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市場調查報告書
泰國的手機服務、行動內容、應用軟體市場：市場預測(2010-2015年)
Thailand Mobile Services, Content and Application Market Forecast for 2010 to 2015
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泰國的手機服務、行動內容、應用軟體市場：市場預測(2010-2015年) 是由出版商Asia Pacific Research Group (APRG)在2010年02月所出版的。
這份英文市場調查報告書包含39 pages 價格從美金1600起跳。
本報告書內容包括：關於泰國的手機服務、行動內容、應用軟體市場的現狀和未來預測的調查分析，使用人數、ARPU、手機行動內容收益的成效、 預測、手機電信業者的市場佔有率、主要手機電信業者的成長戰略和未來預測，並彙整了消費者使用手機的類型分析，內容摘要概略如下。
第1章 序論
第2章 摘要、市場預測
- 序論
- 現狀
- 殘酷的價格競爭
- 手機普及率：市場是否已飽和?持有兩張以上SIM卡的使用者是否過多?
- 在手機領域中對於投資者最大的危機為何
- 手機電信業者的市場佔有率
- 手機使用人數的成長預測
- 預繳型手機
- ARPUP的成效和未來預測
- 手機行動內容的收益預測
第3章 泰國的手機服務供應業者：成長戰略(2010-2015年)
- AIS (Advanced Info Service)
- Total Access Communication (DTAC)
- True Move
- Hutchison CAT Wireless Multimedia
第4章 泰國的VAS和手機行動內容的市場預測
- 泰國的手機VAS收益的演變：詳細內容
- 泰國的手機VAS收益：成長預測：2010-2015年
- 泰國主要手機行動內容的入口網站、應用軟體商店、行動內容供應業者的概要
- 泰國的手機VAS行動內容的成本調查
- 消費者調査：手機使用者獲取行動內容的來源
- 消費者調査：手機行動內容的希望、使用頻率
- 消費者調査：手機VAS的販售處及使用者如何得知手機行動內容的購買點
- 消費者調査：馬來西亞的消費者如何得到新的手機應用軟體及行動內容的相關訊息?
- 最受新世代消費者喜愛的手機應用軟體為何?
第5章 泰國寬頻市場的未來預測
- 使用人數的成長預測：各種寬頻連線技術：~2015年
Abstract
This research details APRG's latest projections for Thailand's mobile
communications market - including mobile subscribers and usage of mobile
applications such as ringtones, Java games and wallpaper. Our analysts
provides an assessment and forecast of the mobile metrics and key performance
indicators that are behind the growth of wireless data services market in
Thailand.
Key metrics such as operator market share, ARPU, revenue from mobile content,
wireless penetration, subscriber forecasts and projections to 2015 are
provided.
The objective of this report is to portray the opportunities and risks of the
wireless sector in Thailand, with a particular focus on mobile content and
apps. Our goal is to help investors, vendors and analysts to understand the
opportunities and risks, and to forecast the direction of Thailand's lucrative
mobile market.
Report Statistics
- Number of Pages: 39
- Delivery: By email, in PDF format, within 24 hours.
- Version: 5.1
Table of Contents
1. Introduction
- Report Objectives
- Forevase Assumptions
2. Executive Summary and Market Forecast
- Introduction
- Current Situation
- Ruthless Competition and Price Wars
- Mobile Penetration Saturated market or too many subs with multiple SIM
cards?
- Key Risks for Investors in the Mobile Sector
- Market Share of Mobile Operators
- Mobile Subscriber Growth Forecast
- Prepaid Usage
- ARPU Achievements and Outlook
- Mobile Content Revenue Forecast
3. Thailand's Mobile Service Providers Growth Strategy for 2010 2015
- AIS (Advanced Info Service)
- Growth Strategy and Outlook
- Total Access Communication (DTAC)
- Growth Strategy and Outlook
- True Move
- Growth Strategy and Outlook
- Hutchison CAT Wireless Multimedia
- Growth Strategy and Outlook
- Thai Mobile
4. VAS and Mobile Content Market Outlook for Thailand
- Historical Breakout of Thailand's Mobile VAS Revenue
- Thailand's Mobile VAS Revenue Growth Projections 2010 2015
- Overview of the Leading Mobile Content Portals, App Stores, and Content
Providers in Thailand
- Survey of Mobile VAS Content Costs in Thailand
- Consumer Survey: Where Thailand Mobile Users Get Their Content
- Consumer Survey: Mobile Content - Desires and Frequency of Use
- Consumer Survey: Mobile VAS purchase sources how and where do users source
mobile content?
- Consumer Survery:How do Malaysia consumers learn of new mobile apps and
content?
- Expected Most Popular Next Generation Consumer Mobile Apps
5. Broadband Market Outlook for Thailand
- Forecast of Subscriber Growth by Broadband Access Techolology to 2015
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