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市場調查報告書

在新興亞太地區促進轉移到月租型:成功的策略

Driving Postpaid Migration in Emerging Asia-Pacific: Strategies for Success

出版商 Analysys Mason 商品編碼 565348
出版日期 內容資訊 英文 36 Slides
商品交期: 最快1-2個工作天內
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在新興亞太地區促進轉移到月租型:成功的策略 Driving Postpaid Migration in Emerging Asia-Pacific: Strategies for Success
出版日期: 2017年10月10日 內容資訊: 英文 36 Slides
簡介

本報告提供在新興亞太地區 (印尼,馬來西亞,菲律賓,泰國,越南) 轉移到月租型相關的系統性資訊。

目錄

  • 摘要整理
  • 信用風險的最適合的評估
  • 比預付費用更富有魅力的月租型費用
  • 費用和數位化的革新
  • 附錄
  • 關於著者和ANALYSYS MASON
目錄

"Emerging Asia-Pacific mobile network operators should prioritise postpaid migration, as it can deliver significant revenue and churn related benefits."

Emerging Asia-Pacific (EMAP) mobile network operators (MNOs) must do more to encourage postpaid migration. They need to better ascertain customers' credit-worthiness, increase the appeal of postpaid offers compared to prepaid ones (for example, through cheaper entry-level postpaid offers), and be more innovative in tariff design and digitalisation.

This report provides:

  • a discussion of the benefits of migrating customers to postpaid offers in terms of increased ARPU, increased yield (revenue per gigabyte) and reduced churn
  • methods to better assess customers' credit risks when considering offering them a postpaid contract, possibly including a subsidised handset
  • ways to increase the appeal of postpaid tariffs relative to prepaid offers in order to maximise postpaid migration
  • suggestions of how EMAP MNOs can modify their handset tariffs to maximise migration to postpaid contracts.

Postpaid migration can deliver important benefits to EMAP MNOs

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Sample pages

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Table of Contents

  • EXECUTIVE SUMMARY
  • BETTER ASSESSOMG CREDOT ROSL
  • IMPROVING THE APPEAL OF POSTPAID TARIFFS RELATIVE TO PREPAID ONESTARIFF AND DIGITALISATION INNOBATION
  • APPENDIX
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