反轉錄酵素 是由出版商BioInformatics, LLC在2006年03月所出版的。
這份英文市場調查報告書包含126 pages 價格從美金1600起跳。
在製藥業的市場調查上成效斐然的
BioInformatics, LLC（總公司：美國維吉尼亞州），調查與分析反轉錄酵素（RT）市場，並且主要探討企業在確保競爭上優越性的各種要點等，出版綜合報告書
"Securing a Competitive Advantage in the Reverse Transcriptase Market"。
此報告書主要根據針對美國市場500名生命科學家所做的調查結果，進行顧客行動及品牌競爭、價格策略、市場成長的潛在性等的分析。並且在下面的內容裡，不僅概略地說明人口統計等的調查背景，也提供調查資料、市場檔案及如價格敏感度等項目的分析。
第1章 調查結果的分析與解釋
- 概要
- 市場檔案
- 市場成長的可能性
- 價格敏感度
- 顧客維持
- 顧客滿足度
- 顧客的忠誠度
- 品牌權益
- 結論
第2章 調查手法與人口統計
第3章 調查資料的提示
- 反轉錄酵素（RT）的使用
- 反轉錄酵素（RT）反應的手法
- 各手法使用反轉錄酵素（RT）的比率
- 實行反轉錄酵素（RT）反應的頻度與隔年實行次數的預測
- 最常使用反轉錄酵素（RT）的品牌
- 反轉錄酵素（RT）的購買活動與價格擬定
- 品牌變更的決定要素
- 現今的購買頻度與當今主要供應商的交易期間
- 各酵素種類（AMV、MMLV、HIV、其他）的使用頻度
- 各酵素種類的價格敏感度分析與購買行動的影響力
- 品牌忠誠度與品牌變更的阻止要素
- 市場的顧客滿足度
- 人口統計
第4章 附錄
- 考察及展望
- 調查資料的彙整
- 其他出版物
- 關於BioInformatics
- 顧客
Abstract
Securing a Competitive Advantage in the Reverse Transcriptase Market
provides insight into customer behavior, brand warfare, pricing strategy, and
market growth potential in this complex and important market.
From a product strategy perspective, reverse transcriptase is critical because
it serves as an entry point into a supplier' s profitable kits and reagents (as
well as instrumentation) for the RT-PCR and real-time PCR markets. Dominance
in such an important market foothold can secure a key competitive advantage
for a supplier. However worthwhile, attaining and maintaining such a position
in the reverse transcriptase market is difficult due to the presence of
several key players. An effective competitive strategy requires a thorough and
nuanced understanding of market dynamics that this study is designed to
provide.
Based upon a 24-question survey of over 500 life scientist customers in the
North American market for reverse transcriptase, BioInformatics LLC uses
sophisticated statistical analysis, including a Brand Equity Assessment and
Van Westendorp Price Sensitivity Analysis, to provide a thorough and nuanced
analysis of market dynamics. Results highlight a set of strategic leverage
points to assist any competitor in maintaining dominance or gaining share in
the reverse transcriptase market.
Included in the report are
- Comparative assessment of each leading brand' s performance, both past and
future
- Breakdown of key elements that contribute to brand performance
- Examination of the relationship between price and performance
- Critical factors placing suppliers at risk for losing customers to
competitors
- Comprehensive assessment of market expectations
Table of Contents
Section 1. Analysis and Interpretation of Survey Results
- Executive Overview
- Market Profile
- Market Growth Potential
- Price Sensitivity
- Customer Retention
- Customer Satisfaction
- Customer Loyalty
- Brand Equity
- Conclusion
Section 2. Study Methodology and Demographics
- Methodology
- Definition of Terms
- Demographics
- Questionnaire
Section 3. Presentation of Survey Data Reverse Transcriptase Usage
- Techniques for which scientists regularly perform reverse transcriptase
(RT) reactions
- Percentage of reverse transcriptase usage associated with each technique
- Frequency of reactions performed and projected change in number of
reactions over the next year
- Brands of reverse transcriptase used by scientists most often
Reverse Transcriptase Purchasing Behavior and Pricing
- Factors that induce brand switching and brands to which customers are
likely to switch
- Current purchasing frequency and length of relationship with current
primary supplier of reverse transcriptase
- Usage frequencies of enzyme types (AMV, MMLV,HIV, Other)
- Price sensitivity analysis of each enzyme type and effects on purchasing
behavior
- Brand loyalty and barriers to switching brands
- Customer satisfaction in the reverse transcriptase market
Demographics
Section 4. Appendices
- Insights and Perspectives
- Cross-Tabulations of Survey Data
- Other Recent Publications
- About BioInformatics
- Our Valued Clients
