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市場調查報告書
中歐及東歐收費電視市場：市場規模・預測(2009年至2014年)
Pay TV in Central and Eastern Europe: Market Sizings and Forecasts 2009-2014
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本報告已在2012年05月03日停止出版。
Abstract
“The market for pay-TV services in Central and Eastern Europe still has
considerable growth potential.”Cesar Bachelet, Senior Analyst.
As can be seen from the various operators that recently launched services in
the region, there continues to be considerable growth potential for the pay-TV
markets in Central and Eastern Europe (CEE), because of the high percentage of
viewers still remaining on legacy analogue platforms. However, with so many
players vying to upgrade consumers to digital TV services, there will
inevitably be winners and losers in the run up to the analogue switch-off.
Pay TV in Central and Eastern Europe: market sizings and forecasts 2009- 2014
provides a detailed breakdown of pay-TV households and spend in CEE by service
platform and subscription type. The Excel data tables of forecasts make this
report ideal for those who want detailed estimates for particular countries,
market segments, technologies or services. The data will be accompanied by a
slide pack that contains information on methodology, definitions and
assumptions, along with 30 minutes of analyst support.
Pay TV in Central and Eastern Europe: market sizings and forecasts 2009- 2014
provides data to answer your key questions:
- What is the size of the opportunity for telecom operators in the pay-TV
market? How will this differ from market to market?
- Can cable operators maintain their share of the pay-TV market in light of
increasing competition?
- How will hybrid IPTV/DTT services affect the pay-TV subscription mix? What
are the prospects for PPV/VoD spend?
- Will spend on premium subscriptions continue to drive overall pay-TV spend?
- What impact will the analogue TV switch-off and DTT adoption have on the
pay-TV market?
Forecasts of total spend, service penetration, and average spend per site
(ASPS) are presented for CEE as a whole (excluding Russia and other CIS
countries), as well as seven individual countries and one region:
- the Baltics (Estonia, Latvia and Lithuania)
- Bulgaria
- Czech Republic
- Hungary
- Poland
- Romania
- Slovakia
- Slovenia.
The number of pay-TV households, spend and ASPS are broken down by the following service platforms:
- Cable (analogue and digital)
- DTH
- IPTV (hybrid and ‘pure' )
- Pay-DTT.
Pay-TV households are also divided into three types of subscription:
Pay-TV spend is also split into the following categories:
- Basic subscription
- Family subscription
- Premium subscription
- PPV/VoD services.
Table of Contents
- 3. Document map - Executive summary
- 4. Executive summary [1]
- 5. Executive summary [2]
- 6. Executive summary [3]
- 7. Document map - Introduction and scope
- 8. This report provides forecasts for seven individual country markets,
the Baltics and CEE as a whole
- 9. The data annex provides the following measures
- 10. This report employs the following definitions
- 11. Document map - Synopsis of market trends
- 12. IPTV and DTH services drive growth in the number
- of pay-TV households in CEE
- 13. Spending on on-demand services will grow
- dramatically
- 14. The Baltics
- 15. Bulgaria
- 16. The Czech Republic
- 17. Hungary
- 18. Poland
- 19. Romania
- 20. Slovakia
- 21. Slovenia
- 22. The Rest of CEE
- 23. Document map - Forecast assumptions
- 24. Assumptions [1]
- 25. Assumptions [2]
- 26. Assumptions [3]
- 27. Assumptions [4]
- 28. Assumptions [5]
- 29. Document map - Author, copyright and key to acronyms
- 30. Author and acknowledgements
- 31. Copyright and disclaimer
- 32. Key to acronyms
- 33. Document map - List of figures and tables
- 34. List of figures and tables [1]
- 35. List of figures and tables [2]
- 36. Document map - About Analysys Mason
- 37. About Analysys Mason
- 38. Research from Analysys Mason
- 39. Consulting from Analysys Mason
List of figures and tables
- Figure 1: Pay-TV households in Central and Eastern Europe, 2008- 2014
- Figure 2: Pay-TV spend in Central and Eastern Europe, 2008- 2014
- Figure 3: Countries included in this report
- Figure 4: Synopsis of the data set
- Figure 5: Definition of forecast terms
- Figure 6: Pay-TV households by service platform in Central and Eastern
Europe, 2008- 2014
- Figure 7: Pay-TV spend in Central and Eastern Europe by subscription type,
2008- 2014
- Figure 8: Pay-TV households by service platform in the Baltics, 2008 and
2014
- Figure 9: Pay-TV households by service platform in Bulgaria, 2008 and 2014
- Figure 10: Pay-TV households by service platform in the Czech Republic,
2008 and 2014
- Figure 11: Pay-TV households by service platform in Hungary, 2008 and 2014
- Figure 12: Pay-TV households by service platform in Poland, 2008 and 2014
- Figure 13: Pay-TV households by service platform in Romania, 2008 and 2014
- Figure 14: Pay-TV households by service platform in Slovakia, 2008 and 2014
- Figure 15: Pay-TV households by service platform in Slovenia, 2008 and 2014
- Figure 16: Pay-TV households by service platform in the Rest of CEE, 2008
and 2014
- Table 1a- e: Pay-TV forecast assumptions
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