LBS（位置資訊服務）平台及技術：第3版 是由出版商Berg Insight AB在2011年10月所出版的。
這份英文市場調查報告書價格從美金1500起跳。
行動定位（位置資訊）平台為、行動電信業者之位置資訊服務（LBS）的提供之可能性。位置平台由網路基礎架構元件擴張到軟體而成、依此在計算其行動電話的位置。此外、多數的行動電信業者引進當地中介軟體入、為位置平台、應用程式、及支援系統的仲介角色為其功能、所有的應用程式之個人設定在集中管理中成為重要的角色。Berg Insight為、全球的GMLC（入口網站行動位置資訊中心）/MPC（行動位置中心）、SMLC（服務行動位置資訊中心）/PDE（位置決定對象）、及SUPL A-GNSS（SUPL對應輔助型GNSS）位置系統及服務的每年銷售、預計由2010年的1億5,000萬歐元提升至2016年達3億歐元的規模。
本報告書內容包括:全球的LBS（位置資訊）平台市場及技術趨勢的分析、位置平台技術概要及最新趨勢、主要地區的引進狀況之彙整、2016年為止的市場預測之提示、主要技術供應商及中介軟體供應商的資訊等、內容綱要摘記如下:
實施摘要
第1章 位置（位置資訊）平台的介紹
- 位置平台及位置資訊服務(LBS)
- 行動通訊服務
- 行動位置平台及技術
- 行動LBS的價值鏈
- 位置平台的價格決定模式
- 促進位置平台引進的通訊規範
第2章 技術概要
- 行動網路的位置平台
- 網路基礎的地位技術
- GNSS及混合式位置技術
- 地位技術的論理上界線
第3章 商業的引進
- 歐洲的平台引進
- 南北美的平台引進
- 亞太地區的平台引進
- 全球其他地區的平台引進
第4章 市場預測及趨勢
- LBS市場的趨勢
- 行動電話市場的趨勢
- 位置平台的引進
第5章 位置平台及技術供應商的介紹
- 位置平台及基礎架構供應商
- 位置技術開發業者
- 中介軟體供應商
用語集
圖表
Abstract
Executive summary
Mobile location platforms enable mobile network operators to offer
location-based services (LBS). Location platforms typically comprise software
extensions to network infrastructure components that together can calculate
the position of a handset. Many mobile operators also deploy location
middleware that functions as a mediator between the location platform,
applications and support systems - and more importantly, provides centralised
control of privacy settings for all applications.
Mobile location platforms enable three categories of services: public safety
services, national security and law enforcement applications, as well as
commercial LBS. Nearly 70 percent of all emergency calls are today placed from
mobile phones and it can often be difficult for the caller to convey their
location accurately to first responders. Automatic location platforms can
reduce the time to find the location of the caller. They also enable more
efficient handling of simultaneous calls from people reporting the same
incident to distinguish single accidents from multiple events. Another use
area is public warning systems that can locate and send messages to all mobile
users within a geo-fenced area. Government agencies can also use location
platforms and data mining systems for border security, critical infrastructure
protection and location-enhanced lawful intercept.
LBS are services that in some way utilise the geographic location of a
handset, either to enhance existing applications, or enable new types of
applications. An example of the first case is search services that use the
subscriber' s known location as a filter for presenting relevant content. In
the second case, location is used as an enabler for new applications that are
fully dependent on knowing the location of a user or an asset; examples
include navigation and tracking services. Today, countless consumer and
corporate services make use of automatic location of handsets or other assets.
However, a majority of the services use location data obtained directly from
GPS receivers in the handset or various third party location databases rather
than directly from operators.
Location technologies can be divided into handset-based technologies (such as
GPS) with intelligence in the handset, network-based technologies (for
instance Cell-ID, Enhanced Cell- ID and U-TDOA) with intelligence in the
network and hybrid technologies (for instance A-GPS) with intelligence in both
the handset and the network. Handset-based and hybrid technologies often
require additional hardware and software in the handset, while networkbased
technologies require deployment of hardware and software in the mobile
network. Each technology has different characteristics and ultimately, no
single technology performs best in every aspect.
The Federal Communications Commission' s (FCC) E911 mandates for location of
mobile emergency calls released in 1996 was a major driver behind the
development of location platforms for the North American market. In Europe, as
well as in other developed countries such as Japan and South Korea, the early
deployment of location platforms focused on supporting commercial services due
to the lack of a clear mandate for emergency services. In the first deployment
phase, lasting from 2000 to 2003, operators invested in platforms and
ready-made location services. The results were in many cases limited uptake
whereby many operators lost interest in LBS as a mass-market proposition.
However, governments and telecom regulators in many regions worldwide are now
introducing some form of emergency call and lawful intercept mandates that
require at least basic location platforms and technologies. Although the
regulators have typically not yet imposed any specific location accuracy
requirements as part of the mandates, it is highly likely that more stringent
location accuracy will be demanded in the future as technologies mature and
costs decrease.
An estimated 30 percent of the mobile network operators worldwide have now
deployed at least some type of basic location platform. Additional deployments
and updates of existing platforms can be expected in most markets in the
coming years, primarily driven by government mandates since commercial LBS
increasingly rely on alternative location sources including GNSS, Wi-Fi
location and third party Cell-ID databases. Berg Insight forecasts that total
global annual revenues for GMLC/MPC, SMLC/PDE and SUPL A-GNSS location systems
and services will grow from € 150 million in 2010 to € 300 million
in 2016. These revenues comprise integration fees and licenses for new
platform deployments as well as capacity and technology upgrades, maintenance
and associated services.
Table of Contents
Executive summary
1 Introduction to location platforms
- 1.1 Location platforms and location-based services.
- 1.1.1 Overview of mobile location platforms
- 1.1.2 A brief history of location platforms and services
- 1.2 Mobile communication services
- 1.2.1 Mobile voice and data subscribers
- 1.2.2 Mobile voice and SMS service revenues
- 1.2.3 Mobile data and application revenues
- 1.2.4 Location apps and service revenues
- 1.3 Mobile location platforms and technologies
- 1.3.1 Mobile location platforms
- 1.3.2 Mobile location technologies
- 1.3.3 Location middleware and GIS
- 1.4 The mobile LBS value chain.
- 1.4.1 Location platform and network equipment vendors
- 1.4.2 Location technology developers
- 1.4.3 LBS middleware vendors
- 1.4.4 Mobile network operators
- 1.4.5 Location aggregators
- 1.4.6 Handset manufacturers
- 1.4.7 Mobile application developers and service providers
- 1.5 Location platform pricing models
- 1.5.1 Capacity-based model
- 1.5.2 Transaction-based model
- 1.5.3 Subscriber-based model
- 1.6 Telecoms regulations drive location platform deployments
- 1.6.1 European emergency call and privacy regulations
- 1.6.2 LBS regulatory environment in the US.
- 1.6.3 Emergency call regulations in Australia
- 1.6.4 Emergency call regulations in Canada
- 1.6.5 Emergency call regulations in Japan
2 Technology overview
- 2.1 Mobile network location platforms
- 2.1.1 Location architecture for GSM/UMTS networks
- 2.1.2 Location architecture for LTE networks
- 2.1.3 Control Plane and User Plane location platforms
- 2.1.4 OMA SUPL 1.0
- 2.1.5 OMA SUPL 2.0
- 2.1.6 OMA SUPL 3.0
- 2.2 Network-based positioning technologies
- 2.2.1 Cell-ID
- 2.2.2 Enhanced Cell-ID and RF Pattern Matching methods
- 2.2.3 E-OTD and OTDOA
- 2.2.4 Uplink Time Difference of Arrival (U-TDOA)
- 2.2.5 Location platforms and technologies in 3GPP2 networks
- 2.2.6 Location in converged IP networks
- 2.3 GNSS and hybrid location technologies
- 2.3.1 GNSS: GPS, GLONASS, Galileo and Compass
- 2.3.2 Assisted GPS and A-GNSS
- 2.3.3 Hybrid, mixed mode and indoor location technologies
- 2.4 Theoretical limitations of positioning technologies
3 Commercial deployments
- 3.1 Platform deployments in Europe.
- 3.1.1 3 Group
- 3.1.2 Deutsche Telekom Group
- 3.1.3 KPN Group
- 3.1.4 Orange Group
- 3.1.5 Telecom Italia Mobile
- 3.1.6 Telefonica Group
- 3.1.7 Telenor Group
- 3.1.8 TeliaSonera Group
- 3.1.9 Vodafone Group
- 3.2 Platform deployments in the Americas
- 3.2.1 AT&T Mobility
- 3.2.2 Bell Mobility
- 3.2.3 Rogers Wireless
- 3.2.4 Sprint Nextel
- 3.2.5 TELUS
- 3.2.6 Verizon Wireless
- 3.2.7 Wind Mobile
- 3.3 Platform deployments in Asia-Pacific
- 3.3.1 BSNL
- 3.3.2 China Mobile
- 3.3.3 NTT DoCoMo
- 3.3.4 Telstra
- 3.3.5 Telkomsel
- 3.4 Platform deployments in ROW
4 Market forecasts and trends
- 4.1 LBS market trends
- 4.1.1 Emergency call mandates remain the key driver for platform
deployments
- 4.1.2 Location-enabled lawful intercept
- 4.1.3 LBS service revenue forecast
- 4.2 Handset market trends
- 4.2.1 Smartphones
- 4.2.2 GPS attach rates driven by higher smartphone sales
- 4.2.3 Proliferation of GPS-enabled GSM/WCDMA handset models
- 4.2.4 GPS-enabled GSM/WCDMA handset shipment forecasts by segment
- 4.3 Location platform deployments
- 4.3.1 Vendor market shares
- 4.3.2 GMLC and SMLC platform deployment forecasts
- 4.3.3 SUPL A-GPS server deployment forecast
- 4.3.4 Location middleware deployment forecast.
5 Location platform and technology vendor profiles
- 5.1 Location platform and infrastructure vendors
- 5.1.1 Alcatel-Lucent
- 5.1.2 CommScope
- 5.1.3 Creativity Software
- 5.1.4 Ericsson.
- 5.1.5 Mobile Arts
- 5.1.6 Nokia Siemens Networks
- 5.1.7 Oksijen
- 5.1.8 Openwave
- 5.1.9 Redknee
- 5.1.10 Septier
- 5.1.11 TeleCommunication Systems
- 5.1.12 TruePosition
- 5.2 Location technology developers
- 5.2.1 Broadcom
- 5.2.2 CSR
- 5.2.3 GBSD Technologies
- 5.2.4 GloPos Technologies
- 5.2.5 Intersec
- 5.2.6 Location Labs
- 5.2.7 Navizon
- 5.2.8 Polaris Wireless
- 5.2.9 Pole Star
- 5.2.10 Qualcomm
- 5.2.11 Rx Networks
- 5.2.12 Skyhook Wireless
- 5.3 Middleware vendors
- 5.3.1 CellVision
- 5.3.2 Genasys
- 5.3.3 Mobilaris
- 5.3.4 Reach-U
- 5.3.5 Telenity
Glossary
List of Figures
- Figure 1.1: Wireless cellular subscribers by standard (World Q4-2010)
- Figure 1.2: Mobile subscriptions by region (World Q4-2010)
- Figure 1.3: Wireless service revenues (World 2010)
- Figure 1.4: Mobile location system overview
- Figure 1.5: Overview of the LBS value chain
- Figure 1.6: Mobile location-based service categories
- Figure 1.7: Capacity-based price model
- Figure 1.8: Transaction-based price model
- Figure 2.1: Location architecture overview.
- Figure 2.2: Cellular frequency reuse pattern
- Figure 2.3: Cell-ID location methods
- Figure 2.4: U-TDOA location.
- Figure 2.5: Location Information Server in converged IP networks
- Figure 2.6: Assisted GPS technologies
- Figure 2.7: Performance and limiting factors for key positioning
technologies
- Figure 3.1: Location infrastructure and technology vendor customer
references
- Figure 3.2: Location infrastructure deployments in Europe
- Figure 3.3: Location infrastructure deployments in the Americas
- Figure 3.4: Location infrastructure deployments in Asia-Pacific
- Figure 3.5: Location infrastructure deployments in ROW.
- Figure 4.1: Emergency and commercial LBS revenue forecast (World 2010
2016)
- Figure 4.2: Handset shipments by segment (World 2005 2010)
- Figure 4.3: Number of GPS-enabled GSM/WCDMA handset models available
- Figure 4.4: GPS attach rate forecast by handset segment (World 2009 2015).
- Figure 4.5: Location infrastructure vendor market shares (World 2011)
- Figure 4.6: Location platform revenues (World 2010 2016)
- Figure 5.1: Location infrastructure and technology vendors.
- Figure 5.2: Location infrastructure and technology product offerings by
vendor.
- Figure 5.3: Examples of location technology developers
- Figure 5.4: Middleware vendor customer references
