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市場調查報告書
中國即時通訊（IM）市場：2006年第4季
China Instant Messaging Market Quarterly Tracker 2006Q4
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中國即時通訊（IM）市場：2006年第4季 是由出版商Analysys International in China在2007年03月所出版的。
這份英文市場調查報告書價格從美金1400起跳。
Abstract
Definitions
- Instant Messaging Tool: The software product which meets people' s
instant communication needs. In this report it refers to those based on
Internet, such as QQ and MSN.
- Active Account: The account which uses IM service at least once in
a month.
- Registered account: The account which applies IM service and gets
corresponding account
- Link relative growth rate of registered account: Number of
registered accounts of this quarter/Number of registered accounts of last
quarter-1
- Market share of registered account: Number of registered accounts
of certain brand/Total number of registered accounts
- Market concentration: Number of registered accounts of top 3
vendors/Total number of registered accounts
- Link relative growth rate of active account: Number of active
accounts of this quarter/Number of active accounts of last quarter-1
- Market share of active account: Number of active accounts of
certain brand/Total number of active accounts
- Account activity: Number of active accounts/Number of registered
accounts
- Maximum number of accounts online at the same time: Total number of
registered accounts using some IM tool at certain time.
- Link relative growth rate of maximum number of accounts online at the
same time: Maximum number of accounts of this quarter/Maximum number of
accounts of last quarter-1
- Market share of maximum number of accounts online at the same time:
Maximum number of accounts online at the same time of certain brand/Maximum
number of accounts online at the same time
Research Scope
- Technical areas involved: New media of Internet.
- Companies involved: Tencent, MSN, Sina, Skype, Netease, Taobao,
Yahoo, Alibaba, etc.
- Products researched: Instant messaging software. Countries and
regions researched: Mainland China, not including China' s Hong Kong, Macao and
Taiwan region.
Research Approaches
Analysys has conducted in-depth interview with major IM vendors including
Tencent, MSN, Sina, Skype. The results of interview, large sample survey and
other analysis have been cross-checked.
Table of Contents
- 1. Definitions
- 2. Key Findings
- 3. Account Scale
- 4. Vendor Ranking
- 5. Track of Vendor' s Market Activity
List of Tables
- 3-1 Number of registered accounts and growth rate of IM vendors Q4 2004 -
Q4 2006 (Units in ten thousands)
- 3-2 Number of active accounts and growth rate of IM vendors Q4 2004 - Q4
2006 (Units in ten thousands)
- 3-3Maximum number of accounts online at the same time and growth rate of
IM vendors Q4 2004 - Q4 2006 (Units in ten thousands)
- Market concentration of registered accounts of IM vendors Q4 2004 - Q4
2006"
- 4-1 Number of registered accounts of IM vendors Q4 2004 - Q4 2006 (Units
in ten thousands)
- 4-2 Growth rate of registered accounts number of IM vendors Q4 2004 - Q4
2006
- 4-3 Number of active accounts of IM vendors Q4 2004 - Q4 2006 (Units in
ten thousands)
- 4-4 Growth rate of active accounts number of IM vendors Q4 2004 - Q4 2006
- 4-5 Activity (Number of active accounts/Number of registered accounts) of
IM vendors Q4 2004 - Q4 2006
- 4-6 Maximum number of accounts online at the same time of IM vendors Q4
2004 - Q4 2006 (Units in ten thousands)
- 4-7 Maximum number of accounts online at the same time/Number of active
accounts of IM vendors Q4 2004 - Q4 2006 4-8 Growth rate of maximum number of
accounts online at the same time of IM vendors Q4 2004 - Q4 2006
List of Figures
- 3-1 Number of registered accounts of IM vendors Q4 2004 - Q4 2006 (Units
in ten thousands)
- 3-2 Number of active accounts of IM vendors Q4 2004 - Q4 2006 (Units in
ten thousands)
- 3-3 Maximum number of accounts online at the same time of IM vendors Q4
2004 - Q4 2006 (Units in ten thousands)
- 3-4 Maximum number of accounts online at the same time/Growth rate of
active accounts number of IM vendors Q4 2004 - Q4 2006
- 4-1 Quarterly number of registered accounts of IM vendors Q4 2004 - Q4
2006 (Units in ten thousands)
- 4-2 Quarterly share of registered accounts number of IM vendors Q4 2004 -
Q4 2006
- 4-3 Ranking of number of registered accounts of IM vendors Q4 2006 (Units
in ten thousands)
- 4-4 Share of registered accounts number of IM vendors Q4 2006
- 4-5 Growth rate of registered accounts number of IM vendors Q4 2005 - Q4
2006
- 4-6 Ranking of growth rate of registered accounts number of IM vendors Q4
2006
- 4-7 Quarterly number of active accounts of IM vendors Q4 2004 - Q4 2006
(Units in ten thousands)
- 4-8 Quarterly share of active accounts number of IM vendors Q4 2004 - Q4
2006
- 4-9 Ranking of number of active accounts of IM vendors Q4 2006 (Units in
ten thousands)
- 4-10 Share of active accounts number of IM vendors Q4 2006
- 4-11 Growth rate of active accounts number of IM vendors Q4 2005 - Q4 2006
- 4-12 Ranking of growth rate of active accounts number of IM vendors Q4 2006
- 4-13 Ranking of activity of IM vendors Q4 2006
- 4-14 Quarterly maximum number of accounts online at the same time of IM
vendors Q4 2004 - Q4 2006 (Units in ten thousands)
- 4-15 Quarterly share of maximum number of accounts online at the same time
of IM vendors Q4 2004 - Q4 2006
- 4-16 Ranking of maximum number of accounts online at the same time of IM
vendors Q4 2006 (Units in ten thousands)
- 4-17 Share of maximum number of accounts online at the same time of IM
vendors Q4 2006
- 4-18 Ranking of maximum number growth rate of accounts online at the same
time/Number of active accounts of IM vendors Q4 2006
- 4-19 Maximum number growth rate of accounts online at the same time of IM
vendors Q4 2005 - Q4 2006
- 4-20 Ranking of maximum number growth rate of accounts online at the same
time of IM vendors Q4 2006
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