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市場調查報告書
成功開發的乙太網路服務商品組合
Developing a Successful Carrier Ethernet Service Portfolio
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成功開發的乙太網路服務商品組合 是由出版商Analysys Mason在2006年07月所出版的。
這份英文市場調查報告書價格從美金3145起跳。
專精通訊領域，擁有世界性評價的英國專業市調公司Analysys Ltd.（總公司：劍橋），調查分析了成功的乙太網路服務商品組合開發狀況後，出版了一本綜合報告書"Developing a Successful Carrier Ethernet Service Portfolio"。
報告書內容包括：Metro Ethernet Forum（MEF）定義的乙太網路服務種類、服務內容效能面與品質面分析、終端用戶服務選擇基準分析、推薦各服務供應商（現有營運商、跨國網路營運商、單一國家層級資料傳輸服務供應商等）的行銷方式等等，內容綱要摘記如下：
總括
第1章 乙太網路：企業固網大幅成長的領域
第2章 營運商除了保證品質，也須同時提供大頻寬
- 存取技術受提昇頻寬的成本效益影響
- 保證頻寬伴隨QoS保證而來
第3章 乙太網路服務須針對客戶需求而客製化
- 顧客希望以固定價格獲得最大頻寬
- 顧客優先追求站台間的資料傳輸彈性與簡易的設定
- 提昇VPN頻寬時，顧客重視保持IP Layer控制性的安全防護
第4章 業者類別不同，乙太網路服務的優先事項相異
- 西歐地區乙太網路支出預計在2010年超過70億歐元（佔商用資料傳輸市場整體33％）
- 現行企業為了鞏固市佔率，須積極確保乙太網路服務定位
- 跨國網路營運商已經進佔因應E-LAN與QoS市場的良好位置
- 單一國家層級資料傳輸營運商可提供E-LAN與QoS服務予小規模企業網站
- LLUB營運商可開拓有利的SME市場
- SIs須提供企業顧客高品質乙太網路服務
- 新乙太網路業者須以價格、品質決勝
圖表
- Metro Ethernet Forum（MEF）所定義的對服務的支出（西歐：2005年至2010年）
- 可使用的乙太網路服務類別
- MEF定義的服務
- 各顧客類別與各網站規模的乙太網路支出（西歐：2005年至2010年）
- 行銷推薦優先事項：現行營運商
- 行銷推薦優先事項：跨國網路營運商
- 行銷推薦優先事項：單一國家層級營運商
- 行銷推薦優先事項：LLUB營運商
- 行銷推薦優先事項：SIs
- 行銷推薦優先事項：新乙太網路業者
Abstract
This report takes an in-depth look at the emerging range of carrier Ethernet
services. It summarises the services being standardised in the Metro Ethernet
Forum and explains what they will offer to the customer in terms of
performance and quality guarantees. It also examines end users' reasons for
selecting Ethernet in preference to other services offered by the carriers.
The report recommends marketing priorities for service providers (incumbents,
global carriers, national data operators, LLUB operators, new-entrant Ethernet
carriers and systems integrators) currently developing their Ethernet service
portfolios.
This report forecasts retail spend on carrier Ethernet services to 2010,
resulting in over 3000 data points.
The data annex shows spend by a number of
categories, including:
- size of site: large (500+ employees), corporate small (0- 499 employees)
or SME (0- 499 employees)
- country/region: France, Germany, Italy, Spain, Sweden, UK and Western
Europe
- architecture: point to point E-line, multi-point to multi-point E-LAN
- quality level: best effort, uncontended and with QoS guarantees
- service type: private circuit, IP VPN access, L2 VPN access and Internet
access.
“Developing a Successful Carrier Ethernet Service Portfolio” answers your key questions:
- How big is the market for carrier Ethernet services?
- Which market segments are most important?
- What types of carrier Ethernet services are a priority for service
portfolios?
- Should the portfolio include Ethernet services with guaranteed QoS?
- What are competitors likely to do with carrier Ethernet?
- When are the relevant standards and equipment going to be ready?
- How quickly is this market going to take off?
Who should read this report
- Incumbent operators
- National data operators
- Global data operators
- Pan-European data operators
- Systems integrators
- Virtual network operators
Table of Contents
Summary
1. Ethernet is the big growth area in fixed corporate networks
2. Operators have to deliver more bandwidth as well as quality guarantees
- 2.1 Access technologies vary in terms of the cost-effectiveness of the
bandwidth upgrades they deliver
- 2.2 Bandwidth needs to be accompanied by QoS guarantees
3. Ethernet offers must be tailored to specific needs of customers
- 3.1 Some customers want maximum bandwidth for a given price
- 3.2 Some customers prioritise flexible and easy-to-configure data
networking between sites
- 3.3 Customers with security concerns want to retain control of the IP
layer when upgrading VPN bandwidth
4. Carriers of different types should prioritise different Ethernet services
- 4.1 Spend on Ethernet in Western Europe will exceed EUR7 billion by 2010,
representing 33% of the total business data market
- 4.2 Incumbents should position their Ethernet services aggressively to
secure market share
- 4.3 Global network operators are well placed to address the E-LAN and QoS
markets
- 4.4 National data operators can offer E-LAN and QoS to corporate small
sites
- 4.5 LLUB operators can tap the lucrative SME market
- 4.6 SIs should provide high-quality Ethernet to corporate customers
- 4.7 New-entrant Ethernet carriers must stay ahead of the opposition with
their quality and pricing
List of Figures and Tables
- Figure 0.1: Spend on MEF-defined services in Western Europe, 2005- 10
- Table 1.1: Types of Ethernet service available
- Table 2.1: Services defined by the MEF
- Figure 4.1: Spend on MEF-defined services in Western Europe, 2005- 10
- Figure 4.2: Spend on Ethernet in Western Europe by customer type and size
of site, 2005- 10
- Figure 4.3: Marketing priorities recommended for incumbent operators
- Figure 4.4: Marketing priorities recommended for global network operators
- Figure 4.5: Marketing priorities recommended for national data operators
- Figure 4.6: Marketing priorities recommended for LLUB operators
- Figure 4.7: Marketing priorities recommended for SIs
- Figure 4.8: Marketing priorities recommended for new-entrant Ethernet
carriers
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