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市場調查報告書
中東行動市場：動向及預測（2007年-2012年）
The Middle Eastern Mobile Market: trends and forecasts 2007-12
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本報告已在2012年05月03日停止出版。
Abstract
“The Middle Eastern mobile markets have undergone a lot of change in recent
years, as liberalisation has spread throughout the region. This has led to a
newly competitive environment and ever-increasing levels of mobile market
penetration. Operators and investors need to consider the threats and
opportunities presented by this situation.”Daniel Jones, Research Analyst.
The Middle Eastern Mobile Market: trends and forecasts 2007- 12 analyses the
key trends driving the mobile market in the Middle East. The report presents
detailed forecasts of the market up to 2012, covering numbers of subscribers
and subscriber mix, ARPU, retail spend and revenue, broken down into detailed
categories (countries, technology generations and service types).
The Middle Eastern Mobile Market: trends and forecasts 2007-12 answers your key questions:
- What are the main trends shaping the mobile market in Bahrain, Egypt,
Jordan, Kuwait, Oman, Saudi Arabia and the United Arab Emirates and elsewhere
in the region?
- What effect has mobile licensing liberalisation had in the Middle East?
- What are the prospects for market growth over the next five years? Which
country markets are likely to host new mobile operators? What form will the
new entrants take?
- What are the prospects for 3G take-up across the region? Which countries
are likely to take the lead and which are lagging behind?
- What opportunities exist for those looking to invest in the Middle Eastern
mobile market?
Who should read this report
- Mobile operators: understand how market, competitive and regulatory
factors will drive penetration and ARPU levels across Middle Eastern markets;
anticipate the adoption cycle of 3G technologies by residential and corporate
sectors; gain insight into forecast subscriber numbers by country, market
segment, technology or service
- Financial analysts: evaluate the structural factors at play at both
a regional and national market level; determine when market saturation is
likely to occur; use subscriber numbers and ARPU forecasts to model
opportunities for operators in consumer, small to medium enterprise (SME), and
corporate sectors as well as in the voice, person-to-person messaging and
non-P2P data service categories
- Wireless infrastructure and handset vendors: quantify the handset
market opportunity in the largest regional markets; plan for the adoption of
3G handsets in some of the most technologically advanced Middle Eastern
countries
- Systems integrators, IT vendors, content providers, application
developers: determine the long-term opportunities for infrastructure
integration, application development and content provisioning, based on the
detailed forecasts of the regional and national market size in various service
categories as well as subscriber segments (including SMEs and large
corporations)
Table of Contents
Executive summary
- Middle Eastern trends
- Active subscriber and penetration forecast
- Country trends
- Purpose and scope of report
Market trends across the Middle East
- Penetration
- ARPU
- Regional trends
- Mobile service revenue
- Accounting for growth
Bahrain
- Overview
- Penetration
- Customer mix
- Technology adoption
- Voice ARPU
- Non-voice ARPU
Egypt
- Overview
- Penetration
- Customer mix
- Technology adoption
- Voice ARPU
- Non-voice ARPU
Jordan
- Overview
- Penetration
- Customer mix
- Technology adoption
- Voice ARPU
- Non-voice ARPU
Kuwait
- Overview
- Penetration
- Customer mix
- Technology adoption
- Voice ARPU
- Non-voice ARPU
Oman
- Overview
- Penetration
- Customer mix
- Technology adoption
- Voice ARPU
- Non-voice ARPU
Saudi Arabia
- Overview
- Penetration
- Customer mix
- Technology adoption
- Voice ARPU
- Non-voice ARPU
United Arab Emirates
- Overview
- Penetration
- Customer mix
- Technology adoption
- Voice ARPU
- Non-voice ARPU
Actions
Methodology
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