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市場調查報告書

中東·北非的通訊服務:2017年∼2022年的趨勢與預測

Communication Services in the Middle East and North Africa: Trends and Forecasts 2017-2022

出版商 Analysys Mason 商品編碼 363941
出版日期 內容資訊 英文 15 Slides
商品交期: 最快1-2個工作天內
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中東·北非的通訊服務:2017年∼2022年的趨勢與預測 Communication Services in the Middle East and North Africa: Trends and Forecasts 2017-2022
出版日期: 2018年01月08日 內容資訊: 英文 15 Slides
簡介

本報告提供中東·北非 (MENA) 的行動通訊服務市場相關調查分析,提供全球趨勢,地區趨勢,加上包含摩洛哥,阿曼,沙烏地阿拉伯,阿拉伯聯合大公國 (UAE) 等各國趨勢與最新預測相關的系統性資訊。

摘要整理

全球趨勢

  • 全球:IP訊息傳輸量是短訊流量的8倍以上
  • 全球:到2022年,全球75%的人口將使用OTT短信服務
  • 全球:Facebook正在採用LINE和微信在亞洲國家率先推出的平台提案
  • 全球:智慧型手機將繼續主導通信設備
  • 全球:不同地區業者的戰略反應差異明顯
  • 全球:業者正在將智慧型手機用戶轉移到VoLTE服務 - 預計到2022年將有36億用戶
  • 全球:許多業者正在推出Wi-Fi通話,主要是為了改善室內覆蓋
  • Google的參與推動了豐富的通信服務,但使用率可能仍然很低

地區趨勢

  • 中東和北非:OTT服務將主導通訊傳遞,業者對競爭的興趣也不大
  • 中東和北非:傳統的語音將繼續占主導地位,但VoIP將是一個持續課題

各國的趨勢

  • Morocco:在解除VoIP禁令後,業者的國際語音通信量有所下降
  • 阿曼:將會加速採用OTT的通訊,而VoIP服務的增長將會因為法規而受到限制
  • 沙特阿拉伯:語音和數據定價競爭激烈,業者阻礙OTT業者的空間不大
  • 阿拉伯聯合酋長國:儘管業者努力減少OTT推廣,但IP通訊和語音的前景仍然強勁

預測手法與前提條件

關於著者和Analysys Mason

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目錄

"High OTT VoIP usage levels are characteristic of the region despite the efforts of many operators and regulators to block some VoIP services in a bid to prevent the erosion of voice revenue. "

This report provides an outlook on the mobile communication services market in the Middle East and North Africa (MENA) region, including country views for Morocco, Oman, Saudi Arabia and United Arab Emirates (UAE). It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS services
  • quantification of the level of substitution from traditional services to OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data provided for the region as a whole and for Morocco, Oman, Qatar, Saudi Arabia and UAE
  • individual profiles for Morocco, Oman, Saudi Arabia and UAE.
RegionsKey metrics

Regions covered in this report:

  • Worldwide
  • MENA region
  • Morocco
  • Oman
  • Saudi Arabia
  • United Arab Emirates (UAE)

Non-operator/OTT services

  • Voice and messaging
  • Active users by device type
  • Outgoing traffic by device type

Operator traditional services

  • Handsets
  • Circuit-switched (CS) voice and SMS
  • Outgoing traffic

Operator IP-based services

  • Active users by service type:
    • VoLTE, Wi-Fi calling, IP messaging
  • Outgoing traffic by service type
    • VoLTE, Wi-Fi calling, IP messaging
  • Retail revenue
    • voice and messaging
    • average spend per user

Forecast results provided in the data annex:

  • Worldwide
  • MENA region
  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE
  • Rest of MENA region

 

Table of Contents

  • 5.Executive summary
  • 6.Executive summary
  • 7.Worldwide trends
  • 8.Worldwide: IP messaging traffic volumes were more than 8 times the size of SMS traffic in 2016
  • 9.Worldwide: OTT messaging services will be adopted by 75% of the global population by 2022
  • 10.Worldwide: Facebook is adopting the platform proposition pioneered in Asian countries by LINE and WeChat
  • 11.Worldwide: Smartphones will continue to dominate as communication devices
  • 12.Worldwide: Strategic responses from operators vary noticeably in different regions
  • 13.Worldwide: Operators are migrating smartphone users to VoLTE services -nearly 3.6 billion subscribers are expected by 2022
  • 14.Worldwide: Many operators are rolling out Wi-Fi calling, principally to improve indoor coverage
  • 15.Google's involvement has boosted Rich Communications Services, but usage is likely to remain low
  • 16.Regional trends
  • 17.Middle East and North Africa: OTT services will dominate messaging and there is little appetite for operators to compete
  • 18.Middle East and North Africa: Legacy voice will continue to dominate, but VoIP will represent a persistent challenge
  • 19.Country-level trends
  • 20.Morocco: Operators have experienced a decline in international voice traffic following the lifting of a VoIP ban
  • 21.Oman: Adoption of OTT messaging will accelerate, while the growth of VoIP services will be subdued due to regulations
  • 22.Saudi Arabia: Fierce competition on voice and data pricing leaves little room for operators to deter OTT players
  • 23.United Arab Emirates: The outlook for IP messaging and voice is strong, despite operators' efforts to reduce OTT appeal
  • 24.Forecast methodology and assumptions
  • 25.Forecast outputs and definitions
  • 26.Forecast methodology
  • 27.About the authors and Analysys Mason
  • 28.About the authors
  • 29.About Analysys Mason
  • 30.Research from Analysys Mason
  • 31.Consulting from Analysys Mason

List of figures

  • Figure 1: Messaging traffic, the Middle East and North Africa, 2011-2022
  • Figure 2: Mobile voice traffic, Middle East and North Africa, 2011-2022
  • Figure 3: Messages sent by message type worldwide, 2011-2016
  • Figure 4: Messages sent by message type and number of OTT messaging active users worldwide, 2011-2022
  • Figure 5: OTT messaging users by device worldwide, 2011-2022
  • Figure 6: OTT voice users by device worldwide, 2011-2022
  • Figure 7: Retail revenue for operator mobile voice services worldwide, 2016-2022
  • Figure 8: Retail revenue for SMS services worldwide, 2016-2022
  • Figure 9: Active users of VoLTE services by region, 2016-2022
  • Figure 10: Wi-Fi calling service users and traffic worldwide, 2015-2022
  • Figure 11: Traffic for all mobile operator messaging services and number of operator-provided IP messaging service users worldwide, 2011-2022
  • Figure 12: Messaging traffic, Middle East and North Africa, 2011-2022
  • Figure 13: Mobile voice traffic, Middle East and North Africa, 2011-2022
  • Figure 14: Messaging traffic by message type, Morocco, 2011-2022
  • Figure 15: Messaging traffic by message type, Oman, 2011-2022
  • Figure 16: Messaging traffic by message type, Saudi Arabia, 2011-2022
  • Figure 17: Messaging traffic by message type, United Arab Emirates, 2011-2022
  • Figure 18: Overview of the main forecast outputs
  • Figure 19: Overview of the forecast methodology used in this report
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