Abstract
Over 100 interviews provides you the
primary information you need to identify...
- How do f leet dynamics alter by size, - How do f leet dynamics alter by
size, age and geogrraphy?
- What key criteria do fleet operators select marques on?
- How often does a single leading marque dominate a fleet?
- Whatt makes Merrcedes Benz ffiirrstt choiice fforr iitts userrs?
- For which manufacturer is service offering a KSP?
- What changes would fleet operators most like to see in 2006?
Last year was a challenging year for the road transport industry with margins
being continually squeezed. Increasing insurance premiums, road congestion,
driver shortages, customer price sensitivity and of course, the rocketing fuel
price, all taking their toll.
What better source of information on your market, competitors and customers
than the actual people who spend their time, day-to-day ensuring the success
of the road transport sector. Gain first hand insight from Transport
Directors, Transport Planners, Fleet Managers, Transport Managers, Fleet
Engineers and Logistics Managers.
This report, based on primary interviews with senior personnel within the road
transport industry provides you an insight into the sector that is unavailable
from any other source.
Vehicle manufacturers: What are the factors that will persuade customers to
acquire your marque as opposed to your competitors? What share of transport
budgets are allocated to vehicle acquisition? What are your target audience's
requirements in terms of benefit versus cost? Need to benchmark your
proposition against your competitors' offering or your customers' requirements?
Transport Operators: How do you retain your drivers? Why are your competitors
selecting different marques? How does marque selection vary by fleet size and
vehicle age? Do the strategies of the leading vehicle manufacturers fit with
your future requirements?
Whether you are a Vehicle Manufacturer, a Fleet Manager, a Retailer or a Third
Party Transport Provider, this report will assist you in making the critical
commercial decisions that will ensure your success throughout 2006 and beyond.
Table of Contents
Chapter 1 Executive Summary
1.1 Introduction 1.2 Methodology 1.3 New Vehicle Registrations 1.4 Operational
Characteristics 1.5 Fleet Selection Criteria 1.6 Fleet Analysis by Marque 1.7
Manufacturer Profiles 1.8 Conclusion and Future Trends Figure 1.1: Key 2006
investment areas
Chapter 2 Introduction
2.1 Methodology Figure 2.1: Sample Analytiqa Data Table 2.1: Geographical
Scope of Companies' Operations Table 2.2: Operating Sector of Transport
Companies Figure 2.2: Operating Sector of Transport Companies 2.2. Research
Aims Fleet Acquisitions in European Road Transport
Chapter 3 New Vehicle registrations
3.1 Introduction 3.2 European New Vehicle Registration Data, by Country Market
size for vehicles over 3.5 tonnes Figure 3.1: European new vehicle
registrations (CVs over 3.5 tonnes) by country, 2003 - 2005 Figure 3.2:
Percentage of European new vehicle registrations by country, 2003 - 2005
Figure 3.3: Monthly new vehicle registrations 2003 - 2005 Figure 3.4:
Cumulative new vehicle registrations by country, 2005 Market size for vehicles
over 16 tonnes Figure 3.5: European new vehicle registrations (CVs over 16
tonnes) by country, 2003 - 2005 Figure 3.6: Percentage of European new vehicle
registrations by country, 2003 - 2005 Figure 3.7: Monthly new vehicle
registrations 2003 -2005 Figure 3.8: Cumulative new vehicle registrations by
country, 2005 3.3 European New Vehicle Registration Data, by marque Figure
3.9: New vehicle registrations (CVs over 3.5 tonnes) by marque, 2003 - 2005
Figure 3.10: Cumulative new vehicle registrations in Western Europe by vehicle
marque, 2005 Figure 3.11: Monthly new vehicle registrations in Western Europe
by group, 2003 - 2005 Figure 3.12: New vehicle registrations (CVs over 16
tonnes) by marque, 2003 - 2005 Figure 3.13: Cumulative new vehicle
registrations in Western Europe by vehicle marque, 2005 Figure 3.14: Monthly
new vehicle registrations in Western Europe by group, 2003 - 2005
Chapter 4 Operational characteristics
4.1 Introduction 4.2 Fleet Size and Operational Scope Figure 4.1: Average age
of vehicle fleets across Europe Table 4.1: Most European vehicle fleets are
less than three years old Figure 4.2: Breakdown of fleet sizes according to %
respondents Table 4.2: 54.1% of respondents' fleets have between 50 and 200
vehicles
Figure 4.3: The correlation between fleet size and fleet age Table 4.3: The
smaller the fleet, the older the tractors 4.3 Financial pressures and aging
fleets Figure 4.4: The relationship between fleet age and operational scope
Table 4.4: Single country fleets contain the oldest vehicles Figure 4.5: The
breakdown of fleet ages according to geographical operating scope Table 4.5:
Pan European operators are more likely to run fleets less than three years old
Figure 4.6: The perceived impact of vehicle cost on operations Table 4.6: Over
half of respondents cite vehicle cost as of low importance Chapter 5 Fleet
Selection Criteria by Marque
5.1 Introduction
Figure 5.1: Key criteria on which fleet operators select marques Table 5.1:
Price is most important selection vehicle selection criteria 5.2 DAF Figure
5.2: Key selection criteria of respondents whose fleets are dominated by DAF
Table 5.2: Experience and reliability key decision factors for DAF 5.3 Iveco
Figure 5.3: Key selection criteria of respondents whose fleets are dominated
by Iveco Table 5.3: Multi criteria including lease and fuel consumption drive
Iveco selection 5.4 MAN Figure 5.4: Key selection criteria of respondents
whose fleets are dominated by MAN Table 5.4: Key MAN order winners include
reliability and technical specifications 5.5 Mercedes Benz Figure 5.5: Key
selection criteria of respondents whose fleets are dominated by Mercedes Benz
Table 5.5: Performance, fuel consumption and client needs make Mercedes Benz
first choice 5.6 Renault Figure 5.6: Key selection criteria of respondents
whose fleets are dominated by Renault Table 5.6: The tried and tested option
makes users pick Renault time and again 5.7 Scania Figure 5.7: Key selection
criteria of respondents whose fleets are dominated by Scania Table 5.7:
Reliability is Scania's key strength, according to its customers 5.8 Volvo
Figure 5.8: Key selection criteria of respondents whose fleets are dominated
by Volvo Table 5.8: Technically speaking, ten out of ten for Volvo
Chapter 6 Fleet Analysis by Marque
6.1 Introduction Figure 6.1: Volvo edges European market leadership Table 6.1:
G7 dominate European market 6.2 Purchasing Strategies - to leverage volumes or
spread the risk? Figure 6.2: How often does a single leading marque dominate a
fleet? Table 6.2: Volvo most likely to be the dominant single marque Table
6.3: Fleets most commonly run two or three different marques Figure 6.3:
Nearly a sixth of fleets use significant number of four different marques
Figure 6.4: Average age (years) of fleet by marque Table 6.4: Ivecos oldest
fleets on the road 6.3 Winners and losers in the battle for market dominance
Figure 6.5: Presence of leading marques in pan-European operations Table 6.5:
Mercedes Benz: the most dominant marque in pan-European scale operations
Figure 6.6: Presence of leading marques in single country and regional scale
operations Table 6.6: Volvo and Scania neck and neck in single country and
regionally operating fleets Figure 6.7: The most dominant marques in the
Chemical sector Table 6.7: Mercedes Benz out ahead in the Chemical sector 6.4
Vehicle pricing policy implications Figure 6.8: How much does vehicle price
affect fleet operations? Table 6.8: Iveco users least concerned about price
impacts Figure 6.9: What is the most common vehicle replacement cycle? Table
6.9: MAN made to hold out for longer
Chapter 7 Manufacturer Profiles
7.1 DAF 7.1.1 Overview 7.1.2 Financials Table 7.1.1: PACCAR Revenues, 2003 -
2004 7.1.3 Strategy 7.1.4 News
7.2 Iveco 7.2.1 Overview 7.2.2 Financials Table 7.2.1: Iveco Key Financials,
2002 - 2004 Table: 7.2.2: Iveco group workforce, 2001 - 2004 7.2.3 Strategy
7.2.4 News
7.3 MAN 7.3.1 Overview 7.3.2 Financials Table 7.3.1: MAN Key Financials, 2003
- 2004 Table 7.3.2: MAN Key Financials, Commercial Vehicles, 2003 - 2004 Table
7.3.3: MAN Key Financials, Diesel Engines, 2003 - 2004 7.3.3 Strategy 7.3.4
News
7.4 Mercedes Benz 7.4.1 Overview 7.4.2 Financials Table 7.4.1: DaimlerChrysler
Key Financials, 2002 - 2004 Table 7.4.2: DaimlerChrysler group workforce, 2001
- 2004 Table 7.4.3: DaimlerChrysler revenues by division, 2003 - 2004 Table
7.4.4: DaimlerChrysler revenues by geography, 2002 -2004 Table 7.4.5:
DaimlerChrysler units produced, 2003 -2004 7.4.3 Strategy 7.4.4 News
7.5 Renault 7.5.1 Overview 7.5.2 Financials Table 7.5.1: Revenues by business
division, 2001 - 2004 Table 7.5.2: Revenues by geographical areas, 2001 - 2004
Table 7.5.3: Renault group production worldwide by category, 2001 - 2004, in
units Table 7.5.4:Renault groups sales worldwide, 2001 - 2004, in units Table
7.5.5: Group workforce, 2001 - 2004 7.5.3 Strategy 7.5.4 News
7.6 Scania 7.6.1 Overview 7.6.2 Financials Table 7.6.1: Deliveries, 2002 -
2004, units delivered Table 7.6.2: Sales revenue, 2002 - 2004 Table 7.6.3:
Sales Revenue in Scania's top 10 markets, 2003 -2004 7.6.3 Strategy 7.6.4 News
7.7 Volvo 7.7.1 Overview 7.7.2 Financials Table 7.7.1: Volvo net sales by
geographical segment, 2002 - 2004 Table 7.7.2: Volvo employees, 2002 - 2004
Table 7.7.3: Volvo Net Sales by Business area, 2002 - 2004 Table 7.7.4: Key
Financials, 2002 - 2004 7.7.3 Strategy 7.7.4 News
Chapter 8 Conclusion and Future Developments
8.1 Introduction 8.2 Vehicle Manufacturer Strategies 8.3 Market Growth 8.3.1
Germany 8.3.2 France 8.3.3 United Kingdom 8.3.4 Italy 8.3.5 Spain 8.4 Fleet
Operator Investment Plans Figure 8.1: Key 2006 investment areas 8.5 Future
Threats and Opportunities in European Road Transport Figure 8.2: The most
important external changes fleet operators would like to see in 2006
Chapter 9 Appendix
