觀光地的線上行銷市場 是由出版商Aruvians Rsearch在2009年01月所出版的。
這份英文市場調查報告書包含45 Pages 價格從美金500起跳。
Abstract
Tourism destinations are fast emerging as umbrella brands and they are
increasingly being promoted in the global marketplace as one entity for each
target market they try to attract. The emerging globalization and
concentration of supply increase the level of competition and require new
marketing strategies for destinations.
In this context, it is necessary for a city to have a marketing strategy for
attracting tourism. If the city aims to host tourists in a way that leads to
economic growth while balancing the needs of the citizens of the city, then a
structured and coordinated approach - a marketing strategy - is the optimal
approach to achieving these goals.
Online marketing is the process of putting a product or business in front of
more than 200 million regular Internet users looking for services and
information online. It is the process of turning a Web site into a powerful
medium to maximize business and sales potential. Online marketing is a very
cost-effective method of driving targeted traffic to a web site i.e. reaching
and acquiring customers. Destination marketing is a segment of this itself.
Aruvian Research presents a research report - “Analyzing Destination Marketing
Online” - which looks at this growing industry up-close. The report first
discusses all the basics about online marketing in the first sections,
building the scenario for the introduction of destination marketing. The
research then shifts to analyzing destination marketing, the role of the
Internet in destination marketing, strategies for tourism promotion, and much
more. The analysis of destination marketing through case studies completes
this comprehensive report.
Table of Contents
A. Executive Summary
B. What is Online Marketing?
- B.1 Understanding Online Marketing
- B.2 How is Online Different from Offline Marketing?
- B.3 Propellers of Growth for Online Marketing
- B.4 Internet Arbitrated Industry Orientation
- B.5 Role of the Internet in Marketing Movements
C. Introduction to Destination Marketing
- C.1 What is Destination Marketing?
- C.2 Planning Best-Practice Destination Marketing
- C.3 Promoting Destinations
- C.4 Research & Destination Publicity
D. A Look at Destination Marketing Organizations
E. The Role of Internet in Destination Marketing
- E.1 Promotion through Travel Websites
- E.2 Strategies Revolving around the Internet for Travel Promotion
F. Case Studies
- F.1 Online Marketing of Tourism
- F.2 Advertising through a Tourism Website
G. Appendix
H. Leading Industry Contributors
- H.1 Arrow
- H.2 Destination Marketing Group
- H.3 Travel Spike
- H.4 The Radcliffe Company
- H.5 Destination Marketing Services
I. Appendix
J. Glossary of Terms
