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市場調查報告書

連網型消費者調查:亞太地區的已開發國家的OTT、數位經濟型服務 (2016年)

Connected Consumer Survey 2016: OTT and Digital Economy Services in Developed Asia-Pacific

出版商 Analysys Mason 商品編碼 453766
出版日期 內容資訊 英文 28 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:亞太地區的已開發國家的OTT、數位經濟型服務 (2016年) Connected Consumer Survey 2016: OTT and Digital Economy Services in Developed Asia-Pacific
出版日期: 2017年03月01日 內容資訊: 英文 28 Slides
簡介

亞太地區的已開發國家,消費者不想與企業共有個人資料的趨勢變強。各通訊業者必須掌握這個趨勢,努力獲得為來自消費者的信賴。

本報告以亞太地區的已開發國家 (澳洲,日本,韓國,台灣) 為對象,提供智慧型手機、用戶的利用行動和偏好,契約計劃等相關分析,OTT通訊服務和數位經濟型服務的使用概況 - 通訊應用程式的使用情形,OTT通訊服務和在跟傳統通訊手段的平衡,電子商務的主要的付款方式,相關企業的消費者信賴度排行榜,行動金融的使用情形等 - 相關資訊彙整,為您概述為以下內容。

目錄

  • 摘要整理
  • OTT (over-the-top) 通訊和媒體
  • 付款方式和電子商務
  • 調查手法和面板資訊
  • 關於著者及ANALYSYS MASON
目錄

"Consumers in developed Asia-Pacific are reluctant to share private data with organisations - operators need to gain their customers' trust."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the developed Asia-Pacific (DVAP) region. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services.

This report:

  • identifies which communication apps are used most in DVAP
  • discusses the ways in which consumers balance OTT communications with traditional services
  • highlights the main payment mechanisms for ecommerce in DVAP
  • provides insight into the organisations that consumers in the region are most willing to trust
  • analyses the trends in operator-led mobile money usage in DVAP.

SURVEY DATA COVERAGE:

The research was conducted in October and November 2016. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender, employment, and regional demographics to that effect. There was a minimum of 1000 respondents per country, and 4000 respondents in the region.

GEOGRAPHICAL COVERAGE

  • Australia
  • Japan
  • South Korea
  • Taiwan

ABOUT THE AUTHORS

Enrique Velasco-Castillo (Senior Analyst) is a lead analyst for Analysys Mason's Digital Economy Strategies research programme, focusing on the opportunities for communications service providers and vendors in emerging verticals such as payments, ecommerce and advertising. Previously, Enrique covered mobile financial services and M&A and funding activity for more than 2 years at research firm IHS, where he wrote several reports on the opportunities for mobile operators in mobile payments and venture capital investments in mobile. Enrique also has research experience in 'cleantech' and healthcare from other previous roles.

Aris Xylouris (Analyst) is a key contributor to Analysys Mason's primary research for the Consumer Services research practice, and manages our Connected Consumer Survey and Consumer smartphone usage series of research. His work involves in-depth coverage of issues such as consumer behaviour, convergence and bundling, TV and media, and mobile and fixed service pricing. He also specialises in statistics and primary research analysis.

Stephen Sale (Research Director, Consumer Services) oversees Analysys Mason's consumer research and is also the lead analyst for the Future Comms research programme. His primary areas of specialisation include next-generation communication services, over-the-top (OTT) player strategies and mobile pricing. He also has extensive experience in analysing operator strategies and forecasting fixed and mobile service markets. Before joining Analysys Mason in 2004, Stephen worked in the industry on areas that include VoIP, next-generation service architecture and broadband access. He has a degree in economics and an interdisciplinary MRes from the University of London.

TABLE OF CONTENTS

  • EXECUTIVE SUMMARY
  • OTT COMMUNICATIONS AND MEDIA
  • PAYMENTSAND ECOMMERCE
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THEAUTHORS AND ANALYSYS MASON
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