亞太地區之無線電子閱讀器領導市場：市場分析・預測(∼2014年) 是由出版商Asia Pacific Research Group (APRG)在2010年05月所出版的。
這份英文市場調查報告書包含18 pages 價格從美金1600起跳。
Abstract
This research report outlines results of APRG's latest research on the
e-reader and tablet market in Asia Pacific. Results of focus groups conducted
in major locations across Asia, as well as discussions with a number of
publishers, and product development and engineering teams provides a timely
forecast of the market opportunities for e-readers and tablets in Asia Pacific.
Highlights of some of the key findings include:
- We expect strong growth for e-readers and tablets as Asian consumers are
seeking content anywhere, anytime. Our outlook for these devices is that more
than 4 million devices will be sold in 2011- 2012, resulting in more than $1.5
billion in revenue.
- There is actually a very strong preference for digital media across Asia.
The romantic idea of holding a bound paper edition is not a pervasive emotion
in Asia.
- The youth market is ready now - they are not only keen on the the idea of
e-readers and tablets, but they are ready to purchase them. Tablets will
bridge the gap between e-readers and netbooks. Tablets will not only display
books and magazines, but can stream video and music to users.
- In Asia, e-content desires lean heavily towards non-fiction, magazines and
periodicals, comics, and trade publications; price-points must be far more
realistic than Amazon is charging.
- Japan's publishing industry deals with a massive number of titles, with as
many as 70,000 new titles added each year. Over 4,000 magazine titles are
currently in retail circulation. Publishers are expecting some genres to
distribute well over a million issues digitally.
The objective of this report is to provide strategic insights into how the
market is developing, and what the opportunities and risks are over the next
five years in key markets such as China, Japan, and India. Metrics in this
report are sourced from APRG consumer surveys and interviews with vendors and
publishers.
Why Buy This Report?
- 1. It is the only assessment and forecast of the Asia Pacific
e-reader and tablet market available now
- 2. It provides a consumer centric view of the demand for e-readers
and tablets
- 3. It provides an outline of Asian consumer desires for the content
that will drive e-reader demand
- 4. It provides insights on how the market will develop in China, a
country with over 500 million active readers.
Report Statistics:
- Publication Date: January 2010
- Version: 1.1
- Number of Pages: 18
- Delivery: By email, in PDF format, within 24 hours.
Table of Contents
Chapter 1. Research objectives and methodology
Chapter 2. Forecast for e-reader and touch screen tablet market in Asia Pacific 2010 - 2014E
Chapter 3. Summary of digital consumption trends and consumer attitudes on e-readers
Chapter 4. Outline of how technology from Japan, Korean and China will lead the market transformation
Chapter 5. Content desires and challenges in Asia - 5 digital content genres that will be highly successful in Asia
Companies Mentioned in the Report
Some of the companies discussed in this report include Adobe, Amazon, Apple, Barnes & Noble, Creative, Fujitsu, Sony, Samsung, Hanlin, Irex, and others.
