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市場調查報告書

消費者智慧型手機分析:網路利用實際狀態

Consumer Smartphone Analytics: Network Usage

出版商 Analysys Mason 商品編碼 546055
出版日期 內容資訊 英文 36 Slides
商品交期: 最快1-2個工作天內
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消費者智慧型手機分析:網路利用實際狀態 Consumer Smartphone Analytics: Network Usage
出版日期: 2017年08月16日 內容資訊: 英文 36 Slides
簡介

本報告提供消費者智慧型手機的網路的利用實際狀態調查。由德國、印度、英國、美國使用的8000台以上的智慧型手機收集資料的分析,用戶的網路利用實際狀態揭示,用戶如何選擇通訊方式(行動電話通訊、Wi-Fi)的各市場區隔(地區、時間帶、人口區分、應用程式)驗證。

目錄

  • 摘要整理
  • 行動電話通訊及Wi-Fi擴展
  • 通訊數量的明細
  • 行動中心經營者及整合經營者的影響
  • 調查主要、面板資訊
  • 關於著者及Analysis Mason
目錄

"The trouble with paid-for unlimited data plans is that Wi-Fi already gives users an unconstrained experience."

This report provides insights into why, when and where smartphone users connect to Wi-Fi or to cellular networks by analysing data collected in real-time from more than 8000 smartphones in Germany, India, the UK and the USA. It assesses the implications of the survey for mobile-centric operators and for integrated quadruple-play service providers.

THIS REPORT:

  • analyses real-world smartphone usage data to provide a detailed view of when, where and why smartphones connect with either cellular networks or fixed/Wi-Fi networks
  • examines how network selection varies by geography, time of day, demographic, app, and downstream and upstream usage
  • provides recommendations for operators on data and bundle pricing strategies.

SURVEY DATA COVERAGE:

The analysis is based on data provided by Verto Analytics, and was collected using a passive on-device monitoring app called Smart Panel during July and August 2016. The app runs in the background of the device. It registers actions undertaken by the user and relevant activity on the device, namely:

  • app download and usage
  • system processes
  • data traffic from each app/process
  • web browser activity.

GEOGRAPHICAL COVERAGE:

  • Germany
  • India
  • UK
  • USA.

ABOUT THE AUTHORS:

Rupert Wood (Research Director) is the lead analyst for our Network Investment Strategies and Network Traffic research programmes, and his research focuses on next-generation networks and fixed-mobile convergence. Rupert regularly contributes to the internationalpress on a wide range of telecoms subjects and has been quoted by The Times, The Economist, Business Week, Telecommunications Online and Kommersant. Rupert has a PhD from the University of Cambridge, where he was a Lecturer before joining Analysys Mason.

Giulio Sinibaldi (Research Analyst) focuses on data collection and analysis for the Consumer Services research practice. Before joining Analysys Mason, Giulio was an intern at the Italian permanent mission to the United Nations in Geneva, and in the Market Intelligence team of Philips Electronics (H&W) in Amsterdam. He holds a BSc and MSc in Economics and Social Sciences from Bocconi University (Italy), which included an exchange at Georgia Institute of Technology (Atlanta).

TABLE OF CONTENTS

  • EXECUTIVE SUMMARY
  • CELLULAR AND Wi-Fi SPREAD
  • BREAKDOWN OF TRAFFIC
  • IMPLICATIONS FOR MOBILE-CENTRIC AND INTEGRATED OPERATORS
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THEAUTHORS AND ANALYSYS MASON
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