三合一整合服務費用調査：2009年第2季

Triple-play pricing study 2Q 2009: getting more for less?

出版商	Analysys Mason
出版日期	2009年08月	商品編碼	99275
內容資訊	英文
價格	US $ 2459 PDF by E-mail (Single User License)

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三合一整合服務費用調査：2009年第2季 是由出版商Analysys Mason在2009年08月所出版的。這份英文市場調查報告書價格從美金2459起跳。

This report analyses the results of the latest iteration of Analysys Mason' s Triple-play pricing study, which was conducted over the second quarter of 2009. Benchmarking almost 1000 service bundles across more than 20 European markets, the report covers broadband, and double- and triple-play services.

The issues discussed include: service pricing; ARPU uplift from multi-play services and ultra-fast broadband; optimising promotional and entry-level pricing, country-by-country benchmarks of broadband affordability and the price-per-megabit-per-second for fixed broadband services.

Triple-play pricing study 2Q 2009: getting more for less? answers your key questions:

How is service pricing evolving as the economy begins to recover?
What pricing uplift are ultra-fast broadband offers presently achieving?
What uplift are operators getting from offering double- and triple-play bundles?
What kind of price promotions are operators across Europe deploying at present and how aggressively?
How are download and upload speeds evolving?

3. Document map - Executive summary
4. Some economies have started to stabilise, as have prices
5. Document map - Introduction and scope
6. This report examines current and historical broadband, double- and triple-play pricing across Europe
7. Usage profiles model the difference between ‘light' , ‘typical' and ‘heavy' users
8. Document map - Service speed evolution
9. The downstream speeds of cable-modem services are pulling away from those of DSL-based services
10. Upstream speeds are increasing more slowly, and cable-modem speeds are fluctuating
11. The price per megabit per second of downstream bandwidth continues to decline
12. Document map - Country-by-country pricing comparison
13. The price of basic fixed broadband varies dramatically across Europe, but there is no east- west split
14. Double-play services are priced inconsistently across Europe, but telcos tend to cost less than cablecos
15. The triple-play price-leaders tend to be telcos that are attempting to enlarge their subscriber bases
16. Document map - Promotional pricing
17. Fixed broadband promotions tend to have the features of one or more of the four basic types
18. The top-ten promotions in terms of cost savings offer price reductions of 20- 40%
19. Document map - Price premiums for higher speeds, voice and TV
20. The price premium for ultra-fast broadband appears to be eroding already
21. The price premium for voice and TV services varies significantly between markets
22. Document map - Recommendations
23. Recommendations [1]
24. Recommendations [2]
25. Document map - Annex: How to use the data annex
26. How to use the pivot charts in the data annex
27. Document map - Author, copyright and key to acronyms
28. Authors
29. Copyright
30. Key to acronyms
31. Document map - List of figures and tables
32. List of figures and tables
33. Document map - About Analysys Mason
34. About Analysys Mason
35. Research from Analysys Mason
36. Consulting from Analysys Mason

List of figures and tables

Figure 1: Unweighted mean downstream speed and price for residential fixed broadband access, 2003- 2Q 2009
Figure 2: Inputs into the voice usage profile
Figure 3: Unweighted mean downstream broadband speed by access technology, 2003- 2Q 2009
Figure 4: Unweighted mean upstream broadband speed by access technology, 2003- 2Q 2009
Figure 5: Unweighted mean price per megabit per second for residential fixed broadband access, 2003- 2Q 2009
Figure 6: Price per megabit per second of the ten least-expensive services in Europe, 2Q 2009
Figure 7: Price of the least-expensive broadband-only access service for a typical user by country, 2Q 2009
Figure 8: Price of the least-expensive double-play service for a typical user by country, 2Q 2009
Figure 9: Price of the least-expensive triple-play service for a typical user by country, 2Q 2009
Figure 10: The top-ten fixed broadband price promotions, 2Q 2009
Figure 11: Comparison of the median price of different types of fixed broadband service bundle for a typical user, 4Q 2008 and 2Q 2009
Figure 12: Relative pricing of the least-expensive single-, double- and triple-play packages by country, 2Q 2009
Figure 13: How to use the pivot charts in the Triple-play pricing study data annex