of the brand and of the product--work for
and against your company (and your competitors) is key to maintaining and
growing market share. Differentiate your product and brand from your
competitors, and match your marketing communications to the most important
attributes. Perhaps most importantly, keep your customers happy and gain your
competitors' unhappy customers.
The Kano Model: Linking Product Attributes to Customer Satisfaction
"Essential" product attributes are those that absolutely must exist in a
product, but their essential nature means that they are taken for granted to
an extent, so they do not contribute much to customer satisfaction.
"Differentiating" product attributes, on the other hand, are those that make
one product better than another--at least in the eyes of the customer. These
differentiating attributes allow suppliers to compete more effectively,
particularly when combined with segmentation analysis.
Know which customer segments are most loyal to your brand
Customer loyalty is incredibly valuable--it costs more to attract new
customers than to retain current customers. With this report's analysis of
customer loyalty, suppliers can measure the loyalty of their own customers,
compare customer loyalty across suppliers, and target customers who are not
loyal to their current brand. From the perspective of researchers who use DNA
molecular weight markers, the primary objectives of this
Table of Contents
- Section 1. Analysis and Interpretation of Survey Results
- �EIntroduction
- �EApplications
- �EPreferred Suppliers
- �EMarket Share by Segmentation
- �EMarket Growth Potential
- �EFactors Influencing Purchasing Decisions
- �EEvaluation of Product Features
- �ESatisfaction Levels with Product Features
- �EBrand Loyalty
- �ECustomer Bonding to a Brand
- �EConclusion
- Section 2. Study Methodology and Demographics
- �EMethodology
- �EDefinition of Terms
- �EDemographics
- �EQuestionnaire
- Section 3. Presentation of Survey Data
- DNA Molecular Weight Marker Usage
- �ETechniques for which DNA molecular weight markers are regularly used
- �EPercent of DNA molecular weight marker usage associated with each
technique
- �EPurposes for which DNA molecular weight markers are regularly used
- �ETypes of DNA molecular weight markers regularly used
- �EYears of experience using DNA molecular weight markers Molecular
Weight Marker Throughput
- �ETypical volume of DNA molecular weight markers loaded per lane
- �ELanes of DNA molecular weight markers loaded per week
- �EExpected change in number of lanes of DNA molecular weight markers
loaded per week over the next year
- DNA Molecular Weight Marker Brand Preferences
- �EBrands of DNA molecular weight markers currently used and primary
brand preference
- �EFactors influencing decision to purchase DNA molecular weight markers
from preferred supplier
- �ERelative influence of factors in the decision to purchase DNA
molecular weight markers from preferred supplier
- �EPercentage of lanes used for each brand of DNA molecular weight markers
- �ENumber of years using primary supplier of DNA molecular weight markers
- Expectations of DNA Molecular Weight Markers
- DNA Molecular Weight Marker Satisfaction
- �ESatisfaction with specific features of DNA molecular weight markers
from primary supplier
- �EOverall satisfaction with the DNA molecular weight markers from
primary supplier
- �ELikelihood of recommending DNA molecular weight markers from primary
supplier
- Demographics
- Section 4. Appendices
- �EInsights and Perspectives
- �ECross-Tabulations of Survey Data
- �EKano Model Results
- �EQuadrant Analysis
- �EOther Recent Publications
- �EAbout BioInformatics
- �EOur Valued Clients
