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市場調查報告書

行動定位服務 (MLBS) 市場:第9版

Mobile Location-Based Services - 9th Edition

出版商 BERG Insight 商品編碼 224223
出版日期 內容資訊 英文 190 Pages
商品交期: 最快1-2個工作天內
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行動定位服務 (MLBS) 市場:第9版 Mobile Location-Based Services - 9th Edition
出版日期: 2015年08月31日 內容資訊: 英文 190 Pages
簡介

全球行動定位服務 (MLBS) 市場收益推算在2014年為103億歐元,預測到2020年前將擴大到348億歐元。

本報告提供行動定位服務 (MLBS) 市場現況與展望調查分析,提供您LBS生態系統概要,對主要30家企業公司行者之採訪考察,彙整市場趨勢·主要的發展分析,主要的垂直產業全面性概要,主要企業簡介,地區·垂直產業別預測等資訊。

第1章 簡介:定位服務(LBS)

  • 行動定位服務 (MLBS) 定義
  • 行動通訊服務
    • 行動語音·SMS
    • 行動數據·應用
    • 定位平台·服務的簡史
  • MLBS的分類
    • 地圖導航·交通
    • 地方性檢索·情報
    • 觀光旅遊
    • 社群網路·娛樂
    • 娛樂·健身
    • 家庭·尋人定位器服務
    • 定位型廣告廣告
    • 行動資源管理以及其他的企業服務
  • 行動應用程式的商業化戰略與經營模式
    • 免費應用
    • 收費應用
    • 免費增值應用·App內付款
    • 廣告支援
    • 打入市場的新流通管道
    • 綁定套組產品與服務
    • 行動應用程式經營模式趨勢
  • 行動定位技術和平台
    • 行動網路型定位技術
    • GNSS:GPS·GLONASS·Galileo·Compass/BeiDou 2
    • Wi-Fi定位
    • 藍芽 Low Energy·iBeacons
    • 混合·混合方式定位技術
    • 終端客戶型·探針型定位平台
  • 智慧型手機的生態系統
    • 智慧型手機平台的市場佔有率
    • 智慧型手機廠商市場佔有率
    • 應用程式商店
    • 由於市場成長減速終端供應商間的競爭激烈
    • 智慧型手機平台正在漸漸成為新的垂直孤島
    • 朝向完全的LBS服務
    • 終端供應商·業者開始返回新的智慧型手機平台
    • 行動網站,HTML5網站應用及本機應用

第2章 業者的LBS服務·策略

  • 歐洲
    • 3. Group
    • Deutsche Telekom
    • Orange Group
    • SFR
    • Telefonica Group
    • Telenor Group
    • TeliaSonera Group
    • Vodafone Group
  • 北美
    • AT&T Mobility
    • Bell Mobility
    • Rogers Wireless
    • Sprint
    • TELUS
    • US Cellular
    • Verizon Wireless
  • 其他
    • America Movil
    • BSNL
    • NTT DoCoMo
    • Telkomsel
    • Telstra
  • 產業分析
    • 組織能力·目標阻礙了業者的LBS提供能力
    • 挑戰以智慧型手機平台作為流通管道的業者所扮演的角色
    • 業者已經不是定位資料的中心來源
    • LBA及分析的業者的新機會

第3章 消費者取向LBS的分類

  • 地圖導航·交通服務
    • 客車和專用導航系統
    • 製圖·路由服務
    • Turn-by-turn導航服務
    • 主要的地圖導航應用程序開發
    • 出租汽車·汽車共享·乘坐共享服務
    • 測速照相警告應用·服務
    • 大眾交通工具服務
  • 觀光旅遊
    • 旅遊規劃服務
    • 旅遊指南
  • 地方性檢索·情報
    • 網際網路搜尋引擎
    • 名錄服務
    • 當地發現·檢討服務
    • 消費·優惠券服務
  • 社群網路·娛樂
    • 社群網路服務
    • 登記服務
    • 朋友取景器服務
    • 聊天·即時通訊軟體·VoIP服務
    • 定位型遊戲
  • 娛樂·健身
    • Geocaching apps
    • 戶外導航
    • 運動追蹤應用
  • 家庭·尋人定位器服務
    • 手機業者銷售的家庭定位器服務
    • 家庭·尋人定位器應用·服務

第4章 企業用LBS的分類

  • 行動資源管理
    • 車隊(編隊)管理服務
    • 行動工作人員管理服務
    • 單獨勞工保護服務
  • 行動分析
    • 行動分析平台
    • 促進要素·障礙
  • 其他企業服務及B2B服務
    • 定位擴張客服中心服務
    • 欺詐管理
    • 安全認證

第5章 行動廣告

  • 簡介
    • 廣告·行銷產業
    • 行動終端上的廣告
    • 定位型廣告 (LBA) 定義·變異
  • LBA產業分析
    • 行動搜尋供應商
    • 手機業者
    • 行動折價券·契約供應商
    • 傳統行動廣告企業
    • 主要數位·通訊企業
    • LBA形勢趨勢

第6章 市場預測·趨勢

  • LBS市場摘要
  • 行動廣告及LBA
  • 垂直市場趨勢

用語

圖表

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目錄

What are the latest developments on the LBS markets? Berg Insight estimates the total LBS revenues to € 10.3 billion worldwide in 2014, which are forecasted to grow to about € 34.8 billion in 2020. This 190 page strategic report now in its ninth edition summarises the latest trends and forecasts for location-based services worldwide.

Table of Contents

  • Table of Contents
  • List of Figures
  • Executive summary

1. Introduction to location-based services

  • 1.1. Definition of mobile location-based services
  • 1.2. Mobile communication services
    • 1.2.1. Mobile voice and SMS
    • 1.2.2. Mobile data and applications
    • 1.2.3. A brief history of location platforms and services
  • 1.3. Mobile LBS categories
    • 1.3.1. Mapping, navigation and transportation
    • 1.3.2. Local search and information
    • 1.3.3. Travel and tourism
    • 1.3.4. Social networking and entertainment
    • 1.3.5. Recreation and fitness
    • 1.3.6. Family and people locator services
    • 1.3.7. Location-based advertising
    • 1.3.8. Mobile resource management and other enterprise services
  • 1.4. Mobile app monetisation strategies and business models
    • 1.4.1. Free apps
    • 1.4.2. Paid apps
    • 1.4.3. Freemium apps and in-app payments
    • 1.4.4. Ad-funding
    • 1.4.5. New channel to market
    • 1.4.6. Bundled products and services
    • 1.4.7. Mobile app business model trends
  • 1.5. Mobile location technologies and platforms
    • 1.5.1. Mobile network-based location technologies
    • 1.5.2. GNSS: GPS, GLONASS, Galileo and Compass/BeiDou 2
    • 1.5.3. Wi-Fi positioning
    • 1.5.4. Bluetooth Low Energy and iBeacons
    • 1.5.5. Hybrid and mixed mode location technologies
    • 1.5.6. Handset client-based and probe-based location platforms
  • 1.6. Smartphone ecosystems
    • 1.6.1. Smartphone platform market shares
    • 1.6.2. Smartphone vendor market shares
    • 1.6.3. App stores
    • 1.6.4. Competition among handset vendors intensifies as market growth slows
    • 1.6.5. Smartphone platforms are becoming new vertical silos
    • 1.6.6. Towards complete LBS offerings
    • 1.6.7. Handset vendors and operators start to back new smartphone platforms
    • 1.6.8. The mobile web, HTML5 web apps and native apps

2. Operator LBS offerings and strategies

  • 2.1. Europe
    • 2.1.1. 3. Group
    • 2.1.2. Deutsche Telekom
    • 2.1.3. Orange Group
    • 2.1.4. SFR
    • 2.1.5. Telefónica Group
    • 2.1.6. Telenor Group
    • 2.1.7. TeliaSonera Group
    • 2.1.8. Vodafone Group
  • 2.2. North America
    • 2.2.1. AT&T Mobility
    • 2.2.2. Bell Mobility
    • 2.2.3. Rogers Wireless
    • 2.2.4. Sprint
    • 2.2.5. TELUS
    • 2.2.6. US Cellular
    • 2.2.7. Verizon Wireless
  • 2.3. Rest of world
    • 2.3.1. América Móvil
    • 2.3.2. BSNL
    • 2.3.3. NTT DoCoMo
    • 2.3.4. Telkomsel
    • 2.3.5. Telstra
  • 2.4. Industry analysis
    • 2.4.1. Organisational capabilities and goals limit operator's ability to provide LBS
    • 2.4.2. Smartphone platforms challenge operators' role as distribution channel
    • 2.4.3. Operators are no longer the central source of location data
    • 2.4.4. Emerging opportunities for operators in LBA and analytics

3. Consumer LBS categories

  • 3.1. Mapping, navigation and transport services
    • 3.1.1. Passenger cars and dedicated navigation systems
    • 3.1.2. Mapping and routing services
    • 3.1.3. Turn-by-turn navigation services
    • 3.1.4. Key mapping and navigation app developers
    • 3.1.5. Car rental, car sharing and ride sharing services
    • 3.1.6. Speed camera warning apps and services
    • 3.1.7. Traffic information services
    • 3.1.8. Public transport services
  • 3.2. Travel and tourism
    • 3.2.1. Travel planning services
    • 3.2.2. Travel guides
  • 3.3. Local search and information
    • 3.3.1. Internet search engines
    • 3.3.2. Directory services
    • 3.3.3. Local discovery and review services
    • 3.3.4. Shopping and coupon services
  • 3.4. Social networking and entertainment
    • 3.4.1. Social networking services
    • 3.4.2. Check-in services
    • 3.4.3. Friendfinder services
    • 3.4.4. Chat, instant messaging and VoIP services
    • 3.4.5. Location-based games
  • 3.5. Recreation and fitness
    • 3.5.1. Geocaching apps
    • 3.5.2. Outdoor navigation
    • 3.5.3. Sports tracking apps
  • 3.6. Family and people locator services
    • 3.6.1. Family locator services marketed by mobile operators
    • 3.6.2. Family and people locator apps and services

4. Enterprise LBS categories

  • 4.1. Mobile resource management
    • 4.1.1. Fleet management services
    • 4.1.2. Mobile workforce management services
    • 4.1.3. Lone worker protection services
  • 4.2. Mobile analytics
    • 4.2.1. Mobile analytics platforms
    • 4.2.2. Drivers and barriers
  • 4.3. Other enterprise and B2B services
    • 4.3.1. Location-enhanced call centre services
    • 4.3.2. Fraud management
    • 4.3.3. Secure authentication

5. Mobile advertising

  • 5.1. Introduction
    • 5.1.1. The advertising and marketing industry
    • 5.1.2. Advertising on the mobile handset
    • 5.1.3. Definitions and variants of location-based advertising (LBA)
    • 5.1.4. LBA formats
  • 5.2. LBA industry analysis
    • 5.2.1. Mobile search providers
    • 5.2.2. Mobile operators
    • 5.2.3. Mobile coupons and deals providers
    • 5.2.4. Traditional mobile advertising players
    • 5.2.5. Major digital and telecom companies
    • 5.2.6. LBA landscape trends

6. Market forecasts and trends

  • 6.1. Summary of the LBS market
    • 6.1.1. Location-based service revenues
    • 6.1.2. Smartphone shipment and user forecast
  • 6.2. Mobile advertising and LBA
    • 6.2.1. Challenges and opportunities
    • 6.2.2. Location can improve ROI for advertisers
    • 6.2.3. LBA market value forecast
  • 6.3. Vertical market trends
    • 6.3.1. Navigation apps continue to transition from premium to freemium
    • 6.3.2. Mobile now contributes half of total traffic for leading travel services
    • 6.3.3. Mobile search and information service usage approach PC access levels
    • 6.3.4. Social networking and entertainment increasingly monetise mobile apps
    • 6.3.5. Smartphones are increasingly used as recreation and fitness devices
    • 6.3.6. Family and people locator service adoption is driven by free apps
    • 6.3.7. Focus on corporate efficiency drive WFM service adoption
    • 6.3.8. Location data underpin a growing set of analytics and enterprise services
  • Glossary

List of Figures

  • Figure 1.1: Mobile subscriptions by region (World 2014)
  • Figure 1.2: Wireless service revenues (World 2011-2014)
  • Figure 1.3: Mobile location-based service categories
  • Figure 1.4: LBS system overview
  • Figure 1.5: Smartphone shipments by vendor and OS (World 2014)
  • Figure 1.6: Smartphone adoption and market shares (EU28+2 2011-2014)
  • Figure 1.7: Smartphone adoption and market shares (North America 2011-2014)
  • Figure 1.8: Leading mobile app stores (June 2015)
  • Figure 2.1: Mobile operators by number of subscribers (EU27+2 Q4-2014)
  • Figure 2.2: Mobile operators by number of subscribers (North America Q4-2014)
  • Figure 2.3: Top global mobile network operators by subscriber base (Q4-2014)
  • Figure 3.1: Mapping apps and mobile websites
  • Figure 3.2: Android, BlackBerry, iPhone and Windows Phone navigation apps
  • Figure 3.3: Navigation app and service providers by active users (World Q4-2014)
  • Figure 3.4: Car sharing and mobility service companies (World Q4-2014)
  • Figure 3.5: Traffic information platform
  • Figure 3.6: Traffic information apps and services
  • Figure 3.7: Public transport information apps (June 2015)
  • Figure 3.8: Online travel companies
  • Figure 3.9: Travel guide publishers
  • Figure 3.10: Leading mobile Internet search engines
  • Figure 3.11: Leading directory service providers (2015)
  • Figure 3.12: Directory provider distribution channels and business models
  • Figure 3.13: Local discovery and review services (June 2015)
  • Figure 3.14: Shopping assistant and coupon services (June 2015)
  • Figure 3.15: Top ten social networks (World Q4-2014)
  • Figure 4.16: Examples of friendfinder services (2015)
  • Figure 4.17: Leading communication and instant messaging services (Q4-2014)
  • Figure 4.18: Examples of location-based game developers and games (2015)
  • Figure 3.19: Recreational GPS and wearable device sales (World 2012-2014)
  • Figure 3.20: Examples of outdoor navigation app developers (2015)
  • Figure 3.21: Examples of sports tracking app developers (June 2015)
  • Figure 4.22: People locator services marketed by mobile operators (2015)
  • Figure 3.23: Third party people locator services using Cell-ID (EU28+2)
  • Figure 3.24: People locator and location sharing apps (June 2015)
  • Figure 4.1: Examples of fleet management offerings by mobile operators
  • Figure 4.2: Workforce management services marketed by operators
  • Figure 4.3: Examples of mobile workforce management service providers
  • Figure 4.4: Mobile workforce management vendor segmentation
  • Figure 4.5: Lone worker protection service providers (2015)
  • Figure 4.6: Mobile marketing and analytics providers (2015)
  • Figure 5.1: Global advertising expenditure by media (World 2014)
  • Figure 6.1: Consumer and enterprise LBS revenue forecast (World 2013-2020)
  • Figure 6.2: Unique smartphone users by region (World 2013-2020)
  • Figure 6.3: LBA revenue forecast (World 2013-2020)
  • Figure 6.4: Mapping, navigation and transport service revenues (World 2014-2020)
  • Figure 6.5: Travel and tourism revenues (World 2014-2020)
  • Figure 6.6: Local search and directories revenues (World 2014-2020)
  • Figure 6.7: Shopping and coupon revenues (World 2014-2020)
  • Figure 6.8: Social networking and entertainment revenues (World 2014-2020)
  • Figure 6.9: Communication service revenues (World 2014-2020)
  • Figure 6.10: Recreation and fitness revenues (World 2014-2020)
  • Figure 6.11: Family and people locator services revenues (World 2014-2020)
  • Figure 6.12: Workforce management revenues (World 2014-2020)
  • Figure 6.13: Enterprise service revenues (World 2014-2020)
  • Figure 6.14: Analytics service revenues (World 2014-2020)
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