Abstract
This prospectus has been prepared to outline the scope, depth and value of the
third edition of the North American Pressure-sensitive Graphic Arts Film
Market 2010. The report provides a current market overview and highlights
trends and opportunities for converters and material suppliers.
This edition of the North American Pressure-sensitive Graphic Arts Film Market
provides an in-depth assessment of market, material and printing trends and
developments. It covers the structure of the industry with particular
reference to material suppliers and pressure-sensitive laminators in North
America, highlighting growth opportunities and the competitive environment.
The study includes the following topics: global perspective, industry
structure, distribution and market trends, market segmentation by application
and material type, print technology overview, and individual company profiles.
Suppliers and converters at all levels of the value chain can benefit from
this up-to-date, focused and detailed analysis of the trends and developments
taking place.
Scope of the Report
The emphasis of this study is on pressure-sensitive laminates used for graphic
arts applications - but it does not include pressure-sensitive materials for
overlamination or mounting. The geographic coverage is North America, which is
set in a global context.
In compiling the data for this study we have conducted in-depth interviews
with key personnel from leading companies across the value chain, and
thorougly evaluated all relevant available published information and trade and
industry statistics.
Highlights
The graphic arts market for pressure-sensitive films had been enjoying
consistent growth of around 5% to 6% for much of the early 2000s, but the two
largest market segments, POP/Outdoor Advertising and Transit Advertising &
Safety Graphics were hard hit by the economic downturn and have severely
affected the use of pressure-sensitive films in graphics.
The use of pressure-sensitive films on vehicles for advertising and
promotional graphics has grown steadily. Vehicle graphics showed growth in
2009, and the prospects remain strong for this new emerging application
segment.
Digital printing has revolutionized the graphic arts market, providing the
capability to cost-effectively produce one-off or short-run graphics. Digital
printing now represents the majority of imaging technologies used.
Table of Contents
1. INTRODUCTION
2. EXECUTIVE SUMMARY
3. MARKET STRUCTURE AND VALUE CHAIN
- 3.1 Raw Material Suppliers
- 3.2 Pressure-sensitive Laminators
- 3.3 Distribution and Converting
- 3.4 Value Chain
4. DEMAND FOR PRESSURE-SENSITIVE GRAPHIC ARTS MATERIALS
- 4.1 Worldwide Market by Region
- 4.2 North American Market
- 4.3 Key Demand Influences and Market Drivers
- 4.4 Market Trends & Characteristics
5. MARKET SEGMENTATION
- 5.1 Point-of-purchase & Outdoor Advertising
- 5.1.1 Floor Graphics
- 5.1.2 Window Graphics
- 5.1.3 Illuminated Graphics
- 5.2 Exhibition Graphics
- 5.3 Transit Advertising & Safety Graphics
- 5.4 Vehicle Graphics
- 5.5 Corporate & Architectural Graphics
6. PRINTING & CONVERTING TECHNOLOGY
- 6.1 Offset Printing
- 6.2 Screen printing
- 6.3 Computer Cutting
- 6.4 Digital Printing
- 6.4.1 Wide-format Inkjet Technology
- 6.4.1.1 Aqueous Inkjet
- 6.4.1.2 Solvent-based Inkjet
- 6.4.1.3 UV Inkjet
- 6.4.1.4 Flatbed Inkjet
- 6.4.2 Thermal Transfer Printing
- 6.4.3 Electrostatic Printing
- 6.5 Future Outlook
7. MATERIAL TRENDS
- 7.1 Film
- 7.1.1 Cast Vinyl Film
- 7.1.2 Calendered Vinyl Film
- 7.1.3 Engineered Films
- 7.1.4 Other Films
- 7.2 Adhesives
- 7.3 Release liner
- 7.4 Raw Material Price Trends
8. COMPANY PROFILES
- 8.1 Pressure-sensitive Laminators
- 8.2 Film Suppliers
