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市場調查報告書
中國行動VAS、3G應用程式及內容市場（2009年）
China's Mobile VAS, 3G Applications, and Content Market in 2009
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中國行動VAS、3G應用程式及內容市場（2009年） 是由出版商Asia Pacific Research Group (APRG)在2009年01月所出版的。
這份英文市場調查報告書包含56 pages 價格從美金2200起跳。
本報告書內容包括：中國行動VAS（附加價值服務）、3G應用程式及內容市場調查、2009年市場動向分析、行動電玩玩家的支出・利用模式、行動VAS服務的機會、受歡迎的內容及應用程式、3G的影響、社交網路使用者增加情形等。內容綱要摘要如下：
第1章 中國行動VAS市場的主要矩陣摘要
- 中國行動用戶的成長：2012年之前的預測
- 瞭解中國預付使用者
第2章 中國行動內容市場
- 2009年值得矚目的MVAS動向
- 電話鈴聲
- 行動遊戲
- 使用者產生的內容
- 中國主要的行動遊戲・內容入口網站
- 經由行動電話上網的社交網
第3章 行動VAS市場中中國通訊業者的影響
- China Mobile對行動內容市場產生的影響
- China Unicom對行動內容市場產生的影響
- 政府針對MVAS的法規限制
第4章 中國行動內容市場分析
- 中國的行動VAS服務用戶利用
- 中國的行動入口網站使用者
- 掌握新VAS內容的方法
- 最受歡迎的行動遊戲類型
- 最受歡迎的行動連線社交網路
- 最受歡迎的電話鈴聲類型
- 中國用戶的行動內容消費需求
- 行動VAS內容的購買方式
- 中國的行動VAS收益
第5章 中國的主要行動VAS・內容企業
- Hurray!
- Linktone
- BBMF Group
- CDC Games
- Glu Mobile
- Monternet
- MOABC.com
- Gameloft China
- Mtone
- NetEase、等
- 中國的3G應用程式：展望・機會
- 定置資訊服務
- 定置資訊社交網路互動
- 使用者產生的內容
- 多媒體搜尋的相容性
- 結論
- 矚目焦點
圖表
Abstract
As usage of mobile services soared in China over the last decade, the key
service being marketed was voice. In the mid-2000's, text messaging content
services became very popular with Chinese subscribers and mobile network
operators and independent mobile portals adjusted their offerings to meet the
consumer demand.
In 2005 - 2008, ringtones, mobile games, and mobile applications continued to
evolve, and are now firmly entrenched in the mobile landscape, and these VAS
services are being aggressively promoted by NASDAQ listed portals Sohu, Sina,
Tencent and Netease, as well as the mobile operators.
Our research examines the following topics which will help you compete or invest in the China mobile market:
- What are the new mobile gaming trends in China that will funnel
subscription revenue opportunities?
- How have the spending and usage patterns of mobile gamers evolved?
- What is the opportunity in 2009 in mobile VAS services?
- How have the mobile VAS portals been successful in China?
- What types of content and applications are popular with Chinese consumers?
- How do consumers learn about new mobile applications? Is viral marketing
important in China?
- What will be the impact of 3G to China's mobile applications market?
- What impact will the iPhone have on the mobile games and applications
market in China?
- Will ad-funded mobile games be successful in China?
- What is the growth of subscribers playing downloaded games?
- What is the growth of subscribers listening to downloaded music?
- What is the growth of subscribers accessing social networks?
- How do Chinese subscribers source and purchase their mobile content?
Table of Contents
Abstract
1. Summary of Key Metrics for China's Mobile VAS Market
- Mobile Subscriber Growth in China - Outlook to 2012
- Understanding China's Prepaid Subscribers
2. China's Mobile Content Market
- Notable MVAS Trends for 2009
- Ringback Tones
- Mobile Gaming
- User Generated Content
- Leading Mobile Gaming and Content Portals in China
- Social Networking through the Mobile
3. Impact of China's Operators on the Mobile VAS Market
- China Mobile's Influence on the Mobile Content Market
- China Unicom's Influence on the Mobile Content Market
- Government Regulations on MVAS
4. Analysis of the Mobile Content Market in China
- Subscriber Usage of Mobile VAS Services in China
- Who Uses the Mobile Portals in China
- How Users Learn of New VAS Content
- What are the most popular Mobile Game Genres
- What are the most popular Social Networks being accessed through the mobile
- What are the most popular Mobile Ringtone Genres
- Chinese Subscriber's Appetite for Purchasing Mobile Content
- How Users Purchase Mobile VAS Content
- Mobile VAS Revenues in China
- Non-SMS VAS Content Revenue Contribution
- Trends in MVAS revenue generation in China and MVAS with the best future
potential for revenue generation
5. The Leading Mobile VAS and Content Companies in China
- Hurray!
- Linktone
- BBMF Group
- CDC Games
- Glu Mobile
- Monternet
- MOABC.com
- Gameloft China
- Mtone
- NetEase
- SINA
- SOHU
- TENCENT
- TOM Online
- Spil Games Asia
- Intrinsic Technology
- Motorola
- Qualcomm
- RealNetworks
- Samsung
- 3G Applications in China - Outlook and Opportunities
- Location Based Services
- Location Based Social Networking
- User Generated Content
- Multimedia Search Appliances
- Conclusions
- Is the Mobile Content Market in China an Attractive Sector?
- Key Notes for Foreign Entrants to China's Mobile Content Market
- Notices
Table of Figures
- Figure 1. Mobile Subscribers in China 2004 - 2012
- Figure 2. Breakdown of Prepaid vs. Contract Mobile Subscribers in China
- Figure 3. Mobile Gaming Users in China, 2003 - 2008
- Figure 4. Partner Contribution Model with Mobile VAS in China
- Figure 5. Mobile Portal in China - One Stop for Premium Content
- Figure 6. Most Popular Mobile VAS Services in China in 2008
- Figure 7. Subscriber Usage 2007 to 2008, Mobile VAS - Used Photo Messaging
- Figure 8. Subscriber Trends 2007 to 2008, Mobile VAS - Watching Mobile
Video
- Figure 9. Subscriber Trends 2007 to 2008, Mobile VAS - Played Mobile Game
- Figure 10. Subscriber Trends 2007 to 2008, Mobile VAS - Purchased Mobile
Game
- Figure 11. Subscriber Trends 2007 to 2008, Mobile VAS - Purchased Ringtone
- Figure 12. Subscriber Trends 2007 to 2008, Mobile VAS - Purchased Music
- Figure 13. Subscriber Trends 2007 to 2008, Mobile VAS - Played Music
- Figure 14. Subscriber Trends 2007 to 2008, Mobile VAS - Access Social
Networks
- Figure 15. Subscriber Trends 2007 to 2008, Mobile VAS - Access Email
- Figure 16. Mobile VAS Portal Participation by Age
- Figure 17. How Chinese mobile users learn of new mobile games
- Figure 18. How Chinese mobile users learn of new VAS content and
applications
- Figure 19. Mobile VAS Revenues in China : 2004 - 2008
- Figure 20. Percentage Revenue Contribution of SMS to non-SMS VAS
- Figure 21. Leading Players in China's Mobile Portal Market and Revenue
Sources
- Figure 22. Monternet Revenue Model
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