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市場調查報告書

先進亞太地區無線網路數據流量趨勢、預測:2016-2021年

Wireless Network Data Traffic in Developed Asia-Pacific: Trends and Forecasts 2016-2021

出版商 Analysys Mason 商品編碼 363387
出版日期 內容資訊 英文 33 Slides
商品交期: 最快1-2個工作天內
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先進亞太地區無線網路數據流量趨勢、預測:2016-2021年 Wireless Network Data Traffic in Developed Asia-Pacific: Trends and Forecasts 2016-2021
出版日期: 2017年03月15日 內容資訊: 英文 33 Slides
簡介

本報告提供先進亞太地區無線網路數據流量調查,全球市場的趨勢,先進亞太地區及主要國家的資料利用數量及資料流量的變化與預測,設備區分、公共/個人等明細,主要趨勢、市場影響因素分析等彙整資料。

摘要整理

全球趨勢

  • 行動電話資料流量的成長率在預測期間內將大幅度減速
  • 印度、中國的迅速4G引進促進行動電話資料流量的成長
  • 預計到2021年,在所得水準的每月的終端利用之間也存在相關關係
  • 適配器、路由器流量在大部分的新興市場中未構成流量的大部分、其他

地區趨勢

  • 先進亞太地區:先進亞太地區市場,並非全部共有同樣的特徵
  • 先進亞太地區:地區中每1台4G智慧型手機的年成長率,已經極低

各國趨勢

  • 香港:業者關注行動數據盈利,為了卸載行動電話流量利用公共Wi-Fi
  • 日本:在預測期間內的技術升級及競爭促進資料流量的成長
  • 韓國:供應端的狀況喜於資料流量的成長,不過,MNO勞於增加流量的盈利
  • 台灣:激烈的市場競爭,業者持續提供無限制的數據方案

預測手法、前提條件

關於著者、Analysys Mason

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目錄

"Some of the most advanced telecoms markets in the world are in developed Asia-Pacific and traffic trends there can indicate future trends in other regions."

Growth rates of cellular data traffic will decline over the next few years in developed Asia-Pacific (DVAP). This report examines the extent of this trend and the different drivers and inhibitors of growth in DVAP, focusing individually on Hong Kong, Japan, South Korea and Taiwan.

This report provides:

  • 5-year forecasts of wireless data traffic for DVAP as a whole, and for selected countries
  • worldwide context and specific country commentary for four key countries: Hong Kong, Japan, South Korea and Taiwan
  • analysis of the key trends in, and drivers and inhibitors of, data traffic
  • a discussion of the enablers of future capacity on wireless networks and the cost of supplying that capacity
  • analysis of the trends in private and public usage, and their effect on the use of mobile and Wi-Fi connectivity.

ABOUT THE AUTHORS

Stephen Wilson (Principal Analyst) contributes research to our Fixed Networks research programme. He joined Analysys Mason as a Senior Analyst in November 2012, having previously worked for Informa Telecoms & Media. Stephen has more than 5 years of experience covering the telecoms industry and specialises in analysing fixed broadband access technologies and strategies, as well as developments in European telecoms markets across fixed and mobile sectors. He has produced reports on DSL acceleration technologies as well as regular updates on European markets, notably in Central and Eastern Europe. Stephen is a graduate in Politics, Philosophy and Economics from St Catherine's College, Oxford University.

Cai Shiyu (Research Analyst) Shiyu contributes to Analysys Mason's Asia-Pacific research programme, and is based in our Singapore office. He had been involved in data collection process as well as analysis of telecoms market trends in developed and emerging Asia-Pacific. Before joining Analysys Mason, he worked as an intern with business development division of SAP, and conducted qualitative and quantitative research on cloud computing market. Shiyu holds a Bachelor's degree in finance and operations management at NUS Business School, Singapore.

Table of Contents

  • 5.Executive summary
  • 6.Executive summary
  • 7.Worldwide trends
  • 8.Worldwide: The rate of growth for cellular data traffic will slow considerably during the forecast period
  • 9.Worldwide: Rapid 4G adoption in India and China is driving cellular data traffic growth
  • 10.Worldwide: Even in 2021 there will still be some correlation between income levels and monthly handset usage
  • 11.Worldwide: Dongle and router traffic is not set to account for a large proportion of traffic across most emerging markets
  • 12.Worldwide: Public Wi-Fi traffic's share of total out-of-home traffic is declining in developed markets
  • 13.Worldwide: There continues to be little correlation between cellular data traffic growth and operator revenue
  • 14.Worldwide: Removing unlimited throttled speed prepaid data quotas can significantly reduce traffic, but its commercial impact has been mixed
  • 15.Worldwide: Offering unlimited throttled speed video traffic need not increase video traffic and could be a significant differentiator
  • 16.Regional trends
  • 17.Developed Asia-Pacific: Markets in the DVAP region do not all share the same characteristics
  • 18.Developed Asia-Pacific: Annual growth rates per 4G smartphone are already quite low in the region
  • 19.Country-level trends
  • 20.Hong Kong: Operators are focusing on mobile data profitability and using public Wi-Fi to offload cellular traffic
  • 21.Japan: Technology upgrades and competition will drive data traffic growth during the forecast period
  • 22.South Korea: Supply-side conditions favour data traffic growth, but MNOs will struggle to monetise traffic increases
  • 23.Taiwan: Operators continue to offer unlimited data plans, due to intense market competition
  • 24.Forecast methodology and assumptions
  • 25.Definition of geographical regions [1]
  • 26.Definition of geographical regions [2]
  • 27.Forecast methodology and assumptions
  • 28.About the authors and Analysys Mason
  • 29.About the authors
  • 30.Analysys Mason's consulting and research are uniquely positioned
  • 31.Research from Analysys Mason
  • 32.Consulting from Analysys Mason

List of figures

  • Figure 1: Cellular data traffic by market and 4G device share, developed Asia-Pacific, 2014-2021
  • Figure 2: Cellular data traffic by region, 2014-2021
  • Figure 3: Share of traffic over 2G/3G and 4G and higher devices, worldwide, emerging and developed economies, 2014-2021
  • Figure 4: Cellular data traffic, worldwide, developed economies and emerging economies, 2014-2021, Analysys Mason 2015 and 2016 forecasts
  • Figure 5: Monthly data traffic per handset against GDP per capita, 2021, selected countries worldwide
  • Figure 6: Dongle and router share of total cellular data traffic, selected countries, 2016 and 2021
  • Figure 7: South Korea's public Wi-Fi traffic carried through operators' networks, year-on-year growth, 1Q 2014-3Q 2016
  • Figure 8: Year-on-year mobile data traffic growth, overall retail revenue growth and data revenue growth, worldwide, 2014-2016
  • Figure 9: Year-on-year mobile data revenue and cellular data traffic by developed market region, 2015 and 2016
  • Figure 10: Telefonica Brasil data traffic and net mobile service revenue year-on-year growth, 1Q 2014-4Q 2015
  • Figure 11: Ratio of data consumption by video resolution format (144p = 1)
  • Figure 12: Annual rate of growth, cellular data traffic, selected developed Asia-Pacific markets, 2014-2017
  • Figure 13: Cellular data traffic per head of population per month, selected developed Asia-Pacific markets, 2015 and 2016
  • Figure 14: Cellular data traffic by market and 4G device share, developed Asia-Pacific, 2014-2021
  • Figure 15: Cellular data traffic by device type, Hong Kong, 2016-2021
  • Figure 16: Cellular data traffic by device type, Japan, 2016-2021
  • Figure 17: Cellular data traffic by device type, South Korea 2016-2021
  • Figure 18: Cellular data traffic by device type, Taiwan, 2016-2021
  • Figure 19a: Regional breakdown used in this report
  • Figure 19b: Regional breakdown used in this report
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