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市場調查報告書

新興亞太地區通訊服務的趨勢與預測:2016年∼2021年

Communication Services in Emerging Asia-Pacific: Trends and Forecasts 2016-2021

出版商 Analysys Mason 商品編碼 363945
出版日期 內容資訊 英文 30 Slides
商品交期: 最快1-2個工作天內
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新興亞太地區通訊服務的趨勢與預測:2016年∼2021年 Communication Services in Emerging Asia-Pacific: Trends and Forecasts 2016-2021
出版日期: 2016年07月20日 內容資訊: 英文 30 Slides
簡介

本報告提供新興亞太地區 (EMAP) 地區的行動通訊服務市場相關調查分析,全球趨勢,地區趨勢,加上中國,印尼,馬來西亞,菲律賓的各國趨勢與最新預測相關的系統性資訊。

摘要整理

全球趨勢

  • 全球:通訊應用程式的流量超越SMS,應用程式發送11兆以上的訊息數
  • 全球:OTT訊息服務至2021年被人口的60%利用
  • 全球:LINE和WeChat展開的平台的提案在亞洲核心市場擴大中
  • 全球:智慧型手機仍為有力的通訊設備
  • 全球:業者的策略性支援依每個地區友很不同
  • 全球:業者將智慧型手機用戶轉移到VoLTE服務中,至2021年預計用戶數約24億
  • 全球:許多業者發展Wi-Fi通話中,提升室內服務區域
  • 全球:Google的參與促進進階通訊服務 (RCS) ,利用仍然低

地區趨勢

  • 新興亞太地區:通訊市場上持續強力成長,吸引地區/全球企業
  • 新興亞太地區:還有10億行動用戶是流量成長的主要推動因素

各國趨勢

  • 中國:WeChat在OTT通訊市場上佔優勢,業者聚焦在VoLTE
  • 印尼:LINE在年輕人市場上佔優勢,業者聚焦在提高LTE (語音) 服務區域
  • 馬來西亞:業者間的競爭和整合企業的進入使VoLTE普及
  • 菲律賓:業者促進OTT供應商和合作,智慧型手機的成長,資料利用增加

預測手法與前提條件

關於著者、Analysys Mason

圖表

目錄

"EMAP is the largest market for OTT communications, with over a billion active users of messaging apps at the end of 2015 - however, this will more than double to 2.5 billion by 2021."

This report provides an outlook on the mobile communication services market in the emerging Asia-Pacific (EMAP) region, including country views for China, Indonesia, Malaysia and the Philippines. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS services
  • quantification of the level of substitution of traditional services by OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data for the region as a whole and for China, India, Indonesia, Malaysia, the Philippines and Thailand
  • detailed forecasts for China, Indonesia, Malaysia and the Philippines.

Geographical coverage

  • Worldwide
  • EMAP region
  • Detailed country commentary for:
    • China
    • Indonesia
    • Malaysia
    • Philippines

Key metrics

  • Non-operator/OTT services
    • Voice and messaging
    • Active users by device type
    • Outgoing traffic by device type
  • Operator traditional services
    • Handsets
    • Circuit-switched (CS) voice and SMS
    • Outgoing traffic
  • Operator IP-based services
    • Active users by service type:
      • VoLTE, Wi-Fi calling, IP messaging
    • Outgoing traffic by service type
      • VoLTE, Wi-Fi calling, IP messaging
    • Retail revenue
      • Voice and messaging
      • Average spend per user

Sample

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Table of Contents

  • 5.Executive summary
  • 6.Executive summary
  • 7.Worldwide trends
  • 8.Worldwide: Messaging apps have overtaken SMS in traffic - over 11 trillion messages were sent through apps in 2015
  • 9.Worldwide: OTT messaging services will be used by over 60% of the population by 2021
  • 10.Worldwide: The platform proposition advanced by LINE and WeChat is spreading beyond core Asian markets
  • 11.Worldwide: Smartphones will continue to be the dominant communication device
  • 12.Worldwide: Strategic responses from operators vary markedly in different regions
  • 13.Worldwide: Operators are migrating smartphone users to VoLTE services - nearly 2.4 billion subscribers are expected by 2021
  • 14.Worldwide: Many operators are rolling out Wi-Fi calling, principally to improve indoor coverage
  • 15.Worldwide: Google's involvement may boost Rich Communications Services, but usage is likely to remain low
  • 16.Regional trends
  • 17.Emerging Asia-Pacific: Continued strong growth is expected in the messaging market, attracting both local and global players
  • 18.Emerging Asia-Pacific: An extra one billion mobile users will be the principal driver of traffic growth over the forecast period
  • 19.Country-level trends
  • 20.China: WeChat dominates the OTT messaging market - operators have not given up, but their focus is on VoLTE
  • 21.Indonesia: LINE dominates the youth market - operators are focusing on improving LTE (and voice) coverage
  • 22.Malaysia: Both competition between operators and the entry of converged players will popularise VoLTE
  • 23.Philippines: Operators are partnering with OTT providers to drive smartphone growth and increase data usage
  • 24.Forecast methodology and assumptions
  • 25.Forecast outputs and definitions
  • 26.Forecast methodology
  • 27.About the authors and Analysys Mason
  • 28.About the authors
  • 29.Analysys Mason's consulting and research are uniquely positioned

List of figures

  • Figure 1: Messaging traffic, Emerging Asia-Pacific, 2010-2021
  • Figure 2: Mobile voice traffic, Emerging Asia-Pacific, 2010-2021
  • Figure 3: Messages sent by message type worldwide, 2010-2015
  • Figure 4: Messages sent by message type and number of OTT messaging active users worldwide, 2010-2021
  • Figure 5: Percentage of OTT messaging users by device worldwide, 2010-2021
  • Figure 6: Percentage of OTT voice users by device worldwide, 2010-2021
  • Figure 7: Retail revenue for operator mobile voice services worldwide , 2015-2021
  • Figure 8: Retail revenue for SMS services worldwide, 2015-2021
  • Figure 9: Active users of VoLTE services by region, 2015-2021
  • Figure 10: Wi-Fi calling service users and traffic worldwide, 2015-2021
  • Figure 11: Traffic for all mobile operator messaging services and number of operator-provided IP messaging service users worldwide, 2015-2021
  • Figure 12: Messaging traffic, Emerging Asia-Pacific, 2010-2021
  • Figure 13: Mobile voice traffic, Emerging Asia-Pacific, 2010-2021
  • Figure 14: Messaging traffic by message type, China, 2010-2021
  • Figure 15: Messaging traffic by message type, Indonesia, 2010-2021
  • Figure 16: Messaging traffic by message type, Malaysia, 2010-2021
  • Figure 17: Messaging traffic by message type, Philippines, 2010-2021
  • Figure 18: Overview of the main forecast outputs
  • Figure 19: Overview of the forecast methodology used in this report
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