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市場調查報告書

先進亞太地區的通訊服務:趨勢、預測 2017-2022年

Communication Services in Developed Asia-Pacific: Trends and Forecasts 2017-2022

出版商 Analysys Mason 商品編碼 365852
出版日期 內容資訊 英文 15 Slides
商品交期: 最快1-2個工作天內
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先進亞太地區的通訊服務:趨勢、預測 2017-2022年 Communication Services in Developed Asia-Pacific: Trends and Forecasts 2017-2022
出版日期: 2018年01月08日 內容資訊: 英文 15 Slides
簡介

本報告提供先進亞太地區 (DVAP) 的行動通訊服務市場相關調查,傳統的語音、SMS服務,VoLTE,Wi-Fi通話及IP通訊的業者服務的預測,傳統服務OTT轉向替代服務等級的定量化,包含OTT語音、通訊的通訊服務的用戶、流量預測,跨智慧型手機、平板電腦、PC/筆記型電腦的多設備利用的展望,各地區、國家的資料,及各國的簡介等。

摘要整理

全球趨勢

  • IP通訊流量是2016年的SMS通訊量的8倍以上
  • 預計至2022年人口的75%利用OTT訊息服務
  • Facebook,採用類似LINE和WeChat在亞洲各國開發的平台服務
  • 智慧型手機持續保持通訊設備優勢
  • 業者的策略性支援在各地區顯著不同
  • 業者將智慧型手機用戶轉移到VoLTE服務 - 至2022年預計約36億用戶
  • 許多業者,為了基本地改善室內的服務範圍,發展Wi-Fi通話
  • Google的參與促進進階通訊服務,不過,預計持續低利用的狀態

地區趨勢

  • 先進亞太地區:許多業者已不在信息服務上競爭,預計OTT主導市場
  • 先進亞太地區:業者期盼語音的創新限制強力的OTT企業的替代

各國趨勢

  • 澳洲:OTT替代娶代信息;業者維持語音服務的中心
  • 日本:日本的業者領先於數位創新和OTT投資
  • 韓國:業者不管信息服務的失敗,設定語音的創新標準
  • 台灣:無限制資料費用支援OTT語音服務的成長

預測手法、前提條件

著者、ANALYSYS MASON

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目錄

"OTT messaging services are well established in the region; operators in advanced markets have been proactive at developing their own innovative services, but without much success."

This report provides an outlook on the mobile communication services market in the developed Asia--Pacific (DVAP) region, including country views for Australia, Japan, South Korea and Taiwan. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS services
  • quantification of the level of substitution from traditional services to OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data provided for the region as a whole and for Australia, Hong Kong, Japan, Singapore, South Korea and Taiwan
  • individual profiles for Australia, Japan, South Korea and Taiwan.
RegionsKey metrics
Regions covered in this report:
  • Worldwide
  • Developed Asia--Pacific (DVAP)
  • Australia
  • Japan
  • South Korea
  • Taiwan
Forecast results provided in the data annex:
  • Worldwide
  • DVAP region
  • Australia
  • Hong Kong
  • Japan
  • Singapore
  • South Korea
  • Taiwan
  • Rest of DVAP region
Non-operator/OTT services
  • Voice and messaging
  • Active users by device type
  • Outgoing traffic by device type
Operator traditional services
  • Handsets
  • Circuit-switched (CS) voice and SMS
  • Outgoing traffic
Operator IP-based services
  • Active users by service type:
    • VoLTE, Wi-Fi calling, IP messaging
  • Outgoing traffic by service type
    • VoLTE, Wi-Fi calling, IP messaging
  • Retail revenue
    • voice and messaging
    • average spend per user

Table of Contents

  • 5. Executive summary
  • 6. Executive summary
  • 7. Worldwide trends
  • 8. Worldwide: IP messaging traffic volumes were more than 8 items the size of SMS traffic in 2016
  • 9. Worldwide: OTT messaging services will be adopted by 75% of the global population by 2022
  • 10. Worldwide: Facebook is adopting the platform proposition pioneered in Asian countries by LINE and WeChat
  • 11. Worldwide: Smartphones will continue to dominate as communication devices
  • 12. Worldwide: Strategic responses from operators vary noticeably in different regions
  • 13. Worldwide: Operators are migrating smartphone users to VoLTE services - nearly 3.6 billion subscribers are expected by 2022
  • 14. Worldwide: Many operators are rolling out Wi-Fi calling, principally to improve indoor coverage
  • 15. Google's involvement has boosted Rich Communications Services, but usage is likely to remain low
  • 16. Regional trends
  • 17. Developed Asia-Pacific: Many operators will no longer compete for messaging and OTTs will dominate the market
  • 18. Developed Asia-Pacific: Operators are hoping that innovation in voice will limit migration to strong OTT players
  • 19. country-level trends
  • 20. Australia: OTT alternatives are going to take over messaging; operators will remain central in voice services
  • 21. Japan: Japanese operators are ahead of the curve and are focusing on digital innovations and OTT investments
  • 22. South Korea: Operators are setting standards for innovation in voice, despite their lack of success in messaging
  • 23. Taiwan: Unlimited data tariffs are supporting the growth of OTT voice services
  • 24. Forecast methodology and assumptions
  • 25. Forecast outputs and definitions
  • 26. Forecast methodology
  • 27. About the authors and Analysys Mason
  • 28. About the authors
  • 29. About Analysys Mason
  • 30. Research from Analysys Mason
  • 31. Consulting from Analysys Mason

List of figues

  • Figure 1: Messaging traffic, Developed Asia-Pacific, 2011-2022
  • Figure 2: Mobile voice traffic, Developed Asia-Pacific, 2011-2022
  • Figure 3: Messages sent by message type worldwide, 2011-2016
  • Figure 4: Messages sent by message type and number of OTT messaging active users worldwide, 2011-2022
  • Figure 5: OTT messaging users by device worldwide, 2011-2022
  • Figure 6: OTT voice users by device worldwide, 2011-2022
  • Figure 7: Retail revenue for operator mobile voice services worldwide, 2015-2022
  • Figure 8: Retail revenue for SMS services worldwide, 2016-2022
  • Figure 9: Active usrs of VoLTE services by region, 2016-2022
  • Figure 10: Wi-Fi calling service users and traffic worldwide, 2016-2022
  • Figure 11: Traffic for all mobile operator messaging services and number of operator-provided IP messaging service usrs worldwide, 2016-2022
  • Figure 12: Messaging traffic, Developed Asia-Pacific, 2011-2022
  • Figure 13: Mobile voice traffic, Developed Asia-Pacific, 2011-2022
  • Figure 14: Messaging traffic by message type, Australia, 2011-2022
  • Figure 15: Messaging traffic by message type, Japan, 2011-2022
  • Figure 16: Messaging traffic by message type, South Korea, 2011-2022
  • Figure 17: Messaging traffic by message type, Taiwan, 2011-2022
  • Figure 18: Overview of the main forecast outputs
  • Figure 19: Overview of the forecast methodology used in this report
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