Abstract
Highlights
This report:
- Provides a detailed review of the Global Sports Nutrition and High Energy
Supplement Market
- Highlights and elaborates on key drivers and emerging trends, major
players in each of the segments, and categories within the market will be
discussed in detail
- Covers newly emerging product formulations in terms of innovative wellness
ingredients and information on new product development
- Analyzes companies and regions that will become the key players in
wellness food and drinks
- Discusses major wellness trends for the next five years
- Concludes with a Chapter on the growth opportunities in the Global Sports
Nutrition and High Energy Supplement Market
SCOPE OF REPORT
This report is a detailed review of the global sports nutrition and
high-energy supplement market. It examines product categories, key drivers,
and emerging trends, major players in each of the categories, newly emerging
product formulations in terms of innovative wellness ingredients and
information on new product development.
The report will also analyze companies and regions, which are likely to become
the key players in wellness food and drinks and what are likely to be the
major wellness trends in the next few years will also be discussed.
The report begins by defining sports nutrition and briefly tracing its
history, followed by a brief industry overview.
Then, a detailed description of various product segmentation, consumer
classifications, and new products gaining importance is presented.
The next Chapter discusses market trends in detail, deliberating on growth
drivers and inhibitors as well as market drivers for the industry as a whole.
The report then discusses the various markets, from both regional and product
perspectives. Regionally, besides the top developed markets, the developing
and upcoming potential markets have also been analyzed. In addition, the
global market has been analyzed based on product categories. This further
includes the history of the category, competitive scenario, advertising and
marketing strategies, and current and future trends.
The next part of the report highlights the market forecasts and projections in
terms of revenue segment-wise and region-wise.
This is followed by an overview of the regulatory environment, with special
focus on the United States, Europe, and Japan, which currently are the three
biggest markets for the industry.
The key industry participants are profiled though a more exhaustive list has
been put together for reference. The participants are providers of nutrients
to the companies as well as those marketing and manufacturing the sports
nutrition products. The report contains a brief discussion about recent market
developments reported in various publications.
Finally, the new products developed and new brands launched have been
discussed.
INTENDED AUDIENCE
This study is likely to be of interest to individuals and organizations
involved in the sports nutrition and high-energy supplement industry, such as
manufacturers and marketers, and even new players who aspire to enter this
market. This report is likely to help marketing managers identify market
opportunities in terms of new markets and upcoming trends in various product
categories. Advertising agencies working with clients in the sports nutrition
industry may also be benefitted. Business development executives understand
the dynamics of the market and identify possible partnerships.
METHODOLOGY
BCC Research used both primary and secondary research methods in conducting
this research study. BCC presents an analysis by the different categories and
regions, with revenue splits for the same for 2008. Then, based on our
surveys, we analyze the potential of the existing categories and regional
markets to forecast revenue projections for 2013.
INFORMATION SOURCES
BCC surveyed almost 23 companies to obtain data for this study. Included were
participants and industry observers in the global sports nutrition industry.
In addition, data was compiled from various secondary sources such as
government, non-government industry stakeholders, nutrition and market
publications, and other public research data sources.
Table of Contents
Sports Nutrition and High Energy Supplements: The Global Market
Chapter- 1: SUMMARY
- SUMMARY TABLE GLOBAL SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT MARKET
PROJECTIONS BY SEGMENT, THROUGH 2013 ($ BILLIONS) 0
- SUMMARY FIGURE GLOBAL SPORTS NUTRITION SPORTS NUTRITION AND HIGH-ENERGY
SUPPLEMENT MARKET PROJECTIONS BY SEGMENT, 2007-2013 ($ BILLIONS) 0
Chapter- 2: OVERVIEW
- DEFINITIONS 1
- SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT CONSUMER SEGMENTS
- TABLE 1 SPORTS NUTRITION CONSUMERS
- SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT PRODUCT CATEGORIES
- TABLE 2 SPORTS NUTRITION INDUSTRY PRODUCT SEGMENT
- ANALYSIS OF MAIN PRODUCT SEGMENTS
- BEVERAGES
- Energy Drinks
- Ingredients
- Packaging
- Health Concerns
- TABLE 3 COMPARISON OF CAFFEINE CONTENT ACROSS VARIOUS ENERGY DRINK BRANDS
- TABLE 3 (CONTINUED)
- Energy Drinks Mixed With Alcohol
- Combination of Ingredients in Energy Drinks
- Energy Drinks Consumed During Exercise
- Sports Drinks
- Ingredients
- Carbohydrates
- Electrolytes
- Flavor
- Other Ingredients
- TABLE 4 COMPARISON OF INGREDIENTS ACROSS SELECT SPORTS DRINKS BRANDS
- TABLE 5 COMPARISON OF INGREDIENTS ACROSS SPORTS DRINKS POWDERS
- Categories of Sports Drinks
- TABLE 6 CATEGORIES OF SPORTS DRINKS
- Isotonic Sports Drinks
- Hypertonic Sports Drinks
- Hypotonic Sports Drinks
- Pros
- Cons
- Fluids Other than Sports Drinks
- TABLE 7 FLUIDS OTHER THAN SPORTS DRINKS CONSUMED DURING EXERCISE
- TABLE 8 COMPARISON OF VARIOUS FLUID CONTENT
- Common Misconceptions about Sports Drinks
- SPORTS FOODS
- Gels
- Energy Bars
- Definition
- Energy Bar Nutritional Facts
- Distinction between Energy Bars and Energy Drinks
- Types of Bars
- TABLE 9 SPORT BAR TYPES
- Concerns for the Bar Consumer
- Truth in Advertising
- No Regulations for Defining "Energy"
- Challenges for the Future
- SUPPLEMENTS
- Definition
- Common Supplements and Their Effects
- Anabolic Steroids
- Androstenedione and DHEA
- Human Growth Hormone
- Creatine
- Fat Burners
- FIGURE 1 ROLE OF SUPPLEMENTS IN ATHLETIC PERFORMANCE
- TABLE 10 AIS GROUPING FOR SPORTS SUPPLEMENTS WITH DEFINITIONS AND EXAMPLES
- TABLE 10 (CONTINUED)
- TABLE 11 GROUP A NUTRITIONAL SUPPLEMENTS
- TABLE 11 (CONTINUED)
- TABLE 11 (CONTINUED)
- TABLE 11 (CONTINUED)
- TABLE 11 (CONTINUED)
- Concerns
- TABLE 12 CLASSIFICATION OF SPORTS SUPPLEMENTS
- Use of Supplements
- Supplements and Doping- Supplement Contamination with Doping Substances
- Recommendations for Consumers
- Recommendations for Consumers (Continued)
- Recommendations for Consumers (Continued)
Chapter- 3: SPORTS NUTRITION AND SUPPLEMENTS INDUSTRY- DRIVERS, TRENDS, AND CHALLENGES
- CURRENT INDUSTRY TRENDS
- CONGLOMERATION OF THE SPORTS AND FITNESS INDUSTRY WITH THE DIET AND WEIGHT
LOSS INDUSTRY
- CONSUMER LIFESTYLE DEMANDS
- WIDENING SPORTS NUTRITION CONSUMER BASE
- ENERGY DRINK CATEGORY IS FRAGMENTING
- GROWTH PRODUCT CATEGORY IS SPORTS/ENERGY BARS
- INCREASING AWARENESS
- PACKAGING TRENDS
- MAINTAINING CUSTOMER LOYALTY
- THIRD-PARTY ENDORSEMENTS
- SPECIAL PRODUCTS
- INDUSTRY INSIGHTS
- WIDENING SPORTS NUTRITION CONSUMER BASE
- VARIABILTY IN SPORTS NUTRITION BY COUNTRY
- SPORTS NUTRITION PRODUCTS OFFER CONSUMERS A HEALTHY, TASTY, AND CONVENIENT
OPTION
- CONSUMERS REQUIRE DEMONSTRABLE BENEFITS
- INDUSTRY CHALLENGES
- AVOIDING ALIENATING ATHLETES AS PRODUCTS BECOME MAINSTREAM
- EXPLOITING UNDERDEVELOPED AREAS ACROSS THE SPORTS NUTRITION SPECTRUM
- IMPROVING AVAILABILITY AND AWARENESS OF SPORTS NUTRITION PRODUCTS
- ALIGNING PRODUCTS WITH WELLNESS TRENDS
- MARKET SATURATION
- BLUR BETWEEN SPORTS NUTRITION PRODUCTS AND OTHER CONSUMER GOODS
- CONSTANTLY CHANGING CONSUMER PREFERENCES
- PRODUCT DIFFERENTIATION
- CHANGING PRODUCT FORMS
- DISTRIBUTION CHANNEL RELATIONSHIPS
- COMPETITIVE PRESSURES FROM ALTERNATIVE BEVERAGES
- MARKET DRIVERS IN THE SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT INDUSTRY
- TASTE
- RESEARCH AND INNOVATION
- PRICE
- INFORMATION AND AWARENESS
- SAFE AND TRUSTWORTHY BRANDS
- VARIETY
- PACKAGING
- GROWTH DRIVERS
- LIFESTYLE CONSUMERS
- CONVENIENCE
- OTHERS
- INDUSTRY DISTRIBUTION CHANNELS
- FUTURE PROSPECTS
- Potential Trends
- Concerns
Chapter- 4: SPORTS NUTRITION MARKET ANALYSIS
- OVERVIEW OF MATURE MARKETS
- U.S. MARKET
- WESTERN EUROPEAN MARKET
- TABLE 13 PROJECTED PROGRESSION OF SPORTS DRINKS CONSUMPTION IN WESTERN
EUROPE BY VOLUME, 1998- 2013 (%)
- TABLE 14 WESTERN EUROPEAN SPORTS DRINK MARKET SHARES BY SELECT COUNTRY,
2007 (%)
- TABLE 15 WESTERN EUROPEAN SPORTS DRINK MARKET SHARES BY COMPANY/BRAND,
2007 (%)
- Western European Market (Continued)
- U.K. MARKET
- TABLE 16 U.K. SPORTS BEVERAGE MARKET SHARES BY BRAND, 2007 (%)
- TABLE 17 DRINKS MARKETED BY SUPERMARKET CHAINS, 2003
- TABLE 18 KEY PARAMETERS OF DRINK CHOICES IN THE U.K. (%)
- JAPANESE MARKET
- TABLE 19 POPULAR SPORTS DRINKS IN JAPAN
- TABLE 20 ANNUAL GROWTH RATES OF JAPANESE NUTRITION INDUSTRY (%)
- DEVELOPING MARKETS
- AUSTRALIA
- LATIN AMERICA
- Latin America (Continued)
- TABLE 21 LATIN AMERICAN SPORTS NUTRITION MARKET BY PRODUCT CATEGORY,
THROUGH 2013 ($ MILLIONS)
- ASIA
- Asia (Continued)
- CANADA
- EASTERN EUROPE
- Recent Industry Activity in Eastern Europe
- OVERVIEW OF MARKETS BY PRODUCT SEGMENT
- SPORTS BEVERAGES
- TABLE 22 GROWTH IN ALTERNATIVE BEVERAGE CATEGORY, 2004- 2008 ($ BILLIONS)
- TABLE 23 FUNCTIONAL DRINK CATEGORIES AND DEFINITIONS
- Sports Beverages (Continued)
- TABLE 24 KEY PLAYERS AND BRANDS
- Energy Drinks
- Target Audience
- History
- Advertising and Marketing
- Advertising and Marketing (Continued)
- Current Scenario
- TABLE 25 DRINKS AIMED AT NICHE SEGMENTS
- TABLE 26 EXAMPLES OF DOMINANT BRANDS IN A REGION/COUNTRY
- TABLE 27 GLOBAL MARKET SHARES OF ENERGY DRINKS, 2007 ($ BILLIONS)
- TABLE 28 TOP 15 ENERGY DRINKS IN THE U.S., 2007
- Key Success Factors
- Latest Market Developments
- The Sub Niche- Powdered Energy Drinks
- Mixing of Energy Drinks in Alcohol
- SPORTS DRINKS
- TABLE 29 GLOBAL MARKET SHARE BY SPORTS DRINK TYPE, 2007 (%)
- Target Audience
- History
- Current Scenario
- TABLE 30 GLOBAL PER CAPITA CONSUMPTION OF SPORTS DRINKS ACROSS REGIONS,
2007 (LITERS/YR)
- Current Scenario (Continued)
- TABLE 31 GLOBAL MARKET SHARES OF SPORTS DRINKS BRANDS, 2007 (%)
- Innovation in the Sports Drinks Market in Terms of Ingredients
- Innovation in the Sports .....(Continued)
- Advertising and Marketing
- Genesis of Gatorade and Powerade
- Genesis of Gatorade .....(Continued)
- Genesis of Gatorade .....(Continued)
- Lucozade
- The Current Scenario
- The Current Scenario (Continued)
- The Current Scenario (Continued)
- Dairy Industry- Cracking the Sports Drink Market
- ENHANCED WATER
- History
- History (Continued)
- Current Scenario
- TABLE 32 U.S. BEVERAGE GROWTH RATES, 2006- 2007 (%)
- Current Scenario (Continued)
- Current Scenario (Continued)
- Current Scenario (Continued)
- Enhanced Waters- A Global Perspective
- BARS
- TABLE 33 BAR CATEGORY MARKET SHARES, 2007 (%)
- Consumers
- History
- History (Continued)
- History (Continued)
- Competition
- Advertising
- Trends in Bar Category
- Organic Bars- Are They The Future of Bars?
- Specialized and Segmented Markets
- Energy Bars with Nutraceuticals
- Energy Bars with ..... (Continued)
- SUPPLEMENTS
- Current Global Scenario
- Current Global ..... (Continued)
- TABLE 34 SUPPLEMENT INDUSTRY- REGION-WISE REVENUE AND MARKET SHARES, 2007
($ BILLIONS)
- MARKET ESTIMATES
- TABLE 35 GLOBAL ENERGY DRINK MARKET SHARES, 2007 ($ BILLIONS)
- TABLE 36 SPORTS DRINK MARKET SHARES BY INDUSTRY LEADER, 2007 ($ BILLIONS)
- TABLE 37 SPORTS BAR MARKET SHARES BY MARKET LEADER, 2007 ($ BILLIONS)
- TABLE 38 GLOBAL SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT MARKET
PROJECTIONS BY SEGMENT, THROUGH 2013 ($ BILLIONS)
- FIGURE 2 GLOBAL SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT MARKET
PROJECTIONS BY SEGMENT, THROUGH 2013 ($ BILLIONS)
- TABLE 39 U.S. SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT MARKET
PROJECTIONS BY SEGMENT, THROUGH 2013 ($ BILLIONS)
- TABLE 40 ENERGY DRINKS FORECASTS FOR KEY MARKETS EXCEPT THE U.S., THROUGH
2013 ($ MILLIONS)
- TABLE 41 SPORTS DRINKS FORECASTS FOR KEY MARKETS, EXCEPT THE U.S., THROUGH
2013 ($ MILLIONS)
- TABLE 42 SPORTS BEVERAGE MARKET SHARES BY REGION, 2008 (%)
Chapter- 5: REGULATORY OVERVIEW IN KEY MARKETS
- UNITED STATES
- FDA
- FDA (Continued)
- FDA (Continued)
- FDA (Continued)
- FEDERAL TRADE COMMISSION (FTC)
- NAD
- ENVIRONMENTAL REGULATIONS
- KOREAN FOOD AND DRUG ADMINISTRATION
- UNITED KINGDOM
- UNITED KINGDOM (CONTINUED)
- MHRA
- CAP CODE
- SECTION 50.1
- SECTION 51.1
- EVIDENCE
- Problematic Claims
- Creatine
- Comparative Claims
- Visuals and Testimonials
- Other Areas of Concern
- EUROPEAN UNION
- EUROPEAN UNION (CONTINUED)
- IRELAND
- NETHERLANDS
- CANADA
- CANADA (CONTINUED)
- AUSTRALIA AND NEW ZEALAND
Chapter- 6: INDUSTRY PARTICIPANTS
- TABLE 43 LIST OF PARTICIPANTS
- TABLE 43 (CONTINUED)
- TABLE 43 (CONTINUED)
- TABLE 43 (CONTINUED)
- TABLE 43 (CONTINUED)
- TABLE 43 (CONTINUED)
- TABLE 43 (CONTINUED)
- TABLE 43 (CONTINUED)
- PROFILES OF KEY PLAYERS
- TABLE 44 TIER 1 AND TIER 2 COMPANIES
- TIER 1 COMPANY PROFILES
- Abbott Laboratories (U.S.)/Abbott Nutrition
- Profile
- Brands
- Cadbury Schweppes, plc
- Profile
- Profile (Continued)
- Brands
- The Coca-Cola Co.
- Profile
- Brands
- GlaxoSmithKline
- Profile
- Brands
- Kraft Foods
- Profile
- Product Categories
- Brands
- Nestle/Nestle Nutrition
- Profile
- Product Categories and Brands
- PepsiCo
- Profile
- Brands
- Unilever
- Profile
- Brands
- TIER 2 COMPANIES
- Hansen Natural Corp.
- Profile
- Brands
- Herbalife Int' l
- Profile
- Brands
- NBTY, Inc.
- Profile
- Brands
- Otsuka Pharmaceutical Co., Ltd.
- Profile
- Brands
- Red Bull GmbH
- Profile
- Brands
- VV Food and Beverage
- Profile
- Brands
- Yakult Honsha Co. Ltd.
- Profile
- Brands in the Food and Beverages Segment:
- TIER 3 COMPANIES
- AG Barr
- Ajinomoto
- American Body Building, LLC
- Amul
- AST Sports Science
- Boo Koo
- Cott Corp.
- Champion Nutrition, Inc.
- Cintron Beverage Group
- Clif Bar, Inc.
- Cytosport
- Danone
- Dong A Corp.
- Dymatize Enterprises, Inc.
- Extreme Drinks
- Go Fast Sports and Beverage Co.
- GNC
- Ideasphere
- Iron tek
- King 888 Co.
- Labrada Nutrition
- Leading Brands, Inc.
- Maximum Human Performance
- Maximuscle, Ltd.
- Mega-Pro Int' l
- Metabolic Nutrition, Inc.
- MET-Rx Engineered Nutrition
- Miller Brewing
- Mofaz
- National Beverage Corp.
- Natrol
- New Sun Nutrition
- NuGo Nutrition
- Nutraceutical Corp.
- Optimum Nutrition, Inc.
- Orkla
- Oy Sinebrychoff Ab
- Perrigo
- Pharmavite
- PlayBoy
- Premier Nutrition, Inc.
- Promax Nutrition Corp.
- Pure Performance Nutrition
- Redux Beverages, LLC
- Rockstar, Inc.
- Schiff Nutrition Int' l., Inc.
- Scitec Nutrition
- Shark AG
- Vital Pharmaceuticals, Inc. (a.k.a VPX)
- Wet Planet Beverages
- Whey Up
- COMPANIES AND BRANDS
- TABLE 45 OVERVIEW OF KEY COMPANY BRANDS IN THE SPORTS NUTRITION AND
SUPPLEMENT INDUSTRY
- TABLE 45 (CONTINUED)
- TABLE 45 (CONTINUED)
- TABLE 45 (CONTINUED)
- RECENT INDUSTRY ACTIVITY
- TABLE 46 SNAPSHOT: RECENT INDUSTRY ACTIVITY
- TABLE 46 (CONTINUED)
- TABLE 46 (CONTINUED)
- Industry Activity Detailed
- Industry Activity ..... (Continued)
- Industry Activity ..... (Continued)
- Industry Activity ..... (Continued)
- Industry Activity ..... (Continued)
- Industry Activity ..... (Continued)
- Industry Activity ..... (Continued)
Chapter- 7: INDUSTRY PARTICIPANTS
- INNOVATION AND NEW PRODUCT DEVELOPMENT IN SPORTS NUTRITION AND HIGH-ENERGY
SUPPLEMENTS
- TABLE 47 GLOBAL SPORTS NUTRITION AND HIGH-ENERGY SUPPLEMENT NEW PRODUCT
DEVELOPMENT AND LAUNCHES
- TABLE 47 (CONTINUED)
- ENERGY DRINKS/BEVERAGES
- ENERGY DRINKS/BEVERAGES (CONTINUED)
- ENERGY DRINKS/BEVERAGES (CONTINUED)
- ENERGY DRINKS/BEVERAGES (CONTINUED)
- ENERGY DRINKS/BEVERAGES (CONTINUED)
- ENERGY DRINKS/BEVERAGES (CONTINUED)
- ENERGY DRINKS/BEVERAGES (CONTINUED)
- ENERGY BARS
- ENERGY BARS (CONTINUED)
- SUPPLEMENTS
- OTHERS
- UNDER RESEARCH
- UNDER RESEARCH (CONTINUED)
Chapter- 8: KEY PRIMARY INGREDIENTS IN TERMS OF GROWTH
- TABLE 48 KEY PRIMARY INGREDIENTS IN SPORTS NUTRITION PRODUCTS
- KEY PRIMARY INGREDIENTS IN ..... (CONTINUED)
