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市場調查報告書
印尼行動服務：行動電話VAS應用程式/內容市場評估及預測，2011年
Indonesia Mobile Services Market with an Assessment and Forecast of the Mobile VAS, Application and Content Market to 2015 (Q2 2011)
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本報告已在2012年04月28日停止出版。
更改為出版
Indonesia's Mobile Services Market in 2012 with Assessment Forecast of Mobile VAS, Application and Content Market to 2015
出版日期 : 2012年03月
商品編碼: 239208
印尼消費者積極活用行動應用程式，其中電子郵件、網路、音樂發佈為2010年主要之應用程式。預計行動VAS（加值服務）及應用程式收益於2014年止，將可成長至3億美金規模。
本報告為，詳細調查印尼目前快速成長之行動服務業務，並匯整整體市場之策略分析、成長因素分析、收益展望、各種行動服務、供應商及內容/應用程式開發企業等分析結果，以下列摘要形式闡述。
第1章 簡介
第2章 實施概要、市場預測
- SWOT分析
- 行動電話普及率：2002-2015年
- 2015年止印尼行動電話用戶數之成長預測
- 印尼行動電話用戶數成長之主要驅力
- 印尼年輕族群用戶使用之行動應用程式
- 預付vs後付費用戶
- 印尼之ARPU：表現及展望
第3章 GSM行動服務供應商策略
- PT Telekomunikasi Seluler - Telkomsel
- PT Indonesian Satellite Corporation - INDOSAT
- PT EXCELCOMINDO PRATAMA - Excelcom
- PT Natrindo Telepon Seluler - Lippo Telecom
- Hutchison CP Telecom - HCPT
第4章 CDMA行動服務供應商策略
- PT Mobile - 8 CDMA Network
- BakrieTel - Esia CDMA Network
- TelkomFlexi CDMA Network
- IndosatStarOne CDMA Network
- Smart Telecom
第5章 印尼行動內容/應用程式業務
Indonesian consumers are keenly embracing mobile applications, with email,
social networking, and music being the killer apps of 2010. Our forecast for
the Indonesian market shows good upside, with revenue for mobile VAS and
applications expected to surpass US $300 million in 2014.
APRG' s Q1 2011 market research provides an in-depth look at the growth
segments of the mobile services business in Indonesia. It outlines how
Indonesia' s mobile operators, application and content providers are
positioning themselves to compete in Indonesia' s mobile services market. This
report reviews opportunities, strengths, weaknesses and risks of this emerging
market of over 240 million people. Over 1,000 Indonesian consumers were
sampled to understand their thinking and desires for mobile services, as well
as mobile content and applications.
This report covers the following topics of the mobile communications market in
Indonesia:
- Commercial, technical and social issues relating to mobile VAS market in
Indonesia
- Consumers content desires for mobile applications and services
- Mobile subscribers, penetration and ARPU
- Number of Subscribers and expected revenues from data services with CDMA
EV-DO
- Mobile VAS business model and value chain in Indonesia
- Market Share and mobile application growth strategy of the leading Mobile
Service Providers
- Consumer' s buying patterns for mobile content and applications
Some of the questions answered in this report:
- What is the size of the market for mobile apps and mobile value added
services in Indonesia?
- What opportunities and risks are there in the Indonesia mobile services
and mobile content market?
- Which mobile applications genres are the most popular?
- How do consumers learn of and buy new mobile content such as ringtones,
music, games, wallpaper, etc.?
- Where do consumers source their mobile content and applications? How
pervasive is side-loading of applications?
- What are the mobile VAS and application growth strategies of Indosat, XL,
Telkomsel, Bakrie Telecom and other SPs?
- How compelling is the CDMA EV-DO service sector in Indonesia?
- Is there a Mobile App Store model that will work in Indonesia?
1. Introduction
- Report Objectives
- Forecast Assumptions
2. Executive Summary and Market Forecast
- SWOT Analysis
- Mobile Penetration 2002 to 2015
- Indonesia' s Mobile Subscriber Growth Forecast to 2015
- Key Drivers behind Indonesia' s Mobile Subscriber Growth
- Analysis of the Indonesian Youth Market for Mobile Applications
- Prepaid vs. Postpaid Subscribers
- Indonesia' s Mobile ARPU Achievements (Historical and Outlook)
3. GSM Mobile Service Provider Growth Strategies
- PT PT Telekomunikasi Seluler (Telkomsel)
- PT Indonesian Satellite Corporation - INDOSAT
- PT EXCELCOMINDO PRATAMA - Excelcom
- PT Natrindo Telepon Seluler - Lippo Telecom
- Hutchison CP Telecom - HCPT
4. CDMA Mobile Service Provider Growth Strategies
- PT Mobile-8 CDMA Network
- BakrieTel - Esia CDMA Network
- TelkomFlexi CDMA Network
- Indosat' s StarOne CDMA Network
- Smart Telecom
5. The Mobile Content and Application Business in Indonesia
Percentage of Mobile Revenues from Content and Applications
Revenue Growth and Forecast of Mobile VAS and Applications to 2015
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