Consumer Smartphone Analytics: Network Usage
|出版日期||內容資訊||英文 36 Slides
|消費者智慧型手機分析:網路利用實際狀態 Consumer Smartphone Analytics: Network Usage|
|出版日期: 2017年08月16日||內容資訊: 英文 36 Slides||
"The trouble with paid-for unlimited data plans is that Wi-Fi already gives users an unconstrained experience."
This report provides insights into why, when and where smartphone users connect to Wi-Fi or to cellular networks by analysing data collected in real-time from more than 8000 smartphones in Germany, India, the UK and the USA. It assesses the implications of the survey for mobile-centric operators and for integrated quadruple-play service providers.
The analysis is based on data provided by Verto Analytics, and was collected using a passive on-device monitoring app called Smart Panel during July and August 2016. The app runs in the background of the device. It registers actions undertaken by the user and relevant activity on the device, namely:
Rupert Wood (Research Director) is the lead analyst for our Network Investment Strategies and Network Traffic research programmes, and his research focuses on next-generation networks and fixed-mobile convergence. Rupert regularly contributes to the internationalpress on a wide range of telecoms subjects and has been quoted by The Times, The Economist, Business Week, Telecommunications Online and Kommersant. Rupert has a PhD from the University of Cambridge, where he was a Lecturer before joining Analysys Mason.
Giulio Sinibaldi (Research Analyst) focuses on data collection and analysis for the Consumer Services research practice. Before joining Analysys Mason, Giulio was an intern at the Italian permanent mission to the United Nations in Geneva, and in the Market Intelligence team of Philips Electronics (H&W) in Amsterdam. He holds a BSc and MSc in Economics and Social Sciences from Bocconi University (Italy), which included an exchange at Georgia Institute of Technology (Atlanta).