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市場調查報告書

全球電子香煙市場 (e香煙、汽化器) :策略性評估及預測 2021年

Global Vape Market (e-Cigarette and Vaporizer) - Strategic Assessment and Forecast Till 2021

出版商 Beige Market Intelligence LLP 商品編碼 366075
出版日期 內容資訊 英文 124 Pages
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全球電子香煙市場 (e香煙、汽化器) :策略性評估及預測 2021年 Global Vape Market (e-Cigarette and Vaporizer) - Strategic Assessment and Forecast Till 2021
出版日期: 2016年08月08日 內容資訊: 英文 124 Pages
簡介

全球電子香煙市場,預計至2021年達到約321億1,000萬美元。

本報告提供全球電子香煙市場相關調查分析,各產品區分、地區區分、流通管道的市場規模、成長率詳細的分析,競爭情形,產品特徵,市場推動成長因素、抑制因素,以及主要企業的簡介等彙整。

第1章 調查範圍

第2章 市場調查手法

第3章 市場形勢

  • 簡介
  • 行動系統
  • E果汁
  • VTM/汽化器mod或單位

第4章 主要市場趨勢

  • 市場趨勢對前一年同期比較的影響
  • 市場趨勢對地區的影響

第5章 主要市場促進要素

  • 推動市場的要素對前一年同期比較的影響
  • 推動市場的要素對地區的影響

第6章 主要市場抑制因素

  • 市場抑制因素對前一年同期比較的影響
  • 市場抑制因素對地區的影響

第7章 價值鏈分析

  • 全球電子煙草製品市場價值鏈分析

第8章 全球電子煙草製品市場

  • 到目前為止的市場規模
  • 市場規模、預測
  • 健康問題分析
    • 底片檢討
    • 正片檢討
  • 電子煙草製品市場:各產品種類

第9章 市場區隔:各流通管道

  • 全球電子煙草製品市場流通管道
    • 製造,生產,及流通
    • 通過了零售商店的流通
    • 通過了線上網站的流通
    • 從中國生產據點的轉移
    • 傳統香煙相關電子煙草製品的流通管道

第10章 地區區分

  • 全球電子煙草製品市場區分:各地區
  • 北美電子煙草製品市場
    • 過去的市場規模
    • 市場規模、預測
    • 主要國家
    • 主要趨勢,促進要素,抑制因素
  • 歐洲的電子煙草製品市場
  • APAC (亞太地區) 的電子煙草製品市場
  • 其他的電子煙草製品市場

第11章 競爭情形

  • 競爭情形
    • 廣告、推銷策略
  • 市場供應商分析
    • Reynolds American
    • Imperial Brands
    • JT (日本香煙產業)
    • Altria Group
    • NJOY
    • BAT
  • 市場上及其他有潛力的供應商
    • Ballantyne Brands
    • CB Distributors
    • Gamucci
    • Nicotek
    • RRR Chemicals
    • Vapor
    • ECIG (原Victory Electronic Cigarettes)
    • VMR Products
    • White Cloud (銷售額領先)

第12章 主要供應商分析

  • Altria Group
  • British American Tobacco (BAT)
  • Imperial Brands
  • NJOY
  • Reynolds American

第13章 附錄

第14章 調查摘要

目錄

Vape Market (e-Cigarette and Vaporizer) Market - Report Insights

A vape product or broadly known as e-cigarette, electronic cigarette, and vaporizer is a battery operated device and has been reckoned as an alternative to traditional tobacco cigarettes by many vendors. Without the inhalation of smoke, it gives the experience of tobacco smoking where the user inhales the vaporized nicotine emitted by the device. Vape products are smoke and tobacco-free consumer products. These are also designed and used as a tobacco harm reduction (THR) product and are sold as medical devices in many countries. The major turning point for the vape product market was the year 2014 as the market witnessed a record number of major acquisitions, the launch of technologically advanced product, patent warfare, and the introduction of government regulations.

The effects of vaping on the human body are not yet fully known. However, they are considered less toxic than traditional tobacco cigarettes because they produce vapor instead of smoke. They are considered as an effective method that helps smokers quit smoking, though there is no scientifically grounded evidence for this.

Vape market (e-Cigarette and Vaporizer) research report covers the present scenario and the growth prospects of the Worldwide Vape Products (e-Cigarette and Vaporizer) Market for the period 2015-2021. The report provides in-depth analysis of market size and growth of Worldwide Vape market. This market research report includes a detailed market segmentation of the Worldwide Vapor Products Market by

Vape (e-Cigarette and Vaporizer) Products Segmentation

  • 1) Closed System Vape Products
    • 1.1) Cigalikes (also known as disposables/first-generation e-cigarette)
    • 1.2) Rechargeables (also known as second-generation e-cigarette)
    • 1.3) Refill Cartridges
  • 2) Open System Vape Products
    • 2.1) Vapor/tanks/mods or VTMs (also called personal vaporizer/modulars/electronic cigarette/third-generation e-cigarette)
    • 2.2) E-liquids/e-juices

Vape (e-Cigarette and Vaporizer) Products Geographic Segmentation

  • 1) North America
  • 2) Europe
  • 3) APAC
  • 4) ROW

Vape (e-Cigarette and Vaporizer) Products Distribution Channels

  • 1) Online
  • 2) Retail
    • 2.1) Convenience stores
    • 2.2) Vape shops
    • 2.3) Tobacco shops
    • 2.4) Grocery
    • 2.5) Drug stores
    • 2.6) Others

The report also provides market share and profiles the key vendors operating in the Worldwide Vape Products Market and also provides the detailed competitive landscape of key players.

Vape (e-Cigarette and Vaporizer) Products - Market Size and Dynamics

A vaping device or vapor product is a battery-powered inhaler that simulates tobacco smoking. It is designed to provide inhaled doses of e-juice by vaporizing the flavored liquid, and then simulating the effects of smoking by vaporizing the liquid, which the user inhales and exhales. A vaping device, also known as an e-vaping device, a personal vaporizer, or an ENDS uses a heating element to vaporize the flavored liquid. The e-juices in the market are available in more than 3,000 flavors with many more being added every month.

Vape products are broadly classified into two categories: closed systems (cigalikes, rechargeables, and refill cartridges) and open systems (VTMs and e-liquids). Market research analysts at Beige Market Intelligence, expect the Worldwide Vape Products Market to reach approx. US$32.11 billion by 2021.

The Worldwide Vape Products market has been segmented on the basis of distribution channels and geographical region. North America accounted for the largest market share of more than 40% of the market in 2015; it is expected to grow at a high CAGR of around 27% between 2015 and 2021. However, APAC market is expected to account for a share of around 21% of the market in 2021.

Vape (e-Cigarette and Vaporizer) Products - Drivers and Trends

This market research report provides market overview of the factors driving and restraining the growth of the market. The report also outlines the key trends emerging in the market that will contribute to the growth of Worldwide Vape Products (e-Cigarette and Vaporizer) Market during the forecast period. The factors driving the growth of the market include consumers' perception of vapor products as an alternative to traditional tobacco cigarettes. There is increased desire among consumers worldwide to quit smoking tobacco and this has made vaping a rapidly growing concept worldwide. The global sales volume of traditional cigarettes has declined owing to an increase in sales of e-cigarette and vaping. The US witnessed about 19% decline altogether in traditional cigarette sales among adults, i.e., a drop from 20 of every 100 adults (19.8%) in 2008 to nearly 16 of every 100 adults (15.7%) in 2015. Due to this, the majority of the global players in the tobacco industry witnessed a massive decline in the shipment of traditional cigarettes in 2015, prompting bigger tobacco companies like Altria Group, Imperial Tobacco, and Reynolds American to rush into the vapor products market. Also, the increasing number of deaths caused by smoking-related cancer has propelled people to stop smoking traditional cigarettes. For instance, as per the US government, approximately 480,000 people, due to active smoking, and nearly 42,000 people, due to passive smoking, die in the country every year. The tobacco smoking is attributed to one in every five deaths in the US.

Some of the major challenges confronting the Worldwide Vape Products (e-Cigarette and Vaporizer) Market include governments introducing stringent norms to regulate vapor products. Vape products are banned in many major economies such as Brazil, Japan, and Indonesia. Also, the governments of Poland and India are considering imposing a complete ban on the sale and use of these products. In March 2016, the US Department of Transportation (DOT) banned the use of e-cigarette, vape pens and vaporizer or vapes in flights. Moreover, growing health concerns related to the use of vapor products is acting as a challenge to the growth of the market. Regulatory bodies are still not clear on how much nicotine or other chemicals are actually being inhaled by the body while vaping. In addition, the effectiveness of these products in helping people quit smoking has not been fully studied. Researchers have indicated that e-liquids containing chemical flavoring have substances which cause lung diseases. About 90% of the flavored e-liquid or e-juice in the market contain an organic compound called Diacetyl. This flavoring chemical, i.e., Diacetyl has also been linked to severe lung diseases. Exposure to this chemical leads to Bronchiolitis obliterans, spirometry abnormalities and other harmful respiratory symptoms.

The market research report also provides the Porter's five forces analysis along with a description of each of the forces and its impact on the market.

Vape (e-Cigarette and Vaporizer) Products - Key Vendors and Market Share

This market research report profiles the major companies in the market and also provides the competitive landscape and market share of key players. Within the report covers the entire market outlook regarding the value chain operating within the market. The major players in the market include Altria Group, British American Tobacco (BAT), Imperial Brands (earlier Imperial Tobacco), Japan Tobacco, NJOY, and Reynolds American.

Other prominent vendors in the market include Ballantyne Brands, CB Distributors, Gamucci, Nicotek, RRR Chemicals, Vapor, ECIG, VMR Products, and White Cloud among others.

Table of Contents

Section 1 Report Coverage

  • 1.1 Executive Summary
  • 1.2 Scope of the Study
    • 1.2.1 Definition of product
    • 1.2.2 End-user Segments
    • 1.2.3 Base year
    • 1.2.4 Geography
  • 1.3 Terminology Used in the Report
  • 1.4 Assumptions on Pricing of Various Products 2015

Section 2 Market Research Methodology

  • 2.1 Geographical Segmentation
  • 2.2 Vendor Segmentation
  • 2.3 Common Currency Conversion Rates

Section 3 Market Landscape

  • 3.1 Introduction to Vapor Products
  • 3.2 Working system
  • 3.3 E-juice
  • 3.4 VTMs/Vaporizer Mods or Units

Section 4 Key Market Trends

  • 4.1.1 Year-on-year Impact of Market Trends
  • 4.1.2 Impact of market trends on geographies in 2015

Section 5 Key Market Growth Drivers

  • 5.1.1 Year-on-year Impact of Market Drivers
  • 5.1.2 Impact of Market Drivers on Geographies in 2015

Section 6 Key Market Restraints

  • 6.1.1 Year-on-year Impact of Market Restraints
  • 6.1.2 Impact of Market Restraints on Geographies in 2015

Section 7 Value Chain Analysis

  • 7.1 Value Chain Analysis of the Global Vapor Products Market

Section 8 Worldwide Vapor Products Market

  • 8.1 Historical Market Size
  • 8.2 Market size and forecast 2015-2021
  • 8.3 Health Concern Analysis 52
    • 8.3.1 Negative reviews
    • 8.3.2 Positive reviews
  • 8.4 Vapor Products Market by Product Segment

Section 9 Market Segmentation by Distribution Channels

  • 9.1 Distribution Channels of Global Vapor Products Market
    • 9.1.1 Manufacture, Production, and Distribution
    • 9.1.2 Distribution through Retail Stores
    • 9.1.3 Distribution through Online Websites
    • 9.1.4 Shift of Manufacturing Base from China
    • 9.1.5 Traditional Tobacco Cigarette vis-à-vis Vapor Product Distribution Channel

Section 10 Geographical Segmentation

  • 10.1 Global Vapor Products Market Segmentation by Geography
  • 10.2 Vapor Products Market in North America
    • 10.2.1 Historical Market Size 2013-2014
    • 10.2.2 Market Size and Forecast 2015-2021
    • 10.2.3 Key Countries
    • 10.2.4 Top trend, driver, and restraint
  • 10.3 Vapor Products Market in Europe
    • 10.3.1 Historical Data 2013-2014
    • 10.3.2 Market Size and Forecast 2015-2021
    • 10.3.3 Key Countries
    • 10.3.4 Top trend, driver, and restraint
  • 10.4 Vapor products market in APAC
    • 10.4.1 Historical data 2013-2014
    • 10.4.2 Market Size and Forecast 2015-2021
    • 10.4.3 Key Countries
    • 10.4.4 Top trend, driver, and restraint
  • 10.5 Vapor Products Market in RoW
    • 10.5.1 Historical data: 2013-2014
    • 10.5.2 Market size and forecast 2015-2021
    • 10.5.3 Key Countries
    • 10.5.4 Top trend, driver, and restraint

Section 11 Vendor Landscape

  • 11.1 Competitive landscape
    • 11.1.1 Advertising and Promotional Strategies
  • 11.2 Market Vendor Analysis
    • 11.2.1 Reynolds American
    • 11.2.2 Imperial Brands
    • 11.2.3 Japan Tobacco
    • 11.2.4 Altria Group
    • 11.2.5 NJOY
    • 11.2.6 BAT
  • 11.3 Other Vendors with Prominent Presence in Market
    • 11.3.1 Ballantyne Brands
    • 11.3.2 CB Distributors
    • 11.3.3 Gamucci
    • 11.3.4 Nicotek
    • 11.3.5 RRR Chemicals
    • 11.3.6 Vapor
    • 11.3.7 ECIG (formerly known as Victory Electronic Cigarettes)
    • 11.3.8 VMR Products
    • 11.3.9 White Cloud (Leads by Sales)

Section 12 Key Vendor Analysis

  • 12.1 Altria Group
    • 12.1.1 Business overview
    • 12.1.2 Products Offering in Vapor Products Market:
    • 12.1.3 Altria in Vapor Products Market
    • 12.1.4 Strategy
    • 12.1.5 Strength
  • 12.2 British American Tobacco (BAT)
    • 12.2.1 Business Overview
    • 12.2.2 Products Offering in Vapor Product Market
    • 12.2.3 BAT in the Vapor Products Market
    • 12.2.4 Strategy
    • 12.2.5 Strength
  • 12.3 Imperial Brands
    • 12.3.1 Business Overview
    • 12.3.2 Products Offerings in Vapor Products Market
    • 12.3.3 Imperial Brands in Vapor Products Market
    • 12.3.4 Strategy
    • 12.3.5 Strength
    • 12.4 Japan Tobacco
    • 12.4.1 Business Overview
    • 12.4.2 Products Offering in Vapor Products Market
    • 12.4.3 Japan Tobacco in Vapor Products Market
    • 12.4.4 Strategy
    • 12.4.5 Strength
  • 12.5 NJOY 111
    • 12.5.1 Business Overview
    • 12.5.2 Product Offerings in the Vapor Products Market
    • 12.5.3 NJOY in the Vapor Products Market
    • 12.5.4 Strategy
    • 12.5.5 Strength
  • 12.6 Reynolds American
    • 12.6.1 Business Overview
    • 12.6.2 Product Offerings in Vapor Products Market
    • 12.6.3 Reynolds American in the Vapor Products Market
    • 12.6.4 Strategies
    • 12.6.5 Strength

Section 13 Appendix

  • 13.1 List of abbreviations
  • 13.2 Vapor Product in Regulatory Domain
    • 13.2.1 Sales of Vapor Products
    • 13.2.2 Use of Vapor Products
    • 13.2.3 Tax 119
    • 13.2.4 Advertising, Promotion, and Sponsorship

Section 14 Summary of the Report

EXHIBITS

  • Exhibit 1 Summary of the Global Vapor Products Market 2015-2021
  • Exhibit 2 Global Vapor Products Market at a Glance 2015
  • Exhibit 3 Various Countries Considered in Different Geographies
  • Exhibit 4 Definitions of Various Terminologies
  • Exhibit 5 Pricing of Various Products 2015
  • Exhibit 6 Assumption Made on Equivalency 2015
  • Exhibit 7 Market Size Calculation 2015
  • Exhibit 8 Currency Conversion 2013-2015
  • Exhibit 9 Comparison of Nicotine Levels in Vapor Products and Tobacco Cigarettes
  • Exhibit 10 Comparison of Vapor Products and Tobacco Cigarettes
  • Exhibit 11 Various VTM Brands
  • Exhibit 12 Difference among Cigalikes, Vaporizer Pens, and Vapor Mods/Units
  • Exhibit 13 Vapor Products Market in US: Cigalikes vis-à-vis VTMs and Personal Vaporizers 2013-2015 ($ billions)
  • Exhibit 14 Global Vapor Products Market Consolidation: Fact sheet
  • Exhibit 15 Various Flavors Available in Global Vapor Products Market 2015
  • Exhibit 16 Number of Deaths in US due to tobacco smoking annually
  • Exhibit 17 Advertising Expenditure on Vapor Products in US by Different Media ($ millions)
  • Exhibit 18 Advertisement and Promotional Spend on Vapor Products in US until June 2015 ($ millions)
  • Exhibit 19 Advertising and Promotional Expenditure on Vapor Products in UK 2013
  • Exhibit 20 Calls Received by US AAPCC Related to E-cigarette and Liquid Nicotine Exposure and Poisoning 2011-2015
  • Exhibit 21 Value Chain Analysis of Global Vapor Products Market
  • Exhibit 22 Global Vapor Products Market by Revenue: Historical data 2013-2014 ($ billion)
  • Exhibit 23 Various Reasons Cited by End-users to Shift toward Vapor Products (Percentage of Regular Users)
  • Exhibit 24 Global Vapor Products Market 2015-2021 ($ billions)
  • Exhibit 25 Aids Used to Quit Smoking in UK 2009-2015
  • Exhibit 26 Vapor Products' End-users as a Percentage of Adult Smoking Population in Selected Countries (2013-2015)
  • Exhibit 27 Prevalence of Tobacco Smoking and Use of Vapor Products in Selected Countries (percentage of adults) 2015
  • Exhibit 28 Vapor Products End-users by Tobacco Smoking Characteristics 2015 (percentage of end-users)
  • Exhibit 29 Penetration of VTMs in Vapor Products Markets in Selected Countries 2015
  • Exhibit 30 Most Commonly used Vapor Products' Flavors 2015
  • Exhibit 31 Vapor Products Market Revenue by Geography (2015-2021)
  • Exhibit 32 Global Vapor Products Market by Product Category 2015
  • Exhibit 33 Global Closed System Vapor Products Market by Sub-segments (2015)
  • Exhibit 34 Global Open System Vapor Products Market by Sub-segments (2015)
  • Exhibit 35 Global Vapor Products Market by Product Sub-categories (2015)
  • Exhibit 36 Various Distribution Channels of Vapor Products Market (2015)
  • Exhibit 37 Distribution Channel of Vapor Products
  • Exhibit 38 Distribution Channel of Traditional Tobacco Cigarette
  • Exhibit 39 Global Vapor Products Market by Distribution Channels 2015
  • Exhibit 40 Global Closed System Vapor Products Market by Distribution Channels 2015
  • Exhibit 41 Global Open System Vapor Products Market by Distribution Channels 2015
  • Exhibit 42 Market Share of Various Regions in Global Vapor Products Market (2015-2021)
  • Exhibit 43 Vapor Products Market in North America: Historical data 2013-2014 ($ billions)
  • Exhibit 44 Vapor Products Market in North America 2015-2021 ($ billions)
  • Exhibit 45 Traditional Tobacco Cigarette Retail Sales Volume in US 2006-2015 (billions of units/sticks)
  • Exhibit 46 Vapor Products Market in US 2015-2021 ($ billions)
  • Exhibit 47 Tobacco Cigarette Prevalence in US
  • Exhibit 48 Vapor Products Market in Canada 2015-2021 ($ millions)
  • Exhibit 49 Vapor Products Market in North America by Region: US vis-à-vis Canada 2015-2021
  • Exhibit 50 Vapor Products Market in Europe: Historical Data 2013-2014 ($ billions)
  • Exhibit 51 Vapor Products Market in Europe 2015-2021 ($ billions)
  • Exhibit 52 Vapor Products Market in UK 2015-2021 ($ billions)
  • Exhibit 53 Vapor Products End-users in UK 2015
  • Exhibit 54 Vapor Products Market in Poland 2015-2021 ($ millions)
  • Exhibit 55 Vapor Products Market Europe by Region: UK vis-à-vis Rest of Europe 2015 and 2021
  • Exhibit 56 Vapor Products Market in APAC: Historical Data 2013-2014 ($ millions)
  • Exhibit 57 Vapor Products Market in APAC 2015-2021 ($ billions)
  • Exhibit 58 Vapor Products Market in Malaysia 2015-2021 ($ millions)
  • Exhibit 59 Vapor Products Market in China 2015-2021 ($ millions)
  • Exhibit 60 Vapor Products Market APAC by Region: China vis-à-vis Rest of APAC 2015-2021
  • Exhibit 61 Vapor Products Market in RoW: Historical Data 2013-2014 ($ millions)
  • Exhibit 62 Vapor Products Market in RoW 2015-2021 ($ millions)
  • Exhibit 63 Social Media Presence of Vapor Products Vendors 2015
  • Exhibit 64 Global Vapor Products Market Vendor Share 2015
  • Exhibit 65 Descriptive Summary of the Global Vapor Products Market
  • Exhibit 66 Summary of Global Vapor Products Market by geography 2015-2021 ($ billions)
  • Exhibit 67 Summary of Global Vapor Products Market by Geography 2015-2021 (percent)
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