Abstract
“Now that tough economic conditions seem imminent, MNOs need to
understand which markets, technologies, services and segments will present the
best opportunity for maximising growth.”
Product overview
Mobile network operators (MNOs) in Western Europe face greater challenges
today than they have ever faced: subscriber growth looks set to slow down and
voice ARPU is declining because of regulatory and competitive pressures.
Non---voice services have yet to live up to expectations, although some
breakthroughs are being made with new mobile broadband and flat-rate mobile
Internet offers.
This report analyses current trends and developments in the Western European
mobile market and presents comprehensive forecasts for the region as a whole,
as well as for France, Germany, Italy, the Netherlands, Spain, Sweden and the
UK. Forecasts of subscriber numbers, ARPU, revenue, retail spend and average
spend per user are provided for four market segments (residential prepaid,
residential contract, SMEs and large corporations), ten service categories
(voice, SMS, email, other person-to-person messaging, data networking, mobile
Internet, infotainment, m-commerce, videotelephony and m-advertising) and five
technology generations (2G, 2.5G, 3G, 3.5G and 4G). In conjunction with these
forecasts, the report examines trends in mobile technologies and in regulation
as it relates to mobile termination rates, international roaming charges and
MVNOs.
The Western European Mobile Market: trends and forecasts 2008- 2013 answers your key questions:
- How much subscriber growth is left in the Western European mobile market?
- What will be the impact on voice ARPU of increasing competition and
regulatory pressure?
- Which non-voice services will generate significant additional revenue?
- What will be the impact of new mobile broadband and Internet services?
Who should read this report
- Mobile operators, MVNOs and integrated operators: understand the
key trends that are shaping the mobile market in Western Europe and the
consumer demand, competitive situation and regulatory factors behind these
trends.
- Content and application providers: learn which mobile services will
offer the best opportunities for growth over the next six years and gauge the
size of the market for the various types of mobile service.
- Handset and infrastructure vendors: quantify the market opportunity
for 3G and 3.5G handsets and learn where infrastructure investment is likely
to grow.
- Regulators: understand the impact of key regulatory issues, in both
qualitative and quantitative terms, on operators' ARPU, revenue and subscriber
numbers in order to develop future regulatory strategies.
- Investors, financial analysts and consultants: gain insight into
the trends driving the evolution of the mobile market in Western Europe and
use detailed forecasts to inform investment decisions.
Table of Contents
- 3.Document map - Executive summary
- 4.Executive summary
- 5.Document map - Introduction and scope
- 6.This report provides forecasts for mobile telecoms in seven countries
- 7.Forecasts of subscriber numbers are broken down by market segment and
technology generation
- 8.Forecasts of ARPU and revenue are broken down by ten service categories
- 9.Document map - Key market trends across Western Europe
- 10.Mobile penetration will increase after 2007, fuelled by the increasing
success of MVNOs and multiple SIM ownership
- 11.MVNOs will continue to boost the prepaid subscriber base
- 12.The declining mobile voice premium will boost FMS
- 13.Voice ARPU will continue to decline until 2011, when it will begin to
stabilise
- 14.Regulation will continue to have an impact on voice revenue
- 15.MVNOs are driving down prices in a number of markets, including Germany
- 16.The amount of competitive pressure will determine the rate of revenue
growth
- 17.The importance of SMS will decline
- 18.Mobile Internet and infotainment ARPU will increase, offsetting
declining voice and SMS ARPU
- 19.High-speed data connectivity will drive non-voice revenue growth
- 20.Mobile Internet revenue will increase as mobile broadband challenges
fixed broadband
- 21.Flat-rate data prices and improved handset design will drive the growth
of mobile Internet
- 22.Infotainment will be a major growth driver
- 23.Other person-to-person messaging services will grow rapidly
- 24.Document map - Authors, copyright and key to acronyms
- 25.Authors
- 26.Copyright
- 27.Key to acronyms
- 28.Document map - List of figures and tables
- 29.List of figures and tables [1]
- 30.List of figures and tables [2]
- 31.Document map - About Analysys Mason reports and services
- 32.About Analysys Mason
- 33.Reports from Analysys Mason
- 34.Market intelligence services from Analysys Mason
- 35.Custom research from Analysys Mason
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