行動導航·服務和終端市場(第5版)

行動導航·服務和終端市場(第5版) 是由出版商Berg Insight AB在2012年01月所出版的。 這份英文市場調查報告書價格從美金1800起跳。

簡介

汽車及行人的導航·系統與服務，分為幾個範疇。汽車廠商在已發展的市場銷售大半部分的車型，標準以及選擇搭載In-Dash 型的導航·系統，此外所有的汽車導航的情況，In-Dash 型，可攜式型(PND)，手機用導航應用程式等都可以從維修市場選擇。

本報告提供行動導航·服務和終端的市場相關資料，解決方案趨勢，及供應商，開發人員，提供者簡介等，為您概述為以下內容。

圖表

摘要整理

第1章 可攜式導航·解決方案

• 汽車和導航·系統的滲透度
  • 歐洲的小客車市場
  • 北美的小客車及輕型卡車市場
• 可攜式導航·系統及服務概要
  • 工廠出貨時裝載的In-Dash 型導航和通訊系統·解決方案
  • 維修市場的In-Dash 型導航·系統
  • 個人·導航·系統
  • 網際網路·平板電腦和媒體播放器
• PND的範疇與分類
  • 獨立式車上導航系統PND
  • 置入式PND
  • 多模/堅固耐用的PND
  • 卡車PND
• 手機終端為基礎的導航·服務
  • 汽車導航·應用程式
  • 非汽車導航·應用程式
• 導航·服務的流通路與經營模式
  • 行動·網路經營者
  • 手機終端供應商
  • 終端應用程式·商店
  • 積極的手機終端導航使用者

第2章 地圖資料和內容提供商

• 數位地圖資料與影像提供者
  • NAVTEQ
  • TomTom Maps
  • AND
  • AutoNavi
  • Blom
  • CE Info Systems
  • DigitalGloble
  • GeoEye
  • Intermap Technologies
  • OpenStreetMap
  • ZENRIN
• 交通資訊服務
  • 交通資訊系統
  • RDS-TMC服務
  • VICS交通資訊系統
  • TPEG表達
  • AirSage
  • Clear Channel Radio的綜合交通網路
  • Decell
  • INRIX
  • Mediamobile
  • TrafficCast
  • Trafficmaster
• 速度相機警告終端與資料庫供應商
  • Coyote Systems
  • Cyclops
  • FoxyTag
  • Road Angel
  • RoadPilot
  • Wikango
• 旅行指南，旅遊資料，天氣資訊提供者
  • CustomWeather
  • Foreca
  • Fodor's Travel
  • Langenscheidt
  • Mairdumont
  • NavX
  • ViaMichelin
  • Wcities
• 目錄中的出版商
  • PagesJaunes and Mappy
  • Truvo
  • Yell Group

第3章 導航·軟體·開發人員

• 技術概要
  • 汽車/非汽車/混合型·導航·軟體
  • 導航·軟體的功能的演變
• 廠商市場佔有率
  • 歐洲的手機終端導航·應用程式市場的市場佔有率
  • 北美手機終端導航·應用程式市場的市場佔有率
• 企業簡介與策略
  • ALK Technologies
  • Appello Systems
  • deCarta
  • Elektrobit
  • Fullpower Technologies
  • Google
  • GPS Tuner
  • Intrinsyc Software
  • Maction Technologies
  • Mireo
  • NavGuard
  • NaviExpert
  • Navitel
  • NAVITIME
  • Navmii
  • NDrive
  • NNG
  • PH Informatica
  • ROUTE 66
  • Skobbler
  • Sygic
  • TeleCommunication Systems
  • TeleNav
  • Telmap
  • UbiEst
  • Waze
  • Wikitude
  • Yapp Mobile

第4章 行動應用軟體業者的提供服務

• 北美的行動業者的導航·服務
  • AT&T
  • Bell Mobility
  • MetroPCS
  • Rogers Wireless
  • Sprint Nextel
  • TELUS
  • Verizon Wireless
• 歐洲的行動業者的導航·服務
  • Deutsche Telekom Group
  • Orange Group
  • SFR
  • Telefonica Group
  • Telekom Austria Group
  • TeliaSonera Group
  • Vodafone Group
• 亞太地區的行動業者的導航·服務
  • 各國簡介:澳洲
  • 各國簡介:日本
  • 各國簡介:韓國
  • SingTel Group
  • Tata Indicom
  • Vodafone New Zealand
• 其他國的導航·服務
  • 各國簡介:以色列
  • 各國簡介:南非
  • America Movil
  • NII Holdings
  • Telefonica Latin America
  • Mobile TeleSystems

第5章 終端供應商簡介

• PND市場發展
  • PND的功能演變
  • 市場整合
• PND的出貨數與廠商市場佔有率
  • 各地區出貨數
  • PND硬體設備的收益
  • 廠商市場佔有率
• PND供應商簡介與策略
  • Garmin
  • Navigon
  • TomTom
  • MiTAC
  • Airis
  • AvMap
  • Mappy/Logicom
  • MEDION
  • Panasonic
  • Shinco
  • Sony
  • Thinkware Systems
  • UniStrong
  • United Navigation
• 手機終端市場發展
  • 智慧型手機的演變
  • 手機終端廠商市場佔有率
  • 手機終端供應商的導航·服務策略
• 手機終端供應商簡介與策略
  • Apple
  • HTC
  • LG Electronics
  • Motorola
  • Nokia
  • RIM
  • Samsung Electronics
  • Sony Ericsson

第6章 市場分析與預測

• 導航產業趨勢
  • 全球仍然偏低的導航·系統整體滲透度
  • 為了提高滲透的低成本的In-Dash 型導航·系統
  • 手機終端導航銷路的演變
  • 手機終端導航的經營模式的演變
• 地區市場
  • 歐洲的行動·導航市場
  • 歐洲的PND市場
  • 北美的行動·導航市場
  • 北美的PND市場
  • 其他地區的行動·導航市場
  • 其他地區的PND市場

詞彙

圖表

目錄

Navigation systems and services for car and pedestrian navigation can be divided into multiple categories. Car manufacturers offer factory installed in-dash navigation systems as standard or optional equipment on a majority of their models sold in developed markets. Drivers that want to add navigation to their existing vehicle can choose among a number of aftermarket solutions. Examples include in-dash navigation systems, Personal Navigation Devices (PNDs) and navigation apps for mobile phones. New device categories such as Internet tablets are also being equipped with GPS and navigation software. At the end of 2011, there were 340 million navigation systems in use worldwide, including an estimated 60 million factory installed and aftermarket in-dash navigation systems, about 150 million PNDs and an estimated 130 million navigation-enabled mobile phones.

Even though the share of new cars fitted with factory installed in-dash navigation systems will grow fast as prices decline, the actual penetration of in-dash navigation systems will grow slowly. The average age of vehicles in North America and Europe has grown to about 9 years and is even higher in most other markets. Aftermarket navigation solutions will thus account for a majority of navigation systems sold in the foreseeable future. Since the different solutions are tailored for slightly different use-cases, multiple navigation-capable device solutions can be expected to co-exist in the future. Many consumers are also likely to use more than one category of navigation capable device.

In many developed markets such as Europe and North America where the PND penetration is already high, the PND device category is facing increasing competition from handset-based navigation services and low cost in-dash navigation systems. Worldwide shipments of PNDs fell to about 33 million units in 2011, down from nearly 38 million in 2010. Berg Insight believes that PND shipments in Europe and North America have peaked and will gradually decline to about 7 and 6 million units per annum respectively in 2016. New markets in other parts of the world will only partly compensate for the decline in the mature markets. Worldwide shipments of PNDs are forecasted to gradually decline to 23 million units in 2016.

Increasing competition has already forced several vendors to exit the PND segment - either in the most competitive markets or altogether. There is also a consolidation trend among the remaining PND vendors. MiTAC has acquired the PND operations of Navman and the assets of the consumer product division of Magellan Navigation. Garmin completed the acquisition of Navigon in July 2011. United Navigation, which began operations in early 2010, has licensed the rights to use the Falk and Becker brands for navigation solutions. The PND market is now dominated by the three vendors Garmin, TomTom and MiTAC that together maintain a 75 percent market share. These companies have highly integrated operations ranging from hardware and software development to distribution. Moreover, these companies are now increasingly focusing on in-dash navigation systems.

The adoption of handset-based navigation apps and services is increasing along with the popularity of smartphones. The global active installed base of smartphones surpassed 700 million units at the 2011, which is approximately 15 percent of all mobile phones in use. Berg Insight forecasts that smartphone shipments will grow from an estimated 450 million units in 2011 to 1,300 million units in 2016. In the future, virtually all GPS-enabled handsets can be expected to have mapping and navigation software as part of the standard feature set. Today, handset navigation solutions are primarily available as on-board apps with map data stored in the memory of the handset and off-board services that rely on maps stored on a server. Over time, many solutions will converge into hybrid services that store frequently used maps in the internal memory and leverage wireless connectivity to access dynamic content.

The main distribution channels for handset navigation apps include mobile network operators, handset vendors and on-device application stores. Free turn-by-turn navigation services have been available for several years from niche players, but the launch of Google Maps Navigation for Android handsets in late 2009 and Nokia Maps with free navigation in early 2010 started a major transformation of the handset navigation market in both Europe and North America. White-label navigation developers are now working with mobile operators to create unique localised offerings and service bundles. Increasingly, navigation service providers are focusing on the freemium business model where the core turn-by-turn navigation service is free and users have the option to purchase additional content and features.

Table of Contents

List of Figures

Executive summary

1. Personal navigation solutions

• 1.1. Vehicle fleets and navigation system penetration
  • 1.1.1. The European passenger car market
  • 1.1.2. The North American passenger car and light truck market
• 1.2. Overview of personal navigation systems and services
  • 1.2.1. Factory installed in-dash navigation and telematics solutions
  • 1.2.2. Aftermarket in-dash navigation systems
  • 1.2.3. Personal Navigation Devices
  • 1.2.4. Smartphones and mobile phones
  • 1.2.5. Internet tablets and media players
• 1.3. PND categories and segments
  • 1.3.1. Standalone car navigation PNDs
  • 1.3.2. Embedded PNDs
  • 1.3.3. Multimode and rugged PNDs
  • 1.3.4. Truck PNDs
• 1.4. Handset-based navigation services
  • 1.4.1. On-board navigation apps
  • 1.4.2. Off-board navigation services
• 1.5. Navigation service distribution channels and business models
  • 1.5.1. Mobile network operators
  • 1.5.2. Handset vendors
  • 1.5.3. On-device app stores
  • 1.5.4. Active handset navigation users

2. Map data and content providers

• 2.1. Digital map data and image suppliers
  • 2.1.1. NAVTEQ
  • 2.1.2. TomTom Maps
  • 2.1.3. AND
  • 2.1.4. AutoNavi
  • 2.1.5. Blom
  • 2.1.6. CE Info Systems
  • 2.1.7. DigitalGloble
  • 2.1.8. GeoEye
  • 2.1.9. Intermap Technologies
  • 2.1.10. OpenStreetMap
  • 2.1.11. ZENRIN
• 2.2. Traffic information services
  • 2.2.1. Traffic information systems
  • 2.2.2. RDS-TMC services
  • 2.2.3. The VICS traffic information system
  • 2.2.4. The TPEG standard
  • 2.2.5. AirSage
  • 2.2.6. Clear Channel Radio's Total Traffic Network
  • 2.2.7. Decell
  • 2.2.8. INRIX
  • 2.2.9. Mediamobile
  • 2.2.10. TrafficCast
  • 2.2.11. Trafficmaster
• 2.3. Speed camera warning devices and database providers
  • 2.3.1. Coyote Systems
  • 2.3.2. Cyclops
  • 2.3.3. FoxyTag
  • 2.3.4. Road Angel
  • 2.3.5. RoadPilot
  • 2.3.6. Wikango
• 2.4. Travel guide, POI data and weather information providers
  • 2.4.1. CustomWeather
  • 2.4.2. Foreca
  • 2.4.3. Fodor's Travel
  • 2.4.4. Langenscheidt
  • 2.4.5. Mairdumont
  • 2.4.6. NavX
  • 2.4.7. ViaMichelin
  • 2.4.8. Wcities
• 2.5. Directory publishers
  • 2.5.1. PagesJaunes and Mappy
  • 2.5.2. Truvo
  • 2.5.3. Yell Group

3. Navigation software developers

• 3.1. Technology overview
  • 3.1.1. On-board, off-board and hybrid navigation software
  • 3.1.2. Evolution of navigation software features
• 3.2. Vendor market shares
  • 3.2.1. Handset navigation app market shares in Europe
  • 3.2.2. Handset navigation app market shares in North America
• 3.3. Company profiles and strategies
  • 3.3.1. ALK Technologies
  • 3.3.2. Appello Systems
  • 3.3.3. deCarta
  • 3.3.4. Elektrobit
  • 3.3.5. Fullpower Technologies
  • 3.3.6. Google
  • 3.3.7. GPS Tuner
  • 3.3.8. Intrinsyc Software
  • 3.3.9. Maction Technologies
  • 3.3.10. Mireo
  • 3.3.11. NavGuard
  • 3.3.12. NaviExpert
  • 3.3.13. Navitel
  • 3.3.14. NAVITIME
  • 3.3.15. Navmii
  • 3.3.16. NDrive
  • 3.3.17. NNG
  • 3.3.18. PH Informatica
  • 3.3.19. ROUTE 66
  • 3.3.20. Skobbler
  • 3.3.21. Sygic
  • 3.3.22. TeleCommunication Systems
  • 3.3.23. TeleNav
  • 3.3.24. Telmap
  • 3.3.25. UbiEst
  • 3.3.26. Waze
  • 3.3.27. Wikitude
  • 3.3.28. Yapp Mobile

4. Mobile operator service offerings

• 4.1. Navigation services from mobile operators in North America
  • 4.1.1. AT&T
  • 4.1.2. Bell Mobility
  • 4.1.3. MetroPCS
  • 4.1.4. Rogers Wireless
  • 4.1.5. Sprint Nextel
  • 4.1.6. TELUS
  • 4.1.7. Verizon Wireless
• 4.2. Navigation services from mobile operators in Europe
  • 4.2.1. Deutsche Telekom Group
  • 4.2.2. Orange Group
  • 4.2.3. SFR
  • 4.2.4. Telefonica Group
  • 4.2.5. Telekom Austria Group
  • 4.2.6. TeliaSonera Group
  • 4.2.7. Vodafone Group
• 4.3. Navigation services from mobile operators in Asia Pacific
  • 4.3.1. Country profile: Australia
  • 4.3.2. Country profile: Japan
  • 4.3.3. Country profile: South Korea
  • 4.3.4. SingTel Group
  • 4.3.5. Tata Indicom
  • 4.3.6. Vodafone New Zealand
• 4.4. Navigation services in other countries
  • 4.4.1. Country profile: Israel
  • 4.4.2. Country profile: South Africa
  • 4.4.3. America Movil
  • 4.4.4. NII Holdings
  • 4.4.5. Telefonica Latin America
  • 4.4.6. Mobile TeleSystems

5. Device vendor profiles

• 5.1. PND market developments
  • 5.1.1. PND feature evolution
  • 5.1.2. Market consolidation
• 5.2. PND shipments and vendor market shares
  • 5.2.1. Shipments by geographical region
  • 5.2.2. PND hardware revenues
  • 5.2.3. Vendor market shares
• 5.3. PND vendor profiles and strategies
  • 5.3.1. Garmin
  • 5.3.2. Navigon
  • 5.3.3. TomTom
  • 5.3.4. MiTAC
  • 5.3.5. Airis
  • 5.3.6. AvMap
  • 5.3.7. Mappy/Logicom
  • 5.3.8. MEDION
  • 5.3.9. Panasonic
  • 5.3.10. Shinco
  • 5.3.11. Sony
  • 5.3.12. Thinkware Systems
  • 5.3.13. UniStrong
  • 5.3.14. United Navigation
• 5.4. Handset market developments
  • 5.4.1. Smartphone evolution
  • 5.4.2. Handset vendor market shares
  • 5.4.3. Handset vendor navigation service strategies
• 5.5. Handset vendor profiles and strategies
  • 5.5.1. Apple
  • 5.5.2. HTC
  • 5.5.3. LG Electronics
  • 5.5.4. Motorola
  • 5.5.5. Nokia
  • 5.5.6. RIM
  • 5.5.7. Samsung Electronics
  • 5.5.8. Sony Ericsson

6. Market analysis and forecasts

• 6.1. Navigation industry trends
  • 6.1.1. The total navigation system penetration rate is still low globally
  • 6.1.2. Low cost in-dash navigation systems drive take rates
  • 6.1.3. Evolution of handset navigation distribution channels
  • 6.1.4. Evolution of handset navigation business models
• 6.2. Regional markets
  • 6.2.1. The European mobile navigation market
  • 6.2.2. The European PND market
  • 6.2.3. The North American mobile navigation market
  • 6.2.4. The North American PND market
  • 6.2.5. The Rest of World mobile navigation market
  • 6.2.6. The Rest of World PND market

Glossary

• Figure 1.1: The European passenger car market (2011)
• Figure 1.2: Car navigation system shipments in Europe (2002 - 2011)
• Figure 1.3: The North American passenger car and light truck market (2011)
• Figure 1.4: Car navigation system shipments in North America (2002 - 2011)
• Figure 1.5: Main car navigation system categories
• Figure 1.6: Evolution of portable navigation solutions
• Figure 1.7: Examples of GPS-enabled Internet tablets (December 2011)
• Figure 1.8: PND feature comparison by price segment
• Figure 1.9: Latest Garmin and TomTom connected PNDs
• Figure 1.10: On-board navigation application screenshots
• Figure 1.11: Off-board navigation application screenshots
• Figure 1.12: Examples of mobile app stores (December 2011)
• Figure 1.13: Examples of Android, BlackBerry and iPhone navigation app developers
• Figure 1.14: Active navigation users by distribution channel (World 2008 - 2011)
• Figure 2.1: Examples of content providers
• Figure 2.2: Major international digital map data suppliers
• Figure 2.3: Traffic information platform
• Figure 2.4: Examples of TMC service providers (2010)
• Figure 2.5: Travel guide publishers
• Figure 2.6: Leading directory service providers (2011)
• Figure 2.7: Directory provider distribution channels and business models
• Figure 3.1: Mapping and navigation server platform
• Figure 3.2: Navigation app and service providers by active users (World Q4-2011)
• Figure 3.3: Handset navigation service market shares (EU27+2 2007 - 2011)
• Figure 3.4: Handset navigation service market shares (North America 2007 - 2011)
• Figure 3.5: Handset navigation app developers
• Figure 4.1: Navigation offerings from North American operators (December 2011)
• Figure 4.2: Navigation offerings from European operators (November 2011)
• Figure 4.3: Examples of navigation offerings from APAC operators (December 2011)
• Figure 5.1: PND feature penetration in Europe and North America (2007 - 2011)
• Figure 5.2: PND brands by original industry
• Figure 5.3: Global annual PND shipments and revenues (2005 - 2011)
• Figure 5.4: PND shipments by region (Million units 2007 - 2011)
• Figure 5.5: PND vendor market shares (World 2006 - 2011)
• Figure 5.6: PND vendor market shares (Europe 2006 - 2011)
• Figure 5.7: PND vendor market shares (North America 2006 - 2011)
• Figure 5.8: Examples of Garmin nuvi PNDs
• Figure 5.9: Examples of TomTom PNDs and connected PNDs
• Figure 5.10: Smartphone shipments by vendor and OS (World Q3-2011)
• Figure 6.1: PND and in-dash navigation system penetration (World 2007 - 2011)
• Figure 6.2: New business models for mobile navigation services
• Figure 6.3: Smartphone, GPS-enabled Internet tablet and PND shipments (2010 - 2016)
• Figure 6.4: Navigation apps and service revenues (EU27+2 2010 - 2016)
• Figure 6.5: Annual PND shipments in Europe (2006 - 2016)
• Figure 6.6: PND ASP, device and service revenues in Europe (2010 - 2016)
• Figure 6.7: Navigation app and service revenues (North America 2010 - 2016)
• Figure 6.8: Annual PND shipments in North America (2006 - 2016)
• Figure 6.9: PND ASP, device and service revenues in North America (2010 - 2016)
• Figure 6.10: Navigation app and service revenues (ROW 2010 - 2016)
• Figure 6.11: Annual PND shipments in ROW (2006 - 2016)
• Figure 6.12: PND ASP, device and service revenues in ROW (2010 - 2016)

Press Release

2011年全球PND出貨數減少為3,300萬部

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