西歐企業用語音市場及FMC（Fixed-Mobile Convergence）

西歐企業用語音市場及FMC（Fixed-Mobile Convergence） 是由出版商Analysys Mason在2007年02月所出版的。 這份英文市場調查報告書價格從美金1342起跳。

簡介

目錄

“Fixed- mobile convergence doesn't necessarily mean WiFi. Customers are looking for predictable bills and the ability to reach staff easily wherever they may be.” Margaret Hopkins, Analysys Associate.

With the rise of WiFi voice and the continuing substitution of fixed with mobile calling, it is looking increasingly likely that enterprises will start to adopt converged fixed and mobile voice solutions. Mobile call charges now form almost 80% of enterprise call bills and roaming charges are alarmingly unpredictable. WiFi phones are becoming much more usable, while femto cells are being promoted as an alternative technology for in-building mobility. This report looks at which players are best placed to launch FMC voice offerings and which technologies are likely to be used to deliver them.

The report provides forecasts for spend on TDM and VoIP enterprise voice services, converged voice solutions and dual-mode phones for France, Germany, Italy, Spain, Sweden, the UK and Western Europe from 2005 to 2012.

Fixed- Mobile Convergence in the Enterprise Voice Market answers your key questions:

• What do enterprises want from converged voice systems?
• What drives enterprises consider investing in FMC systems?
• When will the technology deliver the performance that enterprises demand?
• Is there a clear roadmap for voice system upgrades?
• Who will enterprises turn to for FMC technology?
• What drives operators to develop FMC offerings?
• How does the picture differ for fixed and mobile operators?
• Will WiFi dual-mode phones become the norm?

Who should read this report

• Mobile operators: who want to maximise their share of the enterprise voice market and be prepared to counter encroachment by fixed operators offering FMC voice solutions.
• Fixed operators: who want to reverse the decline in their share of the enterprise voice market by offering mobile as well as fixed voice services as FMC solutions.
• End users (corporate telecoms managers and CIOs): who want a concise overview of what FMC technologies can offer them and guidance on which are most future proof.
• Systems integrators: who are considering offering FMC solutions as part of their corporate IT package.
• Vendors: Who want to understand what will drive take-up of their VoIP and FMC products and which technologies are most likely to be deployed.
• Non-facilities based service providers: Who want to develop network neutral FMC offerings that use new approaches to wireless voice to the best advantage
• Bankers: Who want to understand the potential market for new FMC technologies and which are the most promising areas

0. Summary

1. Mobile substitution is causing problems for companies

• 1.1 Mobile substitution is causing uncontrolled cost increases
• 1.2 There is a range of solutions that tend to reduce the revenues of MNOs
• 1.3 Can operators address this revenue leakage in ways that bring benefits for their customers?

2. Enterprises are finding their own solutions to high mobile charges

• 2.1 Fixed wireless gateways can drastically reduce the bill for calls to mobiles
• 2.2 Softphones and WiFi can sidestep punitive roaming charges
• 2.3 Software can integrate the mobile with the PBX and use least-cost routeing to manage calls via the fixed network
• 2.4 Systems integrators and software vendors can help companies to bypass the operators

3. MNOs can solve problems by using pricing plans and software

• 3.1 Home-cell and intra-company pricing can remove many price problems
• 3.2 MNOs can offer picocell-based VoIP systems
• 3.3 MNOs can provide PBX features in the network
• 3.4 MNOs can offer integration with the PBX either by selling or hosting software
• 3.5 Mostly-mobile can be the answer for some companies

4. Fixed operators are more likely to go for new technologies

• 4.1 Dual-mode phones are getting better
• 4.2 BT is leading the way with FMC systems based on dual-mode phones
• 4.3 Fixed operators already have expertise in enterprise phone systems

5. Voice traffic is migrating inexorably to mobile

• 5.1 Enterprise voice forecasting methodology
• 5.2 Fixed-to-mobile calling will remain over 20% of fixed phone bills throughout the period 2005- 12
• 5.3 Change in legacy voice networks is driven by office moves
• 5.4 Mostly-mobile systems will be mainly for medium-sized organisations
• 5.5 Dual-mode handsets may account for 20% of new phones by 2012

6. Persuading enterprises to deploy FMC will be an uphill struggle

• 6.1 Enterprises will need a CIO on the management board to make the strategic decision to adopt FMC
• 6.2 Obtaining buy-in from end users can be a challenge
• 6.3 Service providers need to design appropriate incentives for sales staff Actions

• Figure 0.1: Enterprise voice service spend in Western Europe by technology type, 2005- 12
• Figure 1.1: Large and medium-sized enterprise share of spend on calls originating on the fixed network by termination category, 2005- 12
• Figure 1.2: Large and medium-sized enterprise call spend by origination and termination in Western Europe, 2005- 12
• Figure 1.3: Mobile voice usage versus the premium on mobile calls over fixed calls in Western Europe, 2005- 12
• Figure 3.1: Use of a picocell to provide an FMC solution
• Figure 3.2: Intelligence in the mobile network provides PBX features
• Figure 3.3: MNO supplies SIP intelligence on the large enterprise site
• Figure 3.4 ASPU on fixed and mobile calls in medium-sized and large enterprises in Western Europe, 2005 and 2012
• Figure 3.5: Mostly-mobile FMC solution
• Figure 4.1: Fixed operator FMC solution based on WiFi
• Figure 5.1: Total voice market in Western Europe, 2005- 12
• Figure 5.2: Flowchart of forecasting methodology
• Figure 5.3: Options for traditional voice FMC
• Figure 5.4: Options for VoIP with FMC
• Figure 5.5: Enterprise voice service spend in Western Europe by technology type, 2005- 12
• Figure 5.6: Large and medium-sized enterprise ASPU on voice services, 2005 and 2012
• Figure 5.7: Large and medium-sized enterprise call spend by termination, 2005- 12
• Figure 5.8: Share of enterprise users by technology type, 2005- 12
• Figure 5.9: FMC penetration of enterprise users by country, 2005- 12
• Figure 5.10: Share of Western European enterprise FMC users by technology type, 2005- 12
• Figure 5.11: ASPU in Western Europe on four enterprise voice technologies, 2005 and 2012
• Figure 5.12: FMC penetration of enterprises in Western Europe, 2005- 12
• Figure 5.13: Mostly-mobile users in enterprises in Western Europe, 2005- 12
• Figure 5.14: Dual-mode phone users in enterprises in Western Europe, 2005- 12

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