Abstract
Best Practices Budget and Staffing Benchmark Guide (180 PowerPoint slides)
allows companies to critically evaluate their budgets and staffing levels in
order to enhance organizational efficiencies.
To ensure organizational health and competitiveness, companies must
continually identify optimal resource levels for their operations. Sometimes,
companies need to grow resources, while at other times, the need is to defend
or shrink resources. Best Practices Budget and Staffing Benchmark Guide allows
executives to critically assess the efficiency of key business functions:
Marketing, E-Business, Federal and State Government Affairs and Corporate and
Executive Communications.
Budgeting and staffing data compiled for this study was collected from 72
leading companies (see participant list below). Many of the companies provided
data for multiple business functions. On average 18 companies participated in
each study and make up the benchmark class.
If you have to defend or validate budget and staffing resource decisions, the
Best Practices Budget and Staffing Benchmark Guide will prove invaluable.
*Staffing and Budget data was compiled for the 2005-2006 cycle, but can be
applied to project future budget cycles.
Industries Profiled:
Manufacturing; Pharmaceutical; Financial Services; Insurance; Health Care;
Shipping; Automobile; Biotech; Aerospace; Computer Hardware; Computers; High
Tech; Consumer Products; Diagnostic; Electronics; Internet
Companies Profiled:
3M; Experian; Novo Nordisk; Abbott Labs; Farnam Companies Inc.; NT Services;
AIM Investments; FedEx; Plymouth Rock Assurance Corp.; ALTANA Pharma; Ford;
American Fidelity Assurance; Fujifilm Sericol USA Inc; Principal Financial
Group; Amylin Pharmaceuticals; Genentech; Prosperity Mortgage; Aurora Health
Care; Gerdau Ameristeel; Relizon; AXA Financial; GSK; Rolls-Royce Defence
Aerospace; BAE Systems; Hewlett-Packard; Sandy Spring Bank; Baxter
International; Bayer HealthCare; IBM; Solar Turbines; BB&T; Intel
Study Snapshot
The Best Practices Budget and Staffing Benchmark Guide provides budget and
staffing benchmark data for the following business functions:
- Marketing: Marketing Strategy, Marketing Operations and Communications
and Market Research (34 participants)
- E-Business (30 participants)
- Federal and State Government Affairs (12 participants)
- Corporate and Executive Communications (18 participants)
Executives and managers can compare their business functions, budgets and FTE
(Full Time Equivalent Resources) counts to the industry as a whole, using
the following key metrics:
- FTE per Activity (activities are customized for each business
function)
- FTE Allocation by Broad Business Function
- Budget Allocation per Business Function
- Budget Allocation per FTE
- Budget Allocation Expressed as a Percentage of Sales
- Sales Per FTE
- Efficiency Ratios
Key Findings
All benchmark data is presented in tables designed to allow viewers easy
access. Findings are presented by business function and focus on 4 key
efficiency metrics
Table of Contents
CHAPTER 1: EXECUTIVE SUMMARY AND KEY FINDINGS
- Study Overview and Key Findings
- Introduction - Study Background
- Study Aims
- About the Benchmark Class
- Key Study Findings
- Key Findings
- Marketing Findings Overview
- E-Business Segmented Findings Overview
- Federal and State Relations Findings Overview
- Corporate and Executive Findings Overview
CHAPTER 2: THE MARKETING FUNCTION
- Introduction
- Study Overview
- Definitions
- Leading Indicators of Productivity
- Key Findings
- Marketing Strategy and Planning
- Marketing Operations and Communication
- Market Research
- Marketing Findings Overview
- About the Benchmark Class
- Complete Benchmark Class by Industry
- Profiles of Participants
- Participants' Organizational Structure
- Employee Levels of Participants
- Sales Levels of Participants
- Marketing Strategy and Planning Productivity Analysis
- Marketing Strategy and Planning
- Internal Staffing
- FTEs Supporting Company Employees
- Outsourcing Spend
- Sales Revenue Achieved FTEs
- Operating Budget
- Operating Budget per FTE
- Budget as Percent of Sales
- Marketing Operations and Communications Productivity Analysis
- Marketing Operations and Communications
- Internal Staffing
- FTEs Supporting Company Employees
- Outsourcing
- Sales Revenue Achieved FTEs
- Operating Budget
- Operating Budget per FTE
- Budget as Percent of Sales
- Market Research Productivity Analysis
- Market Research
- Internal Staffing
- FTEs Supporting Company Employees
- Outsourcing
- Sales Revenue Achieved by FTEs
- Operating Budget
- Operating Budget per FTE
- Budget as Percent of Sales
CHAPTER 3: THE E-BUSINESS FUNCTION
- Introduction
- Definitions
- Research Scope and Exclusions
- Leading Indicators of Productivity
- Key Findings
- Key Findings Summary: E-Business
- Segmented Benchmarking Data
- About the Benchmark Class
- Universe of Learning
- Profiles of Participants
- Organizational Structure of Participants
- Sales Levels of Participants
- Total Employees
- Budget Range among Class
- E-Business Outsourcing Levels - Overview
- E-Business Outsourcing Levels - Breakdown
- E-Business Projects
- Staffing Profiles
- E-Business Staffing Levels (Total FTEs)
- E-Business FTE Allocation by Key Activities
- Business Development and Management
- E-Governance
- E-Marketing
- Strategy and Systems Development
- Efficiency Ratios: Benchmark Data and Analysis
- E-Business Employees Supporting Total FTEs
- Investment per E-Business FTE
- Sales Revenue Related to E-Business FTEs
- Budget in Relation to Sales Revenue
CHAPTER 4: THE FEDERAL AND STATE GOVERNMENT
- RELATIONS FUNCTIONS
- Introduction
- Definitions
- Leading Indicators of Productivity
- Research Scope and Limits
- Key Findings
- About the Benchmark Class
- Universe of Learning
- Profiles of Participants
- Organizational Structure of Participants
- Sales Levels of Participants
- Total Employees
- Federal Government Relations Profiles
- Staffing Levels (Total FTEs)
- Budget Range among Class
- Outsourcing Levels
- State Government Relations Profiles
- Staffing Levels (Total FTEs)
- Budget Range among Class
- Outsourcing Levels
- Management of PAC Levels
- Federal Relations Efficiency Ratios: Benchmark Data & Analysis
- Employees Supporting Total FTEs
- Investment per FTE
- Sales Revenues per FTE
- Budget in Relation to Sales Revenues
- State Relations Efficiency Ratios: Benchmark Data & Analysis
- Employees Supporting Total FTEs
- Investment per FTE
- Sales Revenues per FTE
- Budget in Relation to Sales Revenue
CHAPTER 5: THE CORPORATE AND EXECUTIVE COMMUNICATIONS FUNCTIONS
- Introduction
- Definitions
- Leading Indicators of Productivity
- Key Findings
- Key Findings Summary: Corporate Communications
- Key Findings Summary: Executive Communications
- Benchmarking Data Overview
- Corporate Communications
- Universe of Learning
- Participant Profiles
- Organizational Structure of Participants
- Sales Levels of Participants
- Total Employees
- Budget Range among Class
- Communications Outsourcing Levels - Overview
- Scope of Corporate Communications Groups
- Staffing Profiles
- Corporate Communications Staffing Levels
- Efficiency Ratios: Benchmark Data and Analysis
- Employees Supporting Total FTEs
- Investment per Communications FTEs
- Sales Revenue per FTE
- Budget in Relation to Sales Revenues
- Executive Communications
- Universe of Learning
- Sales Levels of Participants
- Total Employees
- Budget Range among Class
- Communications Outsourcing Levels - Overview
- Staffing Profiles
- Executive Communications Staffing Levels
- Efficiency Ratios: Benchmark Data and AnalysisEmployees Supporting
Total FTEs
- Investment per Communications FTEs
- Sales Revenue per FTE
- Budget in Relation to Sales Revenue
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