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市場調查報告書

新興亞太地區通訊服務:2017年∼2022年的趨勢與預測

Communication Services in Emerging Asia-Pacific: Trends and Forecasts 2017-2022

出版商 Analysys Mason 商品編碼 363945
出版日期 內容資訊 英文 15 Slides
商品交期: 最快1-2個工作天內
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新興亞太地區通訊服務:2017年∼2022年的趨勢與預測 Communication Services in Emerging Asia-Pacific: Trends and Forecasts 2017-2022
出版日期: 2018年01月08日 內容資訊: 英文 15 Slides
簡介

本報告提供新興亞太地區 (EMAP) 地區的行動通訊服務市場相關調查分析,提供全球趨勢,地區趨勢,加上包含中國,印尼,馬來西亞,菲律賓等各國的趨勢最新預測相關的系統性資訊。

摘要整理

全球趨勢

  • 全球:2016年,短信流量的IP通訊業務量超過8項
  • 全球:到2022年,全球75%的人口將使用OTT通訊服務
  • 全球:Facebook正在採用LINE和微信在亞洲國家率先推出的平台
  • 全球:智慧型手機將繼續主導通訊設備
  • 全球:來自不同地區的業者的戰略反應明顯不同
  • 全球:業者正在將智慧型手機用戶遷移到VoLTE服務 - 預計到2022年將有近36億用戶
  • 全球:許多業者正在推出Wi-Fi通話,主要是為了改善室內覆蓋
  • Google的參與推動了豐富的通信服務,但使用率可能仍然很低

地區趨勢

  • 亞太新興市場:通訊市場預計將持續強勁增長,吸引當地和全球玩家
  • 新興的亞太地區:在預測期內,額外的十億行動用戶將成為流量增長的主要動力

各國的趨勢

  • 中國:騰訊的服務主導通訊市場。業者正在專注於語音服務
  • 印度尼西亞:LINE主導青年市場 - 業者正致力於改善LTE(和語音)覆蓋
  • 馬來西亞:Facebook在應用程序市場佔據主導地位
  • 菲律賓:業者正計劃在仍然是強大的消息市場的地方啟動RCS服務

預測手法與前提條件

關於著者和Analysys Mason

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

"There were over 1.3 billion users of messaging apps in EMAP at the end of 2016, making it the largest OTT communications market in terms of active users."

This report provides an outlook on the mobile communication services market in the emerging Asia--Pacific (EMAP) region, including country views for China, Indonesia, Malaysia and the Philippines. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS services
  • quantification of the level of substitution of traditional services by OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data provided for the region as a whole and for Bangladesh, China, India, Indonesia, Malaysia, Myanmar, Pakistan, the Philippines, Thailand and Vietnam
  • individual profiles for China, Indonesia, Malaysia and the Philippines.
RegionsKey metrics
Regions covered in this report:
  • Worldwide
  • Emerging Asia--Pacific (EMAP)
  • China
  • Indonesia
  • Malaysia
  • the Philippines
Forecast results provided in the data annex:
  • Worldwide
  • EMAP region
  • Bangladesh
  • China
  • India
  • Indonesia
  • Malaysia
  • Myanmar
  • Pakistan
  • the Philippines
  • Thailand
  • Vietnam
  • Rest of EMAP region
Non-operator/OTT services
  • Voice and messaging
  • Active users by device type
  • Outgoing traffic by device type
Operator traditional services
  • Handsets
  • Circuit-switched (CS) voice and SMS
  • Outgoing traffic
Operator IP-based services
  • Active users by service type:
    • VoLTE, Wi-Fi calling, IP messaging
  • Outgoing traffic by service type
    • VoLTE, Wi-Fi calling, IP messaging
  • Retail revenue
    • voice and messaging
    • average spend per user

Table of Contents

  • 5. Executive summary
  • 6. Executive summary
  • 7. Worldwide trends
  • 8. Worldwide: IP messaging traffic volumes were more than 8 items the size of SMS traffic in 2016
  • 9. Worldwide: OTT messaging services will be adopted by 75% of the global population by 2022
  • 10. Worldwide: Facebook is adopting the platform proposition pioneered in Asian countries by LINE and WeChat
  • 11. Worldwide: Smartphones will continue to dominate as communication devices
  • 12. Worldwide: Strategic responses from operators vary noticeably in different regions
  • 13. Worldwide: Operators are migrating smartphone users to VoLTE services - nearly 3.6 billion subscribers are expected by 2022
  • 14. Worldwide: Many operators are rolling gout Wi-Fi calling, principally to improve indoor coverage
  • 15. Google's involvement has boosted rich Communications Services, but usage is likely to remain low
  • 16. Regional trends
  • 17. Emerging Asia-Pacific: Continued strong growth is expected in the messaging market, attracting moth local and global players
  • 18. Emerging Asia-Pacific: An extra one billion mobile users will be the principal driver of traffic growth over the forecast period
  • 19. country-level trends
  • 20. China: Tencent's services dominate the messaging markets; operators are focusing on voice services
  • 21. Indonesia: LINE dominates the youth market - operators are focusing on improving LTE (and voice) coverage
  • 22. Malaysia: Facebook dominates the app market, pushing regional platform players on to the back foot
  • 23. Philippines: Operators are planning to launch RCS services in what remains a strong messaging market
  • 24. Forecast methodology and assumptions
  • 25. Forecast outputs and definitions
  • 26. Forecast methodology
  • 27. About the authors and Analysys Mason
  • 28. About the authors
  • 29. About Analysys Mason
  • 30. Research from Analysys Mason
  • 31. Consulting from Analysys Mason

List of figures

  • Figure 1: Messaging traffic, emerging Asia-Pacific, 2011-2022
  • Figure 2: Mobile voice traffic, emerging Asia-Pacific, 2011-2022
  • Figure 3: Messages sent by message type worldwide, 2011-2016
  • Figure 4: Messages sent by message type and number of OTT messaging active users worldwide, 2011-2022
  • Figure 5: OTT messaging users by device worldwide, 2011-2022
  • Figure 6: OTT voice users by device worldwide, 2011-2022
  • Figure 7: Retail revenue for operator mobile voice services worldwide, 2016-2022
  • Figure 8: Retail revenue for SMS services worldwide, 2016-2022
  • Figure 9: Active users of VoLTE services by region, 2016-2022
  • Figure 10: Wi-Fi calling service users and traffic worldwide, 2015-2022
  • Figure 11: Traffic for all mobile operator messaging services and number of operator-provided IP messaging service users worldwide, 2011-2022
  • Figure 12: Messaging traffic, emerging Asia-Pacific, 2011-2022
  • Figure 13: Mobile voice traffic, emerging Asia-Pacific, 2011-2022
  • Figure 14: Messaging traffic by message type, China, 2011-2022
  • Figure 15: Messaging traffic by message type, Indonesia, 2011-2022
  • Figure 16: Messaging traffic by message type, Malaysia, 2011-2022
  • Figure 17: Messaging traffic by message type, Philippines, 2011-2022
  • Figure 18: Overview of the main forecast outputs
  • Figure 19: Overview of the forecast methodology used in this report
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