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市場調查報告書

歐洲行動寬頻市場

The European Mobile Broadband Market

出版商 Berg Insight AB
出版日期 2007年07月 商品編碼 53139
內容資訊 英文 140 Pages
價格
US $ 2250 Hard Copy
US $ 3375 PDF by E-mail (1 - 5 User License)
US $ 6750 PDF by E-mail (Corporate License)


歐洲行動寬頻市場 是由出版商Berg Insight AB在2007年07月所出版的。 這份英文市場調查報告書包含140 Pages 價格從美金2250起跳。

簡介

歐洲行動寬頻市場在過去創造了耀眼的成績，在2006年EU23國外加2國的設備及網路服務的估計收入金額達到超過11億歐元的水準。預計該市場到2011年為止將以每年22.9%的複合成長率持續發展，達到30億歐元的規模エ。

專門於通訊產業的市調公司Berg Insight AB（總公司：Sweden）針對歐洲行動寬頻市場的動向進行調查分析，並出版經系統整理的報告書"The European Mobile Broadband Market"。

本報告書內容包括：歐洲行動寬頻市場相關攜帶型電腦及行動設備市場、行動網路技術及其他寬頻無線技術的動向介紹、主要終端設備銷售企業及電腦製造商動向、主要網路業者的行動寬頻策略分析、市場預測等。內容綱要摘記如下：

實施概要

第1章 攜帶型電腦及行動設備

  • 歐洲的筆記型電腦市場
    • 地區別市場動向
    • 銷售企業的市場佔有率
  • 其他電腦外型規格
    • Tablet 電腦
    • UM電腦
  • 行動設備
    • 攜帶型媒體播放器
    • 數位相機
    • 掌上型遊戲機
    • 個人導航設備

第2章 行動網路技術

  • 2G網路的進化
  • 3G網路：UMTS/WCDMA
    • UMTS封包交換通訊服務
    • Session管理
    • 網路通訊品質
    • 課題及未來發展
    • 低頻寬的UMTS/WCDMA
    • UMTS-TDD
  • 3Gソ進化：HSPA、HSPA+及LTE
    • HSDPA
    • HSUPA
    • HSPA+
    • LTE
  • CDMA2000
    • EVDO及UMB
    • CDMA450
  • 行動WiMAX

第3章 其他寬頻無線技術

  • IEEE 802.11規格：無線LAN
    • 802.11規格
    • 市場展望
    • 熱點
    • 城市Wi-Fi
  • IEEE 802.16規格：WiMAX
  • IEEE 802.20規格及技術
    • FLASH-OFDM
    • iBurst

第4章 資料處理設備和筆記型電腦的整合

  • 行動寬頻資料處理設備的外型規格
    • 電腦卡
    • USB數據機
    • 嵌入型元件
    • 無線閘道器及數據機
  • WCDMA/HSPA寬頻設備銷售企業
    • Option
    • Novatel Wireless
    • Sierra Wireless
    • 4G Systems
    • AnyDATA
    • Digi International
    • Sarian Systems
    • Teltonika
    • TOPEX
    • Zadako
  • 行動及通訊設備銷售企業
    • Cisco
    • Ericsson及Sony Ericsson
    • HTC/BandRich
    • Huawei
    • Motorola
    • Nokia
    • Onda Communication
    • Siemens Wireless Modules
    • Telit
    • ZTE
  • 筆記型電腦及Tablet/UM電腦製造商
    • Dell
    • HP
    • Acer
    • 東芝
    • Lenovo
    • Fujitsu Siemens
    • SONY
    • 松下電器
    • Samsung
    • 其他

第5章 HSPA行動寬頻的命題

  • 商業模式
    • 利用合約
    • 預付的利用方式
    • 與其他通訊服務的整合
  • 價格及條件
    • 價格
    • 國際漫遊
    • 利用限制
  • 個案研究：HSPA行動寬頻服務
    • ONE：H.U.I.FMC服務
    • Tele2：整合服務及彈性的收費體系
    • Telenet：固定及行動網路連線的整合服務
    • TMN：網路速度費用及全歐洲漫遊費用
  • 非HSPA行動寬頻的替代業者
    • Digita @450：芬蘭的FLASH-OFDM
    • Digiweb：愛爾蘭的FLASH-OFDM
    • Nordisk Mobiltelefon：北歐的CDMA450
    • Zapp：羅馬尼亞及葡葡牙的CDMA450

第6章 網路業者的行動寬頻策略

  • 3 Group
  • Deutsche Telekom
    • 無線寬頻網路展開策略
    • T-Mobile的HSPA寬頻命題
    • UMTS-TDD及FLASH-OFDM之發展
  • France Telecom
  • KPN Group
  • Telecom Italia
    • TIM的行動寬頻命題
    • Alice整合的固定/行動寬頻服務
  • Telefonica Group
    • HSPA的行動寬頻命題
    • O2 Germany：Home Zone行動寬頻
    • Telefonica O2 Czech Republic：平行CDMA450及HSPA網路
    • Telekom Austria
  • Telenor
    • 北歐市場的策略
    • 瑞典市場中Turbo-3G的命題
    • 與The Cloud的Wi-Fi夥伴關係
  • TeliaSonera
  • Vodafone Group
    • Vodafone MCC
    • 行銷及價格策略
    • 國際漫遊服務方案

第7章 市場預測及動向

  • 歐州市場總結
  • 設備市場
    • 銷售企業的市場佔有率
    • 外型規格動向
  • 網路服務市場
    • 地區別市場動向
    • 網路技術動向
    • 服務整合動向

專有名詞集

圖表一覽

目錄

Abstract

The European Mobile Broadband Market is a comprehensive report analysing the rise of HSPA mobile broadband in Europe. This strategic research report from Berg Insight provides you with unique business intelligence and expert commentary on which to base your business decisions.

Highlights from the report:
  • 140 pages putting mobile broadband into a greater European perspective in relationship to network technology evolution, fixed broadband adoptions and PC-industry trends.
  • 21 markets surveyed for trends in adoption, pricing and business models.
  • 20 profiles of leading suppliers of WCDMA/HSPA PC-Cards, USB-modems, gateways and embedded modules.
  • 18 case studies detailing the mobile broadband strategies of operator groups and alternative network providers.
  • 5-year forecasts for the mobile broadband device and network services market.

This report answers the following questions:
  • What are the key drivers behind the adoption of mobile broadband in Europe?
  • Which markets have the highest penetration rates and which are lagging behind?
  • What are the critical success factors needed to gain mass-market traction for mobile broadband?
  • Who are the leading providers of PC-cards/USBmodems and HSPA broadb and network services in Europe?
  • When will embedded mobile network connectivity become a standard feature in mass-market notebook PCs?
  • How is fixed-mobile convergence and telecom service bundling going to affect the mobile broadband market?
  • What are the real market prospects for alternative mobile broadband technologies like CDMA450 and Mobile WiMAX?

Who should buy this report?

The European Mobile Broadband Market is the foremost source of information about this market. Whether you are a telecom vendor, mobile operator, PC manufacturer, investor, consultant or government agency, you will gain valuable insights from our in-depth research.

Table of Contents

Table of Contents

List of Figures

Executive summary

1. Portable PCs and nomadic devices

  • 1.1 The European notebook PC market
    • 1.1.1 Regional market trends
    • 1.1.2 Vendor market shares
  • 1.2 Other PC form factors
    • 1.2.1 Tablet PCs
    • 1.2.2 UMPC
  • 1.3 Nomadic devices
    • 1.3.1 Portable media players
    • 1.3.2 Digital cameras
    • 1.3.3 Portable gaming consoles
    • 1.3.4 Personal navigation devices

2. Mobile network technologies

  • 2.1 Evolution of 2G-networks
  • 2.2 3G networks: UMTS/WCDMA
    • 2.2.1 UMTS packet-switched bearer services
    • 2.2.2 Session management
    • 2.2.3 Network performance
    • 2.2.4 Challenges and future developments
    • 2.2.5 UMTS/WCDMA in lower frequencies
    • 2.2.6 UMTS-TDD
  • 2.3 Evolutions of 3G: HSPA, HSPA+ and LTE
    • 2.3.1 HSDPA
    • 2.3.2 HSUPA
    • 2.3.3 HSPA+
    • 2.3.4 LTE
  • 2.4 CDMA2000
    • 2.4.1 EVDO and UMB
    • 2.4.2 CDMA450
  • 2.5 Mobile WiMAX

3. Other broadband wireless technologies

  • 3.1 IEEE 802.11 standard: Wireless LAN
    • 3.1.1 802.11 standard
    • 3.1.2 Market perspective
    • 3.1.3 Hotspots
    • 3.1.4 Municipal-WiFi
  • 3.2 IEEE 802.16 standard: WiMAX
  • 3.3 IEEE 802.20 standard and technologies
    • 3.3.1 FLASH-OFDM
    • 3.3.2 iBurst

4. Data terminals and notebook PC integration

  • 4.1 Mobile broadband data terminal form factors
    • 4.1.1 PC-cards
    • 4.1.2 USB-modems
    • 4.1.3 Embedded modules
    • 4.1.4 Wireless gateways and modems
  • 4.2 WCDMA/HSPA broadband terminal vendors
    • 4.2.1 Option
    • 4.2.2 Novatel Wireless
    • 4.2.3 Sierra Wireless
    • 4.2.4 4G Systems
    • 4.2.5 AnyDATA
    • 4.2.6 Digi International
    • 4.2.7 Sarian Systems
    • 4.2.8 Teltonika
    • 4.2.9 TOPEX
    • 4.2.10 Zadako
  • 4.3 Handset and telecom vendors
    • 4.3.1 Cisco
    • 4.3.2 Ericsson and Sony Ericsson
    • 4.3.3 HTC/BandRich
    • 4.3.4 Huawei
    • 4.3.5 Motorola
    • 4.3.6 Nokia
    • 4.3.7 Onda Communication
    • 4.3.8 Siemens Wireless Modules
    • 4.3.9 Telit
    • 4.3.10 ZTE
  • 4.4 Notebook PC and Tablet/UMPC manufacturers
    • 4.4.1 Dell
    • 4.4.2 HP
    • 4.4.3 Acer
    • 4.4.4 Toshiba
    • 4.4.5 Lenovo
    • 4.4.6 Fujitsu Siemens
    • 4.4.7 Sony
    • 4.4.8 Panasonic
    • 4.4.9 Samsung
    • 4.4.10 Others

5. HSPA mobile broadband propositions

  • 5.1 Business models
    • 5.1.1 Contract subscriptions
    • 5.1.2 Pepaid subscriptions
    • 5.1.3 Bundling with other telecom services
  • 5.2 Pricing and conditions
    • 5.2.1 Pricing
    • 5.2.2 International roaming
    • 5.2.3 Terms of use
  • 5.3 Case studies: HSPA mobile broadband services
    • 5.3.1 ONE: H.U.I. fixed-mobile-convergence service
    • 5.3.2 Tele2: Bundling and flexible tariffs
    • 5.3.3 Telenet: Bundling of fixed and mobile Internet access
    • 5.3.4 TMN: Network speed tariffs and pan-European roaming charge
  • 5.4 Alternative providers of non-HSPA mobile broadband
    • 5.4.1 Digita @450: FLASH-OFDM in Finland
    • 5.4.2 Digiweb: FLASH-OFDM in Ireland
    • 5.4.3 Nordisk Mobiltelefon: CDMA450 in Scandinavia
    • 5.4.4 Zapp: CDMA450 in Romania and Portugal

6. Operator strategies for mobile broadband

  • 6.1 3 Group
  • 6.2 Deutsche Telekom
    • 6.2.1 Strategy for wireless broadband network deployments
    • 6.2.2 T-Mobile HSPA broadband propositions
    • 6.2.3 UMTS-TDD and FLASH-OFDM deployments
  • 6.3 France Telecom
  • 6.4 KPN Group
  • 6.5 Telecom Italia
    • 6.5.1 TIM mobile broadband propositions
    • 6.5.2 Alice integrated fixed-mobile broadband offering
  • 6.6 Telefonica Group
    • 6.6.1 HSPA mobile broadband propositions
    • 6.6.2 O2 Germany: Home zone mobile broadband
    • 6.6.3 Telefonica O2 Czech Republic: Parallel CDMA450 and HSPA networks
  • 6.7 Telekom Austria
  • 6.8 Telenor
    • 6.8.1 Scandinavian market strategy
    • 6.8.2 Turbo-3G propositions on the Swedish market
    • 6.8.3 WiFi partnership with The Cloud
  • 6.9 TeliaSonera
  • 6.10 Vodafone Group
    • 6.10.1 Vodafone MCC
    • 6.10.2 Marketing and pricing strategies
    • 6.10.3 International roaming packages

7. Market forecasts and trends

  • 7.1 European market summary
  • 7.2 Device market
    • 7.2.1 Vendor market shares
    • 7.2.2 Form factor trends
  • 7.3 Network service market
    • 7.3.1 Regional market trends
    • 7.3.2 Network technology trends
    • 7.3.3 Service convergence trends

Glossary

List of Figures
  • Figure 1.1: Notebook PC shipments (EU23+2 2003- 2007)
  • Figure 1.2: Notebook PC shipments and population (EU23+2 2006)
  • Figure 1.3: Notebook PC vendor market shares (Worldwide 2006)
  • Figure 1.4: Sahara Slate i200 Tablet PC
  • Figure 1.5: Shipments of nomadic devices (Worldwide 2006)
  • Figure 1.6: Examples of nomadic devices (Sony PSP and Dash PND)
  • Figure 2.1: Peak and average data rates in the evolution from 2G to 3G
  • Figure 2.2: 3G packet switch bearer service session management
  • Figure 2.3: Examples of UMTS-TDD deployments in Europe
  • Figure 2.4: HSDPA deployment status (EU23+2 June 2007)
  • Figure 2.5: HSDPA categories and throughput rates
  • Figure 2.6: HSUPA categories and data rates
  • Figure 2.7: CDMA2000 technology evolution path
  • Figure 2.8: CDMA450 licenses in EU23+2 (May 2007)
  • Figure 3.1: IEEE 802.11 standard evolution
  • Figure 3.2: Examples of municipal Wi-Fi projects in Europe
  • Figure 3.3: Examples of fixed WiMAX licenses and deployments in Europe
  • Figure 3.4: Examples of FLASH-OFDM and iBurst deployments in Europe
  • Figure 4.1: Share of EU operators offering principal 3G data terminal form factors
  • Figure 4.2: Examples HSPA mobile broadband terminals
  • Figure 4.3: WCDMA/HSDPA operator distribution agreements by vendor and form factor
  • Figure 4.4: Examples of Option WCDMA/HSPA devices
  • Figure 4.5: Examples of Novatel Wireless WCDMA/HSPA devices
  • Figure 4.6: Examples of Sierra Wireless WCDMA/HSPA devices
  • Figure 4.7: Examples of 4G Systems WCDMA/HSPA devices
  • Figure 4.8: Examples of Huawei WCDMA/HSPA data terminals
  • Figure 4.9: Top notebook manufacturers and their HSPA module suppliers
  • Figure 4.10: HSDPA enabled notebooks by vendor (May 2007)
  • Figure 4.11: Fujitsu Siemens HSDPA enabled notebook models
  • Figure 5.1: Comparison of HSPA data tariffs (Western and Central Europe, Q2-2007)
  • Figure 5.2: Examples of 3G data roaming packages
  • Figure 5.3: Examples of standardised 3G roaming charges
  • Figure 5.4: H.U.I. packages and pricing
  • Figure 5.5: Banda Larga mobile broadband tariffs
  • Figure 5.6: Frequency licenses held by Nordisk Mobiltelefon
  • Figure 5.7: ICE mobile broadband pricing plans (June 2007)
  • Figure 6.1: Estimated mobile broadband connections by operator (December 2006)
  • Figure 6.2: 3 Group mobile broadband tariffs (June 2007)
  • Figure 6.3: T-Mobile wireless broadband network deployments
  • Figure 6.4: T-Mobile Group mobile broadband tariffs (June 2007)
  • Figure 6.5: Orange Group mobile broadband tariffs (June 2007)
  • Figure 6.6: Orange UK Business Everywhere Max tariff
  • Figure 6.7: KPN Group mobile broadband tariffs (June 2007)
  • Figure 6.8: TIM mobile broadband tariffs (June 2007)
  • Figure 6.9: Alice Sempre integrated fixed-mobile broadband tariff (June 2007)
  • Figure 6.10: Telefonica Group mobile broadband tariffs (June 2007)
  • Figure 6.11: Examples of Telefonica O2 Czech Republic fixed-mobile broadband tariffs
  • Figure 6.12: Cumulative sales of 3G broadband devices (Mobilkom Austria 2005- 2006)
  • Figure 6.13: Mobilkom Austria mobile broadband tariffs
  • Figure 6.14: Telenor' s Scandinavian subscriber base (Q1-2007)
  • Figure 6.15: TeliaSonera 3G mobile broadband propositions (June 2007)
  • Figure 6.16: Vodafone 3G MCC devices (Q4-2004- Q1-2007)
  • Figure 6.17: Vodafone MCC subscribers and revenues by market (2006)
  • Figure 6.18: Vodafone Group mobile broadband propositions (June 2007)
  • Figure 6.19: Vodafone Group MCC roaming propositions (June 2007)
  • Figure 7.1: Mobile broadband market summary (Europe 2006- 2011)
  • Figure 7.2: Fixed broadband market data (EU23+2 2006)
  • Figure 7.3: Mobile broadband device shipments and revenues (Europe 2006- 2011)
  • Figure 7.4: Estimated revenues and shipments by device vendor (Europe/World 2006)
  • Figure 7.5: Shipments of notebooks with embedded HSPA/LTE (Europe 2007- 2011)
  • Figure 7.6: Mobile broadband subscribers and network revenues (Europe 2006- 2011)
  • Figure 7.7: Average monthly fee for 500 MB+ mobile broadband service (WE Q2-2007)
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