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市場調查報告書
三合一服務之後：寬頻附加價值服務的展望
Beyond Triple Play: forecasts for broadband value-added services
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三合一服務之後：寬頻附加價值服務的展望 是由出版商Analysys Mason在2006年11月所出版的。
這份英文市場調查報告書價格從美金1332起跳。
Abstract
Analysys Research reports provide authoritative coverage of the global
networked economy based on our unrivalled ability to combine real-world
experience, rigorous research and forward-looking analysis. These data-rich
reports are focused on answering the most pressing market and technology
questions and give in-depth analysis on the latest trends and issues affecting
the global telecoms marketplace.
Table of Contents
0. Summary
1. Triple play adds a revenue stream but not much profit
- 1.1 Broadband operators will not be able to offset falling ARPU by
increasing subscriber numbers for much longer
- 1.2 Network roll-out is expensive and TV struggles to pay for it
- 1.3 Can broadband operators add profitable services to their interactive
networks?
2. There is a huge range of bundles and pricing strategies
- 2.1 Operators are adopting different pricing strategies
- 2.2 In the last two years, France has been the most competitive broadband
market
- 2.3 Value-added services fall into four main groups
- 2.4 Value-added telecoms has a lot to offer
- 2.5 Interactive entertainment is an exciting new area which can reduce
churn
- 2.6 Virus protection and WiFi modems are the current favourite IT add-ons
- 2.7 Home management is an area where broadband can bring benefits to users
- 2.8 Portals offer the chance to carry advertising
- 2.9 Broadband operators have a particular set of strengths
3. Some revenue streams are easier for broadband operators to tap into than others
- 3.1 Broadband operators dominate the communications value chain
- 3.2 Broadband operators are struggling to find a role in the entertainment
value chain
- 3.3 Portals are a dying service, but community Web sites are probably the
replacement
- 3.4 Telecoms-related products and services are more promising
- 3.5 Broadband operators can exploit priority content
4. Broadband operators may have to live with a commodity business
- 4.1 Telecoms operator branding is strong and can be limiting
- 4.2 Broadband operator skills are a good match for telecoms services, but
not so good for some of the other services
- 4.3 Fixed broadband operators have some extremely valuable networks
5. Value-added services can fill the gap as triple-play revenues decline
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List of Figures and Tables
- Figure 0.1: Forecast revenues for the four main groups of residential
broadband value-added services and three other sources, Western Europe, 2002-12
- Figure 1.1: Broadband ARPU in six Western European countries, 2002-6
- Figure 1.2: Broadband penetration in six Western European countries,
2002-12
- Table 1.1: A simple business case for VDSL
- Table 2.1: Top-of-the-range bundles of broadband services offered by
leading Western European service providers
- Table 2.2: Key launches and service developments in broadband offers in
France, 2002-6
- Figure 2.1: Major broadband technology announcements in France, and growth
rates of broadband lines, 2001-5
- Figure 2.2: Services mapped by bandwidth and number of parties
- Figure 3.1: Value chain for TV over broadband
- Figure 4.1: A comparison of telecoms operator brand strengths
- Figure 4.2: A comparison of telecoms operator skills
- Figure 5.1: Sources of revenue in the Western European residential
broadband market, 2002-12
- Figure 5.2: Forecast revenues for the four main groups of residential
broadband value-added services and three other sources, Western Europe, 2002-12
- Figure 5.3: ARPU from broadband value-added services in Germany, 2002-12
- Figure 5.4: ARPU from broadband value-added services in France, 2002-12
- Figure 5.5: ARPU from broadband value-added services in Italy, 2002-12
- Figure 5.6: ARPU from broadband value-added services in Spain, 2002-12
- Figure 5.7: ARPU from broadband value-added services in Sweden, 2002-12
- Figure 5.8: ARPU from broadband value-added services in the United
Kingdom,2002-12
- Figure 5.9: Revenues from broadband value-added services and device sales,
as a percentage of total broadband value-added service revenue in six Western
European countries in 2012
- Figure 5.10: Potential revenue from priority distribution services in
Western Europe, 2006-12
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