Abstract
“With mobile operators desperate to increase non-voice ARPU, we pick the
top ten non-voice services from a multitude of services worldwide. Detailed
case studies of the winning services show the way to major revenue
opportunities and quick wins.”Dr. Mark Heath, Analysys Associate
With intense pressure on voice revenues, mobile operators urgently need to
find ways of increasing non-voice ARPU. However, despite an abundance of
non-voice service initiatives since the introduction of GPRS and, more
recently, 3G, many operators in developed markets have failed to bring about a
significant increase in non-voice ARPU. Faced with an increasingly diverse
range of non-voice service choices, mobile operators need to identify and
implement those that add most value to their businesses in their respective
markets.
The World's Top Ten Non-voice Services for Mobile Operators identifies the top
ten services from a large number of non-voice services worldwide, and provides
detailed case studies and analysis of these leading services to help others
replicate their success.
This report answers your key questions:
- Which non-voice services will have the greatest benefits for mobile
operators' businesses, for example in terms of ARPU, customer acquisition and
retention, and profitability? What concrete evidence is there of their
potential?
- What are the leading examples of different types of service, for example
community portals, fixed and mobile broadband Internet access, mobile email
and instant messaging, mobile payment, mobile TV streaming and broadcasting,
music and SMS?
- How have these services been implemented successfully, for example in
terms of handsets, marketing and pricing?
- How can these services be implemented most effectively by other operators?
What barriers and risks must mobile operators overcome to successfully
implement these services?
Who should read this report
- Mobile network operators: senior executives and product managers,
in order to identify the best opportunities to increase non-voice ARPU and to
learn from leading case studies.
- Network equipment and handset vendors: senior executives and
product managers, in order to identify future trends in mobile operator
non-voice services and to consider the implications for network equipment and
handsets.
- Regulators: senior executives, in order to identify potential
future trends in non-voice services from mobile operators and to understand
possible implications within the telecoms industry and also for other sectors
including broadcasting, digital content and financial services.
- Financial analysts and investors: in order to identify the best
opportunities for mobile operators in non-voice services and to understand the
activities, financial investment and risk involved.
Table of Contents
- Executive summary
- 1. Introduction
- 2. Service evaluation process
- 3. The top ten services
- 4. Lessons from the top ten services
- Actions
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