行動寬頻設備：USB數據機及其未來發展 是由出版商Analysys Mason在2009年05月所出版的。
這份英文市場調查報告書價格從美金4999起跳。
本報告書內容包括：包括EU各國、俄羅斯、土耳其、烏克蘭等歐洲30國的行動寬頻設備市場調查分析、USB數據機之後的主要設備類型的成長預測（利用基礎・年度銷售總額等）、市場機會、銷售企業對環境產生的影響等。內容綱要摘記如下：
摘要
第1章 快速成長的行動資料市場
第2章 行動寬頻設備市場：多樣化及成長
第3章 市場發展情境
第4章 市場策略
- MNO：應建立與IT通路間的緊密關係
- MNO：應發展聚焦內建模組型的筆記型電腦的提案
- MNO：應提供聚焦於小型產品的產品類群，開拓與服務相關的市場機會
- MNO：不應只發展設備，連線品質也應改善
行動方案
Abstract
“The mobile broadband devices market is changing rapidly, and if MNOsx
and handset vendors do not identify the direction of the market, they will
miss out on a substantial revenue opportunity.” Matt Hatton,
Principal Analyst.
A major driving force behind the rapid adoption of mobile broadband was the
availability of user-friendly USB modems as a replacement for clunky PCMCIA
cards. Today, these USB modems dominate the devices market, but this is
changing rapidly. Laptops with embedded mobile broadband are becoming
increasingly popular, with substantial implications for operator and vendor
business models. At the same time, the range of devices being used to access
mobile broadband networks is expanding. Home hubs, which provide mobile
broadband connectivity to a Wi-Fi router, are gaining increasing traction in
the market, while the opportunities for using the mobile handset as a modem
are under-exploited.
Mobile broadband represents one of the few growth opportunities for device
vendors in the face of an economic downturn. As a result, the established
players ZTE and Huawei face increased competition from vendors, such as Nokia,
which are looking to offset declining revenue in their traditional handset
lines. These unique circumstances make for an uncertain competitive landscape
where there are no guarantees about which vendors will dominate.
Mobile broadband devices: from USB modems to where? provides a qualitative and
quantitative analysis of the mobile devices market. It examines the evolution
of the market from USB modems to a more fragmented landscape, incorporating
devices with embedded mobile broadband, home hubs and the handset as a modem,
giving operators and vendors invaluable insight into the dynamics of this
rapidly evolving field. It analyses the implications of the evolution for the
vendor landscape. The report contains a detailed forecast of the market
opportunity for each of the major types of device, with installed base and
annual sales figures for 30 countries across Europe, including the EU, Russia,
Turkey and Ukraine.
Mobile broadband devices: from USB modems to where? answers your key
questions:
- What is the market opportunity for mobile broadband devices in Europe
during the next five years?
- What will be the key factors determining which mobile broadband device
(USB modems, laptops with embedded mobile broadband, home hubs, handsets as
modems) will dominate?
- What are the implications of different devices for MNO business models?
Author
Matt Hatton (Principal Analyst) is the lead analyst for Analysys
Mason' s Mobile Broadband research programme, which explores the key issues
affecting the evolution of this critical new market. He has over 10 years of
experience at the cutting edge of telecoms strategy research and consulting.
His career in the industry has included a market intelligence and strategy
role with Hutchison 3G UK (3 UK), and five years as a Senior Analyst and
Program Manager with Yankee Group. Matt is a well-respected commentator on the
mobile industry. He has an MSc in Telecommunications from University College
London.
Table of Contents
About Analysys Mason
0. Summary
1. The mobile data market is growing rapidly
2. The market for mobile broadband devices is growing more diverse
- 2.1 Terminals and end-user devices
- 2.2 Connectivity devices
3. Market development scenarios
- 3.1 Installed base: embedded laptops will overtake USB modems by 2014
- 3.2 Annual sales: embedded modules will account for 77% of sales in 2014
- 3.3 Annual service revenue: following the installed base
4. Market strategies and tactics
- 4.1 MNOs need to build strong relationships with IT channels
- 4.2 MNOs need to develop propositions aimed at notebooks with embedded
modules
- 4.3 MNOs should offer a small, focused product range and exploit
service-related opportunities
- 4.4 MNOs should promote connectivity, not just the device
- Actions
- Key to acronyms
- Research from Analysys Mason
- Consulting from Analysys Mason
List of Figures and Tables
- Figure 0.1: Mobile broadband device sales by type in Europe, 2007 -
2014
- Table 0.1: Characteristics and future of different form factors of
mobile broadband device
- Figure 1.1: Mobile broadband connections in Europe, 2008 - 2014
- Figure 2.1: Options for mobile broadband connectivity
- Figure 2.2: Embedded modem value chain
- Table 2.1: Mobile broadband and mobile Internet tariffs in the UK,
April 2009
- Figure 3.1: Mobile broadband connections in Europe by device type,
2007 - 2014
- Figure 3.2: Market share of mobile broadband devices by region,
2007 - 2014
- Table 3.1: Annual sales of mobile broadband devices in Europe, 2007
- 2014
- Figure 3.3: Mobile broadband ARPU by device type in Europe, 2007 -
2014
- Figure 3.4: Annual revenue from mobile broadband by device type in
Europe, 2007 - 2014
- Table 3.2: Assumptions regarding relative mobile broadband ARPU
levels in Europe, 2007 - 2014
- Figure 4.1: MNOs' control over distribution channels and the
importance of connectivity for various devices
