|
市場調查報告書
2010市場調查：中國的行動內容、應用程式及應用程式店面市場
Market Research 2010 - The Mobile Content, Application and App Storefront Market in China
|
2010市場調查：中國的行動內容、應用程式及應用程式店面市場 是由出版商Asia Pacific Research Group (APRG)在2010年01月所出版的。
這份英文市場調查報告書包含33 pages 價格從美金1600起跳。
中國行動電話使用者在今後數年間被預估將會達到9億人之多。在2008年，China Mobile宣稱其在行動音樂下載方面的收益達到24億美金。
本報告調查了中國行動軟體商店生態系統相關之發展。此外亦將一般商業模式之解說、市場動向與機會等相關內容，分析如下。
第一章 中國行動服務環境
- 行動電話普及率
- 行動電話使用者之增加及預測：∼2014年
- 2007∼2014年中國行動加值服務、內容與應用程式市場對政府稅收之貢獻
- 行動加值服務中使用者的參與
第二章 中國主要行動應用程式及內容供應商
- Apple
- Uni-Info
- Linktone
- Monternet
- Mtone
- NetEase
- SINA
- SOHU
- TENCENT
- TOM Online
第三章 中國行動入口網站及行動應用程式之店面市場：2010∼2013年之預測
- 行動應用程式及內容開發者的義務
- 行動內容及入口網佔市場對於外國企業而言是一塊具有魅力的大餅？
- 中國的3G行動應用程式及服務預測
圖表清單
Abstract
This study outlines for 2010 to 2014 the China market for mobile content,
mobile application storefronts and portals.
With the number of mobile users China on target to reach 900 million very
shortly, APRG took an in-depth look at the mobile content and application
market to understand the revenue potential for the mobile application and
content market.
- In 2008 China Mobile reported US$2.4 billion in revenue from mobile music
downloads and ringtones alone.
- There have been significant, progressive efforts by China's portal
operators such as NetEase, Sohu and Sina to expand their mobile content and
application business.
In this report, APRG researches the development of the mobile application
storefront ecosystem in China. It explains the general business models being
used, and explores the market trends and opportunities for companies looking
to enter or succeed in the China mobile content and mobile app market.
Key themes and questions covered in this research report:
- Content providers and mobile operators in China are adopting new business
strategies, technologies and methods of partnering to enable purchasing of
mobile applications.
- China will continue to see, tremendous revenue growth for MVAS mobile
services and applications.
- Who is leading the current mobile storefront landscape in China?
- Will Apple's iTunes App Store be a significant force in China?
- What does the 3G application landscape look like in China?
Report Statistics
- Number of Pages:33
- Delivery: By email, in PDF format, within 24 hours.
- Version: 2.0
Table of Contents
Chapter I. China' s Mobile Services Environment
- Mobile Penetration
- Prepaid vs. Post-Paid Usage
- Mobile Subscriber Growth and Outlook to 2014
- Revenue Contribution of the Mobile VAS, Content and Application Market in
China, 2007 2014
- User Participation in Mobile VAS Services
Chapter II. Leading Mobile Application and Content Providers in China(including, but not limited to)
- Apple
- China Unicom' s Uni-Info
- Linktone
- Monternet
- Mtone
- NetEase
- SINA
- SOHU
- TENCENT
- TOM Online
Chapter III. Outlook for China' s Mobile Portal and Mobile Application Storefront Market
- Imperatives for mobile app and content developers
- Is the Mobile Content and Portal Market an attractive sector for foreign
participants?
- Outlook for 3G Mobile Applications and Services in China
Table of Figures:
- China' s Mobile Subscribers 2007-2013F
- China' s Mobile VAS and Content Revenue 2007 2013F
- China' s Mobile Portal and Storefront Market Landscape
- Mobile Music Market in China Opportunity Analysis
- Mobile Game Market in China Opportunity Analysis
- Mobile Portal / Storefront Usage by Age Distribution
- How Chinese Mobile Users Purchase Mobile Content
- Types of Applications Installed on Smartphones: Consumer Mobile Content
Survey
- Willingness to Pay for Mobile Digital Content and Applications: Consumer
Mobile Content Survey
- Most Popular Mobile Apps in China: Consumer Mobile Content Survey
- How China' s mobile users learn about new mobile applications: Consumer
Mobile Content Survey
|
