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市場調查報告書

神經行銷技術:全球市場

Neuromarketing Technologies: Global Markets

出版商 BCC Research 商品編碼 361718
出版日期 內容資訊 英文 119 Pages
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神經行銷技術:全球市場 Neuromarketing Technologies: Global Markets
出版日期: 2016年06月30日 內容資訊: 英文 119 Pages
簡介

全球神經行銷技術的市場規模2015年達到了2,100萬美元。預計該市場從2016年到2021年以18.0%的年複合成長率發展,到2021年達到5,030萬美元。

本報告提供全球神經行銷技術市場相關調查,市場概要,包含實際成果資料、估計、年複合成長率預測的全球市場趨勢分析,各技術、定義、服務的分析,及主要企業簡介等彙整,為您概述為以下內容。

第1章 簡介

第2章 摘要

第3章 概要

  • 神經科學是什麼?
    • 神經原
    • 神經傳達
    • 神經電路網
    • 感情、心情
    • 感情是什麼?

第4章 神經行銷是什麼?

  • 各種行銷領域的神經行銷
    • 市場調查
    • 產品設計、包裝
    • 價格
    • 商店設計
    • 專門服務
    • 廣告
    • 感情的分類
    • 決策
  • 神經行銷的焦點
    • 神經行銷的優點
    • 新的市場、工作的創造
    • 對神經行銷的懷疑性的看法

第5章 神經行銷技術

  • 技術
    • 功能的核磁共振影像 (fMRI)
    • 腦波記錄
    • 穩定狀態地形測繪 (SST)
    • 眼球追蹤
    • 臉部辨識
    • 皮膚傳導反應
    • 心電圖檢驗/心律
    • 潛在聯合試驗 (IAT)

第6章 神經行銷的道德性課題

  • 市場、社群調查相關ICC/ESOMAR的國際綱領

第7章 全球智慧穿戴式技術市場

  • 產品概要
    • 定義
  • 市場動態
    • 機會、課題
    • 產品市場預測
    • 促進神經行銷的智慧穿戴式

第8章 全球市場的調查

  • 概要
  • 課題、機會
  • 全球歐元行銷調查收益:各地區
  • 新的研究法的引進

第9章 神經行銷市場

  • 引進的生命週期
  • 課題、機會
  • 神經行銷市場:各地區
  • 神經行銷技術市場:各類型
  • 神經行銷顧問

第10章 企業簡介

  • 神經行銷企業
    • ADVANCED NEUROMETRCIS INC.
    • AFFECTIVA
    • AAT RESEARCH
    • BEHAVIOR AND BRAIN LAB
    • BLACKBOX
    • BRAIN IMPACT
    • BRAINSIGNS
    • BRAINSIGHTS
    • BRAIN TECH
    • BRAIN & RESEARCH INNOVATION
    • BRAINTRENDS
    • BUYER BRAIN
    • BUYOLOGY INC.
    • CSS/DATAINTELLIGENCE
    • EMONALYTICS
    • ESTIME
    • EXAKTI INTELLIGENCE OY
    • EXPLORER GROUP
    • EYE ON MEDIA
    • FKF APPLIED RESEARCH
    • FOREBRAIN
    • GALLUP & ROBINSON
    • GRUPPE NYMPHENBURG CONSULT AG
    • HAYSTACK N.V.
    • HEADSPACE NEUROMARKETING
    • HCD RESEARCH
    • INNERSCOPE RESEARCH, INC.
    • IN-SIGHT NEUROMARKETING
    • INSIDEBRAIN
    • MERCHANT MECHANICS
    • MINDLAB INTERNATIONAL LTA
    • MINDMETRIKS
    • MONITORIKA
    • MSW AND ARS RESEARCH
    • NEURAL SENSE
    • NEURENSICS
    • NEUROBIOMARKETING
    • NEUROCOMPASS
    • NEUROIDEA
    • NEURO-INSIGHT
    • NEUROHM
    • NEUROLAB BRASIL
    • NEUROMARKETING
    • NEUROMATTERS
    • NEURONS INC.
    • NEUROSENSE
    • NEUROSET
    • NEUROSPIRE INC.
    • NETVALUE S.M. LTD
    • NIELSEN NEUROFOCUS
    • NOESIS NEUROMARKETING
    • NURO
    • NVISO
    • OLSON ZALTMAN ASSOCIATES
    • REDHEALTHASIA
    • SALESBRAIN
    • SANDS RESEARCH INC.
    • SENSORY LOGIC
    • SENTIA LABS
    • SENTIENT DECISION SCIENCE
    • SENSOMOTORIC INSTRUMENTS GMBH (SMI)
    • SR LABS
    • SYNETIQ LTD.
    • THE EYE TRIBE APS
    • THE NEUROMARKETING LABS
    • THINKNEURO
    • THINKUSER
    • TRUE IMPACT MARKETING
    • WALNUT UNLIMITED

圖表清單

目錄
Product Code: IFT127A

The global market for neuromarketing technology reached $21.0 million in 2015. The market is expected to reach $50.3 million by 2021, increasing at a compound annual growth rate (CAGR) of 18.0% from 2016 to 2021.

This report provides:

  • An overview of the global markets for neuromarketing technologies, which apply IT and the disciplines of psychology, neuroscience and economics to understand consumer behaviour.
  • Analyses of global market trends, with data from 2015, estimates for 2016, and CAGRs through 2021.
  • A look at how neuromarketing technology allows companies to acquire data about the customer's thoughts and feelings so that they may tailor marketing practices, products and services to their customer needs.
  • A definition of neuromarketing and demonstration of how it is a demand driver for IT applications.
  • A breakdown of neuromarketing services based on two components: hardware (fMRI, EEG, Eye tracking and Biometrics), and software which is responsible to process the signals and provide information about emotions and motivation.
  • Profiles of major players in the industry.

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REPORT SCOPE

SCOPE OF THE REPORT

This report covers several key areas in the neuromarketing market. Global market trends are analyzed with currently available data on the number of neuromarketing companies and their sales revenues. The report discusses recent technological advances in neuroscience technology, ethical issues in neuromarketing, and the challenges and barriers that may restrict the market.

The history and current state of neuromarketing is reviewed and discussed. An analysis of industry structure, including sales, market share and the major market drivers, is presented. Key neuromarketing technologies such as functional magnetic image resonance imaging (fMRI), electroencephalography (EEG), galvanic skin response (GSR) measurement, eye tracking and biometrics are examined. Likely future industry developments in neuromarketing technology are discussed.

Detailed reviews of company revenues based on their use of neuromarketing is considered beyond the scope of this report and is excluded from the study.

Regions in this report include the EMEA (Europe, Middle East and Africa), the Americas (North America and Latin America) and APAC (Asia-Pacific). Regions are broken down further where data was available.

ANALYST'S CREDENTIALS

Joana Sousa holds an MSc in Biomedical Engineering with expertise in the areas of biomedical engineering, innovation management and marketing strategy. She is currently Project Manager at NOS Innovation, a Portuguese telecommunications company. She is also a partner in Unlimited-Hashtag.com, a start-up combining technological skills and business expertise to provide support for the innovation process from conception to market. She was R&D project coordinator at PLUX-Wireless Biosignals, SA, and Innovation sub-director at Edge Innovation. In parallel, she conducted research in biomedical signal processing, features extraction, pattern recognition, continuous patient monitoring and development of new bio-signal techniques for research, health and sports. She was also innovation sub-director, coordinating innovative projects and managing innovation in the IT, communications and health areas. She is an independent expert in the European Community's H2020 framework, which provides funding for research and innovation.

Table of Contents

CHAPTER 1 INTRODUCTION

  • STUDY GOALS AND OBJECTIVES
  • REASONS FOR DOING THE STUDY
  • SCOPE OF THE REPORT
  • INTENDED AUDIENCE
  • METHDOLOGY AND INFORMATION SOURCES
  • ANALYST'S CREDENTIALS
  • RELATED BCC RESEARCH REPORTS
  • BCC RESEARCH WEBSITE
  • DISCLAIMER

CHAPTER 2 SUMMARY

  • KEY POINTS
  • SUMMARY TABLE GLOBAL MARKET FOR NEUROMARKETING TECHNOLOGY, BY REGION, THROUGH 2021 ($ MILLIONS)
  • SUMMARY FIGURE GLOBAL MARKET FOR NEUROMARKETING TECHNOLOGY, BY REGION, 2015-2021 ($ MILLIONS)

CHAPTER 3 OVERVIEW

  • WHAT IS NEUROSCIENCE?
    • THE BRAIN
    • TABLE 1 BRODMANN AREAS
    • NEURONS
    • NEUROTRANSMISSIONS
    • NEURONAL NETWORK
    • EMOTIONS AND FEELINGS
    • WHAT ARE EMOTIONS?
      • Primary Emotions
      • Secondary Emotions

CHAPTER 4 WHAT IS NEUROMARKETING?

  • NEUROMARKETING IN DIFFERENT AREAS OF MARKETING
    • MARKET RESEARCH
    • PRODUCT DESIGN AND PACKAGING
    • PRICING
    • STORE DESIGN
    • PROFESSIONAL SERVICES
    • ADVERTISING
    • EMOTIONAL CLASSIFICATION
      • Discrete Model
      • TABLE 2 SIX BASIC EMOTIONS
      • Dimensional Models
        • Circumplex Model
        • Vector Model
        • Positive Activation (PA)-Negative Activation (NA) Model
      • Other Models
        • Pleasure, Arousal and Dominance Emotional State Model
        • Lovheim's Cube of Emotion
    • DECISION-MAKING
      • Consumer Decision-Making Framework
      • FIGURE 1 CONSUMER DECISION-MAKING FRAMEWORK
      • (1) Representation and Attention
        • Representation
        • Attention
      • (2) Predicted Value
      • (3) Experienced Value
        • Valence
        • Intensity
        • Motivational Value
      • (4) Remembered Value and Learning
        • Explicit Brand Memory
        • Implicit Brand Memory
        • Dynamic Nature of Memories
      • Evolution of Neuroscience and Behavioral Decision-Making
  • NEUROMARKETING HIGHLIGHTS
    • BENEFITS OF NEUROMARKETING
    • CREATION OF NEW MARKETS AND JOBS
    • SKEPTICISM TOWARDS NEUROMARKETING

CHAPTER 5 NEUROMARKETING TECHNOLOGY

  • TABLE 3 NEUROMARKETING TECHNOLOGY
  • TECHNOLOGY
    • FUNCTIONAL MAGNETIC RESONANCE IMAGING
      • Objectives
      • Procedure
    • ELECTROENCEPHALOGRAPHY
      • Technology
      • Objectives
      • Procedure
    • STEADY-STATE TOPOGRAPHY
      • Technology
      • Objectives
      • Procedure
    • EYE TRACKING
      • Technology
      • Objectives
      • Procedure
    • FACIAL RECOGNITION
      • Technology
      • Objectives
      • Procedure
    • SKIN CONDUCTANCE RESPONSE
      • Technology
      • Objectives
      • Procedure
    • ELECTROCARDIOGRAPHY/HEART RATE
      • Technology
      • Objectives
      • Procedure
    • IMPLICIT-ASSOCIATION TESTS
      • Technology
      • Objectives
      • Procedure

CHAPTER 6 ETHICAL ISSUES IN NEUROMARKETING

  • ICC/ESOMAR INTERNATIONAL CODE ON MARKET AND SOCIAL RESEARCH
    • PURPOSE OF THE CODE
    • KEY FUNDAMENTALS OF THE CODE
    • SCOPE OF THE CODE
    • NMSBA CODE OF ETHICS
      • Definitions
      • Articles
        • Article 1: Core Principles
        • Article 2: Integrity
        • Article 3: Credibility
        • Article 4: Transparency
        • Article 5: Consent
        • Article 6: Privacy
        • Article 7: Participant Rights
        • Article 8: Children and Young People
        • Article 9: Subcontracting
        • Article 10: Publication
        • Article 11: Commitment
        • Article 12: Implementation

CHAPTER 7 GLOBAL SMART WEARABLE TECHNOLOGY MARKET

  • PRODUCT OVERVIEW
    • DEFINITONS
  • MARKET DYNAMICS
    • OPPORTUNITIES AND CHALLENGES
    • PRODUCT MARKET FORECAST
    • TABLE 4 GLOBAL WEARABLE SMART TECHNOLOGY MARKET BY TYPE, THROUGH 2021 ($ BILLIONS)
    • FIGURE 2 GLOBAL WEARABLE TECHNOLO GY MARKET BY TYPE, 2015-2021 ($ BILLIONS)
    • FIGURE 3 GLOBAL WEARABLE DEVICE REVENUE MARKET SHARE BY TYPE, 2015-2021 (%)
    • TABLE 5 GLOBAL WEARABLE DEVICES SHIPMENTS MARKET BY TYPE, THROUGH 2021 (MILLION UNITS)
    • FIGURE 4 GLOBAL WEARABLE DEVICES SHIPMENTS MARKET, 2015-2021 (MILLION UNITS)
    • FIGURE 5 GLOBAL WEARABLE DEVICES SHIPMENTS MARKET SHARE BY TYPE, 2015-2021 (%)
    • SMART WEARABLES DRIVING NEUROMARKETING

CHAPTER 8 GLOBAL MARKET RESEARCH

  • OVERVIEW
  • CHALLENGES AND OPPORTUNITIES
  • TABLE 6 CHALLENGES FACING MARKET RESEARCH BY SUPPLIERS AND CLIENTS, 2015 (% OF RESPONDENTS)
  • FIGURE 6 CHALLENGES FACING MARKET RESEARCH BY SUPPLIERS AND CLIENTS, 2015 (%)
    • METHODOLOGY
    • TABLE 7 CHALLENGES OF METHODOLOGY IN MARKET RESEARCH
    • CLIENTELE
    • TABLE 8 CHALLENGES OF CLIENTELE IN MARKET RESEARCH
    • OUTCOMES
    • TABLE 9 CHALLENGES OF POOR OUTCOMES IN MARKET RESEARCH
    • TECHNOLOGIES
    • TABLE 10 CHALLENGES OF TECHNOLOGIES IN MARKET RESEARCH
    • DIFFERENTIATION
    • TABLE 11 CHALLENGES OF DIFFERENTIATION IN MARKET RESEARCH
    • QUALITY
    • TABLE 12 CHALLENGES OF QUALITY IN MARKET RESEARCH
    • INTERNAL TALENT
    • TABLE 13 CHALLENGES OF INTERNAL TALENT IN MARKET RESEARCH
    • OLD AND NEW METHODS
    • TABLE 14 CHALLENGES OF OLD AND NEW METHODOLOGIES IN MARKET RESEARCH
    • BIG COMPANIES
    • TABLE 15 CHALLENGES OF BIG COMPANIES IN MARKET RESEARCH
    • COMMUNICATION
    • TABLE 16 CHALLENGES OF COMMUNICATION IN MARKET RESEARCH
  • GLOBAL NEUROMARKETING MARKET RESEARCH REVENUE BY REGION
  • TABLE 17 GLOBAL NEUROMARKETING MARKET RESEARCH REVENUE BY REGION, THROUGH 2021 ($ MILLIONS)
  • FIGURE 7 GLOBAL NEUROMARKETING MARKET RESEARCH REVENUE BY REGION, 2015-2021 ($ MILLIONS)
  • FIGURE 8 GLOBAL NEUROMARKETING MARKET RESEARCH REVENUE MARKET SHARE BY REGION, 2015-2021 (%)
  • ADOPTION OF NEW RESEARCH METHODS
    • SUMMARY
    • TABLE 18 ADOPTION CATEGORIES FOR NEW RESEARCH METHODS, 2015
    • FIGURE 9 PERCENTAGE USAGE OF ADOPTION OF NEW RESEARCH METHODS, 2013-2015 (%)
    • TRENDS
    • FIGURE 10 SUPPLIERS VS CLIENTS ADOPTION PERCENTAGE OF RESEARCH METHODS, 2014-2015 (%)
    • OTHER EMERGING APPROACHES
    • NEXT-GENERATION TRENDS

CHAPTER 9 NEUROMARKETING MARKET

  • ADOPTION LIFECYCLE
  • CHALLENGES AND OPPORTUNITIES
    • SCALABILITY
    • TRUSTWORTHINESS
    • CONNECTING BEHAVIOR WITH REAL BUSINESS OUTCOMES
    • CONTRIBUTING TO CONSUMER INSIGHTS
      • Creating Scalable Hybrid Solutions
      • Building Trust by Embracing Methodological Transparency
      • Offering Choice in Neuromarketing Metrics
      • Helping Marketers and Researchers Learn the New Language
  • NEUROMARKETING MARKET BY REGION
  • TABLE 19 NEUROMARKETING COMPANIES BY REGION, 2015 (NUMBER OF COMPANIES)
  • FIGURE 11 NEUROMARKETING COMPANIES REGIONAL MARKET SHARE, 2015 (%)
  • TABLE 20 GLOBAL NEUROMARKETING MARKET BY REGION, THROUGH 2021 ($ MILLIONS)
  • FIGURE 12 GLOBAL NEUROMARKETING MARKET BY REGION, 2015-2021 ($ MILLIONS)
  • FIGURE 13 GLOBAL NEUROMARKETING MARKET SHARE BY REGION, 2015 (%)
    • EMEA NEUROMARKETING MARKET
    • TABLE 21 EMEA NEUROMARKETING MARKET BY COUNTRY, THROUGH 2021 ($ MILLIONS)
    • FIGURE 14 EMEA NEUROMARKETING MARKET BY COUNTRY, 2015-2021 ($ MILLIONS)
    • FIGURE 15 EMEA NEUROMARKETING MARKET SHARE BY COUNTRY, 2015 (%)
      • European Policy Recommendations
    • AMERICAS NEUROMARKETING MARKET
    • TABLE 22 AMERICAS NEUROMARKETING MARKET BY COUNTRY, THROUGH 2021 ($ MILLIONS)
    • FIGURE 16 AMERICAS NEUROMARKETING MARKET BY COUNTRY, 2015-2021 ($ MILLIONS)
    • FIGURE 17 AMERICAS NEUROMARKETING MARKET SHARE BY COUNTRY, 2015 (%)
    • APAC NEUROMARKETING MARKET
    • TABLE 23 NUMBER OF APAC NEUROMARKETING COMPANIES BY COUNTRY, 2015
  • NEUROMARKETING TECHNOLOGY MARKET BY TYPE
  • TABLE 24 GLOBAL MARKET FOR MAIN TECHNOLOGIES USED IN NEUROMARKETING BY TYPE, THROUGH 2021 ($ MILLIONS)
  • TABLE 25 PERCENTAGE OF USE OF EACH NEUROMARKETING TECHNOLOGY BY REGION, 2015 (%)
  • FIGURE 18 GLOBAL NEUROTECHNOLOGY MARKET SHARE BY TECHNOLOGY, 2015 (%)
  • TABLE 26 NEUROMARKETING TECHNOLOGY TYPES BY REGION, 2015
  • FIGURE 19 GLOBAL MARKET SHARE OF FMRI IN NEUROMARKETING BY REGION, 2015 (%)
  • FIGURE 20 GLOBAL MARKET SHARE OF EEG IN NEUROMARKETING BY REGION, 2015 (%)
  • FIGURE 21 GLOBAL MARKET SHARE OF GSR IN NEUROMARKETING BY REGION, 2015 (%)
  • FIGURE 22 GLOBAL MARKET SHARE OF BIOMETRICS IN NEUROMARKETING BY REGION, 2015 (%)
  • FIGURE 23 GLOBAL MARKET SHARE OF FACIAL RECOGNITION IN NEUROMARKETING BY REGION, 2015 (%)
  • FIGURE 24 GLOBAL MARKET SHARE OF EYE TRACKING IN NEUROMARKETING BY REGION, 2015 (%)
  • FIGURE 25 GLOBAL MARKET SHARE OF "OTHERS" IN NEUROMARKETING BY REGION, 2015 (%)
  • USER COMPANY EXAMPLES
  • NEUROMARKETING CONSULTANTS
  • TABLE 27 GLOBAL NEUROMARKETING CONSULTANT COMPANIES BY REGION, (NUMBER OF COMPANIES)
  • TABLE 28 GLOBAL NEUROMARKETING CONSULTANT MARKET BY REGION, THROUGH 2021 ($ MILLIONS)
  • FIGURE 26 GLOBAL NEUROMARKETING CONSULTANT MARKET BY REGION, 2015-2021 ($ MILLIONS)

CHAPTER 10 COMPANY PROFILES

  • NEUROMARKETING COMPANIES
    • ADVANCED NEUROMETRCIS INC.
    • AFFECTIVA
    • AAT RESEARCH
    • BEHAVIOR AND BRAIN LAB
    • BLACKBOX
    • BRAIN IMPACT
    • BRAINSIGNS
    • BRAINSIGHTS
    • BRAIN TECH
    • BRAIN & RESEARCH INNOVATION
    • BRAINTRENDS
    • BUYER BRAIN
    • BUYOLOGY INC.
    • CSS/DATAINTELLIGENCE
    • EMONALYTICS
    • ESTIME
    • EXAKTI INTELLIGENCE OY
    • EXPLORER GROUP
    • EYE ON MEDIA
    • FKF APPLIED RESEARCH
    • FOREBRAIN
    • GALLUP & ROBINSON
    • GRUPPE NYMPHENBURG CONSULT AG
    • HAYSTACK N.V.
    • HEADSPACE NEUROMARKETING
    • HCD RESEARCH
    • INNERSCOPE RESEARCH, INC.
    • IN-SIGHT NEUROMARKETING
    • INSIDEBRAIN
    • MERCHANT MECHANICS
    • MINDLAB INTERNATIONAL LTA
    • MINDMETRIKS
    • MONITORIKA
    • MSW AND ARS RESEARCH
    • NEURAL SENSE
    • NEURENSICS
    • NEUROBIOMARKETING
    • NEUROCOMPASS
    • NEUROIDEA
    • NEURO-INSIGHT
      • Australia and Asia-Pacific
      • U.K.
      • U.S.
      • Europe (Germany, Switzerland, Austria)
    • NEUROHM
    • NEUROLAB BRASIL
    • NEUROMARKETING
    • NEUROMATTERS
    • NEURONS INC.
    • NEUROSENSE
    • NEUROSET
    • NEUROSPIRE INC.
    • NETVALUE S.M. LTD
    • NIELSEN NEUROFOCUS
    • NOESIS NEUROMARKETING
    • NURO
    • NVISO
    • OLSON ZALTMAN ASSOCIATES
    • REDHEALTHASIA
    • SALESBRAIN
    • SANDS RESEARCH INC.
    • SENSORY LOGIC
    • SENTIA LABS
    • SENTIENT DECISION SCIENCE
    • SENSOMOTORIC INSTRUMENTS GMBH (SMI)
    • SR LABS
    • SYNETIQ LTD.
    • THE EYE TRIBE APS
    • THE NEUROMARKETING LABS
    • THINKNEURO
    • THINKUSER
    • TRUE IMPACT MARKETING
    • WALNUT UNLIMITED

LIST OF TABLES

  • SUMMARY TABLE GLOBAL MARKET FOR NEUROMARKETING TECHNOLOGY, BY REGION, THROUGH 2021 ($ MILLIONS)
  • TABLE 1 BRODMANN AREAS
  • TABLE 2 SIX BASIC EMOTIONS
  • TABLE 3 NEUROMARKETING TECHNOLOGY
  • TABLE 4 GLOBAL WEARABLE SMART TECHNOLOGY MARKET BY TYPE, THROUGH 2021 ($ BILLIONS)
  • TABLE 5 GLOBAL WEARABLE DEVICES SHIPMENTS MARKET BY TYPE, THROUGH 2021 (MILLION UNITS)
  • TABLE 6 CHALLENGES FACING MARKET RESEARCH BY SUPPLIERS AND CLIENTS, 2015 (% OF RESPONDENTS)
  • TABLE 7 CHALLENGES OF METHODOLOGY IN MARKET RESEARCH
  • TABLE 8 CHALLENGES OF CLIENTELE IN MARKET RESEARCH
  • TABLE 9 CHALLENGES OF POOR OUTCOMES IN MARKET RESEARCH
  • TABLE 10 CHALLENGES OF TECHNOLOGIES IN MARKET RESEARCH
  • TABLE 11 CHALLENGES OF DIFFERENTIATION IN MARKET RESEARCH
  • TABLE 12 CHALLENGES OF QUALITY IN MARKET RESEARCH
  • TABLE 13 CHALLENGES OF INTERNAL TALENT IN MARKET RESEARCH
  • TABLE 14 CHALLENGES OF OLD AND NEW METHODOLOGIES IN MARKET RESEARCH
  • TABLE 15 CHALLENGES OF BIG COMPANIES IN MARKET RESEARCH
  • TABLE 16 CHALLENGES OF COMMUNICATION IN MARKET RESEARCH
  • TABLE 17 GLOBAL NEUROMARKETING MARKET RESEARCH REVENUE BY REGION, THROUGH 2021 ($ MILLIONS)
  • TABLE 18 ADOPTION CATEGORIES FOR NEW RESEARCH METHODS, 2015
  • TABLE 19 NEUROMARKETING COMPANIES BY REGION, 2015 (NUMBER OF COMPANIES)
  • TABLE 20 GLOBAL NEUROMARKETING MARKET BY REGION, THROUGH 2021 ($ MILLIONS)
  • TABLE 21 EMEA NEUROMARKETING MARKET BY COUNTRY, THROUGH 2021 ($ MILLIONS)
  • TABLE 22 AMERICAS NEUROMARKETING MARKET BY COUNTRY, THROUGH 2021 ($ MILLIONS)
  • TABLE 23 NUMBER OF APAC NEUROMARKETING COMPANIES BY COUNTRY, 2015
  • TABLE 24 GLOBAL MARKET FOR MAIN TECHNOLOGIES USED IN NEUROMARKETING BY TYPE, THROUGH 2021 ($ MILLIONS)
  • TABLE 25 PERCENTAGE OF USE OF EACH NEUROMARKETING TECHNOLOGY BY REGION, 2015 (%)
  • TABLE 26 NEUROMARKETING TECHNOLOGY TYPES BY REGION, 2015
  • TABLE 27 GLOBAL NEUROMARKETING CONSULTANT COMPANIES BY REGION, (NUMBER OF COMPANIES)
  • TABLE 28 GLOBAL NEUROMARKETING CONSULTANT MARKET BY REGION, THROUGH 2021 ($ MILLIONS)

LIST OF FIGURES

  • FIGURE TITLE PAGE NO.
  • SUMMARY FIGURE GLOBAL MARKET FOR NEUROMARKETING TECHNOLOGY, BY REGION, 2015-2021 ($ MILLIONS)
  • FIGURE 1 CONSUMER DECISION-MAKING FRAMEWORK
  • FIGURE 2 GLOBAL WEARABLE TECHNOLO GY MARKET BY TYPE, 2015-2021 ($ BILLIONS)
  • FIGURE 3 GLOBAL WEARABLE DEVICE REVENUE MARKET SHARE BY TYPE, 2015-2021 (%)
  • FIGURE 4 GLOBAL WEARABLE DEVICES SHIPMENTS MARKET, 2015-2021 (MILLION UNITS)
  • FIGURE 5 GLOBAL WEARABLE DEVICES SHIPMENTS MARKET SHARE BY TYPE, 2015-2021 (%)
  • FIGURE 6 CHALLENGES FACING MARKET RESEARCH BY SUPPLIERS AND CLIENTS, 2015 (%)
  • FIGURE 7 GLOBAL NEUROMARKETING MARKET RESEARCH REVENUE BY REGION, 2015-2021 ($ MILLIONS)
  • FIGURE 8 GLOBAL NEUROMARKETING MARKET RESEARCH REVENUE MARKET SHARE BY REGION, 2015-2021 (%)
  • FIGURE 9 PERCENTAGE USAGE OF ADOPTION OF NEW RESEARCH METHODS, 2013-2015 (%)
  • FIGURE 10 SUPPLIERS VS CLIENTS ADOPTION PERCENTAGE OF RESEARCH METHODS, 2014-2015 (%)
  • FIGURE 11 NEUROMARKETING COMPANIES REGIONAL MARKET SHARE, 2015 (%)
  • FIGURE 12 GLOBAL NEUROMARKETING MARKET BY REGION, 2015-2021 ($ MILLIONS)
  • FIGURE 13 GLOBAL NEUROMARKETING MARKET SHARE BY REGION, 2015 (%)
  • FIGURE 14 EMEA NEUROMARKETING MARKET BY COUNTRY, 2015-2021 ($ MILLIONS)
  • FIGURE 15 EMEA NEUROMARKETING MARKET SHARE BY COUNTRY, 2015 (%)
  • FIGURE 16 AMERICAS NEUROMARKETING MARKET BY COUNTRY, 2015-2021 ($ MILLIONS)
  • FIGURE 17 AMERICAS NEUROMARKETING MARKET SHARE BY COUNTRY, 2015 (%)
  • FIGURE 18 GLOBAL NEUROTECHNOLOGY MARKET SHARE BY TECHNOLOGY, 2015 (%)
  • FIGURE 19 GLOBAL MARKET SHARE OF FMRI IN NEUROMARKETING BY REGION, 2015 (%)
  • FIGURE 20 GLOBAL MARKET SHARE OF EEG IN NEUROMARKETING BY REGION, 2015 (%)
  • FIGURE 21 GLOBAL MARKET SHARE OF GSR IN NEUROMARKETING BY REGION, 2015 (%)
  • FIGURE 22 GLOBAL MARKET SHARE OF BIOMETRICS IN NEUROMARKETING BY REGION, 2015 (%)
  • FIGURE 23 GLOBAL MARKET SHARE OF FACIAL RECOGNITION IN NEUROMARKETING BY REGION, 2015 (%)
  • FIGURE 24 GLOBAL MARKET SHARE OF EYE TRACKING IN NEUROMARKETING BY REGION, 2015 (%)
  • FIGURE 25 GLOBAL MARKET SHARE OF "OTHERS" IN NEUROMARKETING BY REGION, 2015 (%)
  • FIGURE 26 GLOBAL NEUROMARKETING CONSULTANT MARKET BY REGION, 2015-2021 ($ MILLIONS)
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