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市場調查報告書
印尼的手機服務(2010年)：手機VAS應用軟體/行動內容市場評估與預測
Indonesia Mobile Services Market Outlook with an Assessment of the Mobile VAS Data and Mobile Content Market in 2010
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印尼的手機服務(2010年)：手機VAS應用軟體/行動內容市場評估與預測 是由出版商Asia Pacific Research Group (APRG)在2010年02月所出版的。
這份英文市場調查報告書包含42 pages 價格從美金1600起跳。
印尼人口約有2億4000萬人，但加入手機聲音／資料服務市場人數仍未達50%，尚有巨大的潛力。
本研究報告提供印尼手機VAS(附加價值服務)之商業面、技術面、社會面的挑戰，手機行動內容與新興應用軟體，加入者人數，普及率，ARPU，手機VAS商業模型與價值鏈，手機營運商市佔率，市場成長／阻礙因素等情報，內容摘記如下。
第1章 序論
第2章 實施方法・市場預測
- SWOT分析
- 手機普及率：2002年〜2010年
- 印尼手機加入人數成長預測：〜2014年
- 促進印尼手機加入人數成長之因素
- 印尼年輕人市場之手機應用軟體
- 預付卡vs用後付費
- 印尼之ARPU：成果與展望
第3章 GSM手機服務供應商策略
- Telkomsel
- PT Indonesian Satellite Corporation - INDOSAT
- PT EXCELCOMINDO PRATAMA - Excelcom
- PT Natrindo Telepon Seluler - Lippo Telecom
- Hutchison CP Telecom - HCPT
第4章 CDMA手機服務供應商策略
- PT Mobile - 8 CDMA Network
- BakrieTel - Esia CDMA Network
- TelkomFlexi CDMA Network
- IndosatのStarOne CDMA Network
- Smart Telecom
第5章 印尼之手機行動內容／應用軟體產業
- 行動內容與應用軟體佔手機收益比例
- 手機應用軟體之收益成長
- 印尼手機行動內容供應商
- 手機VAS收費相關事項
- 手機行動內容：使用者希望及使用頻率
- 購買頻率最高的手機行動內容
- 手機主題購買頻率
- 最受歡迎的手機遊戲
- 最受歡迎的下載鈴聲
- 下載鈴聲的年齡層分布
- 手機行動內容的人氣與應用軟體
- 印尼手機用戶對手機行動內容的期待
- 印尼手機用戶得知新手機VAS的方法
- 印尼手機用戶購買手機行動內容的方法
- 印尼市場中手機TV的重要性
- 印尼市場中位置情報機能（Geolocation）的重要性
- 印尼3G市場展望
第6章 備註
Abstract
The Indonesian market holds huge potential for mobile voice and data services,
with active subscribers comprising less than 50% population of 240 million.
Indonesian mobile operators, music and film companies, game makers are all
aggressively entering the mobile content market to provide ringtones, gaming,
mobile imagery and streaming audio and video.
APRG's 2010 market research outlines how Indonesia's network operators,
application and content providers are positioning themselves to compete in
Indonesia's mobile services market. This report reviews opportunities,
strengths, weaknesses and risks of this emerging market of over 240 million
people. Over 1,000 Indonesian consumers were sampled to understand their
thinking and desires for mobile services, as well as mobile content and
applications.
This report, updated quarterly, covers the following topics of the mobile
communications market in Indonesia:
- Commercial, technical and social issues relating to mobile VAS market in
Indonesia
- Mobile content and emerging applications
- Mobile subscribers, penetration and ARPU
- Mobile VAS business model and value chain
- Mobile Operator's Market Share
- Market drivers and inhibitors
- Most popular purchases of Ringtones and Mobile Games
Key Questions Answered:
- What is the size of the market for mobile apps and value added services in
Indonesia?
- What opportunities and risks are there in the Indonesia mobile services
and mobile content market?
- Which mobile applications genres are the most popular?
- How do consumers learn of and buy new mobile content such as ringtones,
games, wallpaper, etc.
Report Statistics
- Number of Pages: 42
- Number of Exhibits: 32
- Delivery: By email, in PDF format, within 24 hours.
- Version: 6.1
Table of Contents
1. Introduction
- Report Objectives
- Forecast Assumptions
2. Executive Summary and Market Forecast
- SWOT Analysis
- Market Strengths
- Market Opportunities
- Market Weaknesses Threats
- Mobile Penetration 2002 to 2010
- Indonesia's Mobile Subscriber Growth Forecast to 2014
- Key Drivers of Indonesia's Mobile Subscriber Growth
- A Look at Indonesia's Youth Market for Mobile Applications
- Prepaid vs. Postpaid Subscribers
- Indonesia's Mobile ARPU - Historical Achievements and Outlook
3. GSM Mobile Service Provider Strategies
- Telkomsel
- PT Indonesian Satellite Corporation - INDOSAT
- PT EXCELCOMINDO PRATAMA - Excelcom
- PT Natrindo Telepon Seluler - Lippo Telecom
- Hutchison CP Telecom - HCPT
4. CDMA Mobile Service Providers Strategies
- PT Mobile-8 CDMA Network
- BakrieTel - Esia CDMA Network
- TelkomFlexi CDMA Network
- Indosat's StarOne CDMA Network
- Smart Telecom
5. The Mobile Content and Application Business in Indonesia
- Percentage of Mobile Revenues from Content and Applications
- Revenue Growth and Forecast of Mobile VAS and Applications
- Snapshot of Mobile Content Providers in Indonesia
- Key Notes on Pricing of Mobile VAS
- Mobile Content - User's Desires and Frequency of Use:
- Most Frequent Mobile Content Purchases
- Frequency of Mobile Content Purchases
- Most Popular Mobile Games
- Most Popular Ringtone Downloads
- Purchased Ringtone Age Distribution
- Popularity and Usage of Mobile Wallpaper
- Indonesian Consumer's Desires for Mobile Content - What's Hot in 2010
- How Indonesian Mobile Users Learn of New Mobile VAS
- How Indonesian Mobile Users Purchase Mobile Content
- Importance of Mobile Television in Indonesia
- Importance of Geolocation Mobile Services in Indonesia
- 3G Market Outlook in Indonesia
7. Final Notes
- Methodology
- Definitions
- Notices
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