生命科學儀器市場之市場佔有率最大化 是由出版商BioInformatics, LLC在2011年06月所出版的。
這份英文市場調查報告書價格從美金3200起跳。
2009年，分析和生命科學儀器產業市場明顯縮小，但景氣復甦及政府於本市場之刺激政策，使其獲得效果並使市場持續恢復，且多數儀器供應商於2010年有所獲利。新興市場受應用研究增加及更可信賴之高資金調度影響，成為儀器供應商之絕佳機會。
本報告為，匯整生命科學儀器供應商於本市場之優勢及劣勢、設備差異性手段、品牌策略等，以下列摘要形式闡述。
關於受訪者
品牌意識及使用
品牌經驗
- 由多數品牌中加以差別化
- 過去2年間之品牌差別化趨勢
- 供應企業研究／作業所需儀器之程度
- 過去2年間供應企業研究／作業所需儀器之程度變化
- 品牌別儀器表現
- 過去2年間之品牌別儀器表現變化
- 品牌歡迎度
- 過去2年間之品牌歡迎度變化
- 品牌優勢
- 過去2年間之品牌優勢變化
- 品牌別顧客經驗及期待
- 過去2年間之品牌別顧客經驗及期待變化
對品牌產品之滿意度
- 決策購買時最重要及最不重要之品牌特性
- 對品牌別產品特性之滿意度
- 品牌別整體滿意度
- 推薦可能性
品牌比較
受訪者相關詳細資訊
- 初期／後期採用者
- 職稱
- 研究領域
- 經驗
- 實驗室中選擇耗材之人員
- 實驗室中選擇設備／儀器之人員
- 2011年間研究應運之預算
- 2011年用於設備投資之預算比例
- 實驗室大小
發問
- 受訪者要如何於類似品牌中作決策
- 絕不買（非目前使用品牌）別設備之唯一理由
Abstract
OVERVIEW
In 2009, the analytical and life science instrument industry suffered a marked
decline. Now, in a time of post economic recession, the instrumentation market
is experiencing a recovery, attributed in part to government stimulus funding
from multiple countries. As funding became available, suppliers enjoyed a
slight " bubble;" 2010 yielded an increase in revenues for most of the major
instrument suppliers. Emerging markets, the growth of applied research and
more reliable funding continue to create opportunities for instrument
suppliers, opportunities that had been stalled for over a year. But the
competition is fierce, and the initial surge in pent-up funding won' t be
sustained. Key factors play into how a laboratory chooses a brand, and
suppliers who want to win must demonstrate superior quality, engender customer
loyalty and deliver what researchers feel they need to do their work.1
BioInformatics LLC' s June 2011 report, Maximize Your Share of the Life
Science Instrumentation Market, was designed to help suppliers identify
brand strengths and weaknesses and to provide direction as to how to
differentiate instrumentation offerings. This report offers suppliers an
unbiased assessment of how major brands are performing compared to their
closest competitors. Based upon the opinions of almost 1,500 life scientists
worldwide, these insights can help create a " halo" effect surrounding a
company' s products creating excitement, allowing for premium pricing and
generating goodwill that translates into future sales.
From the perspective of scientific consumers who use, recommend and/or buy
instruments, this study analyzes how brands are perceived throughout the
industry. Attributes such as brand recognition, popularity, relevance and
differentiation are measured, along with the degree of loyalty scientists have
toward specific brands of instruments and why. Purchasing criteria is
established, likelihood of recommending a brand to colleagues is explored and
brands are compared side-by-side with regards to price, innovation and
quality. Additionally, this study provides trending research about how major
suppliers' brands have been performing over the past 18-24 months.
THIS REPORT WILL HELP YOU TO:
- Assess the degree of brand recognition, familiarity with and usage of life
science instrumentation and equipment brands.
- Evaluate the brand equity of the life science instrumentation and
equipment brands in terms of differentiation, relevance, quality, popularity
and advantages
- Determine whether a brand' s performance across these factors has improved
or worsened over the past 18 to 24 months.
- Establish the most/least important factors considered when purchasing
instruments and equipment from different brands.
- Measure level of satisfaction with a brand' s instrument and equipment
offering across multiple attributes.
- Correlate the likelihood of customers to recommend a brand of life science
instrumentation and equipment with satisfaction.
- Present a customer profile for multiple brands of life science
instrumentation and equipment that features the key demographics of each
brand' s most loyal and satisfied customers.
Suppliers can use Maximize Your Share of the Life Science Instrumentation
Market to power up their brand strategies, to inform more accurate
competitive analyses and to identify segments that are vulnerable to switching
as a result of brand confusion or lack of differentiation. Plus, included in
the report are detailed profiles of major suppliers' brands. Not only do these
profiles report on brand health, they also present the key demographics of
each brand' s most loyal and satisfied customers.
Maximize Your Share of the Life Science Instrumentation Market contains
the most current, comprehensive market research on life science
instrumentation brands, and will help suppliers understand how their brands
are ranked and how to position their offerings so that they can more
aggressively capture market share.
REPORT HIGHLIGHTS
About the Respondents
- Country, region
- Institution/company/organization
Brand Awareness and Usage
- Brands in top-of-mind order
- Association with identified brands for life science research
Brand Experience
- Perceived differentiation among brands
- Perceived trends in differentiation among brands over the last two years
- Degree in which companies supply equipment needed for research/work
- Change in degree in which companies supply equipment needed for
research/work over the last two years
- Performance of equipment by brand
- Change in performance of equipment by brand over last two years
- Brand popularity
- Change in brand popularity over the last two years
- Brand advantages
- Change in brand advantages over the last two years
- Customer experience vs. expectations by brand
- Change in customer experience vs. expectations by brand over the last two
years
Satisfaction with a Brand' s Products
- Most and least important brand attributes when making a purchasing decision
- Satisfaction with product attributes by brand
- Overall satisfaction by brand
- Likelihood of recommendations
Brand Comparisons
- Brand comparison by price
- Brand comparison by quality
- rand comparison by innovation
More on the Respondents
- Early/late adopter
- Job Position
- Areas of research
- Experience
- Role in selecting consumables in lab
- Role in selecting equipment/instrumentation in lab
- Annual operational research budget for 2011
- Percent of 2011 budget devoted to capital equipment
- Size of lab
Free Text Questions
- How respondents decide between what they perceive as nearly identical
brands
- " The only reason I would NEVER buy another instrument from (currently
used brand) is if..."
