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市場調查報告書

數位電子看板M2M、IoT應用

Digital Signage M2M and IoT Applications

出版商 BERG Insight 商品編碼 330494
出版日期 內容資訊 英文 50 Pages
商品交期: 最快1-2個工作天內
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數位電子看板M2M、IoT應用 Digital Signage M2M and IoT Applications
出版日期: 2015年05月18日 內容資訊: 英文 50 Pages
簡介

全球數位電子看板 (電子招牌) 用顯示器畫面的出貨台數從2014年的730萬台,到2019年達到1,720萬台,預計以年複合成長率18.7%增加。運作中的數位電子看板用顯示器數,從2014年的2,540萬台,2019年達到6,380萬台,預計年複合成長率增加20.2%。

本報告提供數位電子看板產業調查分析、產業概要、價值鏈、應用領域、技術的進步、主要供應商簡介、市場預測等相關的系統性資訊。

第1章 簡介

第2章 數位電子看板產業的演進

  • 技術的進步

第3章 業者簡介

  • 媒體播放器供應商
  • 顯示器畫面供應商
  • 內容管理系統供應商

第4章 預測和結論

  • 市場趨勢與推動因素
  • 市場預測

詞彙表

圖表

目錄

Executive summary

Digital signage is an ambiguous term used in reference to a wide range of solutions for presenting media and information on display screens. There is no universally accepted definition on what the term encompasses, but it generally includes a broad range of solutions as diverse as traffic signs, menu boards and in-flight entertainment displays. Berg Insight's definition is a system that comprises a connected display screen, a media player and a content management system that are managed over a local network or remotely. Systems that require manual intervention, such as swapping a SD card in the media player to load new content, are left outside of the scope of this report.

The first connected digital signage solutions were commercially launched nearly three decades ago. Since then, digital signage solutions have found their way into nearly every possible vertical market and a wide variety of application areas. The untapped market potential is nevertheless still vast and growth is showing no signs of slowing down. Berg Insight forecasts that global shipments of display screens for digital signage will grow from 7.3 million units in 2014 at a compound annual growth rate (CAGR) of 18.7 percent to reach 17.2 million units by 2019. The number of digital signage displays in active use will at the same time grow at a CAGR of 20.2 percent during the next five years from 25.4 million units in 2014 to 63.8 million units in 2019.

Leading providers of digital signage solutions include media player vendors such as AOPEN, BrightSign and IAdea; CMS software providers such as Scala, RMG Networks and Four Winds Interactive; and display manufacturers such as Samsung, LG and NEC. Despite many well-known vendors active in the market, most parts of the value chain are highly fragmented where thousands of companies compete worldwide. The most recent behemoth to enter the market is Google, with the aim of making Chrome OS one of the main platforms for digital signage. Berg Insight anticipates that this will accelerate market development and increase the legitimacy of digital signage as a central platform for digital marketing, especially in areas such as targeted delivery of content with the help of location-based technology and analytics.

Table of Contents

Table of Contents

List of Figures

Executive summary

1. Introduction

  • 1.1. Overview of the digital signage industry
  • 1.2. The digital signage value chain
    • 1.2.1. Display screen vendors
    • 1.2.2. Media player vendors
    • 1.2.3. Content management system providers
    • 1.2.4. Installers, system integrators and network operators
  • 1.3. Application areas
    • 1.3.1. Retail
    • 1.3.2. Office and enterprise
    • 1.3.3. Healthcare
    • 1.3.4. Transportation
    • 1.3.5. Education
    • 1.3.6. Foodservice
    • 1.3.7. Outdoor signage

2. Evolution of the digital signage industry

  • 2.1. Advancements in technology
    • 2.1.1. From non-connected to connected digital signs
    • 2.1.2. Media player form factors
    • 2.1.3. Display technologies

3. Vendor profiles

  • 3.1. Media player vendors
    • 3.1.1. Advantech
    • 3.1.2. AOPEN
    • 3.1.3. Arrow Electronics
    • 3.1.4. BrightSign
    • 3.1.5. Hewlett-Packard
    • 3.1.6. IAdea
    • 3.1.7. iBASE
    • 3.1.8. Rikomagic
    • 3.1.9. Shuttle
  • 3.2. Display screen vendors
    • 3.2.1. DynaScan
    • 3.2.2. Elo Touch Solutions
    • 3.2.3. LG Electronics
    • 3.2.4. NEC Display Solutions
    • 3.2.5. Planar
    • 3.2.6. Panasonic
    • 3.2.7. Samsung Electronics
    • 3.2.8. Sharp
  • 3.3. Content management system providers
    • 3.3.1. BroadSign
    • 3.3.2. Four Winds Interactive
    • 3.3.3. Grassfish
    • 3.3.4. Industry Weapon
    • 3.3.5. Rise Vision
    • 3.3.6. RMG Networks
    • 3.3.7. Scala
    • 3.3.8. Signagelive
    • 3.3.9. STRATACACHE
    • 3.3.10. Wondersign

4. Forecasts and conclusions

  • 4.1. Market trends and drivers
    • 4.1.1. Modularization of the value chain
    • 4.1.2. The digital signage market expands
    • 4.1.3. Industry consolidation
    • 4.1.4. Technological advancements drive market development
    • 4.1.5. Location sensing technologies enable targeted content delivery
    • 4.1.6. Digital signage is becoming a central platform for digital marketing
  • 4.2. Market forecasts
    • 4.2.1. Digital signage displays
    • 4.2.2. Media players
    • 4.2.3. Connectivity in digital signage
  • Glossary

List of Figures

  • Figure 1.1: Digital signage value chain
  • Figure 1.2: Examples of display form factors
  • Figure 1.3: Examples of DOOH network operators
  • Figure 1.4: Examples of digital signs in retail stores
  • Figure 1.5: Examples of a digital signs in an office building
  • Figure 1.6: An example of a digital sign in healthcare
  • Figure 1.7: Information displays for transportation
  • Figure 1.8: Interactive whiteboard in a classroom
  • Figure 1.9: Digital menu boards
  • Figure 1.10: Infotainment program for coffee & bagel shop customers
  • Figure 1.11: Digital billboard
  • Figure 2.1: Local and remote management of digital signage networks
  • Figure 2.2: Media player form factors
  • Figure 3.1: Chromebox Commercial and Chromebase Commercial by AOPEN
  • Figure 3.2: BrightSign 4K1142 media player
  • Figure 3.3: MK80 and MK802 media players
  • Figure 4.1: Examples of recent digital signage acquisitions (2014-2015)
  • Figure 4.2: Installed base of digital signage systems (World 2013-2019)
  • Figure 4.3: Digital signage display market forecast (World 2013-2019)
  • Figure 4.4: Digital signage media player market forecast (World 2013-2019)
  • Figure 4.5: Digital signage connectivity technologies (World 2013-2019)
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