歐洲商業資料服務市場：成長的機會・預測(2009年至2014年)

本報告已在2012年05月03日停止出版。

目錄

Abstract

“In the downturn, companies are focused on conserving cash, which changes the way they view investment and thus the growth of new services such as Ethernet WANs.”, Margaret Hopkins, Analysys Mason Associate

The economic crisis will have a relatively muted impact on the market for business data services because data networks have become essential for the running of most businesses. However, data and managed services continue to be extremely competitive areas of telecoms service provision, in which prices will come under extreme pressure as service providers chase cashflow. The reaction of many companies to the recession is to put all plans on hold while they wait to see what happens. This is delaying migration to new technologies, even where those offer cost savings.

Service providers need to find ways to respond to this trend that are more subtle than simple price reductions. Such tactics could include offering customers greater flexibility and control in contracts for WANs and managed services, and changing pricing structures to allay concerns about over-provisioning for a shrinking workforce.

This report provides insight into the effects of the economic crisis on demand for business data services, based on interviews with end users, user groups, vendors and service providers, and includes detailed forecasts for spend by service type and access technology (including ATM, Ethernet, FR and IP VPN) for seven countries: France, Germany, Italy, Poland, Spain, Sweden and the UK. High-level forecasts are provided for Western Europe as a whole.

Business data services in Europe: growth opportunities and forecasts 2009- 2014 answers your key questions:

• What impact will the recession have on demand for business data services?
• What are enterprise customers' priorities for their WANs?
• How should business data services strategy change to suit the new economic climate?
• Will NGA change the way companies buy WANs?

Table of Contents

• 3. Document map - Executive summary
• 4. Spending on data network services is holding up during the recession, but users are looking for better value
• 5. Service providers are looking to Ethernet over copper to increase the size of the addressable market
• 6. Document map - Introduction and scope
• 7. This report examines the impact of the recession on demand for data networks
• 8. This report forecasts spending on business data services split by service, technology, site and organisation type
• 9. Spending is allocated to services and access technologies based on site type and market trends
• 10. Document map - Outsourcing and new applications counter the effects of recession
• 11. The management focus on cashflow is changing the way investment decisions are made
• 12. IP connectivity continues to be the priority, and new applications are driving an increase in demand
• 13. Ethernet continues to be an attractive access technology, and Ethernet over copper will add to its appeal
• 14. Document map - Flexible offerings appeal to businesses
• 15. Customers are looking for control and flexibility to ensure the best possible value for money
• 16. Document map - Actions
• 17. Actions
• 18. Document map - Author, copyright and key to acronyms
• 19. Author
• 20. Copyright
• 21. Key to acronyms
• 22. Document map - List of figures and tables
• 23. List of figures and tables
• 24. Document map - About Analysys Mason
• 25. About Analysys Mason
• 26. Research from Analysys Mason
• 27. Consulting from Analysys Mason

List of figures and tables

• Figure 1: Spending on business data services in Europe, 2006- 2014
• Figure 2: Spending on business data services in Europe by service type, 2006- 2014
• Figure 3: Spending on business data services in Poland by access technology, 2006- 2014
• Table 1: Demand-side drivers of change in the business data services market
• Table 2: Supply-side drivers of change in the business data services market
• Table 3: Categories used in the forecasts
• Table 4: Likelihood that spending on business data services will be allocated to each service and access technology

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