Abstract
REPORT HIGHLIGHTS
- The global market for automotive electronic devices was estimated to be
worth $15.1 billion in 2010. At a CAGR of 2.9%, the automotive electronic
devices market is expected to grow to $17.4 billion in 2015.
- North America makes up the largest market for automotive devices,
accounting for nearly $5.6 billion in 2010, followed by Europe at $5.1
billion. Both these markets are expected to exhibit relatively flat growth at
0.2% and 1.2% CAGRs, respectively, during the next 5 years.
- Asia is the highest growth segment for automotive devices and will grow at
a CAGR of 8.4% from $3.3 billion in 2010 to $4.9 billion in 2015.
REPORT SCOPE
INTRODUCTION
STUDY GOALS AND OBJECTIVES
Gone are the days when a car was solely a mechanical machine. The proportion
of electronic components used in motor vehicles has been increasing in recent
years. Automakers are relying more heavily on electronics technology, with
electronic components making up as much as 30% of the production cost.
The electronic components used in cars can roughly be split into two parts:
control systems (e.g., power-train components and antilock brakes) and devices
(e.g., car audio systems). This report focuses on devices, and is aimed at
educating the reader from both market and technology perspectives.
These devices not only entertain the car driver and passengers but also
provide enhanced safety and usability. As such, a large number of devices
could fall into this category, but this research focuses on the following
devices most commonly found in cars: Global Positioning System (GPS) devices,
car audio, satellite radio, DVD players, radar detectors, and rearview
cameras. For each device, the report provides the value offered and key
technical considerations from both the hardware and software point of view.
Market size and forecast of the total market in each category by dollar,
volume, and geographic region during the next 5 years are included.
Each device market is further segmented where applicable, and the reader is
provided with pertinent information. The report provides the reader with the
market ecosystem for each device category and explains the trends shaping the
future. Key players in each category are also discussed along with market
share information.
Emerging technologies that define the future of automotive electronic devices
are also discussed. The report also includes an analysis of patents filed in
this marketplace by various companies.
RESEARCH BACKGROUND
A research study aimed at analyzing this market would be useful to anyone
connected to this field. It provides students, executives, and those
interested in technology with insight into the underlying technology, market
forces, and trends that will help them understand the dynamics.
AUTOMOTIVE ELECTRONIC DEVICES: MARKET SEGMENTATION
For the purpose of definition for this report, the automotive electronics
market is segmented into five categories: GPS devices, in-dash
players/entertainment systems, automotive video devices, satellite radio, and
radar detectors. The focus of the report is on the consumer multimedia
devices and control devices such as transmission controllers are excluded from
the report.
REPORT SCOPE AND ORGANIZATION
This report is divided into five main parts: GPS devices, in-dash
players/entertainment systems, automotive video devices, satellite radio, and
radar detectors. The following is provided for each category:
- Definition and further segmentation
- Overall market
- Geographic data
- Revenue by end application
- Business models
- Growth forecast and market trends
- Key players and market share
The report also includes a high-level discussion of the hardware and software
design that pertains to each segment.
This report will provide the following:
- Understanding of the architecture of automotive electronic devices and the
roles played by different hardware and software components
- Understanding of the market segment and the factors driving its growth
- Knowledge of business models used in different market segments
- Market potential for each segment and projections for the next 5 years T
ARGET AUDIENCE
This report will be useful to a broad reader base. More specifically, the
following should benefit:
- Consumer electronics industry insiders, including executives, managers,
marketing, and salespeople, looking to enhance their business knowledge by
understanding more about the automotive electronics market
- Product marketing and management people from the automotive market
ecosystem who want to understand the intricacies of the market and position
their products accordingly
- Business and venture executives in the technology industry looking to
invest in automotive electronics companies
- Finance and investment professionals looking to make investment decisions
for automotive electronic device manufacturers
RESEARCH METHODOLOGY
Market data and information for this report was conducted through numerous
channels. Both primary and secondary research methodologies were used in
preparing this study. For example, industry association data was obtained,
along with publicly available information from various companies. These
include Securities and Exchange Commission (SEC) filings by public companies,
presentations in various conferences, and articles and reports published by
company insiders.
We tracked the sales data of the automotive industry since automotive
electronics sales are closely correlated to automobile sales. Interviews were
conducted with company executives and other industry experts to obtain market
insight. The companies selected for this purpose fell into several
categories, including hardware suppliers, device manufacturers, and
engineering services companies.
Other sources used include exhaustive Internet searches, blogs, and articles
written by industry journalists. Editors and executives provided individual
perspectives on the market. Industry journals and publications, white papers,
and technical notes were also reviewed.
The projection for future market growth was based on several factors. BCC
developed a mathematical model to forecast the growth based on:
- Annual revenue of the automotive industry throughout the last 5 years;
this data was used to determine trends and correlation between the automotive
electronics industry and sales of automobiles.
- External factors, such as the economy and growth projections by key
institutions such as the International Monetary Fund (IMF)
- Key drivers for each the market segment
- Geographical trends impacting the technology, such as the rise of Asia as
a major consumer base New innovations and threats facing the existing
technology
ANALYST CREDENTIALS
Anand Joshi has more than 16 years of experience in the consumer electronics
industry as well as the embedded and semiconductor industries.
As an industry executive, he has often been involved in developing market
strategies, market projections, and modeling. He brings his extensive
industry expertise and knowledge to the development of this report.
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DISCLAIMER
The information developed in this report is intended to be as reliable as
possible at the time of publication and of a professional nature. This
information does not constitute managerial, legal, or accounting advice; nor
should it serve as a corporate policy guide, laboratory manual, or an
endorsement of any product, as much of the information is speculative in
nature. The author assumes no responsibility for any loss or damage that might
result from reliance on the reported information or its use.
Table of Contents
Chapter- 1: INTRODUCTION - Complimentary
- STUDY GOALS AND OBJECTIVES
- RESEARCH BACKGROUND
- AUTOMOTIVE ELECTRONIC DEVICES: MARKET SEGMENTATION
- REPORT SCOPE AND ORGANIZATION
- TARGET AUDIENCE
- RESEARCH METHODOLOGY
- ANALYST CREDENTIALS
- RELATED REPORTS
- BCC ONLINE SERVICES
- DISCLAIMER
Chapter- 2: SUMMARY
- Table 0 : GLOBAL AUTOMOTIVE ELECTRONIC DEVICES MARKET BY GEOGRAPHIC
REGION, THROUGH 2015
- Figure 0 : AUTOMOTIVE ELECTRONIC DEVICES MARKET BY GEOGRAPHIC REGION, 2009
- 2015
Chapter- 3: AUTOMOTIVE ELECTRONIC DEVICES: OVERVIEW AND MARKET SEGMENTATION
- AUTOMOTIVE ELECTRONIC DEVICES: MARKET SEGMENTATION
- AUTOMOTIVE ELECTRONICS MARKET: GEOGRAPHIC REGIONS
- HARDWARE AND SOFTWARE IN DEVICES
- DEVICE PRODUCTION PROCESS
- PRICING CONSIDERATIONS
- DEVELOPMENT COSTS
- TOTAL AUTOMOTIVE ELECTRONIC DEVICE MARKET BY SEGMENT
- Table 3 : AUTOMOTIVE ELECTRONIC DEVICES MARKET BY SEGMENT, 2009 - 2015
- Figure 2 : GLOBAL MARKET FOR AUTOMOTIVE ELECTRONIC DEVICES BY SEGMENT,
2009 - 2015
- Figure 3 : GLOBAL MARKET FOR AUTOMOTIVE ELECTRONIC DEVICES BY SEGMENT, 2010
- Table 4 : AUTOMOTIVE ELECTRONIC DEVICES MARKET GROWTH, THROUGH 2015
Chapter- 4: GLOBAL POSITIONING SYSTEMS
- OVERVIEW
- GPS BASICS
- GPS SEGMENTS
- GPS DEVICE FEATURES
- GPS DEVICE DESIGN CONSIDERATIONS
- GPS DEVICE MARKET OVERVIEW
- GPS DEVICE MARKET TRENDS
- GPS BRANDS AND MARKET SHARE
- SELECTED COMPANY PROFILES
Chapter- 5: AUTOMOTIVE VIDEO DEVICES
- OVERVIEW
- AUTOMOTIVE VIDEO DEVICES
- PRICING OF AUTOMOTIVE VIDEO DEVICES
- AUTOMOTIVE VIDEO DEVICES MARKET
- MARKET TRENDS AND FUTURE
- SELECTED COMPANY PROFILES
Chapter- 6: IN-DASH PLAYERS
- OVERVIEW
- COMPONENTS AND TERMS
- SATELLITE RADIO
- HARDWARE DESIGN CONSIDERATIONS
- SOFTWARE COMPONENTS
- PRICING TRENDS
- AUTOMOTIVE IN-DASH PLAYERS MARKET
- MARKET TRENDS
- SELECTED COMPANY PROFILES
Chapter- 7: SATELLITE RADIOS
- OVERVIEW
- STUDIOS
- SATELLITE RADIO DEVICE TYPES
- INTERNET RADIO
- INSTALLATION
- THE CONTENT
- SATELLITE RADIO DEVICE FEATURES
- SATELLITE RADIO WORLDWIDE
- HD RADIO
- COMPETING TECHNOLOGIES
- COMPARISON OF DIFFERENT RADIO FORMATS
- SATELLITE RADIO PRICING
- SATELLITE RADIO DEVICES MARKET
- MARKET TRENDS
- COMPANY PROFILES
Chapter- 8: RADAR AND LASER DETECTORS
- OVERVIEW
- RADAR DETECTOR FUNCTIONALITY
- LIDAR
- DETECTING DETECTORS
- RADAR DETECTOR MARKET
- SELECTED COMPANY PROFILES
Chapter- 9: PATENT ANALYSIS
- AUTOMOTIVE ELECTRONIC DEVICE PATENTS
- Table 38 : U.S. PATENTS AWARDED FOR AUTOMOTIVE ELECTRONIC DEVICES, 1976 -
2011
- Figure 28 : U.S. PATENTS AWARDED FOR AUTOMOTIVE ELECTRONIC DEVICES, 1976 -
2011
- Table 39 : U.S. PATENTS AWARDED FOR AUTOMOTIVE ELECTRONIC DEVICES BY
SEGMENT, 1976 - 2011
- Figure 29 : U.S. PATENTS AWARDED FOR AUTOMOTIVE ELECTRONIC DEVICES BY
SEGMENT, 2009 AND 2010
- Table 40 : U.S. PATENTS AWARDED TO SELECTED COMPANIES FOR AUTOMOTIVE
ELECTRONIC DEVICES, 2009 AND 2010
- Table 41 : U.S. PATENTS AWARDED TO SELECTED COUNTRIES FOR AUTOMOTIVE
ELECTRONIC DEVICES, 1976 - 2011
Chapter- 10: GLOSSARY
List of Tables
- Summary Table : GLOBAL AUTOMOTIVE ELECTRONIC DEVICES MARKET BY GEOGRAPHIC
REGION, THROUGH 2015
- Summary Table :
- Table 1 : COSTS INVOLVED IN DEVICE DEVELOPMENT CYCLE
- Table 2 : BILL OF MATERIALS
- Table 3 : AUTOMOTIVE ELECTRONIC DEVICES MARKET BY SEGMENT, 2009 - 2015
- Table 4 : AUTOMOTIVE ELECTRONIC DEVICES MARKET GROWTH, THROUGH 2015
- Table 5 : NUMBER OF MODELS AVAILABLE WITH DIFFERENT SCREEN SIZES
- Table 6 : GLOBAL GPS DEVICE MARKET BY UNIT SHIPMENTS, THROUGH 2015
- Table 7 : GLOBAL GPS DEVICE MARKET, THROUGH 2015
- Table 8 : AVERAGE SELLING PRICES OF GPS DEVICES, 2009 - 2015
- Table 9 : GPS DEVICE MARKET BY GEOGRAPHIC REGION, THROUGH 2015
- Table 10 : MARKET SHARES OF GPS OEMS, 2010
- Table 11 : VIDEO DEVICES AVAILABLE FOR AUTOMOTIVES
- Table 12 : PRICING OF AUTOMOTIVE VIDEO DEVICES, 2010
- Table 13 : AVERAGE SELLING PRICES OF AUTOMOTIVE VIDEO DEVICES, 2009 - 2015
- Table 14 : GLOBAL AUTOMOTIVE VIDEO DEVICES MARKET BY UNIT SHIPMENTS,
THROUGH 2015
- Table 15 : GLOBAL AUTOMOTIVE VIDEO DEVICES MARKET, THROUGH 2015
- Table 16 : AUTOMOTIVE VIDEO DEVICES MARKET BY GEOGRAPHIC REGION, THROUGH
2015
- Table 17 : FEATURES OF A TYPICAL IN-DASH PLAYER AND PRICING
- Table 18 : PRICING IMPACT OF DIFFERENT FEATURES
- Table 19 : GLOBAL AVERAGE SALES PRICES OF IN-DASH PLAYERS, 2009 - 2015
- Table 20 : GLOBAL IN-DASH PLAYER MARKET BY UNIT SHIPMENTS, THROUGH 2015
- Table 21 : GLOBAL IN-DASH PLAYER MARKET, THROUGH 2015
- Table 22 : AUTOMOTIVE IN-DASH PLAYER MARKET BY GEOGRAPHIC REGION, THROUGH
2015
- Table 23 : SATELLITES OPERATED BY XM RADIO
- Table 24 : SATELLITES OPERATED BY SIRIUS RADIO
- Table 25 : COMPARISON OF THE KEY RADIO FORMATS
- Table 26 : SATELLITE RADIO: IMPACT OF FEATURES ON PRICING
- Table 27 : GLOBAL AVERAGE SALES PRICES OF SATELLITE RADIOS, 2009 - 2015
- Table 28 : GLOBAL SATELLITE RADIO MARKET BY UNIT SHIPMENTS, THROUGH 2015
- Table 29 : GLOBAL SATELLITE RADIO DEVICES MARKET, THROUGH 2015
- Table 30 : SATELLITE RADIO DEVICES MARKET BY GEOGRAPHIC REGION, THROUGH
2015
- Table 31 : LEGALITY OF RADAR DETECTORS IN SELECTED COUNTRIES WORLDWIDE
- Table 32 : FEATURES IN A TYPICAL RADAR DETECTOR DEVICE
- Table 33 : FACTORS IMPACTING PRICING
- Table 34 : AVERAGE SALES PRICES OF RADAR DETECTORS, 2009 - 2015
- Table 35 : GLOBAL RADAR DETECTOR MARKET BY UNIT SHIPMENTS, 2009 - 2015
- Table 36 : GLOBAL RADAR DETECTOR DEVICES MARKET, 2009 - 2015
- Table 37 : RADAR DETECTOR MARKET BY GEOGRAPHIC REGION, THROUGH 2015
- Table 38 : U.S. PATENTS AWARDED FOR AUTOMOTIVE ELECTRONIC DEVICES, 1976 -
2011
- Table 39 : U.S. PATENTS AWARDED FOR AUTOMOTIVE ELECTRONIC DEVICES BY
SEGMENT, 1976 - 2011
- Table 40 : U.S. PATENTS AWARDED TO SELECTED COMPANIES FOR AUTOMOTIVE
ELECTRONIC DEVICES, 2009 AND 2010
- Table 41 : U.S. PATENTS AWARDED TO SELECTED COUNTRIES FOR AUTOMOTIVE
ELECTRONIC DEVICES, 1976 - 2011
List of Figures
- Summary Figure : AUTOMOTIVE ELECTRONIC DEVICES MARKET BY GEOGRAPHIC
REGION, 2009 - 2015
- Figure 1 : AUTOMOTIVE ELECTRONICS DEVICES: UNDERLYING HARDWARE AND
SOFTWARE COMPONENTS
- Figure 2 : GLOBAL MARKET FOR AUTOMOTIVE ELECTRONIC DEVICES BY SEGMENT,
2009 - 2015
- Figure 3 : GLOBAL MARKET FOR AUTOMOTIVE ELECTRONIC DEVICES BY SEGMENT, 2010
- Figure 4 : BASICS OF GPS
- Figure 5 : OVERVIEW OF COMPONENTS IN A TYPICAL GPS DEVICE
- Figure 6 : GLOBAL GPS DEVICE MARKET BY UNIT SHIPMENTS, 2009 - 2015
- Figure 7 : GLOBAL GPS DEVICE MARKET, 2009 - 2015
- Figure 8 : AVERAGE SELLING PRICES OF GPS DEVICES, 2009 - 2015
- Figure 9 : GPS DEVICE MARKET BY GEOGRAPHIC REGION, 2009 - 2015
- Figure 10 : AVERAGE SELLING PRICES OF AUTOMOTIVE VIDEO DEVICES, 2009 - 2015
- Figure 11 : GLOBAL AUTOMOTIVE VIDEO DEVICES MARKET BY UNIT SHIPMENTS, 2009
- 2015
- Figure 12 : GLOBAL AUTOMOTIVE VIDEO DEVICES MARKET, 2009 - 2015
- Figure 13 : AUTOMOTIVE VIDEO DEVICES MARKET BY GEOGRAPHIC REGION, 2009 -
2015
- Figure 14 : OVERVIEW OF COMPONENTS IN A TYPICAL IN-DASH PLAYER
- Figure 15 : SOFTWARE LAYERS IN A TYPICAL IN-DASH PLAYER
- Figure 16 : GLOBAL AVERAGE SALES PRICES OF AUTOMOTIVE IN-DASH PLAYERS,
2009 - 2015
- Figure 17 : GLOBAL AUTOMOTIVE IN-DASH PLAYER MARKET BY UNIT SHIPMENTS,
2009 - 2015
- Figure 18 : GLOBAL IN-DASH PLAYER MARKET, 2009 - 2015
- Figure 19 : AUTOMOTIVE IN-DASH PLAYER MARKET BY GEOGRAPHIC REGION, 2009 -
2015
- Figure 20 : GLOBAL AVERAGE SALES PRICES OF AUTOMOTIVE SATELLITE RADIO,
2009 - 2015
- Figure 21 : GLOBAL AUTOMOTIVE IN-DASH PLAYER MARKET BY UNIT SHIPMENTS,
2009 - 2015
- Figure 22 : GLOBAL IN-DASH PLAYER MARKET, 2009 - 2015
- Figure 23 : SATELLITE PLAYER DEVICE MARKET BY GEOGRAPHIC REGION, 2009 -
2015
- Figure 24 : AVERAGE SALES PRICES OF RADAR DETECTORS, 2009 - 2015
- Figure 25 : GLOBAL RADAR DETECTOR MARKET BY UNIT SHIPMENTS, 2009 - 2015
- Figure 26 : GLOBAL RADAR DETECTOR DEVICES MARKET, 2009 - 2015
- Figure 27 : RADAR DETECTOR MARKET BY GEOGRAPHIC REGION, 2009 - 2015
- Figure 28 : U.S. PATENTS AWARDED FOR AUTOMOTIVE ELECTRONIC DEVICES, 1976 -
2011
- Figure 29 : U.S. PATENTS AWARDED FOR AUTOMOTIVE ELECTRONIC DEVICES BY
SEGMENT, 2009 AND 2010
