Telco Pay-TV Strategy: Three Ways to Differentiate without Content Investment
|出版日期||內容資訊||英文 42 Slides
|電信業者的收費電視策略:不投資內容而能差別化的3個方法 Telco Pay-TV Strategy: Three Ways to Differentiate without Content Investment|
|出版日期: 2016年08月26日||內容資訊: 英文 42 Slides||
"Pay-TV providers face increased pressure to invest in original or exclusive video content - however, more-affordable options exist."
Many telecoms operators are investing heavily in premium content and sports rights, but alternative, content-light approaches with strong take-up and lower investment costs are also emerging. This report identifies best-practice strategies that can work alongside, or instead of, heavy content investment, in order to maximise the impact of telco TV.
THREE AFFORDABLE WAYS TO BOLSTER A PAY-TV PROPOSITION
Martin Scott (Principal Analyst) co-ordinates Analysys Mason's research initiatives related to media, TV, fixed broadband and convergence. He manages the Fixed Broadband and Video research programme and is a significant contributor to the Future Comms and Media programme. Martin has held numerous positions within Analysys Mason during the last 10 years, including heading the company's Consumer Services, Data and Regional Markets practices. He also launched Analysys Mason's Connected Consumer and Consumer smartphone usage series of research. His primary areas of specialisation include telco TV strategy, OTT video and media, consumer smartphone usage, the bundling and pricing of multi-play services, including quadruple-play bundling, customer satisfaction and consumer-facing marketing strategy.
Heenu Nihalani (Research Analyst) is a member of Analysys Mason's Consumer Services research team in London, contributing to the Mobile Services, Mobile Devices, Fixed Broadband and Video, and Convergence Strategies research programmes. Prior to joining Analysys Mason, she worked as a financial knowledge broker in London, and as a journalist and copywriter in Hong Kong. Heenu holds an MSc in financial analysis from the Hong Kong University of Science and Technology, and a Bachelor's degree in philosophy, politics and economics from the University of Warwick.