行動導航服務市場：第4版

行動導航服務市場：第4版 是由出版商Berg Insight AB在2010年10月所出版的。 這份英文市場調查報告書包含130 PAGES 價格從美金2250起跳。

簡介

本報告書針對全球的導航服務市場進行調查，包括免費的導航應用所帶來的影響，以及全球行動導航服務的機會與課題等分析，並鎖定行動導航市場中的主要企業，提供行動導航市場的最新數據與統計，以及未來5年的市場預測等介紹，內容概要摘記如下。

重點摘要

第1章 行動導航方案ン

• 手提式導航方案
• 啟用技術
• 手機類別／裝置分類
• 以手機為基礎的地圖繪製／導航服務動態
• 導航服務的流通管道／商業模式

第2章 地圖數據／內容供應商

• 數位地圖數據／內容供應商
• 旅行指南、POI數據與天氣情報供應商
• 交通情報供應商

第3章 導航軟體的開發業者

• 車用導航軟體的開發業者
• 以伺服器為基礎的導航方案開發業者

第4章 行動業者提供的服務

• 北美行動業者提供的導航服務
• 歐洲行動業者提供的導航服務
• 亞洲太平洋行動業者提供的導航服務
• 其他各國的導航服務

第5章 品牌服務的提供

• 出版社名錄／搜尋引擎
• 地圖／旅遊入口網站供應商
• 越野導航／娛樂程式

第6章 機器廠商所提供的服務

• 手機市場的發展
• 手機廠商的導航服務策略

第7章 市場動態／預測

• 行動導航市場的動態
• 歐洲的行動導航服務
• 北美的行動導航服務
• 其他地區的行動導航服務

詞彙表

圖表單

目錄

Abstract

Mobile Navigation Services is the fourth consecutive report from Berg Insight analysing the latest developments on the global mobile turn-by-turn navigation market.

This report in the LBS Research Series provides you with 130 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

• Evaluate the impact of free navigation applications.
• Understand the opportunities and challenges for mobile navigation services worldwide.
• Gain access to the latest data and statistics about the mobile navigation market.
• Identify key players on the mobile turn-by-turn navigation market.
• Learn about the latest mobile navigation propositions from application developers and service providers.
• Comprehend how navigation applications can integrate with other location-based services to improve the user experience.
• Predict future business opportunities for mobile navigation services.

• What impact has free navigation services had on the market?
• How are business models for mobile navigation evolving?
• How are device manufacturers such as Nokia, Garmin and TomTom positioning themselves on the growing mobile navigation market?
• Will turn-by-turn navigation services for mobile phones replace portable navigation devices?
• Which are the leading developers of turn-by-turn navigation applications for mobile phones?
• Which mobile operators have introduced mobile turn-byturn navigation services?
• How will mobile navigation services evolve in the future?

About the Author

André Malm is a Senior Analyst with a Masters degree from Chalmers University of Technology. He joined Berg Insight in 2006 and his areas of expertise include locationbased services, wireless M2M and personal navigation services.

Table of Contents

Table of Contents

List of Figures

Executive summary

1. Mobile navigation solutions

• 1.1 Portable navigation solutions
  • 1.1.1 Evolution of portable navigation systems
  • 1.1.2 The performance gap between PNDs and smartphones is closing
• 1.2 Enabling technologies
  • 1.2.1 Satellite positioning technologies
  • 1.2.2 Navigation software platforms
  • 1.2.3 Handset operating systems and software platforms
• 1.3 Handset segments and device categories
  • 1.3.1 Handset segments
  • 1.3.2 Handset form factors and categories
  • 1.3.3 GPS handset trends
• 1.4 Handset-based mapping and navigation service trends
  • 1.4.1 Mobile local search and information services
  • 1.4.2 Mapping and routing services
  • 1.4.3 Turn-by-turn navigation services
• 1.5 Navigation service distribution channels and business models
  • 1.5.1 Mobile network operators
  • 1.5.2 Handset vendors
  • 1.5.3 Search and mapping service providers
  • 1.5.4 On-device application stores provide a new channel to the market
  • 1.5.5 Active handset navigation users

2. Map data and content providers

• 2.1 Digital map data and content suppliers
  • 2.1.1 NAVTEQ
  • 2.1.2 Tele Atlas
  • 2.1.3 AND
  • 2.1.4 OpenStreetMap
  • 2.1.5 AutoNavi
  • 2.1.6 Blom
  • 2.1.7 CloudMade
• 2.2 Travel guide, POI data and weather information providers
  • 2.2.1 Fodor' s
  • 2.2.2 Langenscheidt
  • 2.2.3 Mairdumont
  • 2.2.4 RoadPilot
  • 2.2.5 ViaMichelin
  • 2.2.6 Wcities
• 2.3 Traffic information providers
  • 2.3.1 AirSage
  • 2.3.2 INRIX
  • 2.3.3 ITIS Holdings
  • 2.3.4 Mediamobile
  • 2.3.5 SmartRoute Systems
  • 2.3.6 TrafficCast
  • 2.3.7 Trafficmaster

3. Navigation software developers

• 3.1 On-board navigation software developers
  • 3.1.1 ALK Technologies: Expanding direct-to-consumer sales through app stores
  • 3.1.2 Geolife: Developer of the Navmii low cost navigation application
  • 3.1.3 Intrinsyc Software: Navigation and LBS partner for OEMs
  • 3.1.4 NAVIGON: Deploying free navigation apps with T-Mobile group
  • 3.1.5 NavNGo: White-label developer seeking growth in the in-dash market
  • 3.1.6 NDrive: Aims for growth through low cost navigation apps
  • 3.1.7 ROUTE 66: Develops white-label software for Samsung and HTC
  • 3.1.8 Sygic: Navigation with support for 3D hardware acceleration
  • 3.1.9 TomTom: Vertically integrated navigation solution vendor
• 3.2 Server-based navigation solution developers
  • 3.2.1 amAze GPS: Ad-sponsored navigation from LocatioNet Systems
  • 3.2.2 Appello Systems: Continues expansion outside Europe
  • 3.2.3 deCarta: Leading white-label geospatial software developer
  • 3.2.4 Fullpower Technologies: Leading iPhone navigation app developer in the US
  • 3.2.5 NaviExpert: Leveraging the customer-base for GPS probe traffic data
  • 3.2.6 NAVITIME: Leading Japanese navigation provider
  • 3.2.7 Nokia Ovi Maps: Free mapping and navigation bundling with GPS handsets
  • 3.2.8 TeleCommunication Systems: True end-to-end LBS provider
  • 3.2.9 TeleNav: World leading handset navigation service provider
  • 3.2.10 Telmap: Leading navigation service provider in EMEA
  • 3.2.11 UbiEst: Expanding from fleet management into tracking and navigation
  • 3.2.12 Yapp Mobile: Focuses on the Australian and New Zeeland markets

4. Mobile operator service offerings

• 4.1 Navigation services from mobile operators in North America
  • 4.1.1 AT&T Wireless
  • 4.1.2 Bell Mobility
  • 4.1.3 Rogers Wireless
  • 4.1.4 Sprint Nextel
  • 4.1.5 TELUS
  • 4.1.6 Verizon Wireless
• 4.2 Navigation services from mobile operators in Europe
  • 4.2.1 Orange Group
  • 4.2.2 Telefonica Group
  • 4.2.3 Telekom Austria Group
  • 4.2.4 TeliaSonera Group
  • 4.2.5 T-Mobile
  • 4.2.6 Vodafone Group
• 4.3 Navigation services from mobile operators in Asia Pacific
  • 4.3.1 Country profile: Australia
  • 4.3.2 Country profile: Japan
  • 4.3.3 Country profile: South Korea
  • 4.3.4 Country profile: Taiwan
  • 4.3.5 SingTel Group
  • 4.3.6 Tata Indicom
  • 4.3.7 Vodafone New Zealand
• 4.4 Navigation services in other countries
  • 4.4.1 Country profile: Israel
  • 4.4.2 Country profile: South Africa
  • 4.4.3 America Movil
  • 4.4.4 NII Holdings
  • 4.4.5 Vivo Brazil
  • 4.4.6 Mobile TeleSystems

5. Branded service offerings

• 5.1 Directory publishers and search engines
  • 5.1.1 Ask.com: Ask Mobile GPS still available for select Sprint handsets
  • 5.1.2 DasOrtliche: Looking for a new service provider for free navigation
  • 5.1.3 Eniro: Leading directory provider in the Nordics
  • 5.1.4 Google: Deploying free navigation for Android handsets
  • 5.1.5 Microsoft: Turn-by-turn directions now part of Bing maps for smartphones
• 5.2 Mapping and travel portal providers
  • 5.2.1 Falk
  • 5.2.2 MapmyIndia
  • 5.2.3 Mappy
  • 5.2.4 MapQuest
  • 5.2.5 Rand McNally
  • 5.2.6 ZENRIN
• 5.3 Off-road navigation and recreational applications

6. Device vendor offerings

• 6.1 Handset market developments
  • 6.1.1 Handset shipments and market shares
  • 6.1.2 GPS handset shipments
  • 6.1.3 Handset vendor OS strategies
• 6.2 Handset vendor navigation service strategies
  • 6.2.1 Nokia
  • 6.2.2 Samsung Electronics
  • 6.2.3 LG Electronics
  • 6.2.4 Sony Ericsson
  • 6.2.5 Motorola
  • 6.2.6 Research In Motion
  • 6.2.7 Garmin

7. Market trends and forecasts

• 7.1 Mobile navigation market trends
  • 7.1.1 Smartphones and GPS-enabled handsets becoming ubiquitous
  • 7.1.2 Consumer interest in navigation services continues to grow
  • 7.1.3 Evolution of navigation application functionality
  • 7.1.4 Evolution of sales channels
  • 7.1.5 New business models for navigation services
• 7.2 Mobile navigation services in Europe
  • 7.2.1 Service provider market shares
  • 7.2.2 Subscriber and revenue forecasts
• 7.3 Mobile navigation services in North America
  • 7.3.1 Service provider market shares
  • 7.3.2 Subscriber and revenue forecasts
• 7.4 Mobile navigation services in ROW
  • 7.4.1 Leading service providers
  • 7.4.2 Subscriber and revenue forecasts

Glossary

List of Figures

• Figure 1.1: Evolution of portable navigation solutions
• Figure 1.2: Advantages and disadvantages of handset-based navigation solutions
• Figure 1.3: Mapping and navigation server platform
• Figure 1.4: Examples of mobile handset form factors
• Figure 1.5: Number of GSM/WCDMA GPS-handset models by category (2006-2010)
• Figure 1.6: On-board navigation application screenshots
• Figure 1.7: Advantages and disadvantages of on-board and off-board navigation
• Figure 1.8: Off-board navigation application screenshots
• Figure 1.9: Examples of mobile application stores (September 2010)
• Figure 1.10: Android, BlackBerry and iPhone navigation app developers
• Figure 1.11: Active navigation users by distribution channel (2008-2010)
• Figure 2.1: Examples of content providers
• Figure 2.2: Major international digital map data suppliers
• Figure 3.1: On-board navigation feature comparison (September 2010)
• Figure 3.2: Off-board navigation feature comparison (September 2010)
• Figure 3.3: Examples of on-board navigation application developers
• Figure 3.4: Off-board navigation solution developers
• Figure 4.1: Navigation offerings from North American operators (September 2010)
• Figure 4.2: Navigation offerings from European operators (September 2010)
• Figure 4.3: A1 Navi navigation service packages
• Figure 4.4: Examples of navigation offerings from APAC operators (September 2010)
• Figure 5.1: Examples of branded navigation service providers
• Figure 5.2: Directory provider distribution channels and business models
• Figure 6.1: Tier 1 mobile phone and smartphone vendor market shares
• Figure 6.2: Vendor market shares, GPS-enabled GSM/WCDMA handsets outside Japan
• Figure 6.3: Garmin nuvifone GPS handsets
• Figure 7.1: GPS-enabled handset shipments by region (2008 - 2015)
• Figure 7.2: Active handset navigation users (Worldwide 2006-2010)
• Figure 7.3: New business models for mobile navigation services
• Figure 7.4: Active handset navigation users (EU27+2 2006-2010)
• Figure 7.5: Handset navigation service forecast (EU27+2 2008-2015)
• Figure 7.6: Handset navigation service revenue forecast (EU27+2 2008 - 2015)
• Figure 7.7: Handset navigation service market shares (North America 2006-2010)
• Figure 7.8: Handset navigation service forecast (North America 2008-2015)
• Figure 7.9: Handset navigation service revenue forecast (North America 2008-2015)
• Figure 7.10: Handset navigation service forecast (ROW 2008-2015)
• Figure 7.11: Turn-by-turn navigation service revenues (ROW 2008 - 2015)

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