行動地圖及行動導航市場

Mobile Maps and Navigation gives first-hand insights into the development of online maps and turn-by-turn navigation services for mobile handsets.

This report in the LBS Research Series from Berg Insight provides you with 100+ pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

• Understand how the experience of online maps and turn-by-turn navigation can be transferred to mobile devices.
• Learn about the latest mobile propositions from leading map and navigation providers.
• Identify new business opportunities and revenue models for mobile location based services.
• Realize the true commercial potential of local search, mobile maps and handset navigation.
• Profit from valuable insights about the most successful technology propositions on the market.

• Can the success for portable navigation devices be repeated with mobile devices?
• What are the business models and revenue opportunities for local search and navigation?
• What are the main differences and similarities of the European and North American markets?
• Who are the leading suppliers of digital maps and geo-content for mobile applications?
• How are industry leaders such as Nokia, TomTom, Google and Yahoo! positioning themselves on the emerging market?
• Will it be on-board or off-board turn-by-turn navigation solutions that prevail in the mobile space?
• What are the future prospects for mobile local search and mapping applications?

• Table of Contents
• List of Figures
• Executive summary

1. Mobile navigation solutions

• 1.1 Portable navigation solutions
  • 1.1.1 PNDs, PDAs, smartphones and mobile phones
  • 1.1.2 Usability aspects
• 1.2 Digital maps and content
  • 1.2.1 Digital map data
  • 1.2.2 POI data
  • 1.2.3 Rich and dynamic content
• 1.3 Navigation software platforms
  • 1.3.1 Functionality
  • 1.3.2 Onboard and off-board navigation platforms
  • 1.3.3 Mapping and navigation server platforms
• 1.4 Enabling technologies
  • 1.4.1 Handset performance
  • 1.4.2 Positioning technologies
• 1.5 Handset-based mapping and navigation services
  • 1.5.1 Mobile local search
  • 1.5.2 Mapping and routing
  • 1.5.3 Turn-by-turn navigation software and services
  • 1.5.4 Operator navigation offerings

2. Map data and content providers

• 2.1 Digital map data suppliers
  • 2.1.1 NAVTEQ
  • 2.1.2 Tele Atlas
  • 2.1.3 AND
• 2.2 Directory publishers
  • 2.2.1 DasOrtliche
  • 2.2.2 Eniro
  • 2.2.3 Pages Jaunes Groupe
  • 2.2.4 Seat Pagine Gialle
  • 2.2.5 The Yell Group
• 2.3 Travel guide, POI data and weather information providers
  • 2.3.1 CustomWeather
  • 2.3.2 Falk Marco Polo Interactive
  • 2.3.3 Fodor' s
  • 2.3.4 ViaMichelin
  • 2.3.5 Wcities
• 2.4 Traffic information providers
  • 2.4.1 Inrix
  • 2.4.2 ITIS Holdings
  • 2.4.3 Mediamobile
  • 2.4.4 SmartRoute Systems
  • 2.4.5 Trafficmaster
  • 2.4.6 T-Systems Traffic

3. Mapping and local search providers

• 3.1 Cityneo
• 3.2 Google
• 3.3 Mappy
• 3.4 MapQuest
• 3.5 Microsoft
• 3.6 m-spatial
• 3.7 NAVITIME
• 3.8 Novasys
• 3.9 Rand McNally
• 3.10 Yahoo!
• 3.11 YellowMap

4. Onboard navigation software vendors

• 4.1 ALK
• 4.2 Augmentra
• 4.3 Destinator Technologies
• 4.4 Garmin
• 4.5 InfoPortugal
• 4.6 Navicore
• 4.7 NAVIGON
• 4.8 NavNGo
• 4.9 ROUTE 66
• 4.10 TomTom

5. Server-based navigation solution vendors

• 5.1 Appello Systems
• 5.2 Jentro Technologies
• 5.3 LocatioNet Systems
• 5.4 Nav4All
• 5.5 Networks In Motion
• 5.6 PTV
• 5.7 TeleCommunication Systems
• 5.8 TeleNav
• 5.9 Telmap
• 5.10 Trimble
• 5.11 WaveMarket
• 5.12 Wayfinder Systems
• 5.13 Webraska

6. Case studies: Mobile maps and navigation applications

• 6.1 Handset manufacturers
  • 6.1.1 Nokia
  • 6.1.2 Motorola
  • 6.1.3 HTC
  • 6.1.4 Research In Motion
• 6.2 Mobile operator navigation services
  • 6.2.1 A1 Navi from Mobilkom Austria
  • 6.2.2 VZ Navigator from Verizon Wireless
• 6.3 Mobile Web 2.0 applications
  • 6.3.1 Google Maps for mobile
  • 6.3.2 Yahoo! Go

7. Market forecasts and trends

• 7.1 Vendor market shares
• 7.2 Smartphone and GPS handsets sales
• 7.3 Onboard navigation solutions
• 7.4 European off-board navigation and mapping services
  • 7.4.1 Off-board navigation subscribers
  • 7.4.2 Off-board navigation service revenues
• 7.5 North American off-board navigation and mapping services
  • 7.5.1 Off-board navigation subscribers
  • 7.5.2 Off-board navigation service revenues

Glossary

• Figure 1.1: Major PND, PDA and handset vendors
• Figure 1.2: Evolution of portable navigation systems
• Figure 1.3: Advantages and disadvantages of handset-based navigation solutions
• Figure 1.4: Mapping and navigation server platform
• Figure 1.5: Comparison of handset-based search, mapping and navigation services
• Figure 1.6: Handset-based turn-by-turn navigation service categories
• Figure 1.7: Handset mapping and navigation value chain
• Figure 1.8: Advantages and disadvantages of onboard navigation solutions
• Figure 1.9: Advantages and disadvantages of off-board navigation solutions
• Figure 1.10: Navigation services and price examples from US network operators
• Figure 1.11: Price examples for European operator offerings
• Figure 2.1: Examples of digital map and content providers
• Figure 2.2: Major digital map data suppliers (2006)
• Figure 3.1: Key digital map data and content providers
• Figure 4.1: Onboard navigation software vendors
• Figure 5.1: Off-board navigation technology vendors
• Figure 5.2: TeleNav operator partners in North America
• Figure 5.3: Telmap operator customers
• Figure 5.4: Trimble Outdoors services and prices
• Figure 5.5: Wayfinder user base
• Figure 5.6: Webraska Navigation operator partners in Europe
• Figure 6.1: The Nokia N95
• Figure 6.2: The Nokia 6110 Navigator
• Figure 6.3: The Motorola Q9h smartphone and Motorola Bluetooth GPS receiver
• Figure 6.4: A1 Navi navigation service packages
• Figure 6.5: Google Maps for mobile screenshots
• Figure 6.6: Yahoo! Go screenshots
• Figure 7.1: Market share for onboard navigation software, Europe and N. America (2006)
• Figure 7.2: Market share for off-board navigation services (Europe 2006)
• Figure 7.3: Market share for off-board navigation services (North America 2006)
• Figure 7.4: Annual shipments of GPS-equipped GSM/UMTS handsets (2007- 2012)
• Figure 7.5: Annual shipments of smartphones, Europe and North America (2007- 2012)
• Figure 7.6: Annual sales of onboard navigation software Europe and N.A. (2007- 2012)
• Figure 7.7: Off-board navigation subscribers, Europe (2007- 2012)
• Figure 7.8: Revenues from premium and ad-funded navigation services, EU (2007- 2012)
• Figure 7.9: Off-board navigation subscribers, North America (2007-2012)
• Figure 7.10: Revenues from premium and ad-funded navigation services NA (2007-2012)