歐洲及北美行動寬頻市場

歐洲及北美行動寬頻市場 是由出版商Berg Insight AB在2009年05月所出版的。 這份英文市場調查報告書包含150 PAGES 價格從美金2250起跳。

簡介

全球行動寬頻設備總出貨量達到3720萬件，歐洲為1820萬件，北美370萬件。歐洲設備市場在2008年成長了222%，2009年雖然隨著電信業者開始減少商品銷售而減少，預計未來的出貨量將持續增加，2014年可望達到6800萬件。北美設備市場快速成長，2014年可望達到4500萬件。

本報告書內容包括：歐洲及北美行動寬頻市場調查、市場環境、3G網路技術的發達、主要電信業者的行動寬頻策略分析、市場預測、各國市場介紹。內容綱要摘記如下：

實施概要

第1章 市場環境

• 網路利用
• 歐洲寬頻通訊市場
• 北美寬頻通訊市場

第2章 3G網路技術發達

• 無線技術的藍圖
• 網路基礎環境的發展
• 無線晶片組的發展

第3章 行動寬頻設備銷售企業

• 行動寬頻端末銷售企業
• 內建型解決方案銷售企業

第4章 筆記型電腦整合

• 全球筆記型電腦市場
• 筆記型電腦的行動寬頻整合
• 筆記型電腦銷售企業

第5章 行動寬頻電信業者的策略

• 行動寬頻利用
• 商業模式
• 價格及條件
• 3 Group
• Deutsche Telecom
• France Telecom
• KPN Group
• Telecom Italia
• Telekom Austria
• TeliaSonera
• Telefonica Group
• Vodafone Group
• Verizon Wireless
• AT&T

第6章 市場動向・預測

• 市場摘要
• 設備市場
• 歐洲行動寬頻服務市場
• 北美行動寬頻服務市場

第7章　市場介紹：西歐、北美及澳洲

• 奧地利
• 瑞典
• 英國
• 美國
• 國際預測：澳洲

專有名詞

圖表

目錄

Abstract

Mobile Broadband in Europe and North America is the fourth consecutive yearly report from Berg Insight analysing the rise of mobile broadband. This year North America is also covered for the first time.

This 150 page strategic research report provides you with unique business intelligence and expert commentary on which to base your business decisions.

• Understand the dynamics of the European and North American mobile broadband market.
• Learn about the mobile broadband strategies of leading telecom operator groups.
• Evaluate the impact of HSPA+ and LTE technology in the mobile broadband market.
• Identify the key success factors for launching HSPA broadband on the consumer market.
• Anticipate the timing for mass-market availability of embedded HSPA/LTE modems in notebook PCs.
• Profit from valuable insights about the most successful business and technology propositions on the market.

• What are the key drivers behind the adoption of mobile broadband?
• Which markets have the highest penetration rates and which are lagging behind?
• What are the critical success factors needed to gain mass-market traction for mobile broadband?
• Who are the leading global providers of mobile broadband terminal devices?
• What will be the future role of wireless chipset suppliers in the value chain?
• When will embedded mobile network connectivity become a standard feature in mass-market notebook PCs?
• How is fixed-mobile convergence and telecom service bundling going to affect the mobile broadband market?
• What impact will LTE have on the mobile broadband market?

Table of Contents

Table of Contents

List of Figures

Executive summary

1. Market environment

• 1.1 Internet usage
• 1.2 The European broadband communications market
  • 1.2.1 Fixed broadband market
  • 1.2.2 Wireless market
• 1.3 The North American broadband communications market
  • 1.3.1 Fixed broadband market
  • 1.3.2 Wireless market

2. Evolved 3G network technology

• 2.1 Wireless technology roadmap
  • 2.1.1 GSM
  • 2.1.2 3G networks UMTS/WCDMA  3GPP Release 99 (Q1-2000)
  • 2.1.3 HSDPA  3GPP Release 5 (Q1-2002)
  • 2.1.4 HSUPA  3GPP Release 6 (Q4-2007)
  • 2.1.5 HSPA+  3GPP Release 7 (Q2-2008)
  • 2.1.6 HSPA+  3GPP Release 8 and further evolution (H1-2009)
  • 2.1.7 LTE  3GPP Release 8 (H1-2009)
  • 2.1.8 The CDMA/EVDO track
  • 2.1.9 Other wireless technologies
  • 2.1.10 Comparison of technologies
• 2.2 Evolution of network infrastructure
  • 2.2.1 From traditional to evolved network architecture
  • 2.2.2 Improving network backhaul capacity
  • 2.2.3 Expansion to new frequency bands
• 2.3 Evolution of wireless chipsets

3. Mobile broadband device vendors

• 3.1.1 USB modems
• 3.1.2 Embedded solutions
• 3.1.3 PC-cards
• 3.1.4 Gateways
• 3.2 Mobile broadband terminal vendors
  • 3.2.1 Huawei
  • 3.2.2 Option
  • 3.2.3 Novatel Wireless
  • 3.2.4 Sierra Wireless
  • 3.2.5 ZTE
  • 3.2.6 4G Systems
  • 3.2.7 AnyDATA
  • 3.2.8 BandRich
  • 3.2.9 Onda Communications
  • 3.2.10 Teltonika
  • 3.2.11 C-motech
  • 3.2.12 Axesstel
  • 3.2.13 Others
• 3.3 Embedded solution vendors
  • 3.3.1 Ericsson
  • 3.3.2 Qualcomm
  • 3.3.3 Others

4. Notebook PC integration

• 4.1 The global notebook PC market
  • 4.1.1 Market trends
  • 4.1.2 Notebook PC vendor market shares
• 4.2 Integration of mobile broadband in notebook PCs
• 4.3 Notebook vendors
  • 4.3.1 Hewlett Packard
  • 4.3.2 Acer
  • 4.3.3 Dell
  • 4.3.4 Toshiba
  • 4.3.5 Lenovo
  • 4.3.6 Fujitsu
  • 4.3.7 Sony
  • 4.3.8 ASUS
  • 4.3.9 Panasonic
  • 4.3.10 Samsung Electronics
  • 4.3.11 Dialogue
  • 4.3.12 LG

5. Operator strategies for mobile broadband

• 5.1 Mobile broadband usage
• 5.2 Business models
  • 5.2.1 Postpaid subscriptions
  • 5.2.2 Prepaid subscriptions
  • 5.2.3 Bundling with other services
• 5.3 Pricing and conditions
  • 5.3.1 Pricing
  • 5.3.2 International roaming
  • 5.3.3 Terms of use
  • 5.4 3 Group
• 5.5 Deutsche Telecom
• 5.6 France Telecom
• 5.7 KPN Group
• 5.8 Telecom Italia
• 5.9 Telekom Austria
• 5.10 TeliaSonera
• 5.11 Telefonica Group
• 5.12 Vodafone Group
• 5.13 Verizon Wireless
• 5.14 AT&T

6. Market forecasts and trends

• 6.1 Market summary
• 6.2 Device market
  • 6.2.1 Vendor market shares
  • 6.2.2 Form factor trends
• 6.3 The European mobile broadband service market
  • 6.3.1 Pricing trends
  • 6.3.2 Network technology trends
  • 6.3.3 Service convergence trends
• 6.4 The North American mobile broadband service market
  • 6.4.1 Pricing trends
  • 6.4.2 Network technology trends

7. Market profiles: Western Europe, North America and Australia

• 7.1 Austria
• 7.2 Sweden
• 7.3 United Kingdom
• 7.4 USA
• 7.5 International outlook: Australia

Glossary

List of Figures

• Figure 1.1: Most popular online activities across Western Europe 24 34 year olds (2008)
• Figure 1.2: Fixed broadband market data (EU23+2 2008)
• Figure 1.3: Fixed broadband operators by number of subscribers (EU23+2 2008)
• Figure 1.4: Mobile operators by number of subscribers (EU23+2 Q4-2008)
• Figure 1.5: Fixed broadband market data (North America 2008)
• Figure 1.6: Fixed broadband operators by number of subscribers (North America 2008)
• Figure 1.7: Mobile operator by number of subscribers (North America Q4-2008)
• Figure 2.1: Wireless subscribers by standard (Worldwide Q3-2008)
• Figure 2.2: Technical performance data for 3GPP Release 5 (HSDPA)
• Figure 2.3: Technical performance data for 3GPP Release 6 (HSUPA)
• Figure 2.4: Evolution of different wireless technologies
• Figure 2.5: Theoretical peak data rates by technology
• Figure 2.6: Correlation between bitrate and coverage
• Figure 2.7: Average range of latency for a ping roundtrip
• Figure 2.8: UMTS network architecture
• Figure 2.9: LTE network architecture
• Figure 2.10: UMTS data traffic in Swedish cellular networks (Sweden 2005 2008)
• Figure 3.1: Examples of USB-modems
• Figure 3.2: Examples of embedded mobile broadband modules
• Figure 3.3: Examples of PC-card models
• Figure 3.4: Example of a fixed wireless gateway
• Figure 3.5: Selection of mobile broadband terminal products from Huawei
• Figure 3.6: Selection of mobile broadband terminal products from Option
• Figure 3.7: Selection of mobile broadband terminal products from Novatel Wireless
• Figure 3.8: Selection of mobile broadband terminal products from Novatel Wireless
• Figure 4.1: Notebook PC shipments (Western Europe 2004 2008)
• Figure 4.2: Notebook PC vendor market shares (World 2008)
• Figure 4.3: Number of notebook PC models with integrated HSPA (2007 2009)
• Figure 5.1: Distribution of data consumption among different users (2009)
• Figure 5.2: Prepaid MBB offers from 3 Ireland (May 2009)
• Figure 5.3: New postpaid and prepaid mobile broadband contracts in the UK (2008)
• Figure 5.4: Examples of bundles in Europe by major operators (May 2009)
• Figure 5.5: Tariffs for Telekom Austria' s roaming packages (May 2009)
• Figure 5.6: Roaming packages from Vodafone Netherlands (May 2009)
• Figure 5.7: 3 Austria' s roaming tariffs (May 2009)
• Figure 5.8: 3 Group mobile broadband subscribers by market (2008)
• Figure 5.9: 3 Group mobile broadband tariffs by country (May 2009)
• Figure 5.10: Acer Aspire notebook PC with 3' s Huawei E180 USB-modem
• Figure 5.11: T-Mobile broadband tariffs by country (May 2009)
• Figure 5.12: Orange mobile broadband tariffs by country (May 2009)
• Figure 5.13: KPN mobile broadband tariffs by country (May 2009)
• Figure 5.14: Telecom Italia mobile broadband tariffs (May 2009)
• Figure 5.15: Mobile broadband subscribers (A1 Mobilkom 2007 2008)
• Figure 5.16: Telekom Austria mobile broadband tariffs (May 2009)
• Figure 5.17: TeliaSonera mobile broadband tariffs by country (May 2009)
• Figure 5.18: Telefonica O2 mobile broadband tariffs by country (May 2009)
• Figure 5.19: Vodafone mobile broadband subscribers (FY2005 FY2009)
• Figure 5.20: Vodafone mobile broadband tariffs by country (May 2009)
• Figure 5.21: Verizon Wireless mobile broadband tariffs (May 2009)
• Figure 5.22: AT&T mobile broadband subscribers (US 2007 2008)
• Figure 6.1: European mobile broadband market summary (2008 2014)
• Figure 6.2: North American mobile broadband market summary (2008 2014)
• Figure 6.3: Mobile broadband device shipments and revenues (EU/NA 2008 2014)
• Figure 6.4: Estimated revenues and shipments by device vendor by region (2008)
• Figure 6.5: Embedded module shipments by vendor
• Figure 6.6: Shipments of notebooks with embedded mobile broadband (EU/NA 2008 14)
• Figure 6.7: Mobile broadband subscribers and operator revenues (Europe 2008 2014)
• Figure 6.8: Mobile broadband market data (EU23+2 2008)
• Figure 6.9: Average monthly fee for mobile broadband services (Europe May 2009)
• Figure 6.10: Mobile broadband subscribers and operator revenues (NA 2008-2014)
• Figure 7.1: Fixed and mobile broadband subscribers by country (2008)
• Figure 7.2: Mobile broadband subscribers (Austria 2005 2008)
• Figure 7.3: Mobile broadband tariffs by operator (Austria May 2009)
• Figure 7.4: Mobile broadband subscribers in Sweden (2006 2008)
• Figure 7.5: Mobile broadband tariffs by operator (Sweden May 2009)
• Figure 7.6: Mobile broadband operator market shares (Sweden H2-2008)
• Figure 7.7: Mobile broadband tariffs by operator (UK May 2009)
• Figure 7.8: Mobile broadband tariffs by operator (US May 2009)
• Figure 7.9: Mobile broadband tariffs by operator (Australia May 2009)

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