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先進亞太地區的通訊服務:趨勢、預測 2016-2021年

Communication Services in Developed Asia-Pacific: Trends and Forecasts 2016-2021

出版商 Analysys Mason 商品編碼 365852
出版日期 內容資訊 英文 30 Slides
商品交期: 最快1-2個工作天內
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先進亞太地區的通訊服務:趨勢、預測 2016-2021年 Communication Services in Developed Asia-Pacific: Trends and Forecasts 2016-2021
出版日期: 2016年08月08日 內容資訊: 英文 30 Slides



  • 通訊應用程式流量超過SMS:2015年透過應用程式發送11兆件訊息
  • 至2021年人口有60%以上利用OTT訊息服務
  • LINE WeChat 展開的平台服務超過核心亞洲市場擴展
  • 智慧型手機接連主導的通訊設備
  • 由於經營者的策略性支援在各地區有很大不同
  • 業者將用戶轉移VoLTE服務 - 至2021年預計智慧型手機用戶約24億
  • 許多業者主要為了改善室內涵蓋範圍發展Wi-Fi通話
  • Google的投資支援進階通訊服務,不過,預計利用仍然很低


  • 先進亞太地區:許多業者已不競爭通訊,OTT主導目前的市場
  • 先進亞太地區:業者期盼語音的創新限制強力的OTT企業的置換


  • 香港:業者進入OTT企業的合作,不過,期盼VoLTE支撐語音收益
  • 日本:日本的業者佔先機,聚焦數位創新和OTT投資
  • 韓國:業者不管通訊失敗,設定語音的創新標準
  • 台灣:台灣為是處於發展階段的市場,地區VoLTE成長可能性最高




"Operators in Japan and South Korea have used VoLTE as the basis for real service innovation in voice."

This report provides an outlook on the mobile communication services market in the developed Asia–Pacific (DVAP) region, including country views for Hong Kong, Japan, South Korea and Taiwan. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS services
  • quantification of the level of substitution from traditional services to OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data provided for the region as a whole and for Hong Kong, Japan, Singapore, South Korea and Taiwan
  • individual profiles for Hong Kong, Japan, South Korea and Taiwan.
Geographical coverageKey metrics
  • Worldwide
  • DVAP region
  • Countries modelled in the data annex:
    • Hong Kong
    • Japan
    • Singapore
    • South Korea
    • Taiwan
  • Non-operator/OTT services
    • Voice and messaging
    • Active users by device type
    • Outgoing traffic by device type
  • Operator traditional services
    • Handsets
    • Circuit-switched (CS) voice and SMS
    • Outgoing traffic
  • Operator IP-based services
    • Active users by service type:
      • VoLTE, Wi-Fi calling, IP messaging
    • Outgoing traffic by service type
      • VoLTE, Wi-Fi calling, IP messaging
    • Retail revenue
      • Voice and messaging
      • Average spend per user


Stephen Sale (Research Director) oversees Analysys Mason's consumer research and is also the lead analyst for the Future Comms and Media research programme. His primary areas of specialisation include next-generation communication services, OTT player strategies and mobile pricing. He also has extensive experience in analysing operator strategies and forecasting fixed and mobile service markets. Before joining Analysys Mason in 2004, Stephen worked in the industry on areas that include VoIP, next-generation service architecture and broadband access. He has a degree in economics and an interdisciplinary MRes from the University of London.

Harsh Upadhyay (Analyst) contributes to Analysys Mason's Asia–Pacific research programme, and is based in our Singapore office. His research focuses on market tracking, competitive assessment, data forecasting, next-generation services and consumer behaviour analysis in the Asia–Pacific telecoms market. He also supports consulting projects and presents at industry events. Harsh's experience in the TMT industry is diverse, and he has a detailed understanding of the telecoms market in the region. He has previously worked with Frost & Sullivan and IDC as an analyst and consultant, and his clients have included leading ICT firms and government bodies. Harsh holds a master's and bachelor's degree in Business Management from India.

Table of Contents

  • 5. Executive summary
  • 6. Executive summary
  • 7. Worldwide trends
  • 8. Worldwide: Messaging apps have overtaken SMS in traffic - over 11 trillion messages were sent through apps in 2015
  • 9. Worldwide: OTT messaging services will be used by over 60% of the population by 2021
  • 10. Worldwide: The platform proposition advanced by LINE and WeChat is spreading beyond core Asian markets
  • 11. Worldwide: Smartphones will continue to be the dominant communication device
  • 12. Worldwide: Strategic responses from operators vary markedly in different regions
  • 13. Worldwide: Operators are migrating smartphone users to VoLTE services - nearly 2.4 billion subscribers are expected by 2021
  • 14. Worldwide: Many operators are rolling out Wi-Fi calling, principally to improve indoor coverage
  • 15. Worldwide: Google's involvement may boost Rich Communications Services, but usage is likely to remain low
  • 16. Regional trends
  • 17. Developed Asia-Pacific: Many operators will no longer compete for messaging and OTTs will dominate the market
  • 18. Developed Asia-Pacific: Operators are hoping that innovation in voice will limit substitution by strong OTT players
  • 19. Country-level trends
  • 20. Hong Kong: Operators have entered partnerships with OTT players but hope that VoLTE can support their voice revenue
  • 21. Japan: Japanese operators are ahead of the curve and are focusing on digital innovations and OTT investments
  • 22. South Korea: Operators are setting standards for innovation in voice, despite their lack of success in messaging
  • 23. Taiwan: Taiwan has the highest potential for VoLTE growth in the region, due to the nascent state of the market
  • 24. Forecast methodology and assumptions
  • 25. Forecast outputs and definitions
  • 26. Forecast methodology
  • 27. About the authors and Analysys Mason
  • 28. About the authors
  • 29. Analysys Mason's consulting and research are uniquely positioned

List of figures

  • Figure 1: Messaging traffic, Developed Asia-Pacific, 2010-2021
  • Figure 2: Mobile voice traffic, Developed Asia-Pacific, 2010-2021
  • Figure 3: Messages sent by message type worldwide, 2010-2015
  • Figure 4: Messages sent by message type and number of OTT messaging active users worldwide, 2010-2021
  • Figure 5: OTT messaging users by device worldwide, 2010-2021
  • Figure 6: OTT voice users by device worldwide, 2010-2021
  • Figure 7: Retail revenue for operator mobile voice services worldwide , 2015-2021
  • Figure 8: Retail revenue for SMS services worldwide, 2015-2021
  • Figure 9: Active users of VoLTE services by region, 2015-2021
  • Figure 10: Wi-Fi calling service users and traffic worldwide, 2015-2021
  • Figure 11: Traffic for all mobile operator messaging services and number of operator-provided IP messaging service users worldwide, 2015-2021
  • Figure 12: Messaging traffic, Developed Asia-Pacific, 2010-2021
  • Figure 13: Mobile voice traffic, Developed Asia-Pacific, 2010-2021
  • Figure 14: Messaging traffic by message type, Hong Kong, 2010-2021
  • Figure 15: Messaging traffic by message type, Japan, 2010-2021
  • Figure 16: Messaging traffic by message type, South Korea, 2010-2021
  • Figure 17: Messaging traffic by message type, Taiwan, 2010-2021
  • Figure 18: Overview of the main forecast outputs
  • Figure 19: Overview of the forecast methodology used in this report
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