To define and measure the global market for nutraceuticals - the functional food, beverage, and supplement (FBS) market
To measure markets that could be better understood by stakeholders in terms of their own respective sales offerings
To strategically analyze individual markets in terms of products, ingredients, health applications, technology, geography, and top-selling products
To identify trends and opportunities in the functional food, beverage, and supplement market for all stakeholders
To provide quick and easy understanding of the very vast functional food, beverage, and supplement market
To provide a strategic analysis of the market so as to enable companies to formulate their strategies
To provide high-level analysis in terms of which products can sell in the mainstreams as blockbusters

REASONS FOR DOING THE STUDY

Food companies, already under intense pressure to perform, are looking at the functional food, beverage, and supplement market for help. Though the nutraceutical industry is just about 6% of the total food industry, the profit margins are much higher, making the adjusted market size larger. There is a lack of clear categorization in the nutraceutical market, and food companies tend to neglect important categories that are doing well as functional food. None of the market reports provide a single comprehensive geographic breakdown of the nutraceutical market as per the ingredients, applications, products, and technology.

Our study intends to provide an in-depth analysis of the functional FBS market. It can be used by any old or new player as a market guide to formulate its strategies.

INTENDED AUDIENCE

The intended audience includes all the stakeholders of the FBS market, including food manufacturers, retailers, wholesalers, food formulators, supermarkets, grain producers, technology providers, research and development (R&D) companies, and advertisers. New entrants like pharmaceutical companies, regular food companies, and beverage companies can use this report for a thorough understanding of the market dynamics.

SCOPE OF REPORT

The report is a full breakdown of the nutraceutical- functional food, beverage, and supplement market. It contains a detailed assessment of seven bioactive ingredients; 18 food product categories; eight application areas; and four geographic areas, thereby providing comprehensive market estimates for more than 1,200 market subsegments. Each section provides market data, market drivers, trends and opportunities, top-selling products, key players, and competitive outlook. The report provides more than 100 market tables that give a complete insight into the market, along with 40 company profiles. All market tables are categorized geographic region, ingredient, application, and product categories.

The report highlights and makes constructive arguments on strategic issues like premiumization versus mass market, licensing/partnering, NPD (new product development), repositioning, focus areas and market segmentation, niche market, mainstream and blockbuster strategy, and tapping the children' s market.

INFORMATION SOURCES

All the market data consists of aggregate sales figures of all sales channels. We have analyzed over 114 new product launches in the functional food, beverage, and supplement category. We have researched over 167 technology patents over the last 5 years, and analyzed more than 1,000 news items and over 88 case studies and documented health claims to get an in-depth understanding of the health benefits of products. The report focuses on the nutraceutical market rather than the technical aspect of the industry. We have analyzed key market developments of more than 120 companies in this sector, based on information gathered by known paid and unpaid secondary sources. High-level primary interviews were conducted with several industry people to analyze and verify the market trends and structure.

Chapter-1: SUMMARY 2

SUMMARY TABLE GLOBAL NUTRACEUTICAL MARKET - FOODS, BEVERAGES AND SUPPLEMENTS, THROUGH 2013 ($ MILLIONS) 4
SUMMARY FIGURE GLOBAL NUTRACEUTICAL MARKET - FOODS, BEVERAGES AND SUPPLEMENTS, 2006-2013 ($ MILLIONS) 5

Chapter-2: MARKET OVERVIEW 15

MARKET OVERVIEW 6
FIGURE 1 FUNCTIONAL FOOD, BEVERAGE, AND SUPPLEMENT MARKET 7
FUNCTIONAL FBS MARKET UNDER DUAL COMPETITION CIRCLE 7
BOGUS FUNCTIONAL PRODUCTS DAMAGING THE MARKET 8
STAKEHOLDERS' OPPORTUNITIES - TAKING A SLICE OF THE GROWING FUNCTIONAL FBS MARKET 8
DRIVEN BY BOTH SUPPLY AND DEMAND 8
DEMAND-SIDE DRIVERS 9
Expanding Elderly Population, Including Aging Boomers 9
Increasing Health Awareness among Young Consumers 9
SUPPLY-SIDE DRIVERS 9
Food Companies Eyeing Nutraceuticals for Premiumization 9
Key Market Differentiator 9
Regulations, Technology, and Science Are Turning the Functional Market into the Mainstream 9
Escalating Health Care Costs 10
Authorizing Health Claims 10
DEFINING NUTRACEUTICAL - FUNCTIONAL FOOD, BEVERAGE, AND SUPPLEMENT (FBS) MARKET 10
DEFINING THE FUNCTIONAL FOOD PRODUCT MARKET 11
TABLE 1 GLOBAL NUTRACEUTICAL FOOD PRODUCT MARKET, THROUGH 2013 ($ MILLIONS) 11
TABLE 2 GLOBAL NUTRACEUTICAL BEVERAGE MARKET, THROUGH 2013 ($ MILLIONS) 12
DEFINING THE FUNCTIONAL SUPPLEMENTS MARKET 12
TABLE 3 GLOBAL NUTRACEUTICAL SUPPLEMENTS MARKET, THROUGH 2013 ($ MILLIONS) 13
DEFINING THE FUNCTIONAL INGREDIENTS MARKET 13
TABLE 4 GLOBAL NUTRACEUTICAL INGREDIENTS MARKET, THROUGH 2013 ($ MILLIONS) 13
DEFINING THE FUNCTIONAL APPLICATION MARKET - HEALTH SEGMENTS AND DISEASES 14
TABLE 5 GLOBAL NUTRACEUTICAL HEALTH APPLICATION MARKET, THROUGH 2013 ($ MILLIONS) 14
MARKET STRUCTURE 14
FUNCTIONAL PRODUCT MARKET - PREMIUM VS. MASS MARKET 15
High Profit Margin 15
FUNCTIONAL MARKET - SUPPLY-SIDE STAKEHOLDERS AND THEIR ECONOMIC VALUE CHAIN 16
TABLE 6 GLOBAL NUTRACEUTICAL MARKET - BY STAKEHOLDERS, THROUGH 2013 ($ MILLIONS) 16
FUNCTIONAL MARKET - DEMAND-SIDE CONSUMER SEGMENTATION 16
NONCOMMECIAL FOOD PLACES - EARLY ADAPTORS 17
EVOLUTION OF FUNCTIONAL FBS MARKET 18
FIGURE 2 EVOLUTION OF FUNCTIONAL FOOD AND BEVERAGE MARKET 18
PHARMACEUTICAL COMPANIES AND FUNCTIONAL FOODS 19
FIGURE 3 OVERLAP OF PHARMA AND FUNCTIONAL FOODS 19
PHARMACEUTICAL COMPANIES ...(CONTINUED) 20

Chapter-3: NUTRACEUTICAL MARKET- STRATEGIC INSIGHT 11

MARKET DYNAMICS - FUNCTIONAL FOOD, BEVERAGE, AND SUPPLEMENT 21
FIGURE 4 COMPARATIVE GROWTH ANALYSIS OF FUNCTIONAL FBS 22
TRENDS AND OPPORTUNITIES 22
QUALITY PRODUCTS WITH IMPROVED HEALTH BENEFITS 23
FUNCTIONAL FOOD MAKEOVER OF EXISTING BRANDS WITH VITAMINS AND MINERALS 23
ENTRY INTO MAINSTREAM 23
PREMIUMIZATION 23
BLOCKBUSTERS STRATEGY 23
RESEARCH, INNOVATION IN PACKAGING, NEW PRODUCT DEVELOPMENT (NPD) 24
LICENSING AND PARTNERING 24
FOCUS ON UPPER AND UPPER-MEDIUM ECONOMIC CLASS 24
TAPPING NEW MARKETS AND DISTRIBUTION 24
CONSOLIDATION 24
VEGETARIAN AND ANTIALLERGEN 24
WHOLE GRAIN FOOD WITH LOW GI AND GLUTEN-FREE GETTING POPULAR 25
SHORTENING THE LIFE CYCLE OF THE LAUNCH 25
SEEKING APPROVED HEALTH CLAIMS 25
TAPPING INTO NICHE MARKETS 25
FUNCTIONAL PRIVATE LABELS 25
FUNCTIONAL FOOD TARGETS MULTIPLE HEALTH BENEFITS 26
TAPPING THE CHILDREN' S MARKET 26
TABLE 7 NEW NUTRITIONAL PRODUCTS LAUNCHED FOR CHILDREN 26
BLOCKBUSTERS 27
TABLE 8 BLOCKBUSTER NUTRACEUTICAL PRODUCTS 27
TABLE 8 (CONTINUED) 28
CONSOLIDATION IN FUNCTIONAL FBS MARKET 28
TABLE 9 MAJOR ACQUISITIONS IN FUNCTIONAL FBS MARKET 29
TABLE 9 (CONTINUED) 30
TABLE 10 JOINT VENTURE/PARTNERSHIP 31

Chapter-4: INGREDIENT MARKET 33

GLOBAL NUTRACEUTICAL FOOD MARKET BY INGREDIENT 32
TABLE 11 GLOBAL NUTRACEUTICAL FOOD MARKET BY INGREDIENT, THROUGH 2013 ($ MILLIONS) 32
GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY INGREDIENT 32
TABLE 12 GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY INGREDIENT THROUGH 2013 ($ MILLIONS) 33
GLOBAL NUTRACEUTICAL SUPPLEMENT MARKET BY INGREDIENT 33
TABLE 13 GLOBAL NUTRACEUTICAL SUPPLEMENT MARKET BY INGREDIENT, THROUGH 2013 ($ MILLIONS) 33
PROTEIN AND PEPTIDES 34
TABLE 14 GLOBAL NUTRACEUTICAL PROTEIN MARKET BY PRODUCT TYPES, THROUGH 2013 ($ MILLIONS) 34
GLOBAL NUTRACEUTICAL PROTEIN MARKET BY PRODUCT TYPES 34
TABLE 15 GLOBAL NUTRACEUTICAL PROTEIN-BASED FOOD MARKET BY PRODUCT TYPES, THROUGH 2013 ($ MILLIONS) 35
GLOBAL NUTRACEUTICAL PROTEIN MARKET BY GEOGRAPHY 35
TABLE 16 GLOBAL NUTRACEUTICAL PROTEIN MARKET, BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 35
MARKET DRIVERS 36
Protein Ingredient Market Receiving Boost from Sports Beverages 36
Cost Pressure is Leading to More Innovation in Cheaper Source Protein Ingredients 36
PROTEIN TYPES 37
Soy Protein 37
Soy Protein Isolates in Demand for Dairy-based Beverages to Reduce Cost 38
Whey - A Protein By-product - Turning into Mainstream for Sports Drink 38
Definition and Structure 38
Whey Products - Mainly in Functional Beverages 38
Whey to Be Used in Smoothies 39
Whey Proteins Being Largely Used for Controlled Release of Bioactives 39
Whey Isolates for Weight Loss Market 40
Whey Protein to Find Market for Infant Nutrition 40
Amino Acids Finding a Niche Market within Proteins 40
Other Protein Sources 40
TABLE 17 OTHER MAJOR PROTEIN PRODUCTS 41
TABLE 17 (CONTINUED) 42
PROBIOTICS/PREBIOTICS 42
DEFINITION AND STRUCTURE 42
TABLE 18 GLOBAL NUTRACEUTICAL PROBIOTIC MARKET BY PRODUCT TYPE, THROUGH 2013 ($ MILLIONS) 43
GLOBAL NUTRACEUTICAL PROBIOTIC FOOD MARKET BY PRODUCTS 43
TABLE 19 GLOBAL NUTRACEUTICAL PROBIOTIC FOOD MARKET BY FOOD PRODUCT, THROUGH 2013 ($ MILLIONS) 43
GLOBAL NUTRACEUTICAL PROBIOTIC MARKET BY GEOGRAPHY 44
TABLE 20 GLOBAL NUTRACEUTICAL PROBIOTIC MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 44
PREBIOTICS 44
MARKET DRIVERS 45
Probiotics Benefits People with Particular Needs 45
Innovative Packaging Leads to More Use of Probiotics in Nondairy Products 45
Increasing Probiotic-Based Foods and Beverages 45
TABLE 21 COMPETITIVE OUTLOOK 46
OMEGA-3 46
DEFINITION AND STRUCTURE 47
TABLE 22 GLOBAL NUTRACEUTICAL OMEGA MARKET BY PRODUCT TYPE, THROUGH 2013 ($ MILLIONS) 47
GLOBAL NUTRACEUTICAL OMEGA-3 MARKET BY GEOGRAPHY 48
TABLE 23 GLOBAL NUTRACEUTICAL OMEGA MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 48
GLOBAL NUTRACEUTICAL PROBIOTIC FOOD MARKET BY PRODUCTS 48
TABLE 24 GLOBAL NUTRACEUTICAL OMEGA-3-BASED FOOD MARKET BY PRODUCTS, THROUGH 2013 ($ MILLIONS) 48
MARKET DRIVERS 49
Omega-3 Products Getting into Mainstream 49
Higher Recommended Daily Intake (RDI) May Boost Omega-3 Market 49
Consumers Opting for Healthier Fat - Low Saturated Fat, No Trans Fat 49
FLAX - CHEAPER VEGETARIAN SOURCE FOR OMEGA-3 49
COMPETITIVE OUTLOOK 50
TABLE 25 NEW OMEGA-3 PRODUCTS 51
FIBER 51
DEFINITION 51
TABLE 26 GLOBAL NUTRACEUTICAL FIBER MARKET BY PRODUCT TYPES, THROUGH 2013 ($ MILLIONS) 52
GLOBAL NUTRACEUTICAL FIBER FOOD MARKET BY PRODUCTS 52
TABLE 27 GLOBAL NUTRACEUTICAL FIBER FOOD MARKET BY PRODUCT, THROUGH 2013 ($ MILLIONS) 52
GLOBAL NUTRACEUTICAL FIBER MARKET- BY GEOGRAPHY 52
TABLE 28 GLOBAL NUTRACEUTICAL FIBER MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 53
Fiber Market Getting Boost 53
WHOLE GRAINS - GETTING MAINSTREAM 53
TABLE 29 MAJOR BREADS AND FOOD BARS PRODUCTS 54
Whole Grain Products 54
TABLE 30 FIBER BASED PRODUCTS 54
Market Inhibitors - Whole Grain 55
TABLE 31 WHOLE GRAIN PRODUCTS 55
High-fiber Foods with Low GI - Good for Diabetes 56
Beta-glucan 56
COMPETITIVE OUTLOOK 56
GLUTEN-FREE FIBER 57
FIBER AS A SUGAR REPLACER 57
VITAMINS AND MINERALS 57
TABLE 32 GLOBAL NUTRACEUTICAL VITAMIN AND MINERAL MARKET BY GEOGRAPHIC REGION, THROUGH 2013 ($ MILLIONS) 57
Tapping Genetically Modified (GM) and Allergen-free Vitamins 58
OTHER PHYTOCHEMICALS MARKET 58
TABLE 33 GLOBAL NUTRACEUTICAL PHYTOCHEMICAL MARKET BY PRODUCT TYPES, THROUGH 2013 ($ MILLIONS) 59
PHYTOCHEMICALS BLOCKBUSTERS 59
TABLE 34 GLOBAL NUTRACEUTICAL PHYTOCHEMICAL-BASED FOOD MARKET BY PRODUCT, THROUGH 2013 ($ MILLIONS) 59
TABLE 35 GLOBAL NUTRACEUTICAL PHYTOCHEMICAL-BASED BEVERAGE MARKET BY PRODUCT, THROUGH 2013 ($ MILLIONS) 60
TABLE 36 GLOBAL NUTRACEUTICAL PHYTOCHEMICAL MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 60
PLANT STEROLS - TARGETING THE CHOLESTEROL-LOWERING MARKET 61
Definition and Structure 61
TABLE 37 MAJOR PLANT STEROLS PRODUCTS 61
TABLE 37 (CONTINUED) 62
COMPETITIVE OUTLOOK 62
ANTIOXIDANTS 62
TABLE 38 MAJOR ANTIOXIDANTS PRODUCTS 62
TABLE 38 (CONTINUED) 63
Antioxidants Market Is Growing and Enjoying Higher Premiumization 63
Best-selling Antioxidants 63
FIGURE 5 TOP SELLING ANTIOXIDANTS 64

Chapter-5: GLOBAL NUTRACEUTICAL FOOD 42

TABLE 39 GLOBAL NUTRACEUTICAL FOOD MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 65
GLOBAL NUTRACEUTICAL FOOD MARKET BY CATEGORY - MARKET OVERVIEW 65
FIGURE 6 GLOBAL NUTRACEUTICAL FOOD MARKET BY CATEGORY IN 2007 (%) 66
FIGURE 6 (CONTINUED) 67
SUGAR AND CONFECTIONERY - $ 10.7 BILLION 67
TABLE 40 GLOBAL CONEFECTIONERY AND SUGAR REPLACEMENTS MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 67
Global Confectionery and Sugar Replacements Market - by Ingredients 68
TABLE 41 GLOBAL CONFECTIONERY AND SUGAR REPLACEMENTS MARKET BY INGREDIENT, THROUGH 2013 ($ MILLIONS) 68
Confectionery with Vitamins and Minerals to Hit the Shelves 68
Dark Chocolate Accounts for Approximately 20% of the Total Global Sugar Confectionery Sales 68
Popular Confectionery Products 69
TABLE 42 NEW, INNOVATIVE CONFECTIONERY PRODUCTS 69
Alternative Sweeteners 69
TABLE 43 ALTERNATIVE SWEETENERS 69
Geographic Breakdown of Confectionery and Sugar Replacements Market by Protein, Probiotics, Omega-3, and High Fiber 70
TABLE 44 GLOBAL PROTEIN-BASED CONFECTIONERY AND SUGAR REPLACEMENTS MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 70
TABLE 45 GLOBAL PROBIOTIC-BASED CONFECTIONERY AND SUGAR REPLACEMENTS MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 70
TABLE 46 GLOBAL OMEGA-3-BASED CONFECTIONERY AND SUGAR REPLACEMENTS MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 71
BAKERY MARKET OVERVIEW - $8.2 BILLION 71
TABLE 47 GLOBAL NUTRACEUTICAL BAKERY FOOD MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 72
Bakery Market Overview by Product Types 72
TABLE 48 GLOBAL NUTRACEUTICAL BAKERY FOOD MARKET BY CATEGORY, THROUGH 2013 ($ MILLIONS) 72
Global Nutraceutical Bakery Food Market by Ingredients 73
TABLE 49 GLOBAL NUTRACEUTICAL BAKERY FOOD MARKET BY INGREDIENT, THROUGH 2013 ($ MILLIONS) 73
Breads - $5.6 billion 73
TABLE 50 GLOBAL NUTRACEUTICAL BREAD FOOD MARKET BY GEOGPRAHY, THROUGH 2013 ($ MILLIONS) 74
Global Nutraceutical Breads Market by Ingredients 74
TABLE 51 GLOBAL NUTRACEUTICAL BREAD FOOD MARKET BY INGREDIENT, THROUGH 2013 ($ MILLIONS) 75
Global Fiber Breads Market 75
TABLE 52 GLOBAL NUTRACEUTICAL FIBER BREAD FOOD MARKET BY GEOGRAPH, THROUGH 2013 ($ MILLIONS) 75
Global Nutraceutical Cookies and Crackers Market by Geography - Market Overview 76
TABLE 53 GLOBAL NUTRACEUTICAL COOKIES AND CRACKERS FOOD MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 76
Global Nutraceutical Cookies and Crackers Market by Ingredient Types 77
TABLE 54 GLOBAL COOKIES AND CRACKERS FOOD MARKET BY CATEGORY, THROUGH 2013 ($ MILLIONS) 77
High-Protein Pasta Suits Sports Market 77
SNACKS - $7.4 BILLION 78
TABLE 55 GLOBAL NUTRACEUTICAL SNACKS MARKET BY GEOGRAPHY 2006, THROUGH 2013 ($ MILLIONS) 78
Cereal Bar - Key Snack Food Product 78
Consumer Preference for Healthy Snacks 79
Functional Snacks Market by Ingredient 79
TABLE 56 GLOBAL NUTRACEUTICAL SNACKS MARKET BY CATEGORY, THROUGH 2013 ($ MILLIONS) 79
Cereal Manufacturers Shifting to Snacks Market 80
Demand for Gluten-free Cereal Increasing 80
Whole Grain and Oat Cereals Driving the Cereal Market in Europe 80
Developing Countries Are Rapidly Growing Markets for Functional Snacks 80
Convenient Meals Potential Competitor for Functional Snacks 80
TABLE 57 TOP-SELLING FUNCTIONAL SNACK PRODUCTS 81
Geographic Breakdown of Snacks Market by Ingredient Type 82
TABLE 58 GLOBAL NUTRACEUTICAL FIBER-BASED SNACKS MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 82
SUPER FRUITS 82
TABLE 59 GLOBAL FROZEN AND SPECIALTY FRUITS NUTRACEUTICAL MARKET BY CATEGORY, THROUGH 2013 ($ MILLIONS) 83
TABLE 60 GLOBAL FROZEN AND SPECIALTY FRUITS NUTRACEUTICAL MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 83
Sweeteners, Syrups, and Jellies are Main Forms of Functional Fruit 83
Popular Super fruits 84
TABLE 61 ANALYSIS OF SUPER FRUITS BASED ON CONTENT 84
TABLE 62 SUPER FRUIT PRODUCTS 84
DAIRY NONDRINKABLE PRODUCTS - $8.1 BILLION 85
TABLE 63 GLOBAL NUTRACEUTICAL DIARY MARKET BY CATEGORY, THROUGH 2013 ($ MILLIONS) 85
Probiotic Ice Creams Are the Main Functional Ice Cream Products 86
Functional Margarines a Major Market for Dairy Companies 86
Popular Functional Dairy Nondrinkable Products 86
TABLE 64 FUNCTIONAL DAIRY PRODUCTS 86
FUNCTIONAL FLOUR MARKET 86
TABLE 65 GLOBAL NUTRACEUTICAL FLOUR MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 87
MEAT AND POULTRY - NEGLECTED OPPORTUNITY 87
TABLE 66 GLOBAL MEAT AND MEAT REPLACMENTS NUTRACEUTICALS MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 87
Noncommercial Markets - Early Adoptors for Functional Meat 88
Nonallergen Functional Meat to Find Increasing Market 88
New Alternative Food - Egg Replacement Ingredients/products 88
GLOBAL NUTRACEUTICAL BEVERAGE MARKET 88
GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY PRODUCT CATEGORY 89
FIGURE 7 GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY CATEGORY IN 2007 (%) 89
FIGURE 7 (CONTINUED) 90
GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY GEOGRAPHY 90
TABLE 67 GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 91
FRUIT AND VEGETABLE JUICES AND DRINKS 91
TABLE 68 GLOBAL NUTRACEUTICAL FRUIT AND VEGETABLE JUICE MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 92
TABLE 69 TOP-SELLING FUNCTIONAL JUICE PRODUCTS 92
NONCARBONATED DRINKS 92
TABLE 70 GLOBAL NONCARBONATED DRINKS MARKET BY CATEGORY, THROUGH 2013 ($ MILLIONS) 93
Global Functional Noncarbonated Drinks Market by Geography 93
TABLE 71 GLOBAL NONCARBONATED DRINKS MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 94
CSD Companies Shifting to Functional Beverages to Counter Stagnant Cola Market 94
Sports and Energy Drinks Are the Mainstream and Leading Companies Have Entered This Fast-growing Market 94
TABLE 72 TOP-SELLING FUNCTIONAL NONCARBONATED DRINKS 95
Noncarbonated Drinks - Functional Water 95
Leading Beverage Companies Expanding Their Presence in Functional Water 96
TEA AND COFFEE 96
TABLE 73 GLOBAL TEA AND COFFEE NUTRACEUTICAL MARKET BY INGREDIENT CATEGORY, THROUGH 2013 ($ MILLIONS) 97
Global Tea and Coffee Nutraceutical Market by Geography 97
TABLE 74 GLOBAL TEA AND COFFEE NUTRACEUTICAL MARKET BY GEOGRAPAHY, THROUGH 2013 ($ MILLIONS) 97
Ready-to-drink Green Tea Is the Mainstream Product 98
Tea Market Is Rapidly Increasing in the U.S. 98
Future Black Tea Market Will Be Driven by Weight Reduction Claims 98
RTD Consumed and Marketed as Alternative to Carbonated Soft Drinks 98
Functional Tea Extracts Introduced in Foods Like Bars and Chocolates 98
Functional Tea with Flavors for Different Markets 99
Functional Coffee 99
Top-selling Functional Tea Products 99
TABLE 75 TOP SELLING PRODUCTS 99
DAIRY AND DAIRY ALTERNATIVE DRINKS 100
TABLE 76 GLOBAL DRINKABLE YOGHURTS AND OTHER DAIRY DRINKS MARKET BY INGREDIENT, THROUGH 2013 ($ MILLIONS) 100
Global Drinkable Yoghurt and Other Dairy Drinks Market by Geography 100
TABLE 77 GLOBAL DRINKABLE YOGHURTS AND OTHER DAIRY DRINKS MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 101
Dairy Market under Pressure Sees Functional Dairy to Safeguard Financial Bottom Line 101
TABLE 78 TOP-SELLING FERMENTED FUNCTIONAL DAIRY BEVERAGES 101
TABLE 79 TOP-SELLING NONFERMENTED FUNCTIONAL DAIRY BEVERAGES 102
TABLE 80 TOP-SELLING PROBIOTIC DRINKABLE YOGHURTS 103
Probiotic Yoghurt and Other Dairy Drinks Market Overview by Geography 103
TABLE 81 GLOBAL PROBOITIC DRINKABLE YOGHURTS AND OTHER DAIRY DRINKS MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 103
TABLE 82 FUNCTIONAL DAIRY ALTERNATIVE BEVERAGES - SOY MILK 104
GLOBAL NUTRACEUTICAL SUPPLEMENT MARKET 104
TABLE 83 GLOBAL NUTRACEUTICAL SUPPLEMENTS MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 105
GLOBAL NUTRACEUTICAL SUPPLEMENT MARKET BY INGREDIENT TYPE 105
TABLE 84 GLOBAL NUTRACEUTICAL SUPPLEMENTS MARKET BY INGREDIENT TYPE, THROUGH 2013 ($ MILLIONS) 106
Calcium and Multivitamins - Major Mainstream Supplements 106

Chapter-6: APPLICATION 23

FIGURE 8 NUTRACEUTICAL GLOBAL APPLICATION MARKET, 2007 (%) 107
FIGURE 8 (CONTINUED) 108
WEIGHT MANAGEMENT - $17 BILLION 108
TABLE 85 GLOBAL WEIGHT MANAGEMENT APPLICATION MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 108
FUNCTIONAL BREAKFAST/SNACKS DOING WELL IN WEIGHT MANAGEMENT SEGMENT 109
NO SINGLE FUNCTIONAL PRODUCT GUARANTEEING WEIGHT LOSS - BLOCKBUSTER OPPORTUNITY 109
SUPPRESSING APPETITE/BOOSTING SATIETY PRODUCTS DOING BETTER 109
FUNCTIONAL FOOD MARKET TAPPING WEIGHT MANAGEMENT THROUGH MULTIPLE DIET PROGRAMS 110
TABLE 86 TOP-SELLING PRODUCTS - WEIGHT MANAGEMENT 110
BEST-SELLING INGREDIENTS 110
TABLE 87 SUMMARY OF NEW FUNCTIONAL INGREDIENTS 111
TABLE 88 TOP-SELLING SATIETY/APPETITE SUPPRESSION PRODUCTS 112
TABLE 89 COMPETITIVE OUTLOOK 112
TABLE 89 (CONTINUED) 113
DIGESTIVE HEALTH, GI, AND IMMUNITY - $13.8 BILLION 113
TABLE 90 GLOBAL GI APPLICATION MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 114
TABLE 91 BEST-SELLING PRODUCTS 114
HEART HEALTH - $16.1 BILLION 114
TABLE 92 GLOBAL HEART HEALTH APPLICATION MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 115
OMEGA-3, WHOLE GRAINS, ANTIOXIDANTS TO LEAD IN HEART HEALTH 115
FIGURE 9 HEART HEALTH CLAIMS BY FUNCTIONAL INGREDIENT TYPES (%) 116
TABLE 93 INGREDIENTS FOR HEART HEALTH 116
TABLE 94 TOP-SELLING HEART HEALTH FUNCTIONAL PRODUCTS 117
TABLE 95 HEART HEALTH FUNCTIONAL PRODUCTS BASED ON TARGETED APPLICATIONS 117
ANTIAGING AND BEAUTY - $7.7 BILLION 118
MARKET OVERVIEW 118
TABLE 96 GLOBAL ANTIAGING AND BEAUTY APPLICATION MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 119
ALOE VERA TO DOMINATE FUNCTIONAL BEAUTY FOOD MARKET 119
FIGURE 10 FUNCTIONAL FBS MARKET FOR BEAUTY (%) 119
FIGURE 10 (CONTINUED) 120
FIGURE 11 THE COSMECEUTICALS MARKET IN U.S. BY SEGMENT, 2008 (%) 120
FUNCTIONAL FOODS INGREDIENTS FOR COSMECEUTICAL APPLICATIONS 121
TABLE 97 NEW FUNCTIONAL INGREDIENTS FOR BEAUTY APPLICATIONS 121
TABLE 98 BEST-SELLING PRODUCTS 121
TABLE 98 (CONTINUED) 122
TABLE 99 NEW FUNCTIONAL PRODUCTS BY BEAUTY APPLICATIONS 122
SPORTS AND ENERGY - CASH COW 122
TABLE 100 GLOBAL SPORTS AND ENERGY APPLICATION MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 123
TOP-SELLING PRODUCTS 123
TABLE 101 BEST SELLING PRODUCTS 124
MANUFACTURERS TO TAP SPORTS AND ENERGY MARKET FOR BLOCKBUSTERS 124
SPORTS AND ENERGY DRINK COMPANIES TO FOCUS ON FEMALE-ORIENTED PRODUCTS 124
INCREASING OPPORTUNITIES FOR NEWER FORMULATIONS 125
ASIAN MARKET TO BE THE FUTURE OPPORTUNITY FOR SPORTS DRINKS 125
REGULATORY ISSUES RESTRICTING ENERGY PRODUCTS FOR CERTAIN SEGMENTS 125
TYPE 2 DIABETES 125
TABLE 102 GLOBAL DIABETES APPLICATION MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 126
LOW-GLYCEMIC (GI) FOOD AND VITAMIN C ARE GROWING AT MORE THAN 40% GLOBALLY 126
TABLE 103 TOP-SELLING PRODUCTS 127
GENERAL WELLNESS 127
TABLE 104 GLOBAL GENERAL WELLNESS APPLICATION MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 128
GLUTEN-FREE - CELIAC DISEASE 128
MEMORY AND MENTAL HEALTH TAPPING MAINLY CHILDREN 128
TABLE 105 GLOBAL MEMORY AND MENTAL HEALTH APPLICATION MARKET BY GEOGRAPHY, THROUGH 2013 ($ MILLIONS) 128
TABLE 106 POPULAR MEMORY PRODUCTS LIST 129

Chapter-7: INTERNATIONAL MARKETS 8

U.S. NUTRACEUTICAL MARKET 130
U.S. NUTRACEUTICAL PRODUCT MARKET OVERVIEW 130
TABLE 107 U.S. NUTRACEUTICAL PRODUCT MARKET, THROUGH 2013 ($ MILLIONS) 130
U.S. NUTRACEUTICAL BEVERAGE MARKET OVERVIEW 130
TABLE 108 U.S. NUTRACEUTICAL BEVERAGE PRODUCT MARKET, THROUGH 2013 ($ MILLIONS) 131
U.S. NUTRACEUTICAL FOOD MARKET OVERVIEW 131
TABLE 109 U.S. NUTRACEUTICAL FOOD PRODUCT MARKET, THROUGH 2013 ($ MILLIONS) 131
U.S. NUTRACEUTICAL HEALTH APPLICATION MARKET OVERVIEW 132
TABLE 110 U.S. NUTRACEUTICAL HEALTH APPLICATION MARKET, THROUGH 2013 ($ MILLIONS) 132
EUROPE' S NUTRACEUTICAL MARKET 132
EUROPE' S NUTRACEUTICAL PRODUCT MARKET OVERVIEW 132
TABLE 111 EUROPE' S NUTRACEUTICAL PRODUCT MARKET, THROUGH 2013 ($ MILLIONS) 133
EUROPE' S NUTRACEUTICAL BEVERAGE MARKET OVERVIEW 133
TABLE 112 EUROPE' S NUTRACEUTICAL BEVERAGE PRODUCT MARKET, THROUGH 2013 ($ MILLIONS) 133
EUROPE' S NUTRACEUTICAL FOOD MARKET OVERVIEW 133
TABLE 113 EUROPE' S NUTRACEUTICAL FOOD PRODUCT MARKET, THROUGH 2013 ($ MILLIONS) 134
EUROPE' S NUTRACEUTICAL HEALTH APPLICATION MARKET OVERVIEW 134
TABLE 114 EUROPE' S NUTRACEUTICAL HEALTH APPLICATION MARKET, THROUGH 2013 ($ MILLIONS) 134
JAPAN' S NUTRACEUTICAL MARKET 135
JAPAN' S NUTRACEUTICAL PRODUCT MARKET OVERVIEW 135
TABLE 115 JAPAN' S NUTRACEUTICAL PRODUCT MARKET, THROUGH 2013 ($ MILLIONS) 135
JAPAN' S NUTRACEUTICAL BEVERAGE MARKET OVERVIEW 135
TABLE 116 JAPAN' S NUTRACEUTICAL BEVERAGE PRODUCT MARKET, THROUGH 2013 ($ MILLIONS) 136
JAPAN' S NUTRACEUTICAL FOOD MARKET OVERVIEW 136
TABLE 117 JAPAN' S NUTRACEUTICAL FOOD PRODUCT MARKET, THROUGH 2013 ($ MILLIONS) 136
JAPAN' S NUTRACEUTICAL HEALTH APPLICATION MARKET OVERVIEW 137
TABLE 118 JAPAN' S NUTRACEUTICAL HEALTH APPLICATION MARKET, THROUGH 2013 ($ MILLIONS) 137

Chapter-8: FUNCTIONAL FOOD MARKE PATENT OVERVIEW 2

FUNCTIONAL FOOD MARKET PATENT ANALYSIS 138
GENERAL TRENDS 138
TABLE 119 NUMBER OF NUTRACEUTICAL PATENTS, 2003-2008 138
TRENDS BY APPLICATION 139
FIGURE 12 NUTRACEUTICALS PATENT FILED � BY HEALTH APPLICATIONS (%) 139

Chapter-9: COMPANY PROFILES 55

ALPRO UK, LTD. 140
PRODUCTS 140
TABLE 120 PRODUCT PORTFOLIO 140
TABLE 120 (CONTINUED) 141
NEW PRODUCTS 141
STRATEGY 141
ATKINS NUTRITIONALS, INC. 142
TABLE 121 ATKINS NUTRITIONALS PRODUCTS 142
NEW PRODUCTS 142
STRATEGY 143
BOEHRINGER INGELHEIM 143
TABLE 122 BOEHRINGER INGELHEIM PRODUCTS 143
STRATEGY 143
BASF GROUP 144
TABLE 123 BASF GROUP PRODUCTS 144
NEW PRODUCTS 144
STRATEGY 145
BAYER HEALTHCARE AG 145
PRODUCTS 145
TABLE 124 BAYER HEALTHCARE PODUCTS 145
STRATEGY 146
BIOGAIA AB 146
TABLE 125 BIOGAIA AB PRODUCTS 146
NEW PRODUCTS 147
STRATEGY 147
CADBURY 147
TABLE 126 CADBURY PRODUCTS 148
NEW PRODUCTS 148
STRATEGY 148
CARGILL, INCORPORATED 149
TABLE 127 CARGILL PRODUCTS 149
NEW PRODUCTS 149
STRATEGY 150
CLIF BAR & COMPANY 150
TABLE 128 CLIF BAR & COMPANY PRODUCTS 150
NEW PRODUCTS 151
STRATEGY 151
COCA-COLA COMPANY 151
TABLE 129 COCA-COLA COMPANY PRODUCTS 152
TABLE 129 (CONTINUED) 153
NEW PRODUCTS 153
STRATEGY 153
DAIRY CREST GROUP 154
TABLE 130 DAIRY CREST GROUP PRODUCTS 154
TABLE 130 (CONTINUED) 155
NEW PRODUCTS 155
STRATEGY 155
DANISCO A/S 155
TABLE 131 DANISCO A/S PRODUCTS 156
NEW PRODUCTS 156
STRATEGY 156
DANNON GROUP 157
TABLE 132 DANNON GROUP PRODUCTS 157
STRATEGY 157
DR. PEPPER SNAPPLE GROUP 158
PRODUCT PORTFOLIO 158
NEW PRODUCTS 158
STRATEGY 158
DSM NUTRITIONAL PRODUCTS 159
TABLE 133 DSM NUTRITIONAL PRODUCTS 159
NEW PRODUCTS 160
STRATEGY 160
GALENICA LTD. 161
TABLE 134 GALENICA LTD. PRODUCTS 161
NEW PRODUCTS 161
Strategy 161
GENERAL MILLS, INC. 161
TABLE 135 PRODUCTS 162
NEW PRODUCTS 162
STRATEGY 162
GENERAL NUTRITION CENTER CORPORATION (GNC) 163
TABLE 136 GENERAL NUTRITION CENTER PRODUCTS 163
TABLE 136 (CONTINUED) 164
NEW PRODUCTS 164
STRATEGY 164
HANSEN NATURAL 164
TABLE 137 HANSEN NATURALPRODUCTS 165
NEW PRODUCTS 165
STRATEGY 165
HERBALIFE INTERNATIONAL OF AMERICA INC. 165
TABLE 138 HERBALIFE INTERNATIONAL OF AMERICA INC. PRODUCTS 166
NEW PRODUCTS 166
STRATEGY 166
INVERNESS MEDICAL NUTRITIONAL GROUP 167
TABLE 139 INVERNESS MEDICAL NUTRITIONAL GROUP PRODUCTS 167
STRATEGY 168
JOHNSON & JOHNSON 168
TABLE 140 JOHNSON & JOHNSON PRODUCTS 168
NEW PRODUCTS 169
STRATEGY 169
JORDAN' S CEREALS 169
TABLE 141 JORDAN' S CEREALS PRODUCTS 170
NEW PRODUCTS 170
STRATEGY 170
KELLOGG COMPANY 171
TABLE 142 KELLOGG COMPANY PRODUCTS 171
NEW PRODUCTS 171
STRATEGY 172
KRAFT 172
TABLE 143 KRAFT PRODUCTS 172
TABLE 143 (CONTINUED) 173
NEW PRODUCTS 173
STRATEGY 173
LONZA GROUP, LTD. 174
PRODUCTS 174
TABLE 144 LONZA GROUP, LTD. PRODUCTS 174
NEW PRODUCTS 174
STRATEGY 175
MULLER DAIRY (U.K.), LIMITED 175
TABLE 145 MULLER DAIRY PRODUCTS 175
NEW PRODUCTS 176
STRATEGY 176
NBTY, INC. 176
TABLE 146 NBTY, INC PRODUCTS 176
TABLE 146 (CONTINUED) 177
NEW PRODUCTS 177
STRATEGY 177
NESTLE U.K., LTD. 178
TABLE 147 NESTLE U.K PRODUCTS 178
NEW PRODUCTS 178
STRATEGY 179
NUTRACEUTICAL INTERNATIONAL CORPORATION 179
TABLE 148 NUTRACEUTICAL INTERNATIONAL PRODUCTS 179
TABLE 148 (CONTINUED) 180
NEW PRODUCTS 180
STRATEGY 180
OCEAN SPRAY CRANBERRIES, INC. 181
TABLE 149 OCEAN SPRAY PRODUCTS 181
TABLE 149 (CONTINUED) 182
NEW PRODUCTS 182
STRATEGY 182
PEPSICO 183
TABLE 150 PRODUCTS 183
NEW PRODUCTS 184
STRATEGY 184
SO GOOD INTERNATIONAL 185
TABLE 151 SO GOOD INTERNATIONAL PRODUCTS 185
NEW PRODUCTS 185
STRATEGY 186
SOLAE, LLC 186
PRODUCTS 186
TABLE 152 SOLAE PRODUCTS 186
TABLE 152 (CONTINUED) 187
NEW PRODUCTS 187
STRATEGY 187
TWIN LABORATORIES, INC. 188
TABLE 153 TWIN LABORATORIES PRODUCTS 188
TABLE 153 (CONTINUED) 189
TABLE 153 (CONTINUED) 190
NEW PRODUCTS 190
STRATEGY 190
UNITED BISCUITS 191
TABLE 154 UNITED BISCUITS PRODUCTS 191
NEW PRODUCTS 191
STRATEGY 192
WEETABIX, LIMITED 192
TABLE 155 WEETABIX PRODUCTS 192
NEW PRODUCTS 193
STRATEGY 193
YEO VALLEY FARMS (PRODUCTION), LTD. 193
PRODUCTS 193
TABLE 156 YEO VALLEY FARMS PRODUCTS 193
TABLE 156 (CONTINUED) 194
NEW PRODUCTS 194
STRATEGY 194

Chapter-10: APPENDIX 26

APPENDIX I 195
PATENTS 195
TABLE 157 UNITED STATES PATENTS 195
TABLE 157 (CONTINUED) 196
TABLE 157 (CONTINUED) 197
TABLE 157 (CONTINUED) 198
TABLE 157 (CONTINUED) 199
TABLE 157 (CONTINUED) 200
TABLE 157 (CONTINUED) 201
TABLE 157 (CONTINUED) 202
TABLE 157 (CONTINUED) 203
TABLE 157 (CONTINUED) 204
TABLE 157 (CONTINUED) 205
TABLE 157 (CONTINUED) 206
TABLE 158 EUROPEAN PATENTS 206
TABLE 158 (CONTINUED) 207
TABLE 158 (CONTINUED) 208
TABLE 158 (CONTINUED) 209
TABLE 158 (CONTINUED) 210
TABLE 158 (CONTINUED) 211
TABLE 158 (CONTINUED) 212
TABLE 159 JAPANESE PATENTS 212
TABLE 159 (CONTINUED) 213
TABLE 159 (CONTINUED) 214
TABLE 159 (CONTINUED) 215
TABLE 159 (CONTINUED) 216
TABLE 159 (CONTINUED) 217
APPENDIX II 218
NANOTECHNOLOGY 218
TABLE 160 NANOTECHNOLOGY COMPANIES 218
TABLE 160 (CONTINUED) 219
APPENDIX III 220
ACRONYMS 220

簡介
目錄
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全球營養補給品市場

Nutraceuticals: Global Markets and Processing Technologies

簡介

第1章摘要

第2章市場概要

第3章營養補給品市場：策略考察

第4章内容成份市場

第5章全球營養補給品

第6章應用市場

第7章國際市場

第8章機能性食品市場：專利概要

第9章企業介紹

第10章附錄

目錄

Abstract

INTRODUCTION

STUDY GOALS AND OBJECTIVES

The goals of this market research report are:

REASONS FOR DOING THE STUDY

INTENDED AUDIENCE

SCOPE OF REPORT

INFORMATION SOURCES

Table of Contents

Chapter-1: SUMMARY 2

Chapter-2: MARKET OVERVIEW 15

Chapter-3: NUTRACEUTICAL MARKET- STRATEGIC INSIGHT 11

Chapter-4: INGREDIENT MARKET 33

Chapter-5: GLOBAL NUTRACEUTICAL FOOD 42

Chapter-6: APPLICATION 23

Chapter-7: INTERNATIONAL MARKETS 8

Chapter-8: FUNCTIONAL FOOD MARKE PATENT OVERVIEW 2

Chapter-9: COMPANY PROFILES 55

Chapter-10: APPENDIX 26

全球營養補給品市場

Nutraceuticals: Global Markets and Processing Technologies

簡介

第1章 摘要

第2章 市場概要

第3章 營養補給品市場：策略考察

第4章 内容成份市場

第5章 全球營養補給品

第6章 應用市場

第7章 國際市場

第8章 機能性食品市場：專利概要

第9章 企業介紹

第10章 附錄

目錄

Abstract

INTRODUCTION

STUDY GOALS AND OBJECTIVES

The goals of this market research report are:

REASONS FOR DOING THE STUDY

INTENDED AUDIENCE

SCOPE OF REPORT

INFORMATION SOURCES

Table of Contents

Chapter-1: SUMMARY 2

Chapter-2: MARKET OVERVIEW 15

Chapter-3: NUTRACEUTICAL MARKET- STRATEGIC INSIGHT 11

Chapter-4: INGREDIENT MARKET 33

Chapter-5: GLOBAL NUTRACEUTICAL FOOD 42

Chapter-6: APPLICATION 23

Chapter-7: INTERNATIONAL MARKETS 8

Chapter-8: FUNCTIONAL FOOD MARKE PATENT OVERVIEW 2

Chapter-9: COMPANY PROFILES 55

Chapter-10: APPENDIX 26

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第1章摘要

第2章市場概要

第3章營養補給品市場：策略考察

第4章内容成份市場

第5章全球營養補給品

第6章應用市場

第7章國際市場

第8章機能性食品市場：專利概要

第9章企業介紹

第10章附錄