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市場調查報告書

中東、北非的通訊服務的趨勢與預測:2016年∼2021年

Communication Services in the Middle East and North Africa: Trends and Forecasts 2016-2021

出版商 Analysys Mason 商品編碼 363941
出版日期 內容資訊 英文 32 Slides
商品交期: 最快1-2個工作天內
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中東、北非的通訊服務的趨勢與預測:2016年∼2021年 Communication Services in the Middle East and North Africa: Trends and Forecasts 2016-2021
出版日期: 2016年07月19日 內容資訊: 英文 32 Slides
簡介

本報告提供中東、北非 (MENA) 的行動通訊服務市場相關調查分析,全球趨勢、地區趨勢、加上摩洛哥、阿曼、沙烏地阿拉伯、阿拉伯聯合大公國 (UAE) 的各國趨勢與最新預測相關的系統性資訊。

摘要整理

全球趨勢

  • 全球:通訊應用程式的流量超越SMS,應用程式發送11兆以上的訊息數
  • 全球:OTT訊息服務至2021年被人口的60%利用
  • 全球:LINE和WeChat展開的平台的提案在亞洲核心市場擴大中
  • 全球:智慧型手機仍為有力的通訊設備
  • 全球:業者的策略性支援依每個地區友很不同
  • 全球:業者將智慧型手機用戶轉移到VoLTE服務中,至2021年預計用戶數約24億
  • 全球:許多業者發展Wi-Fi通話中,提升室內服務區域
  • 全球:Google的參與促進進階通訊服務 (RCS) ,利用仍然低

地區趨勢

  • 中東、北非:OTT服務業者大部分在通訊處優勢,沒有競爭意願
  • 中東、北非:傳統的語音維持優勢,VoIP的課題仍持續

各國趨勢

  • 摩洛哥:法規當局對OTT VoIP服務的嚴格方法推遲高速資訊服務的引進
  • 阿曼:OTT通訊的引進加速,另一方面VoIP服務的成長受法規抑制
  • 沙烏地阿拉伯:由於語音、資料價格的激烈競爭,業者幾乎沒有阻止OTT企業的餘地
  • 阿拉伯聯合大公國:儘管業者努力減少OTT魅力,IP通訊、語音前景強

預測手法與前提條件

關於著者、Analysys Mason

圖表

目錄

"Despite strong demand for OTT VoIP services, traffic substitution will be limited by strong regulation and improved pricing from operators during the forecast period."

This report provides an outlook on the mobile communication services market in the Middle East and North Africa (MENA) region, including country views for Morocco, Oman, Saudi Arabia and United Arab Emirates (UAE). It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS services
  • quantification of the level of substitution from traditional services to OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data provided for the region as a whole and for Morocco, Oman, Qatar, Saudi Arabia and UAE
  • detailed forecasts for Morocco, Oman, Saudi Arabia and UAE.

Geographical coverage

  • Worldwide
  • MENA region
  • Detailed country commentary for:
    • Morocco
    • Oman
    • Saudi Arabia
    • United Arab Emirates

Key metrics

  • Non-operator/OTT services
    • Voice and messaging
    • Active users by device type
    • Outgoing traffic by device type
  • Operator traditional services
    • Handsets
    • Circuit-switched (CS) voice and SMS
    • Outgoing traffic
  • Operator IP-based services
    • Active users by service type:
      • VoLTE, Wi-Fi calling, IP messaging
    • Outgoing traffic by service type
      • VoLTE, Wi-Fi calling, IP messaging
    • Retail revenue
      • Voice and messaging
      • Average spend per user

Sample

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Table of Contents

  • 5.Executive summary
  • 6.Executive summary
  • 7.Worldwide trends
  • 8.Worldwide: Messaging apps have overtaken SMS in traffic - over 11 trillion messages were sent through apps in 2015
  • 9.Worldwide: OTT messaging services will be used by over 60% of the population by 2021
  • 10.Worldwide: The platform proposition advanced by LINE and WeChat is spreading beyond core Asian markets
  • 11.Worldwide: Smartphones will continue to be the dominant communication device
  • 12.Worldwide: Strategic responses from operators vary markedly in different regions
  • 13.Worldwide: Operators are migrating smartphone users to VoLTE services - nearly 2.4 billion subscribers are expected by 2021
  • 14.Worldwide: Many operators are rolling out Wi-Fi calling, principally to improve indoor coverage
  • 15.Worldwide: Google's involvement may boost Rich Communications Services, but usage is likely to remain low
  • 16.Regional trends
  • 17.Middle East and North Africa: OTT services will dominate messaging and there is little appetite for operators to compete
  • 18.Middle East and North Africa: Legacy voice will continue to dominate, but VoIP will represent a persistent challenge
  • 19.Country-level trends
  • 20.Morocco: The regulator's tough approach to OTT VoIP services will slow adoption of high-speed data services
  • 21.Oman: Adoption of OTT messaging will accelerate, while the growth of VoIP services will be subdued due to regulations
  • 22.Saudi Arabia: Fierce competition on voice and data pricing leaves little room for operators to deter OTT players
  • 23.United Arab Emirates: The outlook for IP messaging and voice is strong, despite operators' efforts to reduce OTT appeal
  • 24.Forecast methodology and assumptions
  • 25.Forecast outputs and definitions
  • 26.Forecast methodology
  • 27.About the authors and Analysys Mason
  • 28.About the authors
  • 29.Analysys Mason's consulting and research are uniquely positioned
  • 30.Research from Analysys Mason
  • 31.Consulting from Analysys Mason

List of figures

  • Figure 1: Messaging traffic, Middle East and North Africa, 2010-2021
  • Figure 2: Mobile voice traffic, Middle East and North Africa, 2010-2021
  • Figure 3: Messages sent by message type worldwide, 2010-2015
  • Figure 4: Messages sent by message type and number of OTT messaging active users worldwide, 2010-2021
  • Figure 5: Percentage of OTT messaging users by device worldwide, 2010-2021
  • Figure 6: Percentage of OTT voice users by device worldwide, 2010-2021
  • Figure 7: Retail revenue for operator mobile voice services worldwide , 2015-2021
  • Figure 8: Retail revenue for SMS services worldwide, 2015-2021
  • Figure 9: Active users of VoLTE services by region, 2015-2021
  • Figure 10: Wi-Fi calling service users and traffic worldwide, 2015-2021
  • Figure 11: Traffic for all mobile operator messaging services and number of operator-provided IP messaging service users worldwide, 2015-2021
  • Figure 12: Messaging traffic, Middle East and North Africa, 2010-2021
  • Figure 13: Mobile voice traffic, Middle East and North Africa, 2010-2021
  • Figure 14: Messaging traffic by message type, Morocco, 2010-2021
  • Figure 15: Messaging traffic by message type, Oman, 2010-2021
  • Figure 16: Messaging traffic by message type, Saudi Arabia, 2010-2021
  • Figure 17: Messaging traffic by message type, United Arab Emirates, 2010-2021
  • Figure 18: Overview of the main forecast outputs
  • Figure 19: Overview of the forecast methodology used in this report
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