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市場調查報告書

行動導航服務和終端市場

Mobile Navigation Services and Devices - 7th Edition

出版商 BERG Insight 商品編碼 228464
出版日期 內容資訊 英文 160 Pages
商品交期: 最快1-2個工作天內
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行動導航服務和終端市場 Mobile Navigation Services and Devices - 7th Edition
出版日期: 2014年09月17日 內容資訊: 英文 160 Pages
簡介

汽車及行人的導航系統與服務,可分為幾個範疇。汽車廠商在已發展市場銷售的車型,大半配備標準或選擇的嵌入式導航系統,還有,在擁有的汽車安裝導航時,從維修市場有嵌入式、可攜式(PND)、手機用導航應用程式等選擇。

本報告提供行動導航服務和終端的市場相關資料、解決方案趨勢,及供應商、開發人員、提供者簡介等資料,為您概述為以下內容。

圖表

摘要整理

第1章 個人導航解決方案

  • 個人導航解決方案概要
  • PND的範疇與分類
    • 車上導航系統PND
    • 置入式PND
    • 多模式/堅固的PND
    • 卡車及休旅車用PND
  • 導航應用程式的流通管道與經營模式
  • 車輛車隊及導航系統的滲透

第2章 地圖資料和內容提供商

  • 數位地圖資料與影像提供者
    • Nokia HERE
    • TomTom Maps
    • AND
    • AutoNavi
    • Blom
    • CE Info Systems - MapmyIndia
    • DigitalGloble
    • Intermap Technologies
    • OpenStreetMap
    • ZENRIN
  • 交通資訊服務
    • 交通資訊系統
    • RDS-TMC服務
    • TPEG規格
    • VICS交通資訊系統
    • 市場趨勢
    • Be-Mobile
    • CE-Traffic
    • Clear Channel Radio的綜合交通網路
    • Decell
    • INRIX
    • Mediamobile
    • TrafficCast
    • Trafficmaster
  • 測速照相警告終端與資料庫供應商
    • Coyote Systems
    • Cyclops
    • FoxyTag
    • Road Angel
    • Wikango
  • 旅遊指南、POI資料、天氣資訊提供者
    • CustomWeather
    • Foreca
    • Fodor's Travel
    • Langenscheidt
    • Mairdumont
    • NavX
    • Solocal Group
    • ViaMichelin
    • Wcities

第3章 導航軟體開發人員

  • 技術概要
    • 汽車/非汽車/混合導航軟體
    • 導航軟體功能的演進
  • 廠商市場佔有率
    • 歐洲的手機終端導航應用程式市場佔有率
    • 北美手機終端導航應用程式市場佔有率
  • 企業簡介與策略
    • ALK Technologies
    • Appello Systems
    • deCarta
    • Elektrobit
    • Fullpower Technologies
    • Google
    • Intrinsyc Software
    • MapQuest
    • Mireo
    • NaviExpert
    • Navitel
    • NAVITIME
    • Navmii
    • NDrive
    • NNG
    • Nokia
    • ROUTE 66
    • Sygic
    • TeleCommunication Systems
    • TeleNav
    • UbiEst
    • Yandex

第4章 行動通訊業者的提供服務

  • 北美的行動業者的導航服務
    • AT&T Mobility
    • Bell Mobility
    • Rogers Wireless
    • Sprint
    • Verizon Wireless
  • 歐洲的行動業者的導航服務
    • Deutsche Telekom Group
    • Orange Group
    • Telekom Austria Group
    • TeliaSonera Group
    • Vodafone Group
  • 亞太地區的行動業者的導航服務
    • 國家概況:日本
    • 國家概況:韓國
    • Mobile TeleSystemsl
    • Mobile TeleSystems
    • Telstra
  • 南美的導航服務
    • America Movil
    • NII Holdings
    • Telefonica
    • Oi Brazil

第5章 終端供應商簡介

  • PND市場發展
    • PND的功能演進
    • 市場整合
  • PND的出貨數與廠商市場佔有率
    • 各地區出貨數
    • PND硬體設備的收益
    • 廠商市場佔有率
  • PND供應商簡介與策略
    • Garmin
    • TomTom
    • MiTAC
    • Mappy/Logicom
    • MEDION
    • Panasonic
    • Prestigio
    • Thinkware Systems
    • UniStrong
    • United Navigation
  • 手機終端市場發展

第6章 市場分析與預測

  • 導航產業趨勢
  • 地區市場
    • 導航系統的普及率(各地區)
    • 歐洲的行動導航市場
    • 歐洲的PND市場
    • 北美的行動導航市場
    • 北美的PND市場
    • 其他地區的行動導航市場
    • 其他地區的PND市場

詞彙表

圖表

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目錄

Executive summary

Navigation solutions for car and pedestrian navigation can be divided into multiple categories. Car manufacturers offer factory installed in-dash navigation systems as standard or optional equipment on a majority of their models sold in developed markets. Drivers that want to add a navigation system to their existing vehicle can choose among numerous aftermarket solutions, including in-dash navigation and infotainment systems, Personal Navigation Devices (PNDs) and navigation apps for handsets. At the end of 2013, there were 180 million dedicated car navigation systems in use globally, including an estimated 70 million factory installed or aftermarket in-dash navigation systems and 110 million PNDs.

Even though the share of new cars fitted with factory installed in-dash navigation systems will grow fast as prices decline, the penetration among vehicles in use will grow slowly. The average age of vehicles in North America and Europe has grown to 9 years. Aftermarket navigation solutions will thus account for a majority of navigation systems in use in the foreseeable future. Since the different solutions are tailored for slightly different use-cases, multiple navigation-capable device solutions can be expected to co-exist in the future. Many consumers are also likely to own and use more than one navigation capable device.

The PND device category is facing increasing competition from low cost in-dash OEM navigation systems, as well as aftermarket products ranging from in-dash systems to navigation apps for smartphones and tablets. Moreover, the penetration rate for PNDs is already high in many markets. Global shipments of PNDs fell 21 percent to 22 million units in 2013, which marks the fourth year of decline from the peak of 40 million units sold in 2008 and 2009. Even though some emerging markets are still showing growth, this will not compensate for the decline in mature markets. Berg Insight forecasts global PND shipments to decline to 10 million units in 2019. However, there are signs that the rapid ASP declines experienced in the past few years are slowing down.

The intense competition in the PND segment has led to market consolidation. Several vendors have exited the market - either in the most competitive markets or altogether, while others have acquired competitors. On a global level, the PND market is now dominated by the three vendors - Garmin, TomTom and MiTAC - that together hold 75 percent market share globally and more than 90 percent market share in Western Europe and North America. These companies have highly integrated operations ranging from hardware and software development to distribution. There are also some vendors that hold strong positions on a local or regional level such as United Navigation in Germany, Prestigio in Eastern Europe and Panasonic in Japan. As the market is declining, the leading PND vendors Garmin, TomTom and MiTAC, as well as the leading white-label PND software developers Elektrobit and NNG are increasingly focusing on developing in-dash navigation systems for the automotive industry.

Navigation services for mobile phones have been available since 2002, but have only become a serious threat to PNDs in the last few years as smartphone performance has improved and device adoption accelerated. The global active installed base of smartphones grew to 1.9 billion units at the end of 2013. Smartphone adoption - i.e. the share of all handsets in use - had reached about 35 percent worldwide, 67 percent in North America and about 58 percent in the EU27+2. Berg Insight estimates that the number of monthly active users of navigation apps for mobile phones was 180 million worldwide at the end of 2013.

The growing usage of mobile navigation apps has largely been driven by broader availability of free services. Starting in late 2009, all the leading smartphone platform and device vendors have introduced free navigation apps for end-users. Apple, Google and Nokia have developed their navigation apps in-house, while other device vendors such as BlackBerry, LG, Samsung and Sony Mobile cooperate with navigation app developers like Appello, Navmii, NDrive, ROUTE 66 and TeleCommunication Systems. Besides handset vendors, app developers also use distribution channels including app stores and mobile operators. As competition from free apps has intensified, app developers are increasingly focusing on freemium business models where the core turn-by-turn navigation service is free and users have the option to purchase additional content and features. Advertising is also gradually becoming a source of revenues for developers with large active user bases.

Table of Contents

Table of contents

List of figures

Executive summary

1. Personal navigation solutions

  • 1.1. Overview of personal navigation solutions
    • 1.1.1. Car OEM in-dash navigation and telematics solutions
    • 1.1.2. Aftermarket in-dash infotainment and navigation systems
    • 1.1.3. Personal Navigation Devices
    • 1.1.4. Smartphones and mobile phones
    • 1.1.5. Tablets, phablets and wearable devices
  • 1.2. PND categories and segments
    • 1.2.1. Car navigation PNDs
    • 1.2.2. Embedded PNDs
    • 1.2.3. Multimode and rugged PNDs
    • 1.2.4. Truck and recreational vehicle PNDs
  • 1.3. Navigation app distribution channels and business models
    • 1.3.1. Navigation app distribution channels
    • 1.3.2. Active monthly navigation app users by distribution channel
    • 1.3.3. Evolution of handset navigation app business models
    • 1.3.4. App store strategies
  • 1.4. Vehicle fleets and navigation system penetration
    • 1.4.1. The European passenger car market
    • 1.4.2. The North American passenger car and light truck market

2. Map data and content providers

  • 2.1. Digital map data and image suppliers
    • 2.1.1. Nokia HERE
    • 2.1.2. TomTom Licensing
    • 2.1.3. AND
    • 2.1.4. AutoNavi
    • 2.1.5. Blom
    • 2.1.6. CE Info Systems - MapmyIndia
    • 2.1.7. DigitalGloble
    • 2.1.8. Intermap Technologies
    • 2.1.9. OpenStreetMap
    • 2.1.10. ZENRIN
  • 2.2. Traffic information services
    • 2.2.1. Traffic information systems
    • 2.2.2. RDS-TMC services
    • 2.2.3. The TPEG standard
    • 2.2.4. The VICS traffic information system
    • 2.2.5. Market developments
    • 2.2.6. Be-Mobile
    • 2.2.7. CE-Traffic
    • 2.2.8. Clear Channel Radio's Total Traffic and Weather Network
    • 2.2.9. Decell
    • 2.2.10. INRIX
    • 2.2.11. Mediamobile
    • 2.2.12. TrafficCast
    • 2.2.13. Trafficmaster
  • 2.3. Speed camera warning devices and database providers
    • 2.3.1. Coyote Systems
    • 2.3.2. Cyclops
    • 2.3.3. FoxyTag
    • 2.3.4. Road Angel
    • 2.3.5. Wikango
  • 2.4. Travel guide, POI data and weather information providers
    • 2.4.1. CustomWeather
    • 2.4.2. Foreca
    • 2.4.3. Fodor's Travel
    • 2.4.4. Langenscheidt
    • 2.4.5. Mairdumont
    • 2.4.6. NavX
    • 2.4.7. Solocal Group
    • 2.4.8. ViaMichelin
    • 2.4.9. Wcities

3. Navigation software developers

  • 3.1. Technology overview
    • 3.1.1. On-board, off-board and hybrid navigation apps
    • 3.1.2. Evolution of navigation app features
  • 3.2. Vendor market shares
    • 3.2.1. Handset navigation app market shares in Europe
    • 3.2.2. Handset navigation app market shares in North America
  • 3.3. Company profiles and strategies
    • 3.3.1. ALK Technologies
    • 3.3.2. Aponia Software
    • 3.3.3. Appello Systems
    • 3.3.4. deCarta
    • 3.3.5. Elektrobit
    • 3.3.6. Fullpower Technologies
    • 3.3.7. Google
    • 3.3.8. Intrinsyc Software
    • 3.3.9. MapQuest
    • 3.3.10. Mireo
    • 3.3.11. NaviExpert
    • 3.3.12. Navitel
    • 3.3.13. NAVITIME
    • 3.3.14. Navmii
    • 3.3.15. NDrive
    • 3.3.16. NNG
    • 3.3.17. Nokia
    • 3.3.18. ROUTE 66
    • 3.3.19. Sygic
    • 3.3.20. TeleCommunication Systems
    • 3.3.21. Telenav
    • 3.3.22. UbiEst
    • 3.3.23. Yandex

4. Mobile operator service offerings

  • 4.1. Navigation services from mobile operators in North America
    • 4.1.1. AT&T Mobility
    • 4.1.2. Bell Mobility
    • 4.1.3. Rogers Wireless
    • 4.1.4. Sprint
    • 4.1.5. Verizon Wireless
  • 4.2. Navigation services from mobile operators in Europe
    • 4.2.1. Deutsche Telekom Group
    • 4.2.2. Orange Group
    • 4.2.3. Telekom Austria Group
    • 4.2.4. TeliaSonera Group
    • 4.2.5. Vodafone Group
  • 4.3. Navigation services from mobile operators in APAC and the MEA
    • 4.3.1. Country profile: Japan
    • 4.3.2. Country profile: South Korea
    • 4.3.3. Bharti Airtel
    • 4.3.4. Mobile TeleSystems
    • 4.3.5. Telstra
  • 4.4. Navigation services in Latin America
    • 4.4.1. América Móvil
    • 4.4.2. NII Holdings
    • 4.4.3. Telefónica
    • 4.4.4. Oi Brazil

5. Device vendor profiles

  • 5.1. PND market developments
    • 5.1.1. PND feature evolution
    • 5.1.2. Market consolidation
  • 5.2. PND shipments and vendor market shares
    • 5.2.1. Shipments by geographical region
    • 5.2.2. PND hardware revenues
    • 5.2.3. Vendor market shares
  • 5.3. PND vendor profiles and strategies
    • 5.3.1. Garmin
    • 5.3.2. TomTom
    • 5.3.3. MiTAC
    • 5.3.4. Mappy / Logicom
    • 5.3.5. MEDION
    • 5.3.6. Panasonic
    • 5.3.7. Prestigio
    • 5.3.8. Thinkware Systems
    • 5.3.9. UniStrong
    • 5.3.10. United Navigation
  • 5.4. Handset market developments
    • 5.4.1. Smartphone platform market shares
    • 5.4.2. Smartphone vendor market shares
    • 5.4.3. Handset vendors and operators start to back new smartphone platforms
    • 5.4.4. Towards complete LBS offerings
    • 5.4.5. Handset vendor navigation service strategies

6. Market analysis and forecasts

  • 6.1. Navigation industry trends
    • 6.1.1. PND sales continue to decline in developed markets
    • 6.1.2. Low cost in-dash navigation systems drive take rates
    • 6.1.3. Free navigation apps now available for all smartphone platforms
  • 6.2. Regional markets
    • 6.2.1. Total navigation system penetration rate by region
    • 6.2.2. The European mobile navigation market
    • 6.2.3. The European PND market
    • 6.2.4. The North American mobile navigation market
    • 6.2.5. The North American PND market
    • 6.2.6. The Rest of World mobile navigation market
    • 6.2.7. The Rest of World PND market
  • Glossary

List of figures

  • Figure 1.1: Main car navigation system categories
  • Figure 1.2: Connected car services by car brand (Europe and North America 2014)
  • Figure 1.3: The Samsung Gear S smartwatch with Nokia HERE navigation app
  • Figure 1.4: Car navigation PND feature comparison by products segment
  • Figure 1.5: Garmin and TomTom PNDs
  • Figure 1.6: Leading mobile app stores (February 2014)
  • Figure 1.7: Active navigation users by distribution channel (World 2009-2013)
  • Figure 1.8: Business models for mobile navigation apps and services
  • Figure 1.9: The European passenger car market (2013)
  • Figure 1.10: Car navigation system shipments in Europe (2003-2013)
  • Figure 1.11: The North American passenger car and light truck market (2013)
  • Figure 1.12: Car navigation system shipments in North America (2003-2013)
  • Figure 2.1: Examples of content providers
  • Figure 2.2: Major international digital map data suppliers
  • Figure 2.3: Traffic information platform
  • Figure 2.4: Examples of TMC service providers (2014)
  • Figure 2.5: Speed camera warning device and database vendors (July 2014)
  • Figure 2.6: Travel guide publishers
  • Figure 3.1: Mapping and navigation server platform
  • Figure 3.2: Navigation app and service providers by active users (World Q4-2013)
  • Figure 3.3: Handset navigation app market shares (EU27+2 2009-2013)
  • Figure 3.4: Handset navigation app market shares (North America 2009-2013)
  • Figure 3.5: Handset navigation app developers
  • Figure 4.1: Navigation offerings from North American operators (July 2014)
  • Figure 4.2: Examples of navigation offerings from European operators (July 2014)
  • Figure 4.3: Examples of navigation offerings from APAC and MEA operators (July 2014)
  • Figure 5.1: PND feature penetration in Europe and North America (2008-2013)
  • Figure 5.2: PND brands by original industry
  • Figure 5.3: Global annual PND shipments and revenues (2006-2013)
  • Figure 5.4: PND shipments by region (2008-2013)
  • Figure 5.5: PND vendor market shares (World 2007-2013)
  • Figure 5.6: PND vendor market shares (Europe 2007-2013)
  • Figure 5.7: PND vendor market shares (North America 2007-2013)
  • Figure 5.8: Examples of Garmin nüvi PNDs
  • Figure 5.9: Garmin Víago screenshots
  • Figure 5.10: Examples of TomTom PNDs
  • Figure 5.11: Smartphone shipments by vendor and OS (World 2013)
  • Figure 6.1: Smartphone, GPS-enabled tablet and PND shipments (World 2012-2019)
  • Figure 6.2: PND and in-dash navigation system penetration (World 2008-2013)
  • Figure 6.3: Navigation app and service revenues (EU27+2 2012-2019)
  • Figure 6.4: Annual PND shipments in Europe (2006-2019)
  • Figure 6.5: PND ASP, device and service revenues in Europe (2012-2019)
  • Figure 6.6: Navigation app and service revenues (North America 2012-2019)
  • Figure 6.7: Annual PND shipments in North America (2006-2017)
  • Figure 6.8: PND ASP, device and service revenues in North America (2012-2019)
  • Figure 6.9: Navigation app and service revenues (ROW 2012-2019)
  • Figure 6.10: Annual PND shipments in ROW (2006-2019)
  • Figure 6.11: PND ASP, device and service revenues in ROW (2012-2019)
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