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市場調查報告書
中國網路廣告市場：2006年第4季
China Online Advertising Market Quarterly Tracker 2006Q4
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中國網路廣告市場：2006年第4季 是由出版商Analysys International in China在2007年02月所出版的。
這份英文市場調查報告書價格從美金1400起跳。
Abstract
Definitions and Research Scope
Definitions
- Key words advertisement: Refers to the service mode that makes
profits by charging advertisers for advertisement displayed on results pages
of search engine or Web pages of search engine' s partner Websites through key
words match.
- AD position advertisement: Refers to the service mode that makes
profits by charging advertisers for Internet advertisement put at fixed AD
position on Website of great influence.
- Public relationship advertisement: Refers to the service mode that
makes profits by charging advertisers for advertisement activities of "soft"
public relationship on Website of great influence in forms of advertorial,
feature and special, etc.
- Large advertiser: Advertiser that has annual advertisement expenses
of over 300 thousand Yuan and unified advertisement plan, and advertises on
both Internet and traditional media on a large scale at the same time. The
objective of large advertiser is to publicize its brand, products or services.
- Advertiser of medium and small-sized enterprises: Advertiser that
has annual advertisement expenses of less than 300 thousand Yuan without fixed
advertisement budget or advertisement plan. The objective of advertiser of
medium and small-sized enterprises is to publicize its products or services.
Research Scope
- Technical areas involved: New media of Internet.
- Companies involved: Baidu, Yahoo China, Sohu, Zhongsou, google,
Sina, Netease, and TOM.
- Products researched: Keyword advertisement, AD position
advertisement, public relations advertisement, Email advertisement.
- Countries and regions researched: Mainland China, not including
China' s Hong Kong, Macao and Taiwan region.
Research Approaches
User survey, channel survey, in-depth interview with vendors, financial
statement analysis
Table of Contents
- 0. Definitions
- 1. Key Findings
- 2. Market Size
- 3. Vendor Ranking
- 4. Track of Vendor' s Market Activity
List of Tables
- 2-1 Market size of Internet advertisement Q4 2006 (by business) (Units in
hundred millions Yuan)
- 2-2 Number of advertisers of Internet advertisement Q4 2006 (Units in ten
thousands)
- 2-3 Market size of AD position advertisement Q4 2006 (by advertisement
platform) (Units in hundred millions Yuan)
- 2-4 Market size of key words advertisement Q4 2006 (by display platform)
(Units in hundred millions Yuan)
- 2-5 Market size of key words advertisement Q4 2006 (by sale method) (Units
in hundred millions Yuan)
- 3-1 Revenue ranking of key words advertisement vendors Q4 2006 (Units in
hundred millions Yuan)
- 3-2 Revenue ranking of AD position advertisement vendors Q4 2006 (Units in
hundred millions Yuan)
- 3-3 Revenue ranking of public relationship advertisement vendors Q4 2006
(Units in hundred millions Yuan)
- 4-1 Track of Vendor' s Market Activity
List of Figures
- 2-1 Market size of Internet advertisement Q4 2006 (by business) (Units in
hundred millions Yuan)
- 2-2 Number of advertisers of Internet advertisement Q42006 (Units in ten
thousands)
- 2-3 Market size of AD position advertisement Q4 2006 (by advertisement
platform) (Units in hundred millions Yuan)
- 2-4 Market size of key words advertisement Q4 2006 (by display platform)
(Units in hundred millions Yuan)
- 2-5 Market size of key words advertisement Q4 2006 (by sale method) (Units
in hundred millions Yuan)
- 3-1 Revenue ranking of key words advertisement vendors Q4 2006 (Units in
hundred millions Yuan)
- 3-2 Revenue ranking of AD position advertisement vendors Q4 2006 (Units in
hundred millions Yuan)
- 3-3 Revenue ranking of public relationship advertisement vendors Q4 2006
(Units in hundred millions Yuan)
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