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市場調查報告書
利用FMC的成功方法
How to Succeed with Fixed-Mobile Convergence
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利用FMC的成功方法 是由出版商Analysys Mason在2007年09月所出版的。
這份英文市場調查報告書價格從美金2846起跳。
Abstract
“There is widespread uncertainty about what FMC is and how important it
will be. In this report, we establish what FMC really means and its likely
impact. We identify the strengths and weaknesses of current approaches and
provide practical advice on how to achieve major benefits from FMC without
significant cost or risk.”Dr. Mark Heath, Analysys Associate.
Fixed- mobile convergence (FMC) has been the subject of substantial hype and
confusion in the telecoms industry for many years, yet it has had relatively
little impact to date. This report examines the reality of FMC today and
assesses its true potential. The report covers a wide variety of FMC
initiatives, including integrated pricing plans and distribution, dual-mode
handsets and services (for example based on UMA) and full network integration.
The report considers the factors that will determine the success of FMC and
identifies which (if any) of the current FMC initiatives will succeed. The
report identifies the most appropriate strategies for different types of
network operators.
How to Succeed with Fixed- Mobile Convergence answers your key questions:
- What is FMC, and what are its different forms?
- Is there a future for dual-mode handsets, for example based on UMA? What
are the strengths and weaknesses of early commercial services and will future
developments increase the chance of success?
- What is meant by network convergence and when (if ever) should network
operators evolve to converged all-IP networks based on IMS?
- What are the most effective network convergence steps that operators can
take in the short term?
- How can integrated pricing plans be used to achieve the benefits of FMC
without undertaking major network developments?
Who should read this report
- Mobile-only, fixed-only and integrated network operators: senior
executives, product managers and technology executives, to understand the
importance of different types of FMC and the benefits they can bring to
network operators and their customers.
- Handset and network equipment vendors: senior executives,
technology strategists and product developers, to assess the realistic
potential for dual-mode handset solutions, for example based on UMA, and
network convergence.
- Content and application providers: senior executives and product
managers, to understand the opportunities presented by integrating the pricing
plans of fixed and mobile services.
- Regulators: to identify emerging trends in FMC and the implications
for customers and different types of network operator.
- Investors: to understand the likely successes and failures in FMC
and the strategies that different types of organisations should be adopting
with FMC.
Table of Contents
- 0. Summary
- 1. Network operators need to take a fresh look at the options for FMC
- 2. FMC can take different forms, but will only succeed when it benefits
both end users and operators
- 2.1 Most network operators will offer services over both fixed and
mobile access networks
- 2.2 Different types of network operator may have different approaches to
FMC
- 2.3 If FMC initiatives are to succeed, there must be compelling benefits
for end users, and targeted marketing will be critical
- 2.4 If FMC initiatives are to succeed, they must not introduce major new
drawbacks for end users
- 2.5 If FMC initiatives are to succeed, there must be strong benefits for
network operators
- 2.6 There are different types of FMC, with different levels of
implementation complexity
- 3. Early device convergence using UMA dual-mode voice handsets has had
limited success
- 3.1 UMA-based voice services are at the forefront of early device
convergence
- 3.2 Most UMA services have failed to achieve significant take-up
- 3.3 Early consumer UMA services are undermined by product and marketing
weaknesses, and face strong competition
- 3.4 High up-front costs have limited the adoption of dual-mode handset
solutions by enterprises
- 4. Device convergence will improve but cellular-only services will
still have the edge in many markets
- 4.1 Improvements will enhance the attractiveness of UMA-based dual-mode
handset services for end users
- 4.2 Other UMA developments could hinder the take-up of dual-mode handset
services
- 4.3 SIP and IMS cause further uncertainty over the future prospects for
UMA
- 4.4 Cellular-only services will also improve, countering advances in
UMA-based dual-mode handset services
- 4.5 Dual-mode handset voice services will be limited to a small number
of integrated operators in particular countries
- 4.6 There may be future opportunities for device convergence with data
services, although femtocells could be an alternative
- 5. Operators will need both fixed and mobile access, but not
necessarily fully converged networks
- 5.1 All network operators will need fixed and mobile access
- 5.2 Different degrees of network convergence are possible
- 5.3 The challenges and costs of complete network convergence will deter
most operators until at least 2015
- 5.4 Operators need to focus on pragmatic network convergence and seek
opportunities with market convergence
- 6. There are major opportunities in marketing convergence for network
operators and other organisations
- 6.1 Marketing convergence can avoid the need for device and network
convergence and is not limited to network operators
- 6.2 Mobile-only operators are beginning to apply marketing convergence
as they embrace fixed broadband services
- 6.3 There are opportunities for marketing convergence around fixed and
mobile broadband data services
- 6.4 Success with marketing convergence will require strong distribution
channels and the right network economics
- 6.5 Operators must take account of the limitations of marketing
convergence
- 6.6 FMC initiatives must be driven by company strategy, not network
strategy, and must meet customer requirements
Actions
Figures and tables
- Figure 0.1: The three levels of FMC
- Figure 2.1: Market research indicating that saving money would be
a key motivation for customers to adopt FMC solutions
- Figure 2.2: Market research indicating that costs would be a
deterrent to customers adopting FMC solutions
- Figure 2.3: The three levels of FMC
- Figure 3.1: Number of customers for UMA FMC services from BT (UK),
Deutsche Telekom (Germany) and France Telecom (France), June 2005 to June 2007
- Figure 3.2: Estimated cost per user of upgrading a company network
to support dual-mode handset voice services
- Figure 4.1: Decline in mobile voice spend per minute for selected
countries, 1Q 2005 to 4Q 2006
- Figure 5.1: Fully converged network architecture
- Table 2.1: Examples of FMC initiatives by a variety of network
operators
- Table 2.2: Characteristics of the different levels of FMC
- Table 3.1: Examples of device convergence services using UMA
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