Abstract
The number of mobile enterprise email subscribers in China will see triple
digit growth over the next five years as the mobile email movement gains firm
ground within Chinese enterprises. At present, the enterprise market for
mobile messaging remains under-penetrated and there are significant
opportunities in the PRC for this technology. China is already the largest
mobile communications market in the world, with over 400 million subscribers.
As China ascends into becoming one of the most significant economies in the
world, many of its enterprise managers are depending on mobile messaging.
Whilst the market may not be dominated anytime soon by RIM' s Blackberry
devices, there is already significant take-up of enterprise messaging
solutions. Expect Microsoft, China Mobile, and others to play a leadership
role in the market' s growth.
This strategic report offers analysis and forecasts on the market opportunity
for enterprise mobile email in China for 2008 - 2012, as well as recent market
developments, key players to watch, and SWOT analysis of this complex and
often opaque market.
Table of Contents
Chapter 1. Introduction and Research Objectives
Chapter 2. Forecast and Outlook
- Subscriber Growth
- Market Segmentation
- SWOT Analysis
Chapter 3. Key Statistics and Demographics of the China Mobile Market
Chapter 4. Initiatives and Key Players
- China Mobile Communications Corporation
- China Unicom Ltd.
- Microsoft
- Research In Motion
- SEVEN
- Visto Mobile
Chapter 5. Methodology and Research Notes
Table of Figures
- Figure 1. Mobile Enterprise Email Subscribers in China, 2007 - 2012 (,000)
- Figure 2. Enterprise Usage of Mobile Instant Messaging in China
- Figure 3. Enterprise Interest in Mobile Instant Messaging in China
- Figure 4. China Demographics
- Figure 5. China' s Wireless ARPU - Past, Present and Future
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