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市場調查報告書
中國線上遊戲市場
China Internet Gaming Market - MMORPGs and Casual Gaming Market Remains Under Penetrated
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中國線上遊戲市場 是由出版商Asia Pacific Research Group (APRG)在2010年01月所出版的。
這份英文市場調查報告書包含24 pages 價格從美金900起跳。
本研究報告針對中國線上遊戲市場的現狀與展望進行調查分析，包括中國式場背景、優缺點、線上遊戲收益實績與預測（∼2011年）、其他ARPU、市佔率等情報以及主要企業檔案，內容摘記如下。
第1章 中國線上遊戲
- 中國線上遊戲的普及：現狀與展望（〜2011年）
- 市場力學
- 法規
- 寬頻的普及
- 免費遊戲的影響
第2章 中國主要遊戲&內容提供商檔案
- NetEase
- Giant Interactive Group
- Shanda
- SOHU
- Tencent
- The9
第3章 KPI與市場統計
- 線上遊戲 vs 遊樂器
- 男性 vs 女性玩家
- 線上遊戲人口
- 線上遊戲收益市場比率
- 線上遊戲玩家每月ARPU
- 中國主要遊戲開發商
第4章 結論
- 中國：線上遊戲未充分普及的理由
- 線上遊戲比遊樂器更受歡迎的理由
- 線上 vs 遊樂器的展望
- 免費遊戲造成市場改革
- 韓國遊戲開發商在中國遭遇的問題
圖表
- 中國線上遊戲收益成長展望：2001 - 2011年
- 寬頻連線成長展望：2001 - 2011年
- 網咖成長展望：2001 - 2011年
- 中國線上遊戲受歡迎的理由
- Sony・任天堂無法成功的理由
- 線上遊戲玩家與ARPU（家用遊戲 vs 平台遊戲）
- Shanda的產業改革
- 市場領導企業檔案：Shanda・Netease・The9・Sohu・Tencent
- Tier 2遊戲公司
- 現在中國最受歡迎的前十大線上遊戲
- 線上遊戲市場收益比率
Abstract
China's online Internet gaming market is still experiencing solid growth.
MMORPG revenue saw CAGR of 100% over the last five years, yet this is still an
under-penetrated market.
This research provides the only independent market insight that highlights the
strengths and weaknesses of the China Internet Gaming Market, provides
hard-to-find financial statistics such as online gaming ARPU, revenue market
share, impact of casual games, and outlines the direction the industry is
heading and why. Understand the upcoming Tier 2 game companies that are
attracting the Chinese youth market.
Report Statistics
- Number of Pages: 24
- Delivery: By email, in PDF format, within 24 hours.
- Number of Exhibits: 8
Table of Contents
Chapter 1. China's Online Gaming
- China Internet Gaming Penetration - Current and Outlook to 2011
- Markey Dynamics
- Regulatory
- Broadband Penetration
- Impact of the Free-to-Play Model
Chapter 2. Profiles of the Leading Gaming and Content Providers in China
- NetEase
- Giant Interactive Group
- Shanda
- SOHU
- Tencent
- The9
Chapter 3. KPIs and Market Statistics
- Online vs Console Games (US$ M)
- Male vs Female Gamers
- Online Gaming Population
- Online Gaming Revenue Market Share
- Monthly ARPU of Online Gamers
- Leading Game Developers in China
Chapter 4. Conclusions
- Why the China internet gaming market is under-penetrated
- Why Online Games are more popular than console games
- Online vs Console Games (US$ M) Outlook
- Why Free to Play has changed the market
- Outline of the Difficulties the Korean game developers have experienced in
China.
Key Metrics in this Publication:
- Outlook China online gaming revenue, growth from 2001 - 2011E
- Outlook for Broadband connections, growth from 2001 - 2011E
- Outlook for Internet Cafes, growth from 2001 - 2011E
- Why Online gaming is so popular in China
- Why Sony and Nintendo had not had much success
- Online Gamers and their ARPUs (Casual vs Platform Games)
- How Shanda has changed the industry
- Profiles of the Market Leaders Shanda, Netease, The9, Sohu, Tencent
- Outline of Tier 2 gaming companies are the upcoming strong competitors
- Current Top 10 Most Popular Online Games in China
- Online Gaming Revenue Market Share
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