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市場調查報告書

行動裝置用下一代觸覺技術:市場分析與預測

Next Generation Haptics on Mobile Devices: Market Analysis and Forecasts

出版商 ARCchart 商品編碼 295959
出版日期 內容資訊 英文 76 Pages
商品交期: 最快1-2個工作天內
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行動裝置用下一代觸覺技術:市場分析與預測 Next Generation Haptics on Mobile Devices: Market Analysis and Forecasts
出版日期: 2014年01月31日 內容資訊: 英文 76 Pages
簡介

在個性化行動裝置上,用戶界面的重要性比以往都大,智慧型手機和平板電腦的觸覺技術利用增加。配備了觸覺技術的行動裝置2012年為3億3300萬單位預計2018年成長4倍以上。

本報告提供全球行動裝置用下一代觸覺技術相關調查分析、市場概要、技術概要、專利情形、今後預測等相關考察、技術供應商、移動平台、手機終端廠商等資料彙整,為您概述為以下內容。

第1章 簡介

  • 觸覺技術是什麼?
  • 行動裝置的觸覺技術
  • 本報告的觸覺技術
  • 用戶體驗的觸覺技術

第2章 觸覺系統的體系結構

  • 觸覺系統的零組件
    • 致動器
    • 晶片
    • 觸覺技術軟體
  • 第1代觸覺技術
    • 慣性驅動
  • 第2代的觸覺技術
    • 壓電驅動
    • 電場應答高分子型人工肌肉驅動
    • 表面驅動
    • 側面驅動
    • 彎曲波驅動
  • 第3代觸覺技術
    • 改良的第三代特徵
    • 主要的第三代技術
    • 可穿戴計算機
  • 今後發展
    • Microsoft
    • Immersion
    • The Prototouch Network
    • Disney Research
    • KDDI
    • Language
  • 技術的差異化要素
    • 最新一代的差異化要素
    • 下一代的差異化要素
  • 預測

第3章 市場促進要素與抑制因素

  • 市場推動要素
  • 市場抑制因素

第4章 觸覺技術的價值鏈

  • 技術供應商
  • 致動器供應商
  • 控制器IC供應商
  • OEM策略

第5章 市場規模及預測

  • 調查方法
  • 行動電話市場
  • 觸覺技術採用設備
  • 觸覺技術軟體市場
  • 觸覺技術硬體設備系統
  • 觸覺技術IC
  • 觸覺技術整體市場的價值

圖表

目錄

The importance of the user interface as a differentiating feature amongst mobile devices has never been greater and there has been rising use of haptics in smartphones and tablets to make experiences and interactions more realistic and responsive. The technology will be increasingly important to handset vendors as they seek to differentiate their products and user experiences.

ARCchart forecasts that the base of haptics-enabled mobile devices will enjoy a healthy growth over the coming years, rising from almost 333 million units in 2012 to 1.4 billion in 2018, more than a fourfold increase, or a CAGR of 27%.

Haptics involves the complex manipulation of an actuation element using defined waveforms to produce a range of effects, each of which may be perceived uniquely by the human finger. There are a variety of contexts in which haptics can be leveraged on mobile devices: it can be used to provide tactile feedback on a touchscreen when interacting with various UI elements, such as a virtual keyboard or scrolling list, notifying the user that the input they intended has been registered by the device; or haptics can be used to provide a tactile dimension to gameplay.

In this study, ARCchart investigates the growing use of haptics on mobile phones, examining solutions in the market today, and the host of next generation technologies which will compete for market share over the coming years. The components which constitute a haptics system are described and the ecosystem of technology suppliers, mobile platforms and handset manufacturers are examined. Insight into the various factors driving haptics take-up is provided and estimates for the size of the mobile phone haptics market is presented, along with a five year forecast for growth of the industry.

Topics of coverage include:

  • The components of a haptics system
  • Haptics technology differentiators
  • Comparison and ranking of actuation technologies
  • Software implementation: dedicated IC vs. application processor
  • OEM patents and R&D
  • Next generation, HD haptic systems: review and outlook
  • Factor fuelling haptics take-up
  • Cost and integration challenges
  • Review of the haptics ecosystem
  • Vendor profiles
  • Market size and five-year forecast

Answers and opinions are provided with respect to the following essential questions:

  • What are first, second and third generation haptics?
  • How many haptics-enabled phones will ship in 2018?
  • What is the value of the haptics market opportunity?
  • Why has the haptics market been slow to evolve and gain traction?
  • What portion of smartphones will be haptics-enabled?
  • Which companies currently dominate the mobile haptics space?
  • Which HD haptics technologies are likely to dominate in the short term?
  • How do BOM costs compare for the various haptics solutions?
  • How will the market for haptics controller ICs grow over the coming years?
  • When will HD and third-generation haptics start appearing in commercial products?

Companies mentioned, discussed or reviewed include:

  • AAC Technologies
  • Apple
  • Artificial Muscle
  • Atmel
  • Bayer
  • Bluecom
  • Bujeon
  • Ceratec
  • Cypress
  • Daesun Electric
  • Disney
  • Google
  • HiWave
  • Hokuriku Electric
  • IDT
  • Imagis
  • Immersion
  • Jahwa Eleactioncs
  • Johnson Electric
  • KDDI
  • Konghong
  • KOTL-JinLong
  • Kyocera
  • LG
  • LG Innotek
  • LuFa Micro Motor
  • Mabuchi
  • Maxim
  • Microsoft
  • Minebea Motor
  • MIT
  • Motorola
  • Murata
  • Namiki
  • National Semiconductor
  • NEC
  • Nidec Compal Technologies
  • Nokia
  • Pacinian
  • Redux Labs
  • Renesas
  • Samsung
  • Sanyo
  • SEMCO
  • Senseg
  • Shicoh Engineering
  • SMK
  • STMicro
  • Synaptics
  • Tactus Technology
  • TDK
  • TI
  • Yeil Electronics
  • Yoosung Precision

Table of Contents

A. INTRODUCTION

  • A.1. What is haptics?
  • A.2. Haptics in mobile devices
    • Implementation in Mobile Devices
      • Global Haptics
      • Local Haptics
      • New Generation Haptics
  • A.3. Haptics in this report
  • A.4. Haptics in the User Experience
    • Usability
    • Realism
    • Mechanical Feel

B. ARCHITECTURE OF THE HAPTICS SYSTEM

  • B.1. Components of a Haptics System
    • Actuator
      • Next Generation Actuators
    • Chips
      • Application Processor versus Dedicated IC
    • Haptics Software
  • B.2. First Generation Haptics
    • Inertial Actuation
  • B.3. Second Generation Haptics
    • Piezoelectric Actuation
    • Electroactive Polymer Artificial Muscle Actuation
    • Surface Actuation
    • Lateral Actuation
    • Bending-Wave Actuation
  • B.4. Third Generation Haptics
    • Enhanced Third Generation Features
      • New Devices
      • Greater Granularity
      • 3D Sensing
      • Mitigates the Need for Mechanical Vibrations
    • Key Third Generation Technologies
      • Capacitive Electrosensory Interface
      • Tiered Haptics
    • Wearable Computers
  • B.5. Advances on the Horizon
    • Microsoft
    • Immersion
    • The Prototouch Network
    • Disney Research
    • KDDI
    • Language
  • B.6. Technology Differentiators
    • Current Generation Differentiators
      • Ease of integration
      • Reliability
      • Power Efficiency
      • Response Times
    • Next Generation Differentiators
      • Scalability
      • Applicable Across Devices Categories
      • 3D Effects
      • Wide Range of Textures
  • B.7. Outlook

C. MARKET DRIVERS AND BARRIERS

  • C.1. Market Drivers
    • Consumer-Led Drivers of Haptics Adoption
      • Touchscreens
      • Broadening of Haptics Applications
      • New Device Types and Form Factors
    • Industry-Led Drivers of Haptics Adoption
      • Simpler Device Integration
      • Reduced Power Consumption
      • Diversification of Device Portfolio
      • Cost
      • Technology Advancements
  • C.2. Market Barriers
    • Cost
    • Other Barriers
      • Design Complexity
      • Power consumption
      • Piezo Limitations
      • Content
      • Fluid Market
      • The Challenge of Realism

D. THE HAPTICS VALUE CHAIN

  • D.1. Technology Suppliers
    • Immersion
      • Developer Customers
      • Operator Customers
      • Other Customers
      • Competition
  • D.2. Actuator Vendors
    • Inertial Actuators
      • AAC Technologies, Hong Kong
      • Bluecom, Korea
      • Bujeon, Korea
      • Nidec Compal Electronics, Japan
      • Daesun Electric, Korea
      • Jahwa Electronics, Korea
      • Johnson Electric, Hong Kong
      • KOTL-JinLong, China
      • LG Innotek, Korea
      • LuFa Micro Motor/ Yeuqing, China
      • Mabuchi, Japan
      • Minebea Motor Manufacturing Corp, Japan
      • Namiki, Japan
      • Sanyo, Japan
      • Samsung Electro-Mechanics (SEMCO), Korea
      • Shicoh Engineering, China
      • Yeil Electronics, Korea
      • Yoosung Precision, Korea
    • Piezo
      • AAC Technologies, Hong Kong (see above)
      • Ceratec, USA/Japan
      • Hokuriku Electric Industry, Japan
      • Konghong, China
      • Kyocera, Japan
      • Murata, Japan
      • NEC Tokin, Japan
      • SEMCO, Korea
      • SMK, Japan
      • TDK, Japan
    • Specialized Actuator & Third Generation Technology Vendors
      • EPAM - Artificial Muscle
      • Surface Actuation - Pacinian
      • Capacitive Electrosensory - Senseg
      • Tactile Layer - Tactus Technology
      • Surface Sensation - Redux Labs
  • D.3. Controller IC Vendors
  • D.4. OEM Strategies
    • Samsung
    • Android
      • Immersion
      • Google
    • Apple
      • Apple's Haptics Future
      • Market Impact of Apple's Haptics Take-up
    • Windows Phone

E. MARKET SIZE AND FORECAST

  • E.1. Methodology
    • BOM Estimates
    • Haptics Software
  • E.2. Handset Market
    • Smartphones
      • Regional Breakdown
    • Touchscreen Mobile Devices
      • Regional Breakdown
      • Tablets
  • E.3. Haptics-enabled Devices
    • Handsets
    • Tablets
    • Regional Breakdown
    • Touchscreen Market
      • Handsets
      • Tablets
  • E.4. Haptics Software Market
    • Handsets
    • Tablets
  • E.5. Haptics Hardware Systems
    • Handsets
    • Tablets
    • Regional Breakdown of Shipments
      • First Generation (1G)
      • Second Generation (2G)
      • Third Generation (3G)
    • Haptics Hardware Market Value
  • E.6. Haptics ICs
    • Handsets
    • Regional Breakdown
    • Haptics IC Market Value
  • E.7. Overall Haptics Market Value
    • Haptics Hardware Systems
    • Haptics ICs
    • Haptics Software

List of Figures

  • Figure 1 - Haptic response on a virtual touchscreen keyboard
  • Figure 2 - Labyrinth mobile game benefiting from haptic feedback
  • Figure 3 - Components of a haptics system
  • Figure 4 - Summary of haptic techniques in use and under development
  • Figure 5 - Linear resonant and eccentric rotating mass actuators
  • Figure 6 - Disk-shaped piezo actuator
  • Figure 7 - Beam-shaped piezo actuator
  • Figure 8 - Example of an electro-active polymer actuator
  • Figure 9 - EPAM touchscreen implementation
  • Figure 10 - Surface Actuation
  • Figure 11 - Lateral actuator touchscreen mounting
  • Figure 12 - Haptic technologies summarised and compared
  • Figure 13 - Shipments of touchscreen devices by device type: 2012 - 2018
  • Figure 14 - BOM cost range of the three generations of haptics solutions
  • Figure 15 - Schematic of the haptics ecosystem
  • Figure 16 - Tactus Technology's tactile layer interface
  • Figure 17 - Main suppliers of haptics controller ICs
  • Figure 18 - Shipments of portable devices with next-generation haptics based on two market entry scenarios for Apple: 2012 - 2018
  • Figure 19 - BOM cost range of the three generations of haptics solutions
  • Figure 20 - Handset shipment forecast: 2012 to 2018
  • Figure 21 - Smartphone shipment forecast: 2013 - 2018
  • Figure 22 - Smartphone shipment forecast by region 2013 - 2018
  • Figure 23 - Touchscreen handset shipment forecast: 2012 - 2018
  • Figure 24 - Touch tablet shipment forecast 2013 - 2018
  • Figure 25 - Haptics-enabled handset shipments by device type: 2013 to 2018
  • Figure 26 - Haptics-enabled handset shipments by region: 2013 to 2018
  • Figure 27 - Penetration of haptics-enabled handsets by region: 2012 & 2018
  • Figure 28 - Penetration of haptics in touchscreen devices: 2012 to 2018
  • Figure 29 - Haptics software market value, by device type: 2012-2018
  • Figure 30 - Shipments of haptics system in handsets by actuator type: 2012-2018
  • Figure 31 - Shipments of inertial haptics actuatorelement by region: 2012-2018
  • Figure 32 - Shipments of HD/2G haptics actuator element by region: 2012-2018
  • Figure 33 - Shipments of 3G haptics actuator element by region: 2012-2018
  • Figure 34 - Haptic systems market value: 2012 - 2018
  • Figure 35 - Shipments of haptics controller IC: 2012 - 2018
  • Figure 36 - Haptics IC shipments by region: 2012-2018
  • Figure 37 - Haptics IC market value: 2013-2018
  • Figure 38 - Total haptics market value: 2012-2018
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